Power BI is a business intelligence and data visualization tool that empowers companies to connect data sources and create compelling interactive reports and dashboards. With rich visualizations that provide actionable insights, high-quality Power BI dashboards can aid better and faster decision-making across an organization.
In this article, we have curated a collection of the best Power BI dashboard examples that showcase design principles, creative visuals and advanced techniques. These professionally designed dashboards span industries and business domains ranging from sales to marketing, finance, healthcare and human resources.
Top 10 Power BI Dashboard Examples
Organizations use Power BI Dashboard Examples to analyze data in various domains. For example, a Sales Manager may use Power BI Dashboards to understand the performance of his Sales team. A Top-Level Executive may use it to visualize the profitability of the organization. A Digital Marketer may use it to understand the efficacy of his Social Media Campaigns.
Let us now go through a curated set of Power BI Dashboard Examples that are used in the Sales, Marketing, and Finance domains. All the Dashboards mentioned below can be found in Data galleries at the Power BI community portal.
The Top 10 Power BI Dashboard Examples are:
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1) Customer Segmentation Dashboard
The customer segmentation Power BI dashboard helps the users to understand their customer base better. With this dashboard, users can categorize their customers into distinct groups based on their characteristics, behaviors, and purchase patterns.
The dashboard mainly displays customer-wise growth and profit statistics, product-wise sales analysis, region-wise average sales data, and the top and bottom customers. It also provides information on what kind of product appeals to different customers and what the sales share from each product segment is.
This dashboard is mainly used in business-to-business enterprises. It helps senior managers to visualize the revenue coming from individual customers and the profitability while serving those customers. Product managers can also use it to understand their customer needs, prioritize product development initiatives, and improve product adoption.
The dashboard template can be found here.
2) Sales Scorecard Dashboard
The Sales Scorecard Power BI Dashboard Template helps analyze the sales performance of different products through different channels. This dashboard helps Sales Managers understand how the company performs in Sales compared to the previous year.
The dashboard prominently displays key sales metrics like revenue, profit, year-over-year (YoY) growth, and sales by product and channel. It also gives information about the performance of different product segments and what channels are succeeding in bringing revenue.
Sales teams can utilize this dashboard to track the performance KPIs of individual sales executives against targets or previous periods. You can also monitor the overall sales performance, identify underperforming areas, and track progress toward targets. You can also check out Power BI KPI to know more.
3) Sales Analysis Dashboard
The Sales Analysis Dashboard displays key sales metrics through a combination of charts, graphs, and tables.
This dashboard differs from the Sales Scorecard Dashboard because it shows revenue coming from different customer segments. It tabulates the units sold in each active region, the profitability in each region, and the value of discounts offered.
The dashboard details metrics such as gross sales, the YoY, MoM, and QoQ sales review, the total number of units sold by each segment, and the profit that each product gives.
The sales teams can utilize this dashboard to understand the overall sales health of their organization, analyze customer segments and product trends relevant to their territory, and identify areas for improvement.
4) Sales Performance Dashboard
The Sales Performance Dashboard is used to track and monitor sales performance over time. It provides a visual overview of key metrics such as sales revenue, profit, customer acquisition cost, and customer lifetime value.
The dashboard can be used by sales managers, sales reps and sales executives to keep a track of the overall sales revenue for the year to date. This dashboard can provide a wealth of insights into sales performance. For example, you can use it to see:
- How sales are trending over time
- Which countries are performing well
- Which products are selling well
- What the average revenue per unit is
- What the customer lifetime value is
- What the customer acquisition cost is
5) Email Engagement Analytics Dashboard
These Power BI Dashboard Examples are for organizations that market their products through mass emails. These dashboards display the proportion of emails that were delivered, clicked, and opened. This dashboard details the overall email delivery rate, bounce rate, and open rate along with a bar chart of email opens and clicks over time.
This dashboard is useful for everyone who is involved in email marketing such as email marketing managers, marketing managers, and content creators. This dashboard reflects marketing insights such as
- the rate of email delivery
- the rate of email opens
- the number of people clicking on the link in your emails
- Which products are generating the most sales from email marketing
- Which countries are performing well in email marketing
6) Marketing Campaign Insights Dashboard
This dashboard shows the effectiveness of various Marketing Campaigns and the performance of product segments and channels. This dashboard displays overall campaign performance metrics like total spend, customer acquisition cost (CAC), and return on investment (ROI) and the most successful campaigns based on offer acceptance rate.
This is a great tool for a Marketing Managers to measure the success of the campaign activities that take place under him. This dashboard gives key insights for marketing professionals such as identifying the top-performing campaigns and channels, optimizing budget allocation for channels that drive the most ROI, and tailoring their content that resonates with different age groups.
The template can be found here.
7) Financial Analytics Dashboard
The Financial Analytics Dashboard can be visualized to track an organization’s overall financial performance. This dashboard allows one to view the revenue and profitability from different geographies, customer segments, and product segments. It allows the analysts to go deep into each of these categories and analyze the Financial Performance Indicators.
This dashboard can be used to identify trends in sales and profits, compare the performance of different countries, and drill down into the details of the data to identify the root causes of problems
The template can be found here.
8) Quarterly Financial Performance Dashboard
The Quarterly Financial Performance Dashboard helps to track a company’s financial performance over a quarter. This dashboard can be used to monitor the progress towards financial goals and make decisions about business strategy accordingly.
This dashboard is a great tool for executives to compare profit metrics across quarters. It allows users to select different quarters and then dig deep into the numbers based on products and customers. This also allows users to get answers to questions such as:
- Is the company profitable? How is profitability trending?
- Which products, customers, and sub-categories are the most profitable?
- Where can the company improve its profitability?
- Are there any trends in profitability that need to be addressed?
The template can be found here.
9) Hospital Performance Dashboard
The Hospital Performance Dashboard can used to track and monitor a hospital’s key performance indicators (KPIs) in one concise and easy-to-understand view.
This dashboards shows information about the average number of days patients stay in the hospital, number of patients admitted and the percentage of those patients who are readmitted within 30 days and also the average cost of treating a patient.
This dashboard can be used by hospital executives to understand the hospital performance and identify the areas of improvement. The key insights that can be gained from this dashboard include the performace of the departments, the satisfaction of the patients and the average cost of treatment.
10) HR Analytics Dashboard
The HR Analytics dashboard shows the breakdown of employees by various factors like organization level, status, gender, age, tenure range, and FTE category. This dashboard also shows the total number of employees (both new hires and terminations), the average length of employees tenure, and the distribution of employees by geographic location.
HR professionals can use this dashboard to tap into the employee details of their organization and understand the workforce demographics. This dashboard can help HR professionals to understand:
- Are there any imbalances in the workforce, such as a lack of diversity?
- How are employees performing? Are they engaged in their work?
- Are HR processes efficient and effective?
The above Power BI Dashboard Examples give you an idea about the versatility Power BI offers for decision-makers. You can hone your dashboarding and data visualization skills to build comprehensive Power BI data models, visualizations, and DAX calculations with courses, books, YouTube videos, and the lot to gain a leg up on the competition.
Learn more about DAX and Power BI here.
Essentials of a Great Power BI Dashboard
A great Power BI dashboard is not only aesthetically colorful and decluttered but is also highly audience-specific and performance-efficient. Here are some characteristics of a great Power BI Dashboard:
- Faster Load Time: A fast-loading and user-responsive dashboard ensures a smooth and seamless visualization experience.
- Visual Appearance: The use of different colors, charts, and graphs for the representation of the data gives an appealing and professional look to the dashboard.
- Using a Grid Layout: A grid layout is super useful when constructing a dashboard as it increases the user’s productivity and ensures easy readability.
- Audience-specific: A good dashboard is always user-specific and monitors real-time data to minimize any latency.
This article gave a comprehensive list of the Top 10 Best Power BI Dashboard Examples. Overall, Power BI Dashboard Examples help companies better visualize their data to gain actionable insights from their customers.
To understand more in-depth about Power BI functionalities, here are some essentials,
To make the best use of these dashboards, organizations need relevant data, and there lies a big challenge. Even though Power BI supports most of the common databases, it does not handle cloud-based data sources outside the Microsoft ecosystem well.
For example, to make use of the Email Campaign Dashboard, you will need support for fetching data from Sources like Pardot or Hubspot. In case you are constrained by the data source support or Power BI, you can consider a cloud-based ETL tool like Hevo that can bring data from almost any data source to PowerBI.
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