Integrate Google Analytics and HubSpot Data: 3 Easy Methods

on Data Integration, ETL • September 16th, 2020 • Write for Hevo

Analyzing your data for business relevance is crucial today. All major brands rely on data analytics for powerful insights. Google Analytics is the business favourite for this purpose. Data in HubSpot can be manipulated, marketed and managed in quite interesting ways. You may want to use both these applications in sync with each other. This article highlights specific features of Google Analytics and HubSpot. It further reflects on various methods in which this integration can be made, potential drawbacks and solutions for this process. 

List of Contents

Introduction to Google Analytics 

Google Analytics has grown out to be everyone’s number one analytics tool. While a lot of attraction stays on the free rendition of the tool, it is fair to say that it has a good number of features for analytics insights.

Website traffic trends based on essential factors can be easily extracted and utilized for adjusting business strategies. The highlight here is to access interesting insights on marketing trends that accumulates.

You can access real-time reports on how your website interacts. Especially if you’re privy to using data with HubSpot, certain marketing analytics can be truly insightful. Google Analytics is widely used for analysing dynamic data trends with prompt details, such as the count of active audiences, website traffic based on geographical locations, and other details that can be significant for effective marketing. 

As shown below, a visual representation of trends, such as user visitations, locations and top devices in use, help to find relevant channels to market through. Here, you can easily understand what if working well for your brand as well as fine-tune what is not working as an advantage. 

Google Analytics and HubSpot: Google Analytics
Image Source: https://analytics.google.com/

Introduction to HubSpot 

HubSpot is a full-service platform that offers features for marketing, sales, customer service and other forms of data handling and management. Apart from being free of cost and void of the requirement of any technical setup or contract, HubSpot is a great software to cater to different marketing aspects for businesses. 

In addition to this, there are tools for content management, social media marketing, search engine optimization, and website analytics. It also integrates with a variety of other platforms for improved functionality.  

Typically, basic HubSpot features are available for free, but you can upgrade to other plans ranging from $50 to $180 per month for each user. It also allows a team of ten members to collaborate on one plan, which is great for business marketing management. 

3 Methods to Integrate Google Analytics and HubSpot Data

You can use any of the following methods to integrate Google Analytics and HubSpot data:

Let’s discuss the various approaches to integrate Google Analytics and HubSpot in detail.

Significance of Integrating Google Analytics and HubSpot Data 

There are several stress points of significance for why using Google Analytics in tandem with HubSpot can be impactful. While HubSpot offers an array of features, specifically targeted at sales and effective marketing, Google Analytics can help provide valuable insights for the same data to fine-tune marketing strategies. 

Several parametric comparisons under Google Analytics points to data highlights of how certain strategies that are faring for your website. For any digital growth, checking these highlights in tandem with managing and marketing your content is the only way to get ahead of the crowd. With these two tools working in sync, you can understand the minute details of the traffic on your website and alter your business and marketing strategies accordingly.

Google Analytics and HubSpot: HubSpot
Image Source: https://www.portent.com/
Connecting HubSpot with Google Analytics for Full Visibility 

Methods to Integrate Google Analytics and HubSpot Data 

Some integration methods require the basic knowledge of coding, while others tend to be code-free. You can use one of the following methods to integrate Google Analytics and HubSpot data:

Method 1: Using Standard Connectors 

A popular use of readily available connectors has been seen for the integration of Google Analytics with various platforms. There are limitations regarding scaling up with this method. However, it can be one option for new businesses dealing with fewer data. A direct connection establishes by using various connectors for integration with HubSpot. HubSpot has also launched a Connect Program, which helps to connect with different platforms with mutual customers. Using such connectors for integration or perhaps Google Data Studio and Analytics 360 connectors can be a quick way of establishing an integration. However, this method might need to upgrade if more complex data points are involved or your business is scaling up. 

Method 2: Using Manual Integration 

For those with some credible coding knowledge, manual integration can be another option. Different APIs can be installed and run to channel integration of Google Analytics and HubSpot. You can select one as per your data requirements. This method is not suitable for instances where data is updated and altered constantly. The segregation of factors also becomes difficult in such a non-automated environment. For frequent use, this might not be favourable. It is where the need for quick automation arises.

Method 3: Using Hevo Data

To overcome the challenges of upscaling, redundancy and lack of automation, Hevo Data can be a tool for efficient integration. Hevo Data is a No-code Data Pipeline. Hevo can create integration between Google Analytics and HubSpot easily and quickly. It is fully automated platform, that takes into account the real-time requirements of your data and other complex factors.

Following a simple setup procedure, no manual monitoring is required for updating and managing the data. Hevo is a fully managed platform with additional features for data transfer, analytics, replication and efficient management. If you’re in a business dealing with dynamic data points and looking for a sophisticated strategy for platform integration, place your bets on Hevo!

Let’s discuss some unbeatable features of Hevo:

  1. Fully Automated: Hevo can be set-up in a few minutes and requires zero maintenance and management.
  2. Scalability: Hevo is built to handle millions of records per minute without any latency.
  3. Secure: Hevo offers two-factor authentication and end-to-end encryption so that your data is safe and secure.
  4. Fault-Tolerant: Hevo is capable of detecting anomalies in the incoming data and informs you instantly. All the affected rows are kept aside for correction so that it doesn’t hamper your workflow.
  5. Real-Time: Hevo provides real-time data migration. So, your data is always ready for analysis.
  6. Live Support: Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.

Give Hevo a try by signing up for a 14-day free trial today.

Conclusion 

It is clear that there are multi-fold benefits of using HubSpot in tandem with Google Analytics and this article explores ways to carry out that integration. You can choose what suits you best by keeping in mind the nature of your data.

If you are dealing with data that is dynamic and prone to constant change, then Hevo is your best bet. Hevo is a No-code Data Pipeline. It supports pre-built integration from 100+ data sources. It is a channel to lead your brand to a sophisticated level of automation which will be much required and when you start dealing with more complex data points.

Try Hevo’s 14-day free trial to explore other features of analytics, integration, data replication, data transfer and much more. Get on board today!

Share your experience of integrating Google Analytics and HubSpot in the comment section below.

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