Integrate Google Ads and Facebook Ads: 3 Easy Methods

Key Takeaways

• Google Ads and Facebook Ads work better together: Instead of thinking of these platforms as competitors, think of them as complementary. Facebook Ads boost brand awareness and spark interest, while Google Ads help convert that interest into action.
  
• Three easy ways to bring your data together: You can manually export CSVs (quick but tedious), use APIs (powerful but technical), or let a no-code tool like Hevo handle it all automatically so you can spend less time wrangling data and more time acting on insights.
  
• Hevo makes integration a breeze: Hevo’s plug-and-play pipelines, pre-built connectors, and automation features make it easy to sync Google Ads and Facebook Ads data securely and reliably without needing to code or worry about maintenance.

Google Ads and Facebook Ads dominate online advertising, but they operate differently. Google Ads is built around pay-per-click search intent, while Facebook Ads thrives on social media engagement. Traditionally, marketers have treated them as separate channels, measuring their performance in isolation.

For teams managing data pipelines, these platforms represent two rich but distinct data sources. Google Ads reflects intent-driven search behavior, while Facebook Ads reveals audience interests and demographic insights.

Integrating these datasets is about more than just reporting. It builds a unified view of the customer journey, enabling better analytics, attribution, and optimization.

In this post, we will show you how to integrate data from both platforms into your pipelines using manual exports, APIs, or automated ETL tools. The result: less time spent stitching data together and more time delivering insights. 

Methods to Connect Google Ads and Facebook Ads Data

1. Using Hevo 

Hevo provides a no-code, automated solution to bring your Facebook Ads and Google Ads data into a central data warehouse for analysis and reporting. Here’s exactly how to set it up:

Step 1: Prepare prerequisites

Before starting, ensure:

• You have access to active Facebook Ads and Google Ads accounts with the necessary credentials.
  
• You have the appropriate role in Hevo (Team Administrator, Team Collaborator, or Pipeline Administrator) to create pipelines.
• Disable any browser ad blockers during authentication to avoid issues, especially for Facebook’s OAuth pop-ups.

Step 2: Set up a Facebook Ads pipeline in Hevo

1. In Hevo, go to Pipelines and click + CREATE PIPELINE

2. Select Facebook Ads as your source

3. Authenticate your Facebook account and authorize access

4. Select the Facebook Ads accounts and reports you want to replicate

5. Define sync settings like historical duration, attribution window, and aggregation preferences

6. Test the connection and continue to destination setup

Step 3: Set up a Google Ads pipeline in Hevo

1. Again, click + CREATE PIPELINE

2. Select Google Ads as your source

3. Authenticate your Google Ads account and authorize access

4. Choose the ad accounts and reports to ingest (standard or custom)

5. Set sync preferences such as historical sync and aggregation window

6. Test and continue to destination setup

Step 4: Configure your destination for both pipelines

• Choose your target destination (e.g., Snowflake, BigQuery, Redshift). 
• Review and adjust schema mappings if needed.
• Set an ingestion frequency (default: 12 hours, configurable: 30 min–24 hours)

Step 5: Monitor and optimize pipelines

• Hevo auto-syncs historical and incremental data
• Monitor pipeline status and logs
• Hevo refreshes attribution windows automatically and supports time zone alignment if needed.

Step 6: Analyze your unified data

With both pipelines running, your Facebook Ads and Google Ads data will flow into your data warehouse for integrated reporting, cross-channel analysis, and deeper attribution insights.

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Advantages

• Hevo uses SSL encryption to secure your data in transit and is a time-tested, mature solution. 
• Hevo is future-ready – In the future, if you add another popular software-as-a-service offering to your technology stack, Hevo can easily integrate with the new data streams. 
• Hevo automates your data loads to run whenever needed and manages most schema complexities on its own. 
• Hevo is fault-tolerant and is built to scale. 
• Instead of working on warehousing the data, with Hevo, you work on making your reports better and further stakeholders’ interests in a better way. 

2. Using APIs Provided by Facebook and Google

Facebook provides its “Marketing API” and Google provides its “AdWords API” for exporting data. Integrating Google Ads and Facebook Ads using API requires you to follow the step-by-step guide as provided:

Step 1: To retrieve the desired data from Google Ads and Facebook Ads, you can write two separate programs, one for each.

Step 2: Write a program(s) to perform the pre-processing that your destination tool/service supports. 

Step 3: Finally, import the data into your destination. 

Advantages

• Fine-grained control over what you want and how you want it. 
• It’s automated and can be made to run at regular intervals. 
• It can support pre-processing. 

Disadvantages

• Developer resources are required to achieve this, it’s a more complex option. 
• You have to maintain your programs and tune them for any changes in the source or destination. 
• In the future, if you add one more channel, like Instagram or Twitter, you will have to write 1 more program. 

3. Manual Method via CSV Exports

Now, let’s learn to integrate Google Ads and Facebook Ads using the Manual Method via CSV Export. Here are the steps you can follow to get started:

Step 1: To connect Google Ads and Facebook Ads, login to your Facebook Ads Manager and locate the “Export” button on the top right. 

Note: Choose CSV as the desired file format and click “Export”

Step 2: Similarly, go to your Google Account menu and select the “Export” option. Select “CSV files with images in zip archive” OR “CSV files” as the format desired. You can export data from a particular or all your campaigns. 

Step 3: Import the above CSVs into your chosen analytics and BI tool or your data warehouse. 

Advantages

• It’s the simplest of methods and provides data in a universally accepted format. 
• It’s quick, with no extra cost. 

Disadvantages

• It’s manual and needs to be repeated again and again, whenever you need the latest data. 
• It could be error-prone. 
• No pre-processing of data is possible, you haveto manually pre-process the data to suit your destination. 

Benefits of Integrating Google Ads and Facebook Ads Data

• Unified customer journey insights
  Combining data from both platforms gives a clear, end-to-end view of how users discover, engage, and convert. This enables more effective full-funnel marketing strategies.
  
• Enhanced targeting and retargeting
  Leverage behavioral signals from one platform to improve targeting on the other. Build high-quality lookalike audiences and run cross-platform retargeting campaigns that reinforce brand engagement.
  
• Holistic performance measurement and optimization
  Integrated data enables better attribution modeling, more accurate cost-per-acquisition calculations, and smarter resource allocation across channels.
  
• Consistent and coordinated brand messaging
  Aligned brand voice and creatives across platforms while delivering tailored sequential messages that guide prospects through their journey.
  
• Increased reach and engagement frequency
  Reach audiences wherever they are, whether searching on Google or browsing Facebook and Instagram, and boost brand recall through cross-platform exposure.
  
• Greater creative flexibility
  Use each platform’s unique ad formats to engage users with the right content in the right context, from search ads to videos and carousels.
  

Understanding Google Ads and Facebook Ads

Google Ads

Google Ads is an Online Advertising Platform that allows any business to showcase personalized ads in multiple formats, such as Text Ads, Video Ads, and Image Ads. Advertising copy is placed on pages where Google Ads are relevant. Businesses can choose to pay Google on a flexible model (Pay Per Click or Pay for the advertisement shown).

Given Google’s popularity, Google Ads management has become one of the most preferred advertising channels for modern marketers.

Facebook Ads

Facebook is one of the world’s biggest online social media giant with over 2 billion users around the world, making it the top leading advertisement channel in the world. Studies have shown that Facebook captures for over half of the advertising spend in the US. Facebook ads target users based on multiple factors like activity, demographic information, device information, advertising, and marketing partner-supplied information etc. 

Facebook Ads are paid ads like Google Ads, but only appear on Facebook. These ads can be displayed across various places like:

• Video Feeds
• Facebook Marketplace
• Instagram Newsfeed
• Facebook Newsfeed
• Right-Hand Column
• Messenger Inbox

Facebook Ads are more suitable and preferred for reaching out to consumers near the top of the funnel.

In this article, you learned steps to install and leverage the integration of Google Ads and Facebook Ads using three simple methods.

You can try Hevo’s 14-day free trial. You can also look at the unbeatable pricing that will help you choose the right plan for your business needs! install and leverage the integration of Google Ads and Facebook Ads using 3 simple methods.

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Pratik Dwivedi Technical Content Writer, Hevo Data

Pratik Dwivedi is a seasoned expert in data analytics, machine learning, AI, big data, and business intelligence. With over 18 years of experience in system analysis, design, and implementation, including 8 years in a Techno-Managerial role, he has successfully managed international clients and led teams on various projects. Pratik is passionate about creating engaging content that educates and inspires, leveraging his extensive technical and managerial expertise.