Most modern businesses rely on Digital Marketing techniques as one of their most important Marketing strategies to reach a wider audience. This is primarily due to the fact that most people can now be reached on the Internet and also because almost all Digital Marketing Platforms allow businesses to keep track of everyone who interacts with their advertisements. This means that a huge amount of data is generated and these platforms allow businesses to perform the required analysis on it to measure the impact of their Digital Marketing efforts.
For example, Google allows you to generate various types of Google Analytics SEO Reports that can provide you with an in-depth analysis of how well your website is performing and how your target audience is engaging with it allowing you to plan your future strategies accordingly. This article will help you understand the best Google Analytics SEO Reports that can help you perform quality analysis of your website and its visitors.
Table of Contents
Introduction to Google Analytics
Image Source: https://commons.wikimedia.org/wiki/File:Google_Analytics_Logo_2015.png
Google Analytics is a Web Analytics Platform offered by Google as a part of its Google Marketing Platform. Most businesses today that use Digital Marketing techniques to reach a wider audience are familiar with Google Analytics. It is used to track and report website traffic. Most companies use Google Analytics to determine the number of people who visit their website, track visitors’ location, track visitors’ journey as they convert to leads or customers, etc. Google Analytics also offers direct integration with other Google products such as Google Ads, Google Search Console, Google Data Studio, etc allowing to perform an in-depth and accurate analysis.
Along with that, Google Analytics also offers functionality to measure the performance of your website or application. It can measure various metrics such as its mobile-friendliness, page speed, domain ranking, etc.
The advantages of using Google Analytics are boundless. One of the most significant advantages is the ability to generate Google Analytics SEO Reports.
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Introduction to Google Analytics SEO Reports
Image Source: https://www.octoboard.com/reports/google-analytics-seo-dashboard-audience-web-traffic
We all know that keyword ranking is a great way to measure Search Engine Optimization (SEO). The high ranking of keywords means your website is generating more traffic. However, it’s not as easy as it seems because keyword rankings don’t create a master plan for SEO, whereas Google Analytics SEO Report does.
You need to dig down and analyze data more accurately to determine which parts of your website perform well and which parts need more focus. Thanks to Google’s custom-built Google Analytics SEO Reports using which you can understand what’s taking place behind the curtains of the website.
8 Best Google Analytics SEO Reports
The best Google Analytics SEO Reports essential for driving SEO performance are as follows:
1) Mobile Overview Report
Although desktop computers can support more powerful softwares than smartphones, everyone is still choosing to adopt mobile technology. Because of this, marketers can’t ignore mobile technology, especially in this digital era.
This proves the fact that you need to design a website, showing compatibility with every portable device. If your website isn’t mobile-friendly, a lot of visitors will not be able to access it and will switch to your competitor’s website.
The Mobile Overview Google Analytics SEO Report provides a one-for-all solution. It is present under the Audience category and presents two reports i.e. Overview and Devices.
By clicking on the Overview tab, you’ll see data is divided into chunks according to device categories, for example, mobile, desktop, and tablets.
Image Source: https://www.optimizesmart.com/how-to-use-mobile-overview-report-in-google-analytics/
Now, you can determine which type of device category is bringing more visitors. The Overview Report also compares metrics such as Bounce Rate, Page/Session, and Average Session Duration between tablet, desktop, and mobile users. If you’re seeing a high Bounce Rate of mobile users, it means your website doesn’t show compatibility with mobile devices.
Image Source: https://www.megalytic.com/blog/analyzing-your-websites-mobile-visitors
In contrast, the Device Report tells you what kind of mobile device is being used by people to visit your website along with the medium they’re using to access your website. Under the Device Reports tab, you’ll find the information of the device like specs or model type that was used by a guest to visit your web pages.
Consequently, by using Mobile Overview Google Analytics SEO Report, you can identify the weak points of your website related to mobile compatibility mode and traverse possibilities to increase SEO or the website’s ranking.
2) Segments Report
Another powerful Google Analytics SEO Report is the Segmentation Report that tells you Organic traffic information. In Segment Mode, the combined data is divided by different dimensions, such as age, gender, location, income, and much more to analyze patterns. The Segments can help you identify which key factors are escalating the business outcomes. By selecting the Organic traffic category, you can discover how visitors interact with your website after accessing it.
The essence of segmentation enables you to see the core audience and purchasing power of your website. You can determine which gender, age-range, and location are the roots of your business revenue. The Segments Google Analytics SEO Report is crucial if you wish to gain valuable acumen for your business.
Image Source: https://www.shopify.com/blog/5-google-analytics-segments
Once you know about buyer persona and specific trends, you can manage Advertisement Campaigns and Marketing Departments according to their specifications helping you retain those customers.
The segment brings information about your competitors as well. It lets you offer discounts, promotional prizes, and rewards to beat your competitors and improve search ranking.
3) Landing Pages Report
The SEO health is inversely proportional to the Bounce Rate and Exit Rate. The low values of Bounce Rate means that your website is engaging visitors, and Landing Pages are winning guest’s confidence.
The Landing Page Google Analytics SEO Report shows you which content or pages people are viewing first when they open your website, whereas the Exit Rate tells you which content isn’t engaging the audience. In this way, you can change or improve that content to make it impressive.
Google Analytics’ All Pages Report shows valuable insights. The report consists of seven metrics i.e. Pageviews, Unique Pageviews, Avg. Time on Page, Entrances, Bounce Rate, Exit Percentage Rate, and Page Value. The most important ones are Pageviews and Page Value. You can calculate the revenue generated by all pages under the Page Value column.
Image Source: https://www.lovesdata.com/blog/seo-reports
4) Acquisition Report
Click on the Acquisition tab, select the All-Traffic option and then move your cursor over the Source/Medium to view your Acquisition Google Analytics SEO Report. This report will help you get an in-depth understanding of where your traffic is coming from. It enables you to compare SEO traffic between different engines used by people to visit or find your website. For instance, you can calculate how much SEO traffic is generated by each channel people visit your website from.
Image Source: https://medium.com/heptagon/understanding-basic-reports-audience-acquisition-behavior-c64e808a115e
5) Channel Report
Under the Acquisition tab, select the All-traffic option, but this time, place your mouse over the Channel option. This will open your Acquisition Google Analytics SEO Report for each channel. You can view your SEO traffic generated by different channels such as Social Media Platforms, Referrals, etc. From there, you can understand which channels are being used by visitors to access Landing Pages and which channels are generating more traffic. Upon further analysis, Bounce Rate, Goal Conversion, and E-Commerce connections between channels can be compared.
Image Source: https://www.lovesdata.com/blog/seo-reports
For example, if large SEO traffic is generated by a specific channel but the Conversion Rate is low, it means that your content needs to be more engaging, and linked content must show transparency with that channel. On the flip side, a high Conversion Rate but limited traffic coming from a certain platform tells that you might need a more persuasive campaign or advertisement.
6) Referral Report
Image Source: https://medium.com/heptagon/understanding-basic-reports-audience-acquisition-behavior-c64e808a115e
In the business industry, referrals contribute the most to sales, leads, and customers. If your business is satisfying the needs of customers, they will refer your product to their friends, relatives, and others.
The same approach can be used to improve the site’s SEO traffic. Referral links are important to increase website impressions across search engines. If someone is linking to your website from their website, it means you will get more audience, Organic traffic, and upshots.
It is recommended to spend some time on Referral Google Analytics SEO Reports. Open every referral link to find out how other websites are using your brand’s name and what they are saying about your website. When high ranking websites like YouTube, Amazon, Facebook, Quora, and Instagram refer to your website’s web pages, the website automatically shows high ranking in search engines.
7) Site Speed Report
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A high website speed is one of the most basic requirements that ensure a great user experience. It has been observed that if the loading speed of a web page is more than 3 seconds, a quarter of users leave the website. Web page speed and loading time work as a first impression, while the slow speed of the site creates a negative impact on visitors. Furthermore, it declines the revenue graph as well.
There are a large number of site speed tools out there, but Site Speed Google Analytics SEO Report is a promising way to calculate the speed of all web pages.
Select the Behavior tab, click on the Site Speed and place the cursor on the Overview. You’ll get the relationship between Bounce Rate and Exit Rates along with an in-depth analysis of the site speed helping you determine which web pages are taking more time than usual. This useful information allows your development team to fix these loading and site issues.
8) Search Console
Image Source: https://online-metrics.com/search-console-reports/
It is obvious that the page can’t produce a high ranking continuously. Hence, you need to adopt a recreation strategy, perform regular updates, and republication to acquire outcomes.
With the Search Console feature, you can solve this issue. You can check which blog posts worked best in the past that now need improvements to earn the visitor’s attention again. The graph presents Organic traffic generated by a specific blog from start to end, giving you an entire briefing about republication. In a nutshell, the Search Console feature finds low-functioning chances and high-ranking pages to push SEO traffic.
Google Analytics Pricing
Google Analytics offers a free tier that is recommended for individuals or small to medium-sized businesses and a paid tier called Analytics 360 recommended for large enterprises. The pricing for Analytics 360 is based on business and data requirements and can be finalized after a discussion with the Sales team at Google.
Image Source: https://marketingplatform.google.com/about/analytics/compare/
More information on Google Analytics can be found here.
Conclusion
Undeniably, Google Analytics SEO Reports are a blue-ribbon approach to gain pivotal insights and perform in-depth analyses. It works like a fact-finding tool through which you can get exact figures of Organic traffic and website ranking.
But it can become a bad teacher as well, especially when you look at the wrong categories. To make better decisions, you need accurate statistics. Nonetheless, misinterpretation of data brings inaccurate statistics, and the use of insignificant samples can cause serious issues in the long run.
Observe, find and use only those reports that work for you and your business niche. Analyze Google Analytics SEO Reports from an audience perspective, take actions as per industry demands and trends. To make it easy, different types of Google Analytics SEO Reports that play a crucial role to improve SEO traffic were discussed in this blog post.
Most businesses today use multiple Digital Marketing platforms such as LinkedIn Ads, Twitter Ads, Google Ads, etc. to reach potential customers. Google provides easy integration from other Google products to allow easy generation of Google Analytics SEO Report but these reports will not give you an accurate analysis since data from platforms other than Google haven’t been integrated. Data from other platforms can either be imported manually or integrated using their API which can be a complex task. Instead, businesses can choose to use automated data integration platforms like Hevo.
For any information on Website SEO Analysis, you can visit the former link.
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Syeda is a freelance writer having passion towards wiriting about data industry who creates informative content on data analytics, machine learning, AI, big data, and business intelligence topics.