Setting Up Google Analytics Twitter Ads Integration: 2 Easy Methods

In the 21st century, every business or organization gives utmost importance to Marketing Campaigns. Organizations are always looking for intuitive ways to analyze their Marketing Campaigns. A Marketing Campaign can be termed as a set of actions taken to sell and promote a Product, Service, or Brand. Twitter Ads is one of the most popular platforms for Marketing Campaigns that helps you significantly generate Leads for your organization.

Though Marketing Campaigns play a key role in attracting clients, analyzing your Marketing Campaigns is equally important. One of the popular Analytics tools is Google Analytics that helps organizations derive insights about their client’s Behavior and Demographic information. Thus, the combination of Google Analytics and Twitter Ads can help you optimize your campaigns and focus on the advertisements that have the potential to generate more Leads.

This article will give you a comprehensive guide to set up Google Analytics Twitter Ads integration. It will also provide you with a brief overview of Google Analytics and Twitter Ads. You will also explore 2 methods to integrate Google Analytics with Twitter Ads. Moreover, the limitations in the case of the manual method will also be discussed in further sections. Let’s get started.

Table of Contents

• Prerequisites
• Introduction to Google Analytics
• Introduction to Twitter Ads
• Methods to Set Up Google Analytics Twitter Ads Integration
  • Method 1: Setting Up Google Analytics Twitter Ads Integration Manually 
  • Limitations of Setting Up Google Analytics Twitter Ads Integration Manually 
  • Method 2: Setting Up Google Analytics Twitter Ads Integration using Hevo Data
• Conclusion

Prerequisites

Before getting started with the Google Analytics Twitter Ads Integration, it is beneficial to have the following prerequisites:

• An active Google Analytics account.
• An active Twitter Ads account.
• General knowledge of Twitter Ads and Google Analytics would be an added advantage.

Methods to Set Up Google Analytics Twitter Ads Integration

There are many ways to set up Google Analytics Twitter Ads Integration. However, one of the below methods can be used to configure Google Analytics Twitter Ads Integration:

• Method 1: Setting Up Google Analytics Twitter Ads Integration Manually 
• Method 2: Setting Up Google Analytics Twitter Ads Integration using Hevo Data

Method 1: Setting Up Google Analytics Twitter Ads Integration Manually 

If you’re curious about how well your Twitter Ads are doing, you can follow these steps to manually integrate Google Analytics with Twitter Ads:

• Step 1: Create your Campaign URL using Google Analytics URL Builder
• Step 2: Create your Twitter Ad
• Step 3: Add the Campaign URL to your Twitter Ad
• Step 4: Using Google Analytics to Track the Performance

Step 1: Create your Campaign URL using Google Analytics URL Builder

The very first step is to create your Campaign URL using the Google Analytics URL Builder. This URL will help you to track your Twitter Ad. You can follow the below steps to create your first Campaign URL:

• Go to the Google Analytics URL Builder.
• In the Campaign URL Builder Form, you need to fill in the URL parameters that you will consider for the Twitter Ad as shown by the below image.

• The URL parameters can be filled for the Twitter Ad as shown in the below image:

• After filling in the required parameters, you will get an auto-generated Campaign URL that you can use to track your Twitter Ad. The below image depicts an auto-generated Campaign URL.

Step 2: Create your Twitter Ad

In the next step, you will have to create the Twitter Ad. You can follow the below-mentioned steps to create your Twitter Ad.

• Log in to your Twitter account.
• Click the Profile button and select the Twitter Ads option as shown by the image below.

• Enter the country and time zone. Then click on Let’s Go as shown below.

• Choose your Advertising Objective and then set the budget as shown below.

• Click Next and select the Target Audience as shown by the below image.

• At the Creatives stage, you can select or create the Ad that you want to promote as shown below.

This completes the procedure of creating the Twitter Ad.

Step 3: Add the Campaign URL to your Twitter Ad

In this step, you will add the Campaign URL that you have created in step 1 to the Twitter Ad. Below is the procedure to add the Campaign URL:

• Click the Create campaign option in the Twitter Ads Manager as shown below.

• Set all the campaign creation processes to their defaults, up to the Creatives stage.
• Next, in the Creatives stage, you can select the tweet from the list of tweets that you want to promote.

• Paste the Campaign URL into the text field labeled Add your Destination URL in the Display creatives section.
• Click Next.

• Click the Launch campaign button after reviewing your campaign’s options.

This completes the process of adding the Campaign URL to your Twitter Ad.

Step 4: Using Google Analytics to Track the Performance

Now, you can follow the below-mentioned procedure to track the performance of your Twitter Ad using Google Analytics. 

• Log in to Google Analytics.
• Go to Acquisition and then click on All Traffic. 

• Select Source/Medium from the All Traffic drop-down menu, as illustrated below.

• If you have executed all of the instructions correctly, Google Analytics should have successfully attributed traffic and conversions to the Twitter Medium that you specified as your URL parameter.
• Click Other and choose the parameter that you wish to analyze.

This completes the manual method of setting up Google Analytics Twitter Ads Integration for your organization!

Limitations of Setting Up Google Analytics Twitter Ads Integration Manually 

Although the manual method of setting up Google Analytics Twitter Ads Integration is efficient, it does have some limitations which are discussed below:

• The manual method of integrating Google Analytics with Twitter Ads requires a lot of effort and engineering bandwidth.
• Manual integration is only useful for Twitter Ads with a limited number of target audiences. With a rise in the number of target audiences, manual integration of Google Analytics with Twitter Ads will become more complicated.
• This method involves manual data entry and hence there is a significant chance of typos and errors in the URL.
• The manual method doesn’t allow you to process links in bulk.
• The manual method of integrating Google Analytics with Twitter Ads allows you to utilize standard tracking UTM variables, you cannot create CUSTOM tags.

In case you want to avoid the limitations, you can refer the method 2 mentioned below, a faster and more efficient way to set up Google Analytics Twitter Ads Integration 

Method 2: Setting Up Google Analytics Twitter Ads Integration using Hevo Data

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Hevo Data takes care of all your Data Preprocessing needs and lets you focus on key business activities and draw a much powerful insight on how to generate more Leads, retain customers, and take your business to new heights of profitability. It provides a consistent and reliable solution to manage data in real-time and always have analysis-ready data in your desired destination.

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About Google Analytics

Google Analytics is a free Web Analytics tool provided by Google that can be used to examine the traffic on your website. It is a must-have tool for anyone who owns a website. Suppose you are conducting any Marketing Campaign, such as Search Ads or Social Media Ads, users are most likely to visit your website at some point throughout their journey. Now, to track those traffics, Google Analytics comes into the picture.

Now, you might be wondering how Google Analytics can track websites. It’s very simple. Firstly, Google Analytics embeds several lines of tracking code into your website’s code. Now, when users visit your website, these codes capture their behaviors and Demographic Information such as gender, age, etc. Once the user leaves your website, it sends all of that information to the Google Analytics server. In this way, Google Analytics can assist you in tracking and analyzing your website.

About Twitter Ads

Twitter is an excellent marketing tool for generating traffic and Leads. A whopping 63 percent of Twitter users follow small businesses. Twitter Ads allow you to promote tweets or complete campaigns dedicated to specific goals. Moreover, it can help you to broaden your reach and grow your following base on Twitter. Using Twitter Ads is an easy method to get your tweets in front of people who don’t already follow you on Twitter, and it’s a great way to obtain new Leads for your business.

Users can choose from 3 different types of ads on Twitter, based on their needs. Below are the 3 types of Ads provided by Twitter:

1. Promoted Trends: Promoted Trends can be used if you merely want more people to look at your website. Moreover, you must pay a monthly fee for as long as you are advertising a tweet using this choice.
2. Promoted Tweets: This type of Twitter Ad is more suitable if your end goal is to increase your following base and/or expand your audience. These tweets can be retweeted, replied to, liked, and shared just like the regular tweets.
3. Promoted Accounts: Promoted Accounts are the accounts that Twitter recommends to users who don’t already follow them but might be interested in them.

Thus, Twitter Ads are very useful in generating Leads and expanding your business.

Conclusion

This article provided you with a comprehensive guide on how to set up Google Analytics Twitter Ads Integration manually and automatically. It also provided you with a brief introduction to Google Analytics and Twitter Ads. However, there were several limitations associated with the manual method. If those limitations are not much of a concern, you can go for the manual method, otherwise, you can try Hevo Data to integrate Google Analytics with Twitter Ads.

Moreover, businesses can use automated platforms like Hevo Data to set this integration and handle the ETL process. It helps you directly transfer data from a source of your choice to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you with a hassle-free experience.

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