Are you a marketer, who uses Stripe and wants to analyze your churn rate? Do you want to load data from Stripe to BigQuery? If yes, then this blog will answer all your queries. Stripe is an American company that provides financial services to various other companies. The accumulated data of Stripe can help you to perform various analyses of your clients. Integrating Stripe with BigQuery can help you to consolidate your data in real-time and analyze it to obtain data-driven decisions. In this blog, you will learn about Stripe, Google BigQuery, and two different approaches to load data from Stripe to BigQuery. 

What is Stripe?

Stripe to BigQuery - Stripe Logo
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Stripe is an American payment platform. It provides financial services. The company mainly offers payment processing software and APIs for your E-Commerce websites and mobile applications. APIs can be used by the developers to integrate payment processing with your website and applications. It also acts as a gateway and a third-party payment tool. Stripe offers scalability and security with its cloud-based infrastructure. 

Here are a few key products of Stripe:

  • Stripe Radar: Stripe Radar helps detect and block any fraudulent activities for businesses using Machine Learning. This is trained on data from millions of global companies. It also helps you distinguish customers from fraudsters and apply Dynamic 3D Secure to high-risk payments.
  • Stripe Atlas: Stripe Atlas serves as a safe, powerful, and easy-to-use platform for forming a company. Stripe helps you launch your startup from anywhere in the world by removing legal complexity, numerous fees, and lengthy paperwork.
  • Stripe Sigma: Stripe Sigma was built for Data Analysis. With Stripe Sigma, you can just write SQL queries to create custom reports and get instant answers, right inside the dashboard. This eliminates the need to dedicate engineers to maintain or build Data Warehouses or Data Pipelines. It has already been optimized for fast answers through features like descriptive errors, syntax highlighting, and auto-completion for data tables and columns. Therefore, this serves as a built-in IDE for writing queries. 
  • Stripe Payments: With Stripe Payments, you can create an online account in minutes. To secure payments, Stripe uses its rich libraries and SDKs. Stripe makes it easy to launch new markets and add your customer’s preferred way of paying to increase conversion abroad.  

What is Google BigQuery?

Stripe to BigQuery - BigQuery Logo
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Google BigQuery is a fully managed and serverless data warehouse by Google. It enables scalable analysis and supports querying using ANSI SQL. You can process petabytes of data easily. Google Bigquery offers big data analytics for processing large sets of data. It runs on the infrastructure of Google Cloud Storage and can be accessed with the REST-oriented API. Bigquery offers scalable and flexible pricing based on querying and storage. You can know more about their pricing from here.

Here are the few key features of Google BigQuery:

  • Google BigQuery GIS: Google BigQuery GIS provides support for geospatial analysis, built on top of the serverless architecture of Google BigQuery. This allows you to supplement your analytics workflows with location intelligence.   
  • Google BigQuery BI Engine: This is a built-in in-memory analysis service of Google BigQuery. It allows users to analyze large and complex datasets with high concurrency and sub-second query response time. It integrates with Google Data Studio, Looker, Connected Sheets along with all of Google’s partner’s solutions through ODBC/JDBC.  
  • Google BigQuery ML: This is built to be utilized by the Data Scientists and Analysts to build and operationalize ML (Machine Learning) models on Structured or Semi-Structured data inside Google BigQuery using simple SQL in no-time flat.
  • Connected Sheets: This allows you to analyze billions of rows of real-time Google BigQuery data without relying on SQL knowledge. You can easily drive insights from Big Data by using tools like charts, pivot tables, and formulas.      
2 Methods to Load Data from Stripe to Google BigQuery

You can use any of the following methods to load data from Stripe to Google BigQuery according to your need:

Method 1: Using Webhooks to connect Stripe to BigQuery

With the usage of the Webhooks and POST request, load Stripe data to the Google BigQuery.  

Method 2: Using Hevo to connect Stripe to BigQuery

A fully managed, No-code Data Pipeline platform like Hevo Data helps you load data from Stripe (among numerous free data sources) to BigQuery in real-time, in an effortless manner. Hevo with its minimal learning curve can be set up in a matter of minutes making the users ready to load data without compromising performance.

Get Started with Hevo for Free

Its strong integration with various sources such as databases, files, analytics engines, etc gives users the flexibility to bring in data of all different kinds in a way that’s as smooth as possible, without having to write a single line of code.

Transfer Data from sources like Stripe to your target destination for Free!

Methods to Connect Stripe to BigQuery

Here is the list of methods you can use to connect Stripe to BigQuery in a seamless fashion:

Method 1: Using Webhooks to connect Stripe to BigQuery

Stripe uses REST API principles for accessing, storing, and retrieving data. You can know more about their APIs from here. They support JSON for the response. Stripe API supports core resources, like balance, customers, events, disputes, etc. All these resources support CRUD operations using HTTP verbs on their associated endpoints. This blog uses CURL, but you can also work with Postman, Hyper, etc. 

To load data from Stripe to BigQuery, you need to follow these steps:

Step 1: Data Extraction from Stripe

Let’s assume that you want to perform a churn analysis for your company. To do that you need to request your Stripe object that contains customer data and know when they have canceled their subscription. Perform the following operation:

curl -u sk_test_BQokikJOvBiI2HlWgH4olfQ2:

Your response will look as follows:

{ "object": "list", "url": "/v1/charges", "has_more": false, "data": [ { "id": "ch_17SY5f2eZvKYlo2CiPfbfz4a", "object": "charge", "amount": 500, "amount_refunded": 0, "application_fee": null, "balance_transaction": "txn_17KGyT2eZvKYlo2CoIQ1KPB1", "captured": true, "created": 1452627963, "currency": "usd", "customer": null, "description": " Account Credit", "destination": null, "dispute": null, "failure_code": null, "failure_message": null, "fraud_details": { }, …….

Your customer object will look as follows:

{ "id": "sub_7hy2fgATDfYnJS", "object": "subscription", "application_fee_percent": null, "cancel_at_period_end": false, "canceled_at": null, "current_period_end": 1455306419, "current_period_start": 1452628019, "customer": "cus_7hy0yQ55razJrh", "discount": null, "ended_at": null, "metadata": { }, "plan": { "id": "gold2132", "object": "plan", "amount": 2000, "created": 1386249594, "currency": "usd", "interval": "month", "interval_count": 1, "livemode": false, "metadata": { }, "name": "Gold ", "statement_descriptor": null, "trial_period_days": null }, "quantity": 1, "start": 1452628019, "status": "active", "tax_percent": null, "trial_end": null, "trial_start": null }

To stream your Stripe data, you can use Webhooks. You can register some events with Webhooks, and every time any event happens, Stripe will push the data in Webhooks. You can know more about Stripe Webhooks from here.

Step 2: Preparing Stripe Data for BigQuery

Currently, Google BigQuery supports the following data formats:

  1. CSV
  2. JSON

The data types supported by Google BigQuery are as follows:

  1. String
  2. Integer
  3. Float
  4. Boolean
  5. Record
  6. Timestamp

Transform your data into the serialization supported by Google BigQuery.

Step 3: Loading Data into BigQuery

You can load data into Google Cloud Storage and then load it into BigQuery. You will post data in Google Cloud Storage through JSON API.

POST /upload/storage/v1/b/myBucket/o?uploadType=media&name=myObject HTTP/1.1 Host: Content-Type: application/text Content-Length: 
 	Authorization: Bearer 
your_auth_token your Stripe data

Your response should be as follows:

HTTP/1.1 200 Content-Type: application/json { "name": "myObject" }

After loading data in Google Cloud Storage, you need to create ‘Load Job’ for Google BigQuery. You need to point your job to your source data in Google Cloud Storage.

You can also use the POST request for Google BigQuery directly. To know more about it refer to this documentation.

Voila! You have successfully loaded data from Stripe to Google BigQuery. You can also check out Stripe to Google Data Studio integration.

Limitations of using Webhooks to connect Stripe to BigQuery

Stripe provides financial services to your website and it’s important to track each service wisely. Marketers load data from Stripe to BigQuery to analyze their customer activities, such as churn rates, ROI, etc. In such cases, prior knowledge of APIs and Webhooks becomes a necessity. Marketeers with no technical background can find it difficult to do so.

You can remove this issue by using a fully automated ETL tool, like Hevo.

Method 2: Using Hevo to connect Stripe to BigQuery

Hevo Logo
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Hevo is a No-code Data Pipeline. It supports pre-built data integrations from 100+ data sources, including Stripe. Hevo offers a fully managed solution for your data migration process to Google BigQuery. It will automate your data flow in minutes without writing any line of code. Its fault-tolerant architecture makes sure that your data is secure and consistent. Hevo provides you with a truly efficient and fully automated solution to manage data in real-time and always have analysis-ready data at BigQuery.

Now you can transfer data from Stripe to your target Destination for Free using Hevo!

Sign up here for a 14-Day Free Trial!

The steps to load data from Stripe to BigQuery using Hevo Data are as follow:

  • Step 1: You need to authenticate and connect Stripe as your data source. You can do this by entering the Pipeline Name and API Key.
Stripe Source Config
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  • Step 2: Connect to your BigQuery account and start moving your data from Stripe to BigQuery by providing the project ID, dataset ID, Data Warehouse name, GCS bucket.
BigQuery Destination Config
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Let’s look at some salient features of Hevo:

  • Fully Managed: It requires no management and maintenance as Hevo is a fully automated platform.
  • Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer. 
  • Real-Time: Hevo offers real-time data migration. So, your data is always ready for analysis.
  • Schema Management: Hevo can automatically detect the schema of the incoming data and maps it to the destination schema.
  • Live Monitoring: Advanced monitoring gives you a one-stop view to watch all the activities that occur within pipelines.
  • Live Support: Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.

Explore more about Hevo by signing up for a 14-day free trial today

Why do you need to load data from Stripe to BigQuery?

The accumulated data of Stripe can help you to perform various analyses of your clients. Integrating Stripe with BigQuery can help you to consolidate your data in real-time and analyze it to obtain data-driven decisions.

The benefits of BigQuery to quickly perform complex analytical queries over petabytes of data can be utilized by loading the Stripe Data to BiqQuery. Loading all the Stripe data into BiqQuery creates centralized storage and data analysis platform. 


In this blog, you have learned about Stripe, Google BigQuery, and how to load data from Stripe to BigQuery using two different methods. You also came across the limitations of the manual method. So, if you are a marketer who wants to load their data from Stripe to BigQuery automatically, then try Hevo. 

Hevo Data is a No-code Data Pipeline. It supports pre-built integrations from 100+ data sources at a reasonable price. Hevo will fully automate your data flow from Stripe to BigQuery within minutes.

Visit our Website to Explore Hevo

Explore more about Hevo Data by Signing up for a 14-day free trial! You can now transfer data from sources like Stripe to your target destination for Free using Hevo!

Share your experience of loading data from Stripe to BigQuery in the comment section below. 

No-code Data Pipeline for BigQuery