ElectroNeek is an all-in-one solution for workflow automation, process management, and document management. This RPA platform makes it easy to build no-code automation solutions for clients. RPA technology employs software robots to automate high-volume repetitive tasks traditionally performed by humans.
Launched in 2019, ElectroNeek quickly became popular, with more than 250 customers across 40 different countries in just three years. Most notably, Managed Service Providers (MSPs) use ElectroNeek to build and deploy automation processes for their clients.
The company relies on data for its success. They utilize it to track essential KPIs that empower customer support, sales teams, and marketing teams to make data-driven decisions. Most of the data functions are mature enough in the company, so they currently have just one BI developer supporting it.
ElectroNeek’s Current Data Stack at a Glance
The company is more interested in building sales and marketing reports to draw valuable insights from their data. The sales report tracks the revenue, conversions, profits, and sales patterns directly from the Salesforce platform. Meanwhile, marketing reports from HubSpot provide insights into ongoing campaigns, new leads, and overall reach. The company also prioritizes analyzing customer support operations through reports generated from Zendesk data. So, ElectroNeek’s data stack is built to streamline extracting data from various sources and building accurate reports for all key departments.
Coming to the actual data stack, ElectroNeek consumes data from Salesforce, Hubspot, and Zendesk, then moves it to Google’s BigQuery. Power BI is then used to create necessary visuals, dashboards, and reports, with minimal transformations required.
Ultimately, the company uses Hevo to automate the process of extracting data from various sources to destinations, thanks to its native integration support with Salesforce, Hubspot, and Zendesk. For external sources without native integrations, Hevo provides API connectors, enabling ElectroNeek to source data from anywhere.
How has the Data Stack Evolved?
Without a stable data stack, the company's reports were inaccurate. Different teams understood data differently, resulting in reports with inconsistent numbers.
So, ElectroNeek found the need for a data stack that maintains a single source of truth for all sales, marketing, and customer data. The company started with Fivetran to centralize its data but found the following problems:
Fivetran’s interface was not intuitive, making it difficult for non-tech users to understand and navigate the tool.
The support team was not responsive. Sometimes, when the tool failed to ingest data, ElectroNeek received delayed assistance.
Fivetran was a bit expensive.
In the quest for an ideal data platform, the team searched for Fivetran alternatives on G2 and found Hevo to be promising. Without a second thought, they tested Hevo right away, and it stood out as the perfect solution in their functionality tests.
It only took us three days to move from Fivetran, which we used for 5-6 months, to Hevo. It was as simple as reconfiguring the settings, and Hevo was all set to show its capabilities in action
Discovering the Ideal ETL Tool
ElecktroNeek’s decision to switch from Fivetran to Hevo is based on the following factors.
Source connectors: Hevo supports native integration with all major data sources that ElectroNeek uses. For less popular or internal tools, Hevo offers REST API connectivity.
Ease of use: The team hardly requires any training to understand Hevo’s intuitive interface. The tool is easily configurable for ElectroNeek's settings.
Documentation: Hevo offers very detailed and clear documentation for everything about the tool and its features.
Support: Hevo’s responsive and friendly customer support is another reason for ElectroNeek to choose it over their previous data stack.
Remarkable Benefits of Integrating Hevo into ElectroNeek’s Data Ecosystem
Improved speed: By centralizing data, Hevo boosts the speed of generating reports at ElectroNeek.
Before Hevo, our finance team spent at least two days each month creating reports that track necessary KPIs. Now, it has become real-time and doesn’t even need a dedicated team to do this
Zero downtime: The next big win for ElectroNeek is zero downtime with Hevo. Hevo ensures uninterrupted data integration and delivers delay-free, continuous data ingestion.
Streamlined Customer Support: With customer reports tracking essential KPIs like resolution rate, average response time, and satisfaction score from centralized data, the Support team can better prioritize tickets and respond effectively, enhancing overall customer service operations.
What’s Coming Next at ElectroNeek?
The company’s data infrastructure is pretty stable with Hevo, as it offers native integration with most of the CRMs, marketing, and sales tools they utilize.
However, ElectroNeek wants to leverage its product usage data stored in MongoDB, which they have not utilized previously. With Hevo’s direct integration with MongoDB, this process should also be straightforward for them.
Excited to see Hevo in action and understand how a modern data stack can help your business grow? Sign up for our 14-day free trial or register for a personalized demo with our product expert.
