7 Great Google Analytics Dashboards: Complete Guide

Dashboards communicate data insights powerfully. Almost every organisation/ business generates a lot of data, making it essential for them to analyse the data & draw crucial insights. Using dashboards is an effective way of understanding customer behaviour, factors that drive them to your products, content, services, their point of interest, etc. You can also draw insights about the revenue generated and a lot more and present this data to stakeholders with ease.

This article focuses on providing you with a comprehensive list of some of the best Google Analytics Dashboards that you can use to start analysing your marketing campaigns and business strategies.

Table of Contents

• Introduction to Google Analytics
• Top 7 Google Analytics Dashboards
  • Basic Dashboard
  • Executive Dashboard
  • Digital Marketing Dashboard
  • Content Marketing Dashboard
  • SEO Dashboard
  • Social Media Dashboard
  • e-Commerce Dashboard
• Conclusion

Introduction to Google Analytics

Google Analytics is a cloud-based product offered by Google. It is an open-source analytical tool that analyzes and reports website traffic and customer behaviour.

Google Analytics Dashboards provides a comprehensive list of features and integrates well with different platforms. It is a trendy choice for industries due to its reporting capabilities, that allow them to drive their business decisions by analyzing customer’s behaviour and interaction.

Key features of Google Analytics:

• Google Analytics automatically collects information from the website, such as traffic, region, users, clicks, etc. and generates extensive analytical reports.
• Google Analytics allows you to understand customer behaviour, their interaction with your products, their reason for bouncing off, source platform, lead generation, and many more.
• Google Analytics Dashboards help you study the competition and drive the strategic decisions based on the customer segment and engagement.

For further information on Google Analytics, you can check the official website here.

Top 7 Google Analytics Dashboards

Creating dashboards that perfectly match your business requirements can be a challenging task even for professionals who are a Google Analytics expert. To simplify this, Google provides users with a solutions gallery, where experts can share their Google Analytics Dashboards.

To save you from the hassle of searching the entire solutions gallery, here’s a comprehensive list of some of the best Google Analytics Dashboards available on the solution gallery, that you can use to start analysing your marketing performance and enhance your business strategies:

1. Basic Dashboard

The Basic Dashboard that helps users observe and keep track of visitor traffic on their websites is developed by Cemal Buyukgokcesu. It makes use of visualizations such as pie charts to track traffic sources and provides a complete breakdown of the devices that are generating traffic, along with their reference domains and geographical regions.

Using the Basic Google Analytics Dashboards, you can draw the following information:

• The geographical location of your website visitors.
• The type of devices that generate the maximum amount of traffic.
• The websites that redirect large amounts of traffic to your website.
• The mediums that bring in quality users to your website.

For further information on the Basic Dashboard, you can check the official documentation here.

2. Executive Dashboard

The Executive Dashboard that helps users observe and keep track of acquisition, behaviour, and outcomes based on their websites’ traffic is developed by Avinash Kaushik. The Executive Dashboard comes in handy for business professionals, who want to draw insights about the overall marketing performance, and not focus only on the tactical data.

Using the Executive Google Analytics Dashboards, you can draw the following information:

• The average time a user spends on your website.
• Statistics of your loyal and unique visitors.
• To gain information about your goal conversion rates. 
• To gain information about the origin of social media traffic, such as Facebook, Linkedin, etc.

For further information on the Executive Dashboard, you can check the official documentation here.

3. Digital Marketing Dashboard

The Digital Marketing Dashboard is developed by Love Data. It provides in-depth information about the visitors, their behaviour, location, number of visits, bounce rates, etc. making it a real digital marketing solution. The Digital Marketing Dashboard provides a comprehensive overview of the visitors’ perspective of your website. 

Using the Digital Marketing Dashboard, you can draw the following information:

• The geographical location of your website visitors.
• The type of devices, the visitor uses to access your website.
• The amount of time a user spends on your website.
• The number of returning visitors, along with the number of newly generated visitors.

For further information on the Digital Marketing Dashboard, you can check the official documentation here.

4. Content Marketing Dashboard

The Content Marketing Dashboard is developed by Vagelis Varfis. It provides in-depth information about the performance and efficiency of your web content, using various factors such as web page views, conversion rates for your goals, and lot more.

Using the Content Marketing Dashboard, you can draw the following information:

• The most popular pages of your websites.
• The geographical location of your website visitors.
• The average time a user spends on your website.
• The pages that meet your marketing goals, along with the number of visitors that access your website. 

For further information on the Content Marketing Dashboard, you can check the official documentation here.

5. SEO Dashboard

SEO Dashboards are developed by Kevin Pike and are mostly used to prioritize SEO activities. This dashboard provides detailed information about various factors such as search-queries, page views, goal completion, etc. Using the SEO Dashboard, you can draw insights and list down keywords that are generating maximum traffic for your website.

Using the Google Analytics Dashboards for SEO, you can draw the following information:

• The most popular pages of your websites.
• The pages that exceed the bounce rate.
• The landing pages that generate the most number of organic views.
• The keywords that bring in the maximum amount of traffic and number of users.

For further information on the SEO Dashboard, you can check the official documentation here.

6. Social Media Dashboard

The Social Media Dashboard, that examines various on-site and off-site social activities for your web page is developed by Justin Cutroni. It provides detailed information about your website’s performance using various factors such as traffic from social networks, social source values, traffic from social sources, etc.

Using the Google Analytics Dashboards for Social Media, you can draw the following information:

• The percentage of your website visitors that come from social networks such as Facebook, Linkedin, etc.
• The social media channels that meet your marketing goals.
• The social media websites that direct the maximum amount of traffic to your website.
• The type of devices, the visitor uses to access your website.

For further information on the Social Media Dashboard, you can check the official documentation here.

7. e-Commerce Dashboard

e-Commerce Dashboard by Blast Analytics focuses on online stores and customer acquisitions. It displays how many transactions happened, average order value, product revenue, customer visits and a lot more.

Using the Google Analytics Dashboards for e-Commerce, you can draw the following information:

• The quantity and price of the products being purchased by the customers.
• The amount of revenue generated by each category, along with their location-based statistics.
• If customers are making use of any referrals while making purchases. 
• The type of mobile devices that customers use to make purchases.

For further information on the e-Commerce Dashboard, you can check the official documentation here.

Conclusion

This article teaches you about some of the most impeccable Google Analytics Dashboards that you can use to monitor your business and marketing performance. Monitoring your marketing performance requires you to extract, transform and analyze data from various channels. Bringing in data from a variety of sources can be a challenging task for most users and this is where Hevo saves the day. For any information on Google Analytics and HubSpot, you can visit the following link.

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