Best Google Analytics ETL Tools: A Complete Analysis 101

on ETL • January 4th, 2022 • Write for Hevo

GOOGLE ANALYTICS ETL

Introduction

Digital Marketing has begun the evolution across the world by reshaping business planning and marketing strategy. It significantly improves website traffic and business sales through online marketing. With the help of Google Analytics, companies track and understand customer habits and engagements on their product.

Although Google Analytics has an extraordinary report generation capability based on customer interaction, a case may arise where you need to perform a notable in-depth analysis of the data.  

If you are looking to conduct such analysis, well look no further! This blog introduces you to some of the best Google Analytics ETL tools.

So check out the different ETL tools available in the market, which can extract and transform Google Analytics data to generate insights.

Table of Contents

Introduction To Google Analytics

Google Analytics is a cloud-based, open-source analytical tool provided by Google to analyze and report website traffic and customer behavior. The comprehensive dashboard and ease of integration with different platforms make it a popular choice for industries that drive their business decisions on customer behavior and interaction.

Features Of Google Analytics

  1. It has excellent capability to collect the details automatically and generate extensive analytical reports.
  2. It enables you to understand customer behavior, their interaction on your products, the reasons for bouncing off, source platform, lead generation, and many more.
  3. It allows you to study the competition, helps create the content which can engage customers, and segment the customer base.

To explore Google Analytics, visit the official website here.

Introduction To ETL

ETL stands for Extract, Transform, and Load. It is a process of extracting data from persistent sources (RDBMS, Web Client, FTP server, cloud storage, social media, etc.), transforming them by applying functions, calculations, and then loading it onto the target database or data warehouse or onto a reporting tool to generate analytics.

Google Analytics ETL : Introduction to ETL

How To Choose The ETL Tool For Google Analytics?

Choosing the appropriate ETL tool to perform the analysis will solve half of the problem. We have listed a few aspects to help you decide.

  1. Easy to Install/Integrate: An ETL tool should be user-friendly that can easily integrate with the existing architecture. Cloud-based tools are most beneficial in terms of integration and deployment of the pipeline to production.
  2. Monitoring and Management: ETL tools perform a continuous operation on the pipeline, which needs to be monitored and controlled. It should have proper supervision and controlling mechanisms to send alerts in case of failure.
  3. Wide Range of Data Transformation: Any ETL tool’s critical aspect is to possess vast libraries of functions to perform calculations and transform the data from various sources to derive the analytics when loaded into the data warehouse. Business entirely depends on the metrics that denote success or failure.
  4. Real-Time Streaming: In this fast-paced world, everyone wants to analyze the data in real-time or near real-time. A right ETL should have the capability to generate reports on analysis in real-time. 
  5. Data Security and Reliability: This is a crucial feature to consider to provide security to the data over the internet. Hence, the ETL tool should hold the data securely and be able to reliably load data to your target database and recover from unexpected failures.

Top Google Analytics ETL Tools

Even though Google Analytics provides thorough reports on the website traffic, sometimes it is required to extract the data to perform a deeper level of analytics.

We have listed down some best Google Analytics ETL tools available in the market to perform Google Analytics ETL over data. Click on the links to traverse the post quickly.

  1. Hevo Data
  2. Talend
  3. Apache Spark
  4. Informatica PowerCenter
  5. Apache NiFi
Download the Guide to Evaluate ETL Tools
Download the Guide to Evaluate ETL Tools
Download the Guide to Evaluate ETL Tools
Learn the 10 key parameters while selecting the right ETL tool for your use case.

1. Hevo Data

Google Analytics ETL: Hevo Logo
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Hevo is a No-code Data Pipeline, and can efficiently perform ETL on Google Analytics Data for free by setting Google Analytics as the source to extract raw data for further transformation and then loading to destination. Hevo is fully-managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.

GET STARTED WITH HEVO FOR FREE

Key Features Of Hevo Data 

  1. Fully Managed: Hevo is a fully managed platform with simple UI. It allows users to set the pipeline in minutes.
  2. Automatic Schema Mapping: Hevo Data automatically maps the schema of source data, thereby enabling the user to perform analysis without worrying about the changing schema.
  3. Real-time Data Transfer: Hevo Data works on the batch as well as real-time data. Hevo Data can resume the ingestion from the point of failure if it occurs. 
  4. Out-of-the-box Integrations: Hevo has a vast library of 100+ connectors including 40+ Free connectors to integrate with sources. Check the list here.
  5. Continuous Monitoring: Hevo is the fault-tolerant system and has an advanced monitoring system to watch the activity within pipelines.
  6. Round-the-clock Support: With round the clock Support, Hevo provides a customer-centric solution to your business use cases.

Hevo Data Use Case

Hevo provides a seamless data pipeline experience to companies. Hevo supports pre-built integration with 100+ data sources and allows data migration in real-time. With its ETL, ELT, and data transformation capabilities, you will always have analysis-ready data. You can leverage Reverse ETL capabilities through Hevo Activate.

Pricing Model of Hevo Data

Hevo Pricing
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Hevo Data provides users with three different subscription offerings, namely Basic, Starter, and Business Plans, with the Basic plan for free. Hevo Data also provides users with a 14-day free trial. You can learn more about Hevo Data’s pricing here.

Simplify your Data Analysis with Hevo today!

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2. Talend

Talend is a widely used ETL tool in the industry, available in both community version (Open studio) and Enterprise version (Talend Cloud) with an excellent interface. It offers features like Data Integration, Big Data Integration, Data Preparation to perform Extract Transform and Load.

Key Features Of Talend

  1. The Talend app contains an interactive space to perform ETL operation using available functions (called palette), which can be dragged and dropped to the drawing area. Various customization options are available as per function needs.
  2. Talend has a custom component called tGoogleAnalyticsInput to connect to Google Analytics to fetch the data.
  3. Talend generates the Java code when the workflow is compiled and uses Apache Spark for in-memory computation. 
  4. The workflows then can be published to any fully managed cloud services.
  5. Talend has excellent support for API Services, Data Stewardship, Data Inventory, and B2B.
Google Analytics ETL : Talend

Talend Use Case

Talend has vast offerings for multiple sectors to perform agile ETL with the data. Industry domains like Financial Services, Government applications, Risk and Compliance, Data Privacy use Talend to deliver analytics on their data.

Pricing  

Talend’s base price starts from $12,000 a year and has multiple categories for pricing. Read more about pricing here.

3. Apache Spark

Apache Spark was developed under the Apache foundation and is an open-source unified analytics engine for large-scale data processing and analysis. It works on the fundamentals of Hadoop MapReduce with in-memory calculations.

Key Features Of Apache Spark

  1. Apache Spark has excellent capability to process large volumes of data by parallelizing in memory with the help of its executor and cores.
  2. Apache Spark is available in integrated platforms like Cloudera, Hortonworks, MapR, and Databricks. 
  3. It can be installed on Standalone and Clustered mode. 
  4. Apache Spark can extract data from Google Analytics and perform ETL by using an external connector – CData Google Analytics Connector. You can read more here.
  5. Apache Spark uses functional programming, therefore you need to be conversant with Java, Scala, and Python coding languages.
  6. Apache Spark is capable of effectively performing real-time and batch processing and has extensive support for Machine Learning libraries.

Pricing

Apache Spark is free to use, and you can download it from here.

However, distributions like Cloudera, Hortonworks charge for the support. You can check the Pricing here.

4. Informatica PowerCenter

Key Features Of Informatica PowerCenter

  1. Informatica PowerCenter is an on-premise ETL tool and has extensive capability to extract data from various sources and perform ETL.
  2. Informatica PowerCenter comes with Google Connector to connect to Google Analytics objects as a source in mapping tasks.
  3. Informatica can easily handle rapid prototyping, profiling, and batch-based operation.
  4. It has the excellent capability of data transformation of structured and unstructured data, including PDF, Excel, IoT data, etc.
  5. It has real-time connectivity to provide accurate and timely data for analysis.

Pricing 

The cloud version of the Informatica PowerCenter starts at $2000 per month for its most basic plan. Cloud providers like AWS and Azure provide this as a completely managed service on a pay-as-you-go model. 

5. Apache NiFi

Key Features Of Apache NiFi

  1. Apache NiFi is an open-source ETL tool to perform data analysis from the persistent source and destination.
  2. It offers seamless integration with MySQL via connectors available.
  3. Apache NiFi, with the help of connectors, extracts the data and performs complex transformations by creating flow files.
  4. Apache NiFi can extract the data from Google Analytics by using an external connector – CData Google Analytics Connector. You can read more here.
  5. Apache NiFi has a web-based interface that allows users to do seamless design, control, and monitor the process.

Pricing 

BatchIQ provides Apache NiFi, and AWS Marketplace has simple integration. More pricing details can be found here.

Conclusion

There are various options available in the market when it comes to Google Analytics ETL tools. Each of them has a set of features and related pros and cons.

When it comes to fully managed ETL, you can’t find a better alternative than Hevo. It is a No-code Data Pipeline product that will help you move data from 100+ data sources including 40+ Free sources such as Google Analytics to your destination. It is straightforward to set up as you can get the tool up and running in a jiffy.

VISIT OUR WEBSITE TO EXPLORE HEVO

With Hevo, you can get started in just a couple of minutes as all you need to do is select your data source, provide the user credentials to the data source, and the Hevo platform will do the rest in extracting the data and loading it into the specified destination.

Want to take Hevo for a spin?

SIGN UP and experience the feature-rich Hevo suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.

What are your experiences with Google Analytics ETL tools? Share your experiences. We would love to hear from you in the comments!

No-code Data Pipeline for Google Analytics