In this post, we compare two front-line approaches for moving data from Segment to Snowflake: 

  • The first approach involves using Segment itself to push event data to Snowflake.
  • Second approach uses Hevo to significantly multiply flexibility and ease of use while migrating your event data to Snowflake..
  • This blog will talk about both approaches to moving data from Segment to Snowflake.

Understanding the Key Features of Segment

  1. Single View for Customer: Segment unifies your customer’s data from all platforms.
  2. Usage of a Single API: You can use a single API to collect the analytics data across any platform.
  3. Protect Data Integrity: With its tracking schema and proper enforcement of protocols, you can prevent any data quality issue.
  4. Personalized Interactions: Segment builds audience to power personalized experience.

Methods to Move Event Data from Segment to Snowflake

  • Method 1: Migrating Event Data from Segment to Snowflake
  • Method 2: Segment to Snowflake Using Hevo Data

Method 1: Migrating Event Data from Segment to Snowflake

  • Step 1 – Click on Destinations in the side navbar, then select Warehouses from the top navbar. 
  • Step 2 –You will then be presented with a list of data warehouses to choose from. Select Snowflake. 
  • Step 3 – Following that, you will need to fill the form shown below with your Snowflake account settings. 
  • Step 4 –After filling in your credentials, click Connect to test and establish the connection to your Snowflake data warehouse.
  • Step 5 – Finally, click on Connections on the left navbar to view your new connection and toggle the enable widget if necessary to start syncing data between Segment and Snowflake. 
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Segment to Snowflake: Select Snowflake

Testing the Event Data Migration 

  1. In Snowflake, click on the Worksheets icon in the main horizontal navbar.
  2. Click the ‘+’ tab to open a new worksheet
  3. Run a SELECT query in the worksheet using the format below to see your data: 
     SELECT * FROM <DATABASE_NAME>.<SEGMENT_CREATED_SCHEMA>.PAGES
  1. The screenshot below applies a similar query to show the synced data
Querying Data in Snowflake

Method 2: Segment to Snowflake Using Hevo Data

  • Step 1 – It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination.
  • Step 2 – It allows you to focus on key business needs and perform insightful analysis using various BI tools such as Power BI, Tableau, etc. 
  • Step 3 -Hevo focuses on two simple steps to move your data from Segment to Snowflake:
  • Step 4 – Configure Source: Connect Hevo Data with Segment by setting up a webhook.
  • Step 5 – Choose your Destination and start migrating your data.
Configuring Webhook to connect to Segment

Check Out What Makes Hevo Amazing:

  • Secure
  • Schema Management
  • Minimal Learning
  • Hevo Is Built To Scale
  • Incremental Data Load
  • Live Support
  • Live Monitoring

Conclusion

  1. In this blog, you have learned how to connect the Segment to Snowflake manually.
  2. You also came across the various limitations of connecting Segment to Snowflake manually. So, if you are looking for a fully automated data pipeline, then try Hevo. 
mm
Freelance Technical Content Writer, Hevo Data

Monty is passionate about solving the intricacies of data integration and analysis to data teams by offering informative content to help data teams in understanding these complex subjects.

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