Radian6 Salesforce Social Studio Simplified 101

on CRMs, Data Automation, Data Warehouses, ETL, ETL Tutorials, Sales Dashboard, Salesforce, Salesforce Einstein • September 28th, 2021 • Write for Hevo

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Social Media platforms have become the most visited websites on the Internet in recent years. The popularity of various Social Media applications like Facebook and Instagram is proliferating, making it imperative for a business to manage its media handles in a manner that helps them to create an impact in the minds of its customers. Radian6 Salesforce Social Studio is one such service that allows businesses across the globe to manage their Social Media profiles effectively.

This article will provide a comprehensive understanding of Radian6 Salesforce Social Studio and its features. The article will also mention the key advantages that users get while using Radian6 Salesforce Social Studio.

Table of Contents

Understanding Salesforce

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Salesforce is the world’s largest Customer Relationship Management (CRM) platform developing company founded by Marc Benioff, Halsey Minor, and Parker Harris in the year 1999. The firm’s CRM solution helps businesses across the globe to automate their Sales, Marketing, and Customer Service operations. Salesforce CRM allows companies to optimize their workflow in order to increase revenue generation and provide a better customer experience. It is a multi-platform service that brings companies and customers together. 

Salesforce has revolutionized the CRM industry with many innovations with the help of Artificial Intelligence and Machine Learning Technologies. The recent acquisition of Tableau and Slack has further strengthened Salesforce’s capabilities. Many industry-leading companies like Toyota, Canon, Spotify, American Express, Loreal, and NBC Universal use Salesforce’s services to meet their CRM needs.

5 Key Services Provided by Salesforce

World’s largest CRM platform provider, Salesforce offers numerous services to its clients that enable them to increase their revenue. Below mentioned are a few notable services that Salesforce provides. 

1) Sales Cloud

Sales Cloud is a service that automates the entire Sales operation of companies. It comes with various tools and features like customer history management, real-time text suggestions, automated personalized emails, and many more that enables businesses to effectively deal with their target audience to increase customer base. Sales Cloud analyzes customer data and assigns a score for each customer that lets users know the probability of customers making a purchase. It also comes with various Predictive Analytics tools that generate information regarding possible Sales Opportunities and Revenue Generation, aiding companies to make informed business decisions. 

2) Media Cloud

It is an industry-specific product developed by Salesforce that allows businesses working in the media and entertainment industry to carry out their operations seamlessly. Salesforce provides pre-loaded Data Models and UX Design to let media houses optimize their workflow. Media Cloud can be used to effectively manage and design advertisement campaigns that help companies to increase their Digital Presence and Engagement. It provides features that automate pricing, discounts, and other media-specific tasks in order to increase revenue generated from advertising campaigns. Users can view critical metrics like Target Audience Demographics, Customer History that helps them to provide a personalized customer experience and increase lifecycle value.  

3) Salesforce Einstein

Salesforce Einstein is an Artificial Intelligence-powered tool that can be integrated with the Salesforce CRM platform to add on various useful features. Einstein can generate accurate forecasts related to Sales like Customer Conversion Probability and many more using data collected from actions taken by customers and Sales representatives. It aids Sales reps to stir informed and valuable conversations with potential and existing customers, resulting in increased Sales. John Ball, the general manager of Einstein, unveiled this integration tool during the Dreamforce conference in 2016. Einstein uses Artificial Intelligence (AI) to analyze previously collected data through pre-built data models to generate the best possible insights for businesses. 

4) Salesforce Open CTI

Salesforce Open CTI is a Javascript API that allows users to integrate various third-party computer telephony applications with the Salesforce CRM platform. Open CTI eliminates the need for installing any specialized infrastructure at workplaces as it is a Cloud-based system. Salesforce has provided many useful features with Open CTI like Automated Call logging, On-screen Customer Detail popups, Voicemail Drops, Softphone, Click to dial, and many more. Open CTI allows users to receive and make phone calls from their computers, which helps companies reduce the costs involved in installing physical telephones at every workstation. As it displays customers’ details on screen while making a call, Sales representatives get a better chance of converting leads into customers.    

Understanding Radian6 Salesforce Social Studio

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Radian6 Salesforce Social Studio is a product that effectively manages every Social Media need across multiple platforms. After acquiring Radian6 in 2011, Salesforce integrated Radian6’s Social Media Management platform with its own Cloud service to increase its capabilities. Salesforce then renamed the integrated product as Radian6 Salesforce Social Studio. The Social Media management service lets its users manage, schedule, monitor, and create social media posts on Facebook, YouTube, LinkedIn, Instagram, Google My Business, Pinterest, Sina Weibo, and many more. 

The platform helps businesses to skyrocket their online engagement and digital presence. It allows users to keep track of what others, including fans and competitors, are saying about a company’s product, service, and stakeholders on various Social Media platforms. Radian6 Salesforce Social Studio comes with an intuitive easy to use interface that lets users organize their Social Media posts by Region, Brands, or Teams.

Currently, the global market has to offer various platforms, but the Radian6 Salesforce Social Studio stands apart from the rest because of the high-end features that Salesforce provides, like Sentimental Model, Accurate Analytics, and more. 

Radian6 Salesforce Social Studio also enables users to monitor and analyze social media trends, the effectiveness of keywords, and suggest ideas to improve Social Media Content and Campaigns. Social media platforms are dynamic in nature, which means people share their opinion all the time. The ability to act upon those feedbacks and opinions helps businesses to quickly resolve issues and provide a better customer experience. Radian6 Salesforce Social Studio‘s Real-time Tracking feature helps companies to take action against customer reviews and comments that improves brand value.

Listening tools like Social Studio also help companies to identify potential customers on Social Media and tap them at the right time to convert them into buyers.

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Features of Radian6 Salesforce Social Studio

Salesforce, being the world’s most popular CRM platform, has bagged Social Studio with numerous utility features that help companies across the globe to effectively manage their social media handles, provide personalized customer experience, and design impactful social media advertising campaigns. Below mentioned are a few vital features of Radian6 Salesforce Social Studio

1) Sentiment Model

This unique feature analyses the Sentiments of Social Media Posts and a company’s overall Social Media accounts to assign a tag. The Sentiment Model meticulously analyzes post data to mark it as either Neutral, Positive, or Negative. Salesforce provides this feature integrated with Social Studio, but users can also tweak it according to their requirements.   

2) Topic Profiles

Topic Profiles is a feature provided by Radian6 Salesforce Social Studio that lets users search keywords related to their business. The search fetches any conversation or comment that has the related keywords. This helps businesses respond to comments or engage in conversations where they are not directly mentioned. With this feature, users get to take action against any Issue, Clarification, and Query of Customers or Followers quickly that lets companies increase their brand value and customer satisfaction. 

3) Source Group

It is a feature that allows users to effectively manage their Social Listening sources. Source group is a bunch of sources from multiple platforms like Twitter, Facebook, Instagram, and others that Topic Profile looks at when users do a search. The main functionalities of Source Group include broad listening, provide a snapshot summary of current source groups, monitor activities on multiple Social Media handles using customized Source Group setups. 

4) Engagement Macros

Engagement Macros enables users to create Click-to-Action (CTA) buttons for customers. The button can be customized to take various different actions depending upon the needs of users. It helps users in Managing the Workflow process of upcoming posts. 

5) Post Label and Publish Label 

Radian6 Salesforce Social Studio supports two labelling methods named Post label, which is used for Engagement and Analysis. The other is called Publish Label that is used while Publishing a Post. Labels are used by companies to assign specific tags to posts in order to categorize them. 

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Radian6 Salesforce Social Studio empowered users to have full control over their Social Media handles. Hence, using the platform gives its clients many advantages, some of which are mentioned below. 

1) Better Analysis

Leveraging the capabilities of the Sentiment Model, Social Studio can effectively analyze the sentiment of posts that helps users to better understand their Social Media handles. The Social Studio Dashboard displays real-time information and analysis of post status and specific hashtags, enabling users to run impactful Social Media Campaigns. Radian6 Salesforce Social Studio also allows users to analyze direct messages and keywords that aid in boosting their engagement. 

2) Planned Publishing

Radian6 Salesforce Social Studio lets users plan their upcoming posts, leave notes, and open discussions that help to strategize the content on multiple social media platforms. It allows users to track the performance of past posts and also predict what impact future posts may have on the audience. Social Studio comes with a Calendar View Feature that can be filtered by various accounts to help users make better-informed publishing decisions. 

3) Increased Engagement

Radian6 Salesforce Social Studio offers various interaction tools that allow businesses to communicate with their customers and influencers in comments, discussions, and direct messages that help them boost their engagement. With features like Topic Profiles and Engagement Macros, businesses get the opportunity to seamlessly interact with audiences that also helps to increase customer loyalty. 

Conclusion 

Radian6 Salesforce Social Studio is a perfect companion for businesses willing to boost their online presence and provide a better experience for their customers. With best-in-class features, companies will always have the upper hand while dealing with their audience.

Effective utilization of Radian6 Salesforce Social Studio can considerably help businesses accelerate their brand value, online engagement, and customer loyalty. Having all of this information in one location makes analysis easier and speeds up the decision-making process. Hevo Data might be a valuable addition to your ETL toolkit.

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