Snowflake Data Profiling: A Comprehensive Guide 101

By: Published: June 7, 2022

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Data is now widely recognized as one of an organization’s most important assets. It simplifies internal business transactions and ensures a seamless flow of activities. Data is a vital decision-making tool, as organizations rely on evidence-based decision-making more than ever before. 

Data organization and preservation are critical, and the Snowflake Data Cloud organizes your data by warehouse, database, schema, and table or view. After your data has been recorded and formatted, keeping track of and monitoring the data quality of your tables might be difficult. To get the most out of Snowflake (and all data platforms), Data Profiling is very crucial.

Snowflake Data Profiling is a method for automating in-depth data quality studies and detecting relationships in your data that aren’t always visible at first sight. It’s a terrific approach to uncover quality concerns right where they happen, and it’s a popular way to get started with sophisticated analysis of fresh data sets.
Read along to learn more about Snowflake Data Profiling.

Table of Contents

What is Snowflake?

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Snowflake is a data warehousing solution based on cloud computing. It offers data analytics in addition to a data warehousing solution. 

Snowflake’s Architecture and Data-Sharing features allow it to stand apart. The Snowflake Data Platform is built on a new SQL query engine with cloud-native architecture. Customers may expand storage and computation separately with the Snowflake Architecture, allowing them to consume and pay for storage and processing. Organizations can also use the sharing tool to communicate and manage data in real-time.

To learn more about Snowflake, click here.

Key Features of Snowflake

Some of the most important advantages of employing Snowflake as a SaaS solution are mentioned below:

  • Snowflake’s multi-cluster Architecture allows for the separation of computing and storage resources. This architecture takes advantage of the ability to scale up, down, scale in, and scale-out per business needs. When users require large amounts of data to load quickly, they can easily scale up resources.
  • Users of Snowflake have access to auto-scaling capabilities, which allow Snowflake to start and stop clusters automatically during resource-intensive processing.
  • Snowflake includes several security features: two-factor authentication, access control, safe data sharing, data encryption, etc.
  • Snowflake offers simple SaaS solutions that run entirely on cloud infrastructure, eliminating the need to install, configure, or manage any hardware or software. Snowflake takes care of all software upgrades and installations.

What is Data Profiling?

Snowflake Data Profiling- What is Data Profiling?
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Data Profiling is inspecting, cleansing, and evaluating an existing Data Source to produce actionable summaries.

Data Profiling can assist you in avoiding costly database errors that are all too common. These issues include incorrect or missing values, values outside of the range, unexpected data patterns, etc.

Descriptive Statistics such as minimum and maximum values, count of importance, and any other attributes can be collected to establish the essential elements of the Profiled Data. It entails the following steps:

  • Performing a data quality evaluation.
  • Identifying data types, trends, and so forth.
  • Adding descriptions and keywords to data.
  • Organizing information into categories.
  • Identifying the metadata and ensuring that it is accurate.
  • An inter-table analysis is carried out.
  • Identifying functional dependencies, embedded value dependencies, distributions, key candidates, and foreign-key candidates, among other things.

Types of Data Profiling

  • Structure Discovery: This sort of profiling entails completing mathematical checks on the data, such as total, minimum, maximum, and other Descriptive Statistics. Structure Discovery’s goal is to determine how well data is structured and ensure consistency. 
  • Relationship Discovery: Identifying critical linkages between tables in a database, references between cells and tables in a spreadsheet, and so on are examples.
  • Content Discovery: Profiling for Content Discovery entails looking at individual data records for mistakes. Content Discovery identifies which rows in a dataset have flaws or other systematic concerns.

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What is Snowflake Data Profiling?

Snowflake Data profiling strategies that are used correctly ensure the authenticity and validity of data, resulting in superior data-driven decision-making that customers can benefit from. Without data input best practices, the process can assist in detecting data quality concerns, redundancies, and anomalies. It generates crucial data insights that businesses can subsequently use to their advantage.

With the explosion of data and data-driven efforts in business, the demand for profiling will continue to rise—various data intake strategies transport data from on-premises sites to cloud-based warehouses. The bulk and complexity of data can present challenges during data ingestion, which is moving data into a database for storage or use.

Snowflake is designed to operate with a variety of Data Profiling tools. Companies are utilizing Open-Source Data Profiling Tools to speed up the process of Data Cleansing, Data Integration, Data Exploration, and so on. Snowflake Data Profiling is critical for any project. Data Conversion and Migration, Data Warehousing, and Business Intelligence projects benefit from this strategy. Follow the article to learn more about Open-Source Data Profiling tools.

What is the Need for Snowflake Data Profiling?

  • Data Profiling provides insights into your data by analyzing its format, quality, and relationship to other data sets. It can notify you if data sets are missing, duplicated, or unusual patterns. It also reveals data trends and discrepancies, and ranges, allowing you to create a trustworthy picture of your data. You may be confident your insights reflect an accurate business landscape if you trust the quality of your data.
  • This is a crucial approach for ensuring precision between the source and the target. Analytical algorithms that investigate data sets in great depth are utilized in the techniques.
  • Snowflake Data Profiling can assist in identifying data quality concerns while they are still manageable and without producing more severe issues down the road.

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Data Analysis can be a mammoth task without the right set of tools. Hevo’s automated platform empowers you with everything you need to have a smooth Data Collection, Processing, and Aggregation experience. Our platform has the following in store for you!

  • Exceptional Security: A Fault-tolerant Architecture that ensures Zero Data Loss.
  • Built to Scale: Exceptional Horizontal Scalability with Minimal Latency for Modern-data Needs.
  • Built-in Connectors: Support for 100+ Custom Data Sources, including Databases, SaaS Platforms, Native Webhooks, REST APIs, Files & More. 
  • Data Transformations: Best-in-class & flexible Native Support for Complex Code and No-code Data Transformation at the fingertips of everyone.
  • Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
  • Quick Setup: Hevo with its automated features, can be set up in minimal time. Moreover, with its simple and interactive UI, it is extremely easy for new customers to work on and perform operations.
  • Auto Schema Mapping: Hevo takes away the tedious task of schema management & automatically detects the format of incoming data and replicates it to the destination schema. You can also choose between Full & Incremental Mappings to suit your Data Replication requirements.
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Benefits of Snowflake Data Profiling

  • Improved Data Quality and Credibility: Snowflake Data profiling can help guarantee that the data being used is of the highest quality possible. Data of high quality and reliability can be used to discover helpful information that might influence business decisions, uncover systemic problems, and draw precise inferences about a company’s future health.
  • Predictive Decision-Making: Profiled data can prevent minor errors from becoming major issues. It aids in creating an accurate picture of a company’s health to improve decision-making. It can also assist organizations in determining the results of various events.
  • Proactive Crisis Management: It can assist firms in identifying and resolving issues before they become a problem.


This article has given you a thorough grasp of what Snowflake Data Profiling is and the types of Data Profiling. Snowflake Data profiling can be used in several situations when data quality is critical. Snowflake’s partnership with Talend assures that data is accurate and complete while moving from traditional systems to Snowflake’s built-for-the-cloud data warehouse. Developing an in-house data integration solution would be a challenging endeavor that would take time and effort. However, Hevo offers an automated No-code data integration platform.

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Tell us about your understanding of Snowflake Data Profiling in the comments section below.

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Pratibha Sarin
Former Marketing Analyst, Hevo Data

With a background in marketing research at Hevo Data, Pratibha is a data science enthusiast who has a flair for writing in-depth article in data industry. She has curated technical content on various topics related to data integration and infrastructure.

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