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Facebook, Instagram, and Twitter are widely recognized as three of the most dominant market giants in digital advertising. TikTok is already competing with these well-established businesses even though it has been available to consumers for only a few short years. The social network known as TikTok is expanding at a rapid rate, and naturally, the size of its audience makes it appealing to advertisers.
By exporting data from TikTok, marketers can evaluate the efficacy of advertising on TikTok in comparison to the efficacy of advertising on other channels. This allows them to easily determine which campaigns bring in more revenue and how to distribute their advertising budget.
In this article, you will learn 2 methods to connect TikTok Ads to Redshift and the key features of both.
What are TikTok Ads?
TikTok Ads provides a platform that is both powerful and user-friendly, and it helps businesses and brands advertise their products and services to 1.85 millions of users all over the world. This platform helps with targeting, ad creation, insight reports, and ad management tools.
TikTok Ads provides various one-of-a-kind tools that are designed to assist brands and businesses in reaching their full potential, regardless of the size of their budget or the length of their campaign (for example, 10 days).
TikTok’s advertising platform tools, work similarly to that of Instagram’s Ad Manager. They automate the process of creating, delivering, and optimizing your advertisements.
There are currently two budgeting options available with TikTok Ads: daily and lifetime. You can make changes to your budget at any time during your campaign if you go with either of these two options.
Some of the data warehouses apart from Redshift where you can connect Tiktok Ads are:
What is Amazon Redshift?
Amazon Redshift is a cloud-based and fully managed petabyte-scale Data Warehousing service. It enables you to begin with a few gigabytes of data and scale up to a petabyte or more. Amazon Redshift organizes data into clusters that can be examined simultaneously. As a result, Amazon Redshift data may be retrieved quickly and easily. Users and apps can access each node independently.
Amazon Redshift can be utilized with a variety of SQL-based clients, as well as a variety of Data Sources and Data Analytics tools. It has a solid architecture that makes interacting with a variety of business intelligence tools a breeze.
Each Redshift data warehouse is fully managed, which means administrative chores such as backup creation, security, and setup are all handled automatically.
Method 1: Connect TikTok Ads to Redshift using Hevo
Hevo provides Amazon Redshift as a Destination for loading/transferring data from any Source system, which also includes TikTok Ads to connect TikTok Ads to Redshift. You can refer to Hevo’s documentation for Permissions, User Authentication, and Prerequisites for Amazon Redshift as a destination.
Step 1: Configure TikTok Ads as a Source
Carry out the procedures listed below to configure TikTok Ads as the Source in your Pipeline for TikTok Ads to Redshift Integration:
- Step 1.1: Choose TikTok Ads from the drop-down menu on the Select Source Type page to connect TikTok Ads to Redshift.
- Step 1.2: Click the + ADD TikTok Ads ACCOUNT button on the page that allows you to configure your TikTok Ads account in TikTok Ads to Redshift Integration.
- Step 1.3: Sign in with the TikTok Business account you normally use.
- Step 1.4: To give Hevo permission to access the data from your TikTok Ads account, click the Continue button to connect TikTok Ads to Redshift.
- Step 1.5: Just hit the TEST & CONTINUE button for TikTok Ads to Redshift Connection.
Step 2: Configure Redshift as a Destination
To set up Amazon Redshift as a destination in TikTok Ads to Redshift Migration, follow these steps:
- Step 2.1: Select Amazon Redshift from the Add Destination page to perform TikTok Ads to Redshift Integration.
- Step 2.2: Set the parameters on the Configure your Amazon Redshift Destination page
- Step 2.3: To test connectivity with the Amazon Redshift warehouse, click Test Connection to connect TikTok Ads to Redshift.
- Step 2.4: When the test is complete, select SAVE DESTINATION to complete TikTok Ads to Redshift Integration.
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Method 2: Connect TikTok Ads to Redshift using Google Sheets
TikTok Ads data can’t be imported into Amazon Redshift because that database doesn’t have a built-in tool to do so. This issue to connect TikTok Ads to Redshift can be remedied in several ways, including the manual uploading of data, the creation of one’s scripts, or through Google Sheets as a medium:
Step 1: Transfer Data from TikTok Ads to Google Sheets
- To connect TikTok Ads to Redshift, the first step is to follow this link to the Google Marketplace to download and install the API Connector add-on.
- Make a TikTok app and obtain your Auth code and access token from the app’s settings. Then, transfer TikTok data into Google Sheets to connect TikTok Ads to Redshift:
- Include your full request URL in the field labeled “request URL“, and include your access token in the section of the “Headers” where Key = Access-Token and Value = your token. Doing so will allow you to create a request.
- To illustrate, enter a request like this as an example:
https://business-api.tiktok.com/open_api/v1.2/reports/integrated/get/?advertiser_id=1111111111111111&report_type=BASIC&dimensions=["stat_time_day","ad_id"]&data_level=AUCTION_AD&start_date=2021-01-01&end_date=2021-01-31&metrics=["spend","impressions","cpc","cpm","ctr","reach"]&order_field=impressions&page_size=1000
Step 2: Transfer Data from Google Sheets to Redshift
The next step in connecting TikTok Ads to Redshift is by transferring data to Amazon Redshift.
- Step 2.1: Launch gSheet, navigate to the “manage addons” menu option and click the “Install addon” button.
- Step 2.2: Select Redshift Synchronization from the Addon menu once the installation of the Addon has been completed successfully. The user will be presented with a dialogue box asking them to choose the database, schema, and table from which they would like the data to be loaded.
- Step 2.3: Once the desired table has been selected, a new panel will appear on the screen’s right side. The user is then prompted to select which columns to retrieve from the table, apply any filtering operation, and/or apply any aggregations to the data. Afterwards, the user is prompted to select which columns to retrieve from the table.
- Step 2.4: App scripts will convert the user’s selection into a query that will be sent to the Amazon Redshift Data API once the query has been submitted. The data that was returned is then transformed and presented in the form of a standard gSheet table.
With this, you have successfully connected TikTok Ads to Redshift.
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Why Connect TikTok Ads to Redshift?
It is possible to associate cost data from advertising services with user actions on your website, clicks on links in emails, and purchase orders from the CRM system if you upload the cost data from advertising services to a single data warehouse. With TikTok Ads to Redshift Integration, you will be able to set up advanced analytics and evaluate the effect of all marketing efforts, both online and offline, on business metrics with the assistance of this.
You will always have up-to-date data available to you, be able to conduct a comprehensive assessment of the effectiveness of your advertising and be able to make important decisions promptly.
TikTok Ads Manager and other web analytics systems can perform an analysis of the following primary performance metrics related to TikTok advertising: CTR, CPC, CPA, CR, sessions, viewing depth, bounce rate, RPC, and ROAS. This is sufficient for small businesses that have limited access to advertising channels.
If you have many customer touchpoints or offline stores and you want to see the entire customer purchase path, TikTok Ads to Redshift Connection is worthwhile to think about while establishing advanced analytics and creating an automatically updated dashboard with all of the metrics in which you are interested. This will allow you to see the entire customer purchase path.
Conclusion
In this article, you understood the main features of TikTok Ads and Amazon Redshift. You also learned two methods to integrate TikTok Ads to Redshift. TikTok Ads is TikTok’s advertising platform for Business Accounts. It enables users to retrieve statistics about their ads, ad accounts, ad groups, and campaigns running on TikTok. Amazon Redshift allows you to analyze this data to find meaningful insights to improve user experience.
However, as a Developer, extracting complex data from a diverse set of data sources like Databases, CRMs, Project management Tools, Streaming Services, and Marketing Platforms to your Database can seem to be quite challenging. If you are from a non-technical background or are new in the game of data warehouse and analytics, Hevo Data can help you automate your data transfer process!
Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite firsthand. You can also have a look at our unbeatable pricing that will help you choose the right plan for your business needs!
Frequently Asked Questions
1. What is the roas for TikTok ads?
ROAS (Return on Ad Spend) is a key performance metric that measures the revenue generated for every dollar spent on advertising. For TikTok ads, the ROAS can vary widely depending on several factors, including the industry, target audience, ad quality, and campaign optimization.
2. How much does TikTok ads cost per conversion?
a) Industry and Competition
b) Target Audience
c) Ad Quality
3. How do I turn my TikTok into an ad?
a) Create a Business Account
b) Access TikTok Ads Manager
c) Create a New Campaign
d) Set Up Your Ad Group
Sharon is a data science enthusiast with a hands-on approach to data integration and infrastructure. She leverages her technical background in computer science and her experience as a Marketing Content Analyst at Hevo Data to create informative content that bridges the gap between technical concepts and practical applications. Sharon's passion lies in using data to solve real-world problems and empower others with data literacy.
