Building the Klaviyo Shopify Integration is a fantastic approach to automate Marketing Engagement with your customers. You may effectively set up Klaviyo with Shopify to make the most of one of the trending platforms for eCommerce Email Marketing, SMS Marketing, and Marketing Automation, whether you’re just getting started with your Shopify store or looking for ways to enhance Sales.

Through Klaviyo Shopify Integration, you can deliver highly targeted emails to your consumers by leveraging Traditional List Creation or Dynamic On-site Activity-based functionalities. This article will provide you with an in-depth understanding of how to set up your Klaviyo Shopify Integration effortlessly in just eight easy steps. It will also help you gain a holistic understanding of what Shopify and Klaviyo are all about, along with some key features of each of them! Read along to find out more!

Introduction to Klaviyo

Klaviyo Shopify Integration - Klaviyo logo

Klaviyo is a powerful Growth Marketing Platform that enables online businesses to provide dynamic, personalized, and customer-centric experiences to their customers across a variety of Marketing Channels such as SMS, Emails, Web, and in-app notifications, among others. It has a number of user-friendly features, Including Audience Segmentation, Performance Reporting, and Platform Integrations, with one such being, Klaviyo Shopify Integration. It also uses variables like Viewing and Purchasing History, Customer Interaction patterns for previous emails, and the implementation of Targeted Marketing Campaigns.

Key Benefits of Klaviyo

  • Integration with a Single Click: You can organize all your vital information in one spot. There is no need for development.
  • ROI Reporting: Based on actual transactions, you can see how much money you can make with Email Marketing.
  • Effective Segmentation: You can target people based on their activity, browsing habits, property values and more.
  • Pre-Programmed Autoresponders: You can turn on pre-built email flows to respond quickly and generate more profits in minutes.
  • Blocks of Dynamic Data: To personalize email content, you can gather information about products and orders.
Automate Klaviyo and Shopify Data Pipelines Using Hevo

Are you looking to automate your Klaviyo and Shopify data pipelines? Managing data from multiple sources like Shopify and Klaviyo can get overwhelming. Here’s how Hevo can help:

  • You can automate data ingestion from various sources by creating a pipeline.
  • It allows you to perform drag-and-drop transformations to make your data analysis-ready.
  • You don’t need to manually create schemas compatible with your data in the destination.

Unlock the power of your Klaviyo and Shopify data with Hevo, streamlining your workflows and enabling better insights. You can check out our ratings and reviews on Capterra and make the better choice for yourself.

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Introduction to Shopify

Klaviyo Shopify Integration - Shopify logo

Shopify is an eCommerce platform that lets you create both online and offline stores. Store owners use Shopify in the same way that bloggers use WordPress. Using your website and Shopify POS, you may sell both online and offline. Beginners and eCommerce specialists alike will benefit from the Shopify eCommerce Website Builder’s capabilities.

Shopify is a Cloud-based SaaS platform that makes selling items simply. It allows you to run your business and expand it by letting you make transactions, modify your website, and sell your products. Shopify’s easy-to-use design dashboards allow you to tailor your website to your desires.

Key Benefits of Shopify

  • Simple to Set up and Use:  Shopify is a straightforward platform that is simple to set up and utilize. 
  • Affordably priced Online Store: The platform includes a number of professional templates that make it easy to create one-of-a-kind and visually appealing online stores.
  • App Integrations: Because it can be readily integrated with apps, the platform features incredible customization capabilities.
  • Security and Reliability: Shopify’s security and reliability has better advantages.
  • Excellent Customer Service: Online sellers can get solid, round-the-clock client care by using this e-commerce platform. 
  • Payment is simple: Integrating a safe and dependable payment method is a major barrier for online retailers. 
  • Search Engine Optimized: SEO is critical for ensuring that buyers looking for your products can simply find your website.

Steps to Set up Klaviyo Shopify Integration

The steps mentioned below will walk you through the Klaviyo Shopify Integration and help you integrate these platforms with ease:

Step 1: Open your Klaviyo Account

To begin integrating these platforms, you first need to go to your Klaviyo account. Once you’ve logged in to Klaviyo, search for the Integrations tab.

Now, click on the Shopify Integration under the Integrations page in your Klaviyo account. This will take you to the Shopify Integration page.

shopify integration
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Integrate Shopify to Redshift

Step 2: Add the Shopify Store URL

You can now connect to Shopify by pasting in the URL of your Shopify store. You can also configure some additional settings to make your integration foolproof:

  • Klaviyo Onsite JavaScript: When you check this box, Klaviyo’s Active On-site Tracking snippet is immediately included. Otherwise, you’ll have to manually add the Javascript code.
  • Subscriber Email List: When you tick this option, all customers who accept Email marketing at checkout or sign up for your default Shopify, are automatically added to your e-mail list.
  • Compile a List of SMS Subscribers: When you tick this box, all clients who accept SMS Marketing at your checkout are instantly added to your list.
  • Sync the Status of Consumer SMS Subscriptions with Shopify: It’s recommended that you click the item labelled Sync Customer SMS Subscription Status to Shopify.
connection details in shopify

Step 3: Establish the Connection

Connect to Shopify once you’ve configured the settings for your integration. This will take you to your Shopify profile.

connect to shopify

Step 4: Install the Shopify Application

Install the Shopify app by clicking on the Install button. This connects your Shopify account to Klaviyo and reverts you back to your Klaviyo account.

install shopify application

Once your data starts synchronizing with Klaviyo, you’ll see a green success callout on your screen. Your Klaviyo Shopify integration is now complete!

Understanding the Benefits of Klaviyo Shopify Integration

  • Seamless Data Sync: Automatically sync Shopify customer, order, and product data into Klaviyo for accurate segmentation and personalized marketing.
  • Advanced Customer Segmentation: Use detailed Shopify data to create tailored customer segments based on purchase history, behavior, and preferences.
  • Personalized Email Campaigns: Leverage Shopify data to send highly targeted email and SMS campaigns, improving engagement and conversion rates.
  • Automated Workflows: Set up automated flows like abandoned cart recovery, welcome series, and post-purchase follow-ups directly using Shopify data.
  • Real-Time Analytics: Track the performance of campaigns with real-time revenue insights, attribution, and customer behavior analytics.
  • Enhanced Customer Experience: Deliver personalized experiences across touchpoints, increasing customer retention and loyalty.

Conclusion

This article provided you with an easy step-by-step guide to help you set up Klaviyo Shopify Integration in no time! In addition, it introduced you to the fantastic benefits of integrating your Shopify Store with Klaviyo. It also provided you with an in-depth understanding of both platforms, along with a detailed list of features these platforms have in store for you.

Extracting complex data from Shopify, Klaviyo, and numerous other platforms can be challenging & require immense engineering bandwidth, and this is where Hevo saves the day!

Sign Up for a 14-day free trial and experience the feature-rich Hevo suite firsthand. You may also have a look at Hevo’s amazing pricing, which will help you select the best plan for your requirements.

Share your experience of understanding Klaviyo Shopify Integration in the comment section below! We would love to hear your thoughts.

FAQs

1. Is Klaviyo a CRM or CMS?

Klaviyo is primarily a marketing automation platform with CRM-like features. It focuses on email and SMS marketing, helping businesses manage customer data and campaigns.

2. What makes Klaviyo different?

Klaviyo excels in providing advanced segmentation, detailed analytics, and seamless integrations with eCommerce platforms, enabling personalized marketing at scale.

3. What CRM integrates with Shopify?

Popular CRMs like HubSpot, Salesforce, Zoho CRM, and Pipedrive integrate with Shopify, streamlining customer data, sales, and marketing workflows.

Davor DSouza
Research Analyst, Hevo Data

Davor DSouza is a data analyst with a passion for using data to solve real-world problems. His experience with data integration and infrastructure, combined with his Master's in Machine Learning, equips him to bridge the gap between theory and practical application. He enjoys diving deep into data and emerging with clear and actionable insights.