Rivery vs Fivetran: A Comprehensive Comparison for 2025

Although Rivery and Fivetran often emerge as top players in the modern data integration space, they do so for very different reasons.

Fivetran is known for its plug-and-play simplicity and automated, fully managed ELT pipelines with minimal setup. But Rivery brings flexibility to the table, enabling teams to build complex data workflows with great control within a single platform.

While both tools are popular and highly rated, they cater to distinct use cases, team structures, and data maturity levels.

And this makes the choice between Rivery and Fivetran harder to make.

In this blog post, we compare Rivery vs Fivetran across their usability, transformation capabilities, pricing, and more. And by the time you finish reading, you will have more insights about the platforms to pick the one that aligns best with your unique ETL needs.

Let’s get going.

What is Rivery?

G2 Rating: 4.7/5(112)

Capterra Rating: 5/5(12)

Rivery is a cloud-native, fully managed SaaS platform specializing in Extract, Load, Transform (ELT) processes for data integration. Boomi’s recent acquisition of Rivery in December 2024 brings Rivery a unique and transformative opportunity to scale its innovative CDC and low-code ELT solutions globally.

It helps users unify, transform, and activate data from 200+ sources, like Salesforce, Snowflake, and Monday.com, without the usual engineering overhead. Whether you are migrating to the cloud or building a modern data stack, Rivery offers the flexibility to design customizable data pipelines.

Its visual no-code interface works seamlessly alongside SQL and Python, making it easy for both business users and technical teams to create scalable workflows. With robust features like real-time Change Data Capture, reusable Logic Rivers, and prebuilt data model kits, Rivery helps teams move faster through ELT processes and cut development time significantly.

As an ELT platform, Rivery stands out for its agility, efficiency, and support for modern data stacks with minimal DevOps burden. Now part of Boomi, Rivery benefits from deeper integration capabilities and broader enterprise-grade support, which makes it a future-ready solution for agile, data-driven teams.

Overview of Fivetran

G2 Rating: 4.2(377)

Capterra Rating: 4.7(20)

Fivetran is a fully managed, cloud-native data movement platform built for enterprises with complex, large-scale integration needs.

It automates the process of extracting, loading, and transforming data from over 700+ sources, such as Salesforce, NetSuite, and Snowflake, into modern data warehouses, lakes, and analytics tools.

With its zero-maintenance data integration, Fivetran handles schema drift, system updates, and pipeline failures without requiring manual intervention. With self-healing pipelines and 99.9% uptime offered by Fivetran, your data flows reliably, even as your systems evolve.

This enables your team to:

• Spend less time fixing and monitoring pipelines
• Deliver real-time insights faster
• Scale AI models more confidently
• Push your cloud strategy forward without delay

Fivetran supports hybrid deployments and offers managed data lake services with a strong emphasis on automation, scalability, and enterprise-grade security. This focus makes it suitable for regulated industries like finance, healthcare, and retail that need seamless, future-proof data infrastructure.

Rivery vs Fivetran: Comparison Criteria

Use Case Comparison

Category	Fivetran	Rivery	Hevo Data
Automated ETL/ELT	✅	✅	✅
Reverse ETL	✅	✅	❌
Data Quality & Monitoring	Alerts, logging	Alerts, versioning	Auto schema, deduplication
CDC	✅	✅	✅ Near real-time

Connectors

Category	Fivetran	Rivery	Hevo Data
Total Connectors	700+	200+	150+
Connector Maintenance	Fully managed	Automated	Plug-and-play
Custom Connector Req	❌	✅	✅
Real-Time Support	✅	✅	✅

Performance & Scalability

Category	Fivetran	Rivery	Hevo Data
Real-Time Data Streaming	❌ Only on top plans	✅ Real-time & batch	✅ Native
Transformation Perf.	Post-load only	Built-in Python/SQL	Pre-load & post-load
Ease of Scaling	✅	❌	✅
High-Volume Data Loads	✅	✅	✅
Pre-Load Transformation	❌	✅ Built-in ELT	✅ In-pipeline

Usability & support

Category	Fivetran	Rivery	Hevo Data
Ease of Use	Easy for standard users	Less intuitive	No-code, user-friendly
Support	Enterprise only	24×7 support	24×7 support

Security & Compliance

Category	Fivetran	Rivery	Hevo Data
Certifications	SOC 2, ISO 27001	SOC 2, GDPR, HIPAA	SOC 2, HIPAA, GDPR, CCPA
AES Encryption	✅	✅	✅
Access Control & Governance	Basic role-based access	Basic role-based access	Basic role-based access

Pricing & Transparency

Category	Fivetran	Rivery	Hevo Data
Pricing Model	Per-connector, MAR-based	Usage-based	Tier-based, event volume
Free Tier	❌ No free tier	❌ No free tier	✅ 1M events/month
Cost Transparency	Low-Medium	Medium	✅ High

Rivery vs Fivetran: In-depth Feature & Use Case Comparison

Ease of Use

Right off the bat, Rivery brings a highly customizable setup, which makes it ideal for teams with complex integration needs. Its flexibility allows you to tailor workflows to specific requirements, such as custom data pipelines for niche SaaS platforms or bespoke ETL processes.

However, the flexibility and customizations come at the price of a steep learning curve.

Fivetran is a different beast altogether when it comes to ease of use. It is simple and easy to set up. It also requires minimal time for configuration.

For teams that look for quick deployment without deep technical expertise, Fivetran’s automated maintenance and intuitive interface make it a go-to tool.

Many reviews on G2 praise the platform for its simplicity and easy configuration:

Fivetran is easy to use and the implementation is very straightforward.

Saulo V.

Senior Data Engineer

Verdict: If you need a highly customizable platform and don’t mind the learning curve that comes with it, Rivery is the ideal choice. But if you need simplicity and faster configuration, Fivetran is the best choice.

If you are looking to switch from Fivetran, check out our blog on Top 11 Fivetran Alternatives.

Integration Capabilities

Rivery offers over 200 connectors. They help you integrate the platform easily with databases, cloud data warehouses, and third-party apps like Salesforce or HubSpot.

As the platform is capable of handling diverse, specialized integrations, if you have diverse data ecosystems, you will find it ideal for your needs.

When it comes to connectors, Fivetran reigns supreme with over 500 connectors. This enables the platform to connect to any data source, such as popular databases, cloud storage, and SaaS platforms.

On G2, numerous customers have said the number of connectors offered by Fivetran is one of the best things about the platform.

Fivetran\'s ease of use is definitely its standout feature. The platform is simple to navigate and doesn\'t require much manual intervention, which is great for streamlining data workflows. I also love the variety of connectors available—most of the tools I need are supported, and it\'s clear that Fivetran is continuously expanding its offerings. The managed aspect of the service means I don\'t have to worry about maintenance, and that’s a huge plus for saving time and resources.

Maris P.

DataOps Engineer

If you are a business that needs extensive data connectors with no limit, Fivetran is the best option.

Verdict: Looking at the sheer number of connectors offered, Fivetran is clearly the winner here.

Data Transformations

Rivery offers ELT processes with robust in-warehouse transformations. It also comes with reverse ETL capabilities, enabling you to push insights back into operational apps and make real-time decisions.

These features make the platform valuable for businesses looking for dynamic workflows.

The bi-directional data movement offered by Rivery is why it is ideal for companies that want to activate data, not just analyze it.

One customer has said on G2 that Rivery is the most versatile ETL/ELT tool in the market.

Found rivery to be the most versatile ETL / ELT tool in the market

Ilan R.

Chief Analytics Officer

On the other hand, Fivetran focuses on loading data into the warehouse and transforming it there while keeping the raw and transformed data. Thus, it does not offer reverse ETL.

This makes the platform ideal for businesses that want to track data lineage, auditing, or reprocessing.

Verdict: For businesses that want reliable data loading and quick insights into the data, Rivery is the best option.

If you’re looking for Rivery alternatives, you can check out our blog on Top 5 Rivery alternatives.

Pricing Structure:

Rivery bases its pricing on Rivery Pricing Unit (RPU) credits, tied to platform usage. Its Base plan is ideal for anyone looking to try the plan with a pay-as-you-go option with full access to all connectors and targets.

Rivery also offers Professional, Pro Plus, and Enterprise plans with custom pricing with varying environments, built-in CI/CD options, access to Rivery’s API and CLI, etc.However, users on G2 say that the pricing by Rivery is a bit confusing and takes time to evaluate the right plan.

It can be a little expensive depending on your needs as they charge by data flow. The pricing isn\'t easy to decipher. They charge for usage, not rows but their credit system is confusing.

Verified User

Computer Software

With Fivetran, the pricing is a little more predictable with its Monthly Active Raw or MAR-based pricing.

It offers a free plan with a limit of 500,000 MAR for connections and 5,000 monthly model runs (MMR) for transformations with unlimited users, 15-minute syncs, role-based access control, etc.

Fivetran also offers Standard, Enterprise, and Business Critical plans with custom pricing.

There are also customers on G2 who find Fivetran’s pricing costly for small businesses.

Fivetran can be very costly for smaller organizations, with pricing that may not be as competitive as home-grown options.

Verified user

Non-Profit Organization Management

Verdict: When it comes to pricing, Rivery brings usage-based pricing for businesses looking for plans that meet their usage requirements. Fivetran, on the other hand, offers predictable pricing due to its focus on MAR-centric billing.

Customer Support:

Rivery provides 24/7 support for its users. The support includes SLA-backed assistance, dedicated account managers, and multiple channels, such as live chat, email, and phone.

On the other hand, Fivetran offers priority support in its Enterprise plan and has a responsive ticketing system. But as many users point out in G2, Fivetran’s customer support is a bit less proactive.

Customer support could be faster and more proactive. There have been cases where connectors have stopped working or not syncing and there is no update on the status page or in incident reports. These are jobs that are critical to our operation and we received no news about incidents. We had to reactively reach out to support to ask why the syncs were not working.

Verified User

Health, Wellness and Fitness

Advantages of Using Rivery

• Simplicity and Flexibility: Rivery’s focus on ease of use and adaptability allows users to quickly set up data pipelines and integrate with various data sources.
• Visual Interface: The platform features a user-friendly visual interface, which simplifies the data transformation process and makes it accessible to non-technical users.
• Pre-Built Templates: Provides a variety of pre-built templates that streamline the setup of data workflows and integrations.

Disadvantages of Using Rivery

• Limited Advanced Transformation Capabilities: This may not offer the same advanced transformation options as other ELT tools, potentially limiting flexibility for complex data processing needs.
• Cost Considerations: Rivery’s pricing can be a concern for smaller businesses or those with limited budgets, as costs can increase based on usage and connectors.

Advantages of Using Fivetran

• Ease of Connection: Offers a simple and intuitive process for connecting to various data sources.
• Embedded dbt Core: Includes dbt Core for data transformations, allowing users to create custom dbt models directly within the platform.
• Extensive Pre-Built Connectors: Offers a wide range of pre-built connectors, simplifying integration with various data sources without custom coding.

Disadvantages of Using Fivetran

• Custom Connectors Maintenance: Custom connectors must be developed and maintained using Cloud Functions, which can add to the complexity and workload.
• No Reverse ETL: This does not support reverse ETL. You need to use Fivetran alongside Census or HighTouch to perform reverse ETL.

Why is Hevo better than Rivery and Fivetran? 

Although Rivery and Fivetran bring diverse ETL features, scalability, flexibility, and diverse pricing options, here are a few reasons why Hevo Data is a much better choice.

Real-time data replication and streaming

Hevo excels in real-time data replication by leveraging log-based Change Data Capture (CDC) and streaming capabilities.

This ensures near-instantaneous data updates for its users, which enables businesses to process and analyze data as it arrives. For time-sensitive applications, this is a vital element that makes all the difference.

Hevo Data’s event-based architecture also supports high-frequency data ingestion, minimizing latency.

No-code setup and user-friendly interface

Hevo offers an intuitive, no-code platform that enables technical and non-technical users to set up data pipelines in minutes.

With a drag-and-drop interface and pre-built templates, the platform makes it extremely easy to use, master, and customize data pipelines. Hevo Data also makes onboarding simpler with its innovative four-step configuration.

As Hevo Data prioritizes design, ease of use, and accessibility, businesses can reduce dependency on data engineers, as well.

Flexible and robust data transformations

Hevo supports ETL, ELT, and Reverse ETL with versatile transformation options, including in-flight, user-driven, and post-load transformations.

These built-in transformation options are suitable for diverse use cases for multiple businesses. Users can apply Python scripts or use a drag-and-drop editor for custom transformations.

Hevo Data’s transformation flexibility helps streamline data preparation for teams that need both ETL and ELT workflows and no external dependencies.

Cost-effectiveness and transparent pricing

Hevo Data’s pricing is based on events processed, starting with a free plan that offers up to 1M events per month with limited connectors. That’s more than enough for anyone to try the platform out.

Businesses that need to scale can upgrade to Starter ($239/month, 5M events), Professional ($679/month, 20M events), or  Business Critical (custom pricing). And the best part is that they know what it will cost, unlike the case with other platforms, like Rivery.

For businesses that deal with variable data volume, Hevo Data’s event-based pricing is the best plan.

Customer support and satisfaction

Hevo offers 24/7 email support, comprehensive documentation, and proactive assistance via Hevo Smart Assist.

With Hevo’s in-app chat support available on all paid plans, businesses can address issues faster and more efficiently. It also offers an SLA for 1-hour support in the Business Critical plan for custom service assistance. 

In a nutshell, Hevo Data fares better than Fivetran and Rivery with:

• Reliable and proactive customer support on most plans
• Real-time data replication for near-instantaneous data updates
• Intuitive, no-code platform suitable for technical and non-technical users
• ETL, ELT, and Reverse ETL with versatile transformation options
• Event-based pricing that’s affordable and predictable

If you are looking for other Fivetran Alternatives, have a look at some other comparisons:

• Fivetran vs Supermetrics
• Fivetran vs Airflow
• Rivery vs Fivetran
• Fivetran vs Informatica

Conclusion

In conclusion, Rivery and Fivetran offer robust data integration solutions tailored to different needs. Rivery excels with its all-in-one platform that combines data integration, transformation, and orchestration into a single environment, making it a strong choice for teams needing comprehensive, real-time data processing and extensive customization. 

On the other hand, Fivetran is known for its ease of use, extensive pre-built connectors, and automated data pipelines. It is ideal for teams looking for a streamlined solution with minimal maintenance.

Hevo, however, presents a compelling alternative with its superior features and benefits. Unlike Rivery and Fivetran, Hevo offers a seamless experience with real-time data replication and transformation capabilities and a robust set of pre-built connectors. 

Sign up for a 14-day free trial and experience Hevo’s feature-rich suite firsthand.

FAQ on Rivery vs. Fivetran