Accelerating eCommerce with Marketing Intelligence on Snowflake
Kushagra Deshmukh
Solutions Engineer, Hevo Data
Aparajitha R
Business Analyst, Prolim AI
Ananth Viswanadhan
Director - Snowflake Practice, Prolim AI
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Agenda
As customer acquisition costs rise and marketing channels multiply, teams need faster access to reliable insights across advertising, customer, and revenue data. Yet, data often remains fragmented across platforms, making it difficult to measure performance, identify opportunities, and act with confidence.
Join PROLIM and Hevo for a practical session on how modern D2C companies are building a single source of truth in Snowflake and delivering business-ready insights through Streamlit dashboards.
This session will showcase a proven, fixed-outcome framework that enables teams to move from disconnected reporting to a centralized marketing intelligence layer that supports faster decision-making and measurable business impact.
You will walk away with a practical understanding of how to build a scalable analytics foundation for customer acquisition, campaign performance, retention, and revenue visibility.
What you'll learn
Unifying marketing and commerce data into a single source of truth
Building a modern marketing intelligence foundation on Snowflake with Hevo and Streamlit
Tracking acquisition, conversion, retention, and revenue metrics
Delivering faster insights through a fixed-outcome analytics framework Delivering faster insights through a fixed-outcome analytics framework
Best practices for scaling reporting across teams and channels