Setting Up Google Analytics Facebook Ads Integration helps you keep track of your audience once they click on your Facebook Ads.
It provides you a full range of metrics like Cost-Per-Click (CPC), Click-Through Rate (CTR), Quality Score, etc., to understand what your visitors are after and accordingly, helps you optimize your approach.
With the increasing use of Social Media, companies are now using these platforms for targeted Marketing or campaigns to boost their business.
Prerequisites
Following are the prerequisites for Setting Up Google Analytics Facebook Ads Integration:
- A Google Analytics account.
- A Facebook Ads Manager account.
- A Facebook Ad idea.
Methods to Integrate [GA4] Facebook Ads
Method 1: Setting Up Manual [GA4] Facebook Ads Integration
Step 1: Create a Trackable URL using Google Campaign URL Builder
- The first step is to create a Trackable URL by generating URL Parameters. This could be done using Google Campaign URL Builder.
- If you already have URL Parameters then you can skip this step. There are 5 Parameters that you need to consider viz. Source, Medium, Campaign, Term, and Content as shown in the image below.
Step 2: Create your Facebook Ad
Once you are done with building a Trackable URL and generating URL Parameters, create your Facebook Ad. Follow the steps below to create your Facebook Ad:
- Create an account on Facebook Ads Manager.
- Login to your account and choose an objective or goal for your Ad as shown in the image below.
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- Choose your target audience.
- Set a budget and create your Ad.
Step 3: Add the Traceable URL to your Facebook Ad
Add the Traceable URL link that you created in step 1 to your Facebook Ad. There are 2 ways to do this:
- Copy and paste your whole Trackable URL in the “Website URL” field as shown in the image below.
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- Copy and paste your URL Parameters in the “URL Parameters” field as shown in the image below.
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NOTE: Before proceeding to the next step, ensure that your Web Pages are not throwing any errors while loading.
Step 4: Track your Performance in Google Analytics
This is the final step for integrating Google Analytics Facebook Ads. Once you have successfully performed the 3rd step, log in to your Google Analytics account and follow the steps below:
- Click on Acquisition.
- Under All Traffic, select Source/Medium as shown in the image below.
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- If you have followed all the steps correctly then you would now see Google Analytics has successfully attributed Traffic and Conversion to your Facebook Medium that you used as your URL Parameter.
- Click on Other and select the Parameter that you want to analyze in the Acquisition Report as shown in the image below.
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That’s it. You have successfully set up Google Analytics Facebook Ads Integration for your company using the manual process!
Method 2: Setting Up Google Analytics Facebook Ads Integration using Hevo Data
- Its completely automated pipeline offers data to be delivered in real-time without any loss from source to destination.
- Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. The solutions provided are consistent and work with different Business Intelligence (BI) tools as well.
Check out why Hevo is the Best:
- Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
- Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
- Minimal Learning: Hevo, with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.
- Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
- Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
- Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
- Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.
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What are Facebook Ads?
- Facebook Ads are paid advertisements for businesses to reach out to people who matter the most.
- FB Ads can turn Social Media users into your customers because they can reach the right people. When a person creates an account on Facebook and engages with its platform, it gives Facebook valuable data that Marketers can then tap into to create targeted Ads Campaigns.
What is Google Analytics?
Google Analytics is a free Web Analytical service that is used to track your website’s performance with basic Statistical and Analytical tools for Search Engine Optimization Optimization (SEO) and Marketing purposes.
Advantages of Integrating Google Analytics Facebook Ads
Following are the advantages of using Facebook Google Analytics Tracker over any other Web Analytical tools:
- Free Service: Integrating Google Analytics Facebook Ads is a free service provided by Google. So, you do not have to pay any monthly charges or fees to use this service for your Facebook Ads Campaigns.
- Allows Better Understanding of your Audience: Integrating Google Analytics Facebook Ads helps to better understand who your audience is such as their age, gender, location, etc. It also helps you understand what kind of audience your business appeals to. By knowing what kind of audience you attract, you will be able to craft better Ad Campaigns.
- User Friendly: The platform is very easy to use and quite user-friendly. You do not need to be tech-savvy to use it or a website developer to install Google Analytics either.
- Track Ads Performance: Integrating Google Analytics Facebook Ads allows you to see what actions your visitors are performing on your website (which tabs they click on, which pages they visit, etc.) after clicking through your Facebook Ads. This gives you a better understanding of what your visitors are after and what you should optimize.
- Track Website Traffic: With Facebook Google Analytics Tracker, you can track where your traffic is coming from. It allows you to see if your traffic is coming from a specific social network or other sources. This helps in making an informed decision on which traffic sources are best for you to invest time and money in.
Conclusion
This article introduced you to Google Analytics and Facebook Ads.
It provided a step-by-step guide to integrate Google Analytics Facebook Ads manually and the perks of using Hevo Data for this task.
It also briefed you on using Facebook Google Analytics Tracker over any other Web Analytical tools.
Karan is a skilled Market Research Analyst at Hevo Data, specializing in data-driven initiatives and strategic planning. He excels in improving KPIs like website traffic and lead generation using tools such as Metabase and Semrush. With a background in computer software engineering, Karan delivers high customer value through insightful articles on data integration and optimization.
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