Top 9 Supermetrics Alternatives & Competitors: Best ETL Tools

on Data Extraction, ETL Tools • August 10th, 2022 • Write for Hevo

The Supermetrics platform is an API to bring marketing data from a variety of sources into a single location for reporting and analysis.

However, if you want to perform more complex operations that exceed 20 requests per second, you might need to look for other options. So, when looking for a solution, you need to consider the features and qualifications of each potential vendor that best suits your business needs.

Who should use Supermterics?

Supermetrics is geared toward small businesses, particularly well suited for marketers who have not yet advanced beyond Facebook, Google Ads, and Google Analytics.

What to look for in a Supermetrics Alternative?

Here are a few things you need to look for in the Supermetrics alternative:

  • Supermetrics enforces a per-second rate limit. If you run more than 20 requests per second, then an error will be returned. You need to consider a platform that does not have a rate limit.
  • Another limitation is that your queries will be placed in a queue which will be emptied a few queries at a time. In addition, if you perform duplicate identical queries, only the first one will be performed.
  • The data source API is also limited on how fast and how much data can be retrieved.
  • The pricing model of Supermetrics might be expensive for some companies.

We have made a list of alternatives based on multiple factors like ease of use, pricing, scalability, etc. to help you choose the best option.

1. Hevo

Supermetrics Alternative: hevo logo
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Hevo is a data pipeline platform that enables you to easily replicate data from all your sources to the warehouse, run transformations for analytics, and deliver operational intelligence to business tools.

Hevo is easy to use even for non-technical users as it is a no-code data pipeline. You can save a lot of time and effort because it is fully automated and requires virtually zero maintenance.

You can scale your data infrastructure as required as the platform supports 150+ ready-to-use integrations along with 40+ free sources.

Hevo has a very intuitive UI to make setting up a pipeline even easier for you.

Hevo also provides pre-load transformation, which means you can transform your data in multiple ways before loading it to the destination.

Hevo has a very transparent pricing model with no hidden costs. You can try out Hevo’s 14-day free trial to see if it has been tailored to fit your needs.

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2. Improvado

Supermetrics Alternative: improvado logo
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Improvado collects all your marketing data in one place. It integrates with every marketing platform you use and gathers the data pipelines into the Improvado platform or sends it directly to the BI tools you use, without needing help from the development team.

Any marketer who is looking to simplify and streamline the process of aggregating data into an easy-to-use database should consider using Improvado. Because the program will take care of everything for you, you’ll have more time to focus on other aspects of your marketing strategy.

In comparison to Supermetrics, it provides a much more comprehensive experience. However, the customization options are limited, and they occasionally experience problems with their internal data.

Their pricing structure is not made publicly available as they only provide custom pricing.  You will be required to make direct contact with the Improvado sales team to obtain a price quote and additional information regarding the company’s pricing structure.

3. Stitch

Supermetrics Alternative: stitch logo
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Stitch is an ETL tool that removes the necessity of creating APIs. Instead, users of Stitch can focus their attention on extraction and loading, which makes data collection and integration incredibly simple.

Although Stitch does not include several preload transformations, it does make it possible to establish quick connections between SaaS tools and data sources. It transfers data without the requirement for API maintenance, cron jobs, or scripting, making it ideally suited for use by smaller businesses.

Having said that, Stitch isn’t the best option for customers who depend heavily on MongoDB. This is because users are unable to customize the fields that are being migrated

In the process of replicating document stores to relational databases, such as MongoDB, it fails miserably. In addition, there is no way to generate views or perform transformations, and storage comes at an additional cost.

Stitch has volume-based pricing that’s cheaper than Supermetrics but is still relatively expensive (but a 14-day unlimited trial is available). 

4. XPlenty

Supermetrics Alternative: xplenty logo
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Xplenty is a low-code data integration platform and cloud-based ETL solution that features a user-friendly drag-and-drop interface. Its transformation tools enable the seamless normalization and transformation of sensitive data while ensuring regulatory compliance. These tools were designed for both advanced users and ETL newbies.

Connecting to the various data sources supported by Xplenty is a relatively simple process, and it comes equipped with all of the features that ETL users expect. 

Xplenty, for instance, enables the smooth creation of no-code data pipelines and transformations by leveraging a graphical user interface (UI) or SQL. Nevertheless, error messaging is typically unclear and provides no useful information.

If you don’t have a large number of real-time integrations running at once, Xplenty may be a cost-effective option for you. But otherwise, it might be too expensive.

5. Fivetran

Supermetrics Alternative: fivetran logo
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Fivetran is another maintenance-free ETL platform that connects applications and databases to a central data warehouse, enabling businesses of all sizes to collect and analyze business data. Fivetran offers a variety of data connectors that allow users to seamlessly collect data from their business applications. 

Fivetran is best suited for organizations looking for automated data ingestions from multiple sources with simple data standardizations.

However, alerting and notification system in Fivetran could be enhanced and be more timely. It also doesn’t support complex data standardization.

Fivetran is also more expensive than the other Supermetrics alternatives.

6. Adverity

Supermetrics Alternative: adverity logo
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Adverity is a platform for the automated integration and visualization of data, and it was developed with data-driven decision makers in mind. The Data Tap tool provided by the platform gives users the ability to improve the effectiveness of reporting and analytics.

Adverity is designed for marketers and marketing agencies that wish to connect and collaborate with their marketing, e-commerce, and media platforms all from a single centralized location. Users of the platform have access to analytics and streamlined reporting of aggravated data through the platform.

This platform has a large library of connectors to various platforms and databases.

You have the option of building an API connection yourself with their “webconnect” feature, or you can ask the development team to build one for you if there is one missing from their collection.

However, the documentation isn’t sufficient at times and the error codes can be difficult to troubleshoot without help from the support team. The pricing isn’t listed anywhere so you have to contact Adverity for pricing information.

7. Windsor.ai

Supermetrics Alternative: windsor logo
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Windsor.ai can measure return on investment (ROI) for a variety of marketing channels, campaigns, keywords, and creative analysis by connecting marketing data with their platform. 

Windsor.ai is one of those alternatives to Supermetrics that is great for businesses that have a user journey that consists of many different touchpoints across a variety of different systems.

Windsor.ai’s user interface is a bit bland and the user experience is not so friendly.

When it comes to pricing, you have the option of selecting from one of five different plans, the most basic of which is free and offers access to just one report and two data sources. 

8. Funnel.io

Supermetrics Alternative: funnel logo
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Funnel is a marketing data platform that automatically maps out, cleans, and sends data to a variety of destinations. Their lofty objective is to integrate with every marketing platform, and at the moment, they provide integrations with more than five hundred marketing platforms.

Funnel provides access to a greater number of data sources than Supermetrics. Even though it’s easy to use, not all sources have metrics or dimensions, and occasionally they break, which can be extremely frustrating. Because there is no organization and all of the dashboards are located in the same location, using Funnel on a larger scale can make it somewhat challenging to operate.

Funnel provides users with three distinct plan options, the most affordable of which costs $399 per month when paid for annually. The most affordable plan gives users access to a library of more than 200 connectors, while the mid-tier and enterprise plans give users access to all more than 500 connectors.

9. HubSpot Marketing Hub

Supermetrics Alternative: hubspot marketing hub logo
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The HubSpot Marketing Hub is an all-in-one digital marketing solution that combines Customer Relationship Management (CRM), email marketing, and automation of marketing campaigns.

The user interface of Hubspot is better than Supermetrics.

Workflows are a method of automating routine tasks and activities within the HubSpot Marketing Hub to make them less complicated and more straightforward.

The Hubspot CRM service is offered at no charge. The monthly cost of the starter packs is $50, the professional packs range from $400 to $800 depending on the features and add-ons, and the Enterprise packs range from $1,200 to $3,200 again depending on the add-ons that you select.

Final Thoughts

There are multiple alternatives for Supermetrics in the market, each of which serves a different purpose, although they look similar. Some might be looking for better pricing, more integrations, or a pipeline that doesn’t require much manual labor. For each of these factors, there are solutions available. 

We hope this article will help you find the Supermetrics alternative that perfectly fits your needs. Here is a list of all the alternatives mentioned in this article:

  • Hevo
  • Improvado
  • Stitch
  • XPlenty
  • Fivetran
  • Adverity
  • Windsor.ai
  • Funnel.io
  • HubSpot Marketing Hub

Centralize your data with Hevo to effectively measure what matters. Because your sole focus should be delighting your customers.

You can use the 14-day free trial to evaluate if Hevo fits your needs. 1000+ companies say it does.

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