In modern businesses, CRM (Customer Relationship Management) solutions have become a necessity. CRM softwares are used by businesses to engage and establish relationships with Leads and customers. Salesforce is one such platform and is having a huge customer base.
Salesforce is a Customer Relationship Management (CRM) platform that enables businesses to engage with their customers, partners, and other organizations. It assists businesses in tracking customers, gaining insights from data, and managing customer service and complaints. It can also be used to maintain contacts, generate reports, administer businesses, and engage in social media. Some of the prominent Salesforce customers include Spotify, Toyota, Puma, Razorpay, American Express, and many others. The Salesforce customers list is constantly expanding around the globe.
This article will give you a comprehensive guide to the 8 Best Salesforce Customers. You will get to know about Salesforce and its key features. You will also explore how companies that use Salesforce have created an impact in the real world. Let’s get started.
Introduction to Salesforce
Salesforce is a Cloud-Based CRM (Customer Relationship Management) software company that was formed in 1999 to help businesses enhance their Sales, Marketing, and Customer Service processes. Today, Salesforce offers a full suite of customer service solutions. It also assists in the management of your customer relationships by keeping your customer data, contact data, and marketing data. Additionally, Salesforce customers can also seamlessly integrate the platform with other systems.
As a result, Salesforce’s digital experience enables you to design a one-of-a-kind solution tailored to your unique company requirements. It offers a pay-as-you-go model, making it a viable and appealing option for many enterprises. With the increased focus on the customer, it’s more important than ever to nurture and expand your customer relationships, and Salesforce makes it a lot easier.
Key Features of Salesforce
Salesforce is one of the most prominent CRM platforms in the market, and it has grown dramatically in recent years. There has been a significant increase in the number of Salesforce customers. Here are some of the important key features of Salesforce:
- Dynamic Dashboards: Salesforce’s Dynamic Dashboards show you how well your company is performing based on key criteria such as Market Trends and Customer Behavior. Salesforce customers can also easily create dashboards and real-time reports.
- Email Integrations: Salesforce can sync your calendars and schedules with Microsoft Outlook and Gmail. It also allows you to retrieve important emails even if you are not connected to the internet and develop personalized templates for potential clients.
- Real-time Analytics: You can visualize your users’ data with Salesforce Analytics. When users are perplexed by complex data, Salesforce Analytics can help them organize it in a way that is both helpful and easy to understand.
- Collaboration Tools: Salesforce collaboration features allow members of various teams to communicate in real-time. Through regular communication, each team is kept up to date on the progress of their partner teams.
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Top 8 Salesforce Customers
Salesforce provides you with unique insights into the customer journey while also equipping you with tools to improve your customers’ experience. Also, the Salesforce customers list is growing at a rapid pace. The Salesforce customers are highly satisfied with this product as it has given them a new way to improve the Sales and thus, resulting in increased revenues.
Here’s a list of the top 8 Salesforce customers that has significantly dominated the market in their respective domains:
1) Bharat Petroleum Corporation Limited (BPCL)
BPCL (Bharat Petroleum Corporation Limited) is one of the key players in the Petroleum sector in India. BPCL contributes to India’s economic growth in multiple ways. The company’s 6,500+ LPG distributors deliver cooking gas to over 8.5 crore families. Every day, about 1 crore vehicles fill up at one of BPCL’s 18,000+ gas stations. In addition, the company’s high-quality products are used to fuel more than 50 aircraft. In a nutshell, its scope and reach are enormous.
Salesforce is assisting BPCL in improving its Sales and customer service. The Sales Cloud has aided BPCL Sales Executive in capturing Leads, tracking pipelines, and closing deals more quickly. They can also pull up all of the customer’s details in a matter of seconds, allowing them to better grasp their expectations and communicate with them. Salesforce is also assisting the BPCL team in more efficiently engaging with channel partners.
In addition, Salesforce is also being used by BPCL to improve customer service. Salesforce Customers Service Cloud consolidates customer inquiries and complaints received across numerous channels such as Whatsapp, Emails, and Phone calls, helping service professionals to resolve problems more quickly. Thus, Salesforce has given them a huge boost in terms of achieving new heights.
2) Olx India
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OLX India is one of the popular classifieds marketplaces for automobiles, motorcycles, smartphones, household items, jobs, and real estate. The company has aided the expansion of India’s pre-owned car sector by allowing hundreds of thousands of people to effortlessly buy and sell used cars. OLX currently controls 80% of the pre-owned automobile industry in India, and it is estimated that the majority of used cars sold in India go through OLX in some way or the other.
OLX adopted the Salesforce Sales Cloud to automate its Sales operations, ranging from Lead and Order management to Account and Payment management. The use of Salesforce tools has also improved productivity. The average number of customer visits per salesperson on each day has increased by more than 35% above the industry standard. Salesforce also makes it easier for the Sales Representatives to keep track of Sales results.
OLX has also deployed Salesforce Service Cloud to serve its telephony segment, which assists businesses in advertising their products and services on the classifieds platform. Service Cloud is used by telemarketing agents to handle the complete process of selling ad subscriptions to customers. Thus, OLX is enhancing customer satisfaction using Service Cloud and is also one of the proud Salesforce customers.
3) Godrej Group
Godrej Group was founded in 1897 and is one of India’s oldest and most reputable brands. Today, it has over 1.1 billion clients worldwide and operates in a variety of industries including consumer products, real estate, appliances, and agriculture. It also aims to make India more inclusive and environmentally friendly.
Godrej Group uses the Salesforce Customers Success Platform to better understand its target demographic groups and develop a social and content strategy for engaging with them online. Godrej Group’s proactive approach to online engagement is a significant step taken by the company that previously relied on television advertising to reach customers.
Godrej Group is using the Salesforce Marketing Cloud’s Social Studio to gather insights for proactive Marketing as well as monitoring brand interactions in real-time. The Godrej Group is also using Social Studio to gain insights about new market categories and influence its broader Marketing strategy through its implementation partner, Mirum.
4) Razorpay
Razorpay initially started as an online payment gateway platform in 2014 and has since expanded significantly. The company has grown into a full-stack financial solutions platform that also provides money management and banking services to enterprises.
Razorpay is one of the popular Salesforce customers that use the platform to streamline and automate its Sales processes. The teams can assign and prioritize Leads much more quickly by streamlining Lead and Account management and linking their internal systems with the Sales Cloud. Also, the merchants are now contacted within minutes of expressing interest on the website, and the improved process has resulted in a 38% increase in conversion.
In addition, the company also uses Salesforce to conduct customer satisfaction surveys and collect feedback on its service. The survey’s findings aid the team in identifying shortcomings and working to resolve them. The time it takes to complete a service request has shrunk from 48 hours to just 8 hours.
5) Safexpress
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Safexpress is one of India’s well-known supply chain and logistics service providers. Express distribution, third-party logistics, and warehousing services are all included in the company’s comprehensive B2B (Business-to-Business) solution. Today, Safexpress serves over 30,000 pin codes and is also one of the popular Salesforce customers in the market.
Safexpress integrates Salesforce with its Sales process to assist the Sales team manage Leads more effectively. The Sales team can quickly track Leads and receive a 360-degree view of their clients. Salesforce is also being used to automate its billing and collection procedures.
The efficiency of claim settlements also increased by five times. All claim requests are recorded in Salesforce, and service agents have access to all relevant information to assist them to evaluate claims, review claim history, and make informed choices. Claims that formerly took 4 to 5 days to handle are now processed and paid out digitally within a mere 24 hours.
6) Titan Company
Titan has grown into a true colossus with market-leading brands in numerous lifestyle categories, including jewelry, eyewear, and watches. It is one of the popular Salesforce customers. Apart from its legendary spirit of innovation, the company is known for its outstanding customer service. Tailoring the experiences of 19 million+ customers across 1,700+ locations and 18 brands is no easy task. But, Titan was able to bring its stores closer to the customers with the help of Salesforce.
Before using Salesforce, Titan’s customer data was dispersed over multiple systems and spreadsheets in various formats. Salesforce has given the company a single view of the customer across all of its brands. Salesforce is also used by Sales professionals for key account management. They can simply track and audit client calls, thus reducing the number of repeat calls.
This customer-centric strategy doesn’t end with Sales, it extends to service as well. On Salesforce Service Cloud, Titan can combine customer queries from several sources. Service agents can examine a customer’s whole profile and history with a single click of a button, allowing them to respond to their queries more quickly and effectively. Salesforce has greatly aided the management teams in tracking and optimizing Sales performance and thus became one of the proud Salesforce customers.
7) Cleartax
Cleartax is one of the popular Salesforce customers that specializes in the e-filing of Income Tax Returns (ITRs) and GST (Goods and Services Tax) compliance. It was founded in 2011. With over 6 lakh companies, 60,000 CAs (Chartered Accountant) and tax experts, and over 1,200 major organizations using its GST software for GST compliance billing and GST filings, it is India’s largest ITR filing platform.
Cleartax has incorporated Salesforce to aid in the automation and streamlining of its Sales process. The Sales team was able to keep track of Leads, prioritize Sales possibilities, and track Sales velocity and conversions with the help of Service Cloud.
Cleartax is also connecting the Salesforce data with their internal Metabase, which keeps track of activity on their platform. Account managers are also able to examine clients’ demands more proactively if they have information into which of their modules are being used and which are underutilized. As a result, Salesforce provides Cleartax with a comprehensive channel management solution, assisting them in monitoring, measuring, and analyzing your Marketing Channel Sales. Thus, Cleartax is also one of the proud Salesforce customers.
8) redBus
With over 23 million users and more than 180 million bus tickets sold worldwide, redBus is the largest E-Ticketing platform in the world. It was launched in 2006 and has become one of the popular Salesforce customers in this sector. The organization is also expanding its global footprint, with offices in Indonesia, Singapore, Malaysia, Colombia, and Peru. redBus also offers private bus hire and hotel booking portals, as well as an innovative new eco-smart carpool network for professionals, in addition to the bus ticketing platform.
Before adopting Salesforce, redBus relied on a traditional CRM system that quickly surpassed its capabilities as the company’s customer base grew into the millions. The idea was to replace the more cumbersome traditional CRM system with a Service Cloud implementation. This allowed redBus to unify call, email, and chat channels into a single customer service platform that could be used by the company’s core customer success team in India as well as local service teams in other countries.
In the 3 years since redBus deployed Service Cloud, the company’s customer satisfaction score has increased by 13% and case resolution time has decreased by 70%. As a result, the outcomes are exceptional, and Salesforce customers have made an impact in the real world.
Conclusion
This article provided an in-depth look at the top 8 Salesforce customers who are currently ruling the market. You got a deeper understanding of Salesforce and its key features. Salesforce offers businesses a comprehensive solution for Lead Management, Invoice Processing, Account Management, and Customer Service. Moreover, Salesforce customers are also quite happy with the company’s offerings. Thus, Salesforce customers were able to successfully conquer the market in their respective domains. Also, the Salesforce customers list is constantly growing.
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Ayush is a Software Engineer with a strong focus on data analysis and technical writing. As a Research Analyst at Hevo Data, he authors articles on data integration and infrastructure using his proficiency in SQL, Python, and data visualization tools like Tableau and Power BI. Ayush's Bachelor's degree in Game and Interactive Media Design complements his technical expertise, enabling him to integrate cutting-edge technologies into his analytical workflows.
