Building Impeccable Shopify Dashboards: Key Templates, Metrics, and Practices Simplified 101


In today’s data-driven market, businesses are giving prime importance to analytics for strategizing their Roadmaps. Companies across the globe are now analyzing data from different departments to understand their Market position. It allows them to make informed strategic decisions for higher Revenue Generation and Expansion. Companies use various kinds of Dashboards in order to bring all of the gathered data to one place that makes it easier for professionals to interpret and draw conclusions out of the analysis. 

Shopify is a leading E-Commerce Platform that caters to a large number of sellers, from Small businesses in the field to medium-sized organizations. It allows sellers to sell products in various ways like online shopping, offline shopping, and selling through the point of sale through a car boot or garage. Since it offers high-level functionality it has gathered a large number of users.

This article will discuss how one can build exemplary Shopify Dashboards as Shopify is the world’s leading e-commerce content management system Shopify. The article will also shed some light on Shopify, its key features, advantages of using Shopify dashboards. Read along to find out the list of Shopify Dashboard Templates and the steps involved to access and customize Shopify Dashboards.

Table of Contents

Introduction to Shopify

Shopify Dashboards - Shopify Logo
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Shopify is an eCommerce platform that you can use to build both an online and offline store. As bloggers use WordPress, store owners use Shopify. It helps you to sell both online and offline using your website and Shopify POS. The Shopify eCommerce Website Builder has features for all individuals including beginners and eCommerce experts. 

Shopify is a Cloud-based SaaS platform that makes it easy for you to sell goods online. Shopify hosts your business and helps it to grow by allowing you to conduct transactions, customize your website and market your products. Shopify provides users with multiple plans and pricing to choose from, making it a suitable option for Startups and even Enterprises. You can customize your website as per your liking with Shopify’s easy-to-use Design Templates.

Shopify allows you to run an eCommerce business. To run an eCommerce Store, you should open a storefront, showcase your products, accept payments, engage with your customers, and more. There are different Shopify Tools that you can use to help you manage these activities.

Various products or services that you can sell on Shopify:

  • Physical Products: Shopify allows you to perform the door-step delivery of the products you’ve manufactured that can be door-shipped to the customer. These include anything like printed mugs/t-shirts, jewellery, gifts, etc.
  • Digital Products: Digital Products can include e-books, audio, course material, etc.
  • Services and Consultation: If you’re providing services like life consultation, home-cooked delicacies, event planning, or anything else, Shopify has got you covered.
  • Memberships: Various memberships such as gym memberships, yoga classes membership, event membership, etc. can be sold to the customers.
  • Experiences: Event-based experiences like adventurous sports and travel, mountain trekking, wine tasting, events, and hands-on workshops. You can use Shopify to sell tickets for these experiences as well.
  • Rentals: If you’re running rental services like apartment rentals, rental taxis, or gadgets, you can use Shopify to create ads and engage with the customer.
  • Classes: Online studies, fitness classes can be advertised here.

For further information on Shopify, you can follow the Official Documentation.

Key Features of Shopify

Shopify Dashboards - Shopify Features
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The key features of Shopify are as follows:

1) Detailed Shopify Admin

In Shopify, you’ll find a whole range of reports and features that help you understand how your online store is performing. You can view the number of orders, your best-performing product pages, real-time view of your website visitors. Shopify is a comprehensive tool for an online retailer, allowing you to get an in-depth understanding of all of your online store’s details.

2) Free Features

Usually, for a new website/store you would need to pay for the themes used. But on Shopify, a free theme is loaded onto your store automatically that you can start customizing the way you want. You even have the freedom to customize your website according to your branding style. You can choose free fonts (already installed on your store), or modify the color scheme, add your photos, and more. There are also thousands of eCommerce-themed stock photos you can choose from, taken by Shopify photographers.

3) Shopify is on a Cloud Network

Your website would be hosted on a Cloud network instead of a Server. Servers tend to crash at the wrong times and incur huge losses. Servers often crash on Black Friday or during big events. By being on a Cloud network, the possibility of the website crashing is rare, allowing you to run your business with ease of mind. Being on a Cloud network also allows for Google Search Console Integration seamlessly.

4) Plans for Everyone

There are costs associated with running a business. You’ll need to pay for Products, Marketing Costs, New Domain, and of course Shopify. But Shopify has a pricing plan for everyone. You can pay for Shopify Lite for only $9 a month if you are a beginner or on a tight budget. Shopify Plus is used for white-glove service. You can change the plans as your business grows. 

5) Tons of Apps

There’s an app for almost everything in the Shopify App Store. You’ll find Countdown Timers, Image Background Removers, and so much more. While there are a lot of paid apps, there’s also a bunch of free apps in the store. Adding an app to your website isn’t necessary.

6) Wide Range of Support

Shopify wants you to succeed on its platform. Shopify has a dedicated blog section that is run by experts to provide valuable tactics for businesses to run on Shopify. Shopify Academy/ Shopify Compass is a place where you can take free E-commerce courses and learn at your own pace. It has many customer support representatives who will happily answer any questions you have. There are even Facebook Groups created by Shopify users who want to help new store owners succeed. The support ecosystem at Shopify is massive. 

7) Low Barrier to Entry

Shopify is an eCommerce platform that helps you build your store both online and offline. This eCommerce Website Builder has features for everyone from beginners to eCommerce experts. Anyone can start a Shopify Store. Shopify is leading the initiative of lowering barriers to eCommerce.

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  • Connectors: Hevo supports 100+ integrations to SaaS platforms like Shopify, files, Databases, analytics, and BI tools. It supports various destinations including Google BigQuery, Amazon Redshift, Snowflake Data Warehouses; Amazon S3 Data Lakes; and MySQL, SQL Server, TokuDB, DynamoDB, PostgreSQL Databases to name a few.  
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Understanding Dashboards

Shopify Dashboards - Dashboard
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A Dashboard is a Business Analytics tool that displays all the necessary data related to various fields like Sales, Audience Reach, Revenue Generation, and lots more. It is used by companies to make informed decisions and plan strategies. Typically a Dashboard collects data from different concerned pages. A preset algorithm processes the gathered data, which is then integrated and displayed on the Dashboard in graphical and text format. Dashboards are used by businesses to keep an eye on their progress in real-time.

Similar to a car’s Dashboard, which displays all the necessary information related to the performance and condition of the car, Business Dashboards also visually portray data collected from various departments to show sustainability, growth, engagement, and performance of a company or website. Dashboards provided by most of the platforms offer a customization feature that allows users to choose which data they want to display. Today, Dashboards are used mainly by the Sales and Marketing departments to identify the weak spots and quickly fix those to increase Sales and Revenue generation

Advantages of Dashboards

The advantages of using Dashboards are as follows:

1) Data Visualization

It is a proven fact that our brain analyzes images way better than text information. Dashboards convert text-based data into infographic content that allows users to better understand the data in order to make quicker and more accurate decisions. Visualization also makes it easy to process vast amounts of data that businesses or websites collect on a daily basis. 

2) Real-time Analytics

Dashboards can generate a Real-time analysis of Customer Behavior on websites, enabling Sales teams to simultaneously propagate correct information to Target Customers as they visit the website. This increases the Conversion Rate that will result in an amplified Revenue Generation. This feature helps businesses to retain customers as they have the ability to take action on data generated in real-time. 

3) Time-saving

Dashboards help employees to save a lot of time as they automatically generate insights from gathered data. This eliminated the need for any human interference for the manual feeding of data. A user can also set a Dashboard to update its insights in customizable regular intervals automatically.

4) Cloud-based Analytics

A major advantage of the Dashboard is that it processes all the gathered data on Cloud Servers. Users are not required to install any specialized or heavy infrastructure to avail the benefits of Dashboard Analytics. Cloud Servers also ensure maximum security for sensitive data of the customers against any cyber threats. 

5) Universal Accessibility

Dashboards can be accessed through any device, including smartphones from any part of the world. Leveraging the abilities of Cloud Servers, users only need to have a stable internet connection to access the Dashboard Analytics that would help them stay updated with the latest developments on their websites. 

How to Access and Customize Shopify Dashboards?

The steps to enter and customize the Shopify Dashboard of a website are as follows:

  1. Login to Shopify account. 
  2. Click on “Analytics” and select the “Dashboards” option.
  3. By default, the Dashboard displays Comparative Analysis between the previous day and the following day (Yesterday and Today). To change the dates, click on the “Date” menu and select the preferred dates.  
  4. By clicking on the “Compare to previous dates” button, Shopify will show analytics comparisons of customized time periods. 
  5. Click on the “Apply” button.

Key Metrics in Shopify Dashboards

Shopify Dashboard displays numerous metrics that help users understand the activities happening on their websites. Below mentioned are a few important metrics that the Shopify Dashboard displays:

1) Total Online Store Sessions 

Shopify Dashboard shows total Sessions on an Online Store that are segregated under various categories like the Location of Sessions, Traffic Source, Type of Device that includes laptops, tablets, mobile, etc. It also displays the total number of Sessions by customers who landed on the Online Store from different Social Media Platforms like Facebook, YouTube, and Instagram. 

2) Total Orders

The Shopify Dashboard shows the total orders a website has received in a certain time period. Users can easily customize the time bracket to view and compare order details of different periods.

3) Total Sales

In the Shopify Dashboard, the Total Sales Section displays information about the Total Cash Inflow after considering numerous factors like discounts, returns, shipping charges, and taxes. 

4) Average Order Value

The Shopify Dashboard’s Analytics tool divides the Total Order Value with the Total Number of Orders that have a minimum of one product to display an Average Order Value. The tool does not include gift card orders while calculating this value. This feature helps users to understand their audience better. 

5) Online Store Conversion Rate 

In Shopify Dashboards, this feature analyzes the number of customers who visited a website and the total customers who made a purchase during the visit to generate an Online Store Conversion Rate. This feature helps businesses to identify the needs of their customers. Companies, after analyzing the data, can decide to add new products to their website to increase sales.

Shopify Dashboard Templates

The following Shopify Dashboard Templates are:

1) Shopify Store Overview Dashboard Template by Databox

Shopify Dashboards - Shopify Dashboard Template by Databox
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Databox Shopify Dashboard Template comes with every feature that users need to keep track of their e-commerce website. The template displays metrics related to Monthly Sales, Average Order Value, and Cart Abandonment Rates. It also generates data regarding popular products on the website and the number of new and returning store visitors. 

Databox Template’s Pricing Model

Databox has developed this template, and the subscription begins from $72 per month, which goes up to $231. Apart from this Dashboard, the subscription will also provide access to over 1000 third-party integrations. A lifetime free version is also available for users with limited features.

For further information on Databox’s Pricing plans, visit here.

2) Shopify Dashboard by Dashthis

Shopify Dashboards - Shopify Dashboard Template by Dashthis
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Dashthis has developed this visually appealing Shopify Dashboard that bags various useful metrics tools. Apart from the standard features, this dashboard allows unlimited integration of multiple Shopify accounts in a single analytics dashboard. Dashthis’ Template displays key information like Gross Sales, Shipping Details, Product Type, and many more. It also allows users to gather data from numerous Social Media handles and combine them in one report. 

Dashthis’s Pricing Model

Users can buy a subscription to this dashboard from the website of Dashthis. The pricing begins from $39 per month that allows access to 3 Dashboards and includes all integrations and data sources provided by the company.   

For further information on Dashthis’s Pricing plans, visit here.

3) Custom Shopify Dashboard and Reporting tool by Klipfolio

Shopify Dashboards - Shopify Dashboard and Reporting tool by Klipfolio
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Canada-based Business Intelligence company Klipfolio has developed this minimalistic and easy-to-use Shopify Dashboard that keeps track of Product Sales, Online Store Visits, and many more critical metrics required to run an e-commerce business effectively. The company provides access to its KlipGallery that features a wide range of pre-built Shopify Templates that the customers can use to customize their Shopify Dashboards. 

Klipfolio’s Pricing Model

The most popular subscription is priced at $142 per month that provides access to unlimited metrics, dashboards, and viewer users. It also comes with features like one-hour data refresh, one-year data history, and ten data services. A free version of this dashboard is also available with limited features. 

For further information on Klipfolio’s Pricing plans, visit here.

4) Shopify E-commerce Dashboard for Tableau by PenPath

Shopify Dashboards - Shopify Dashboard Template by Databox
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PenPath has built this Shopify e-commerce Dashboard for Tableau that automates reporting Workflow of websites. The Shopify Dashboard Template refreshes data on a daily basis that helps users to stay up-to-date with the latest developments on their websites. Users can integrate these Shopify Dashboards with various third-party applications like Amazon Marketplace, Google Analytics, HubSpot, and many more. This Shopify Dashboard displays every key metric that users require to analyze their businesses. 

PenPath’s Pricing Model

Interested individuals can visit the official website of PenPath and submit a form to get a quote from the company regarding the pricing of this Shopify dashboard template. 

For further information on Penpath’s Pricing plans, visit here.

Practices for Building a Good Dashboard 

The following practices for building Good Dashboards are:

1) Understand Key Business Objectives

While building a Dashboard, companies must keep in mind the business objectives that they wish to achieve. Adding relevant metrics on the Dashboard will help companies quickly make better business decisions that would boost their growth. 

2) Use the Inverted Pyramid Model

The Inverted Pyramid is a model that asks users to add information in descending order of importance. To create an effective dashboard, one must place the most important metrics on the top of the page and then add metrics of lesser significance in the middle and bottom sections. 

3) Understand the Target Audience

For e-commerce businesses, Customer Analysis plays a vital role in their growth. In order to build a good Dashboard, companies must understand the target of customers and their needs. This analysis will help them to add suitable metrics to the dashboard. 

4) Effective Utilization of Space

The utilization of empty space is of prime importance while creating a Dashboard. A good Dashboard should never be filled with graphical content. A little blank space spread across the Dashboard can help users to do better analysis. 

5) Segregate Data according to Departments 

Not every department of a business needs to have access to the entire company data. It is very crucial to segregate metrics on a dashboard according to the needs of a particular department. This helps different departments to make better decisions using only relevant data. 


In this article, you have learned about Shopify Dashboards. This article also provided brief information about Shopify and its key features, Dashboards, their advantages, key metrics they display. It also provided information on the steps to access and customize Shopify Dashboards.

Hevo Data, a No-code Data Pipeline provides you with a consistent and reliable solution to manage data transfer between a variety of sources such as Shopify, and a wide variety of Desired Destinations with a few clicks.

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Hevo Data with its strong integration with 100+ sources (including 30+ free sources like Shopify) allows you to not only export data from your desired data sources & load it to the destination of your choice, but also transform & enrich your data to make it analysis-ready so that you can focus on your key business needs and perform insightful analysis using BI tools. It helps transfer data from Shopify to a destination of your choice for free.

Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You may also have a look at the amazing price, which will assist you in selecting the best plan for your requirements.

Share your experience of understanding Shopify Dashboards in the comment section below! We would love to hear your thoughts.

Dipayan Mitra
Freelance Technical Content Writer, Hevo Data

Dipayan has worked with several B2B SaaS companies to break down the complexities of data integration and analysis through insightful content tailored for technical and business audience.

No-code Data Pipeline for Shopify