Taboola Ads Examples: Best Instances of 2024

It is said that the best chance of getting a Customer to click upon something you want is by placing it just after something similar to what the Customer had requested.

• For example, if a Customer is searching for a Data Pipeline or reading about how something can be accomplished in the Extract, Transform, Load (ETL) System, and there is an Advertisement featuring Hevo’s Simple to Use No-code Data Pipeline, then there’s a high probability he/she will engage with it. 
• If you are looking to add Native Marketing to your Marketing Arsenal, Taboola is one of the first Services that you should check out.
• It provides essential tools that are needed to enter the world of Native Marketing that can help you optimize your Marketing Cost for a better Reach and Lead Conversion. 

Introduction to Taboola

1. Taboola is one of the best Discovery & Native Advertising Platforms available in the market. It boasts of providing more than 500,000 Recommendations Per Minute by utilising its Tie-Ups with more than 9,000 Publishers and 13,000 Advertisers.
2. Taboola’s ace in the sleeve is its ability to place the Ads at positions that maximize the probability of getting clicked by the Target Audience.
3. It has exclusive partnerships with top Publishers of the world like Bloomberg, MSN, etc.  A reader who is already in the discovery mode sifting through the articles has the highest chance of clicking an Advertisement, especially if the Ad fits well with the Content that is being served.

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Best Taboola Ads Examples

1. Adidas and Mediacom

• One of the biggest success stories from Taboola Ads Examples is what Adidas achieved for their “Boost technology”.
• The entire Campaign was handled by Mediacom, and Taboola handled the placement of these Advertisements.
• The strategy was implemented using the Taboola Video Platform. In order to strategically place Advertisements, Mediacom and Taboola identified Hotspots in Adidas’ Information Videos and placed Content about their Boost technology at the places where the Viewer had the highest probability to click.
• The Campaign eventually led to a 50% increase in Click-Through Rate (CTR). Taboola Video Platform supports Custom Overlays, End Slates, Creative Consulting, etc.

2. Vodafone Turkey’s Campaign

1. Vodafone, a pioneer in Telecommunication Offerings partnered with Taboola to create Strategic Creatives and to implement a Device-based Bidding Strategy.
2. A Device-based Bidding Strategy differentiates Mobile and Desktop Users. Based on the Device that is being used, it decides the best location to plant Advertisements about Telecommunication Offerings.
3. Taboola provided Vodafone with the ability to take a look at each of the Publisher’s Performances based on Platforms, Geographies, and other Divisions. This allowed Vodafone to create Strategic Text Creatives and eventually decrease their Cost Per Sale by 42 per cent.

3. Renault Triber Marketing in India

1. Renault, a Global Automotive Manufacturer that is present in 134 countries launched its car model – Renault Triber in India by partnering with Taboola.
2. It launched a Video Campaign using Taboola’s Premium Partners in India that included Automotive Websites and News Websites like NDTV.com, TimesNowNews.com etc.
3. A 10-second Video Campaign was broadcasted and when the Viewers clicked on the Video, it opened up Renault’s Website to get in touch with the Sales Team for an appointment.
4. The Ad witnessed 1 million Impressions during the first wave of the Campaign with a View-Through Rate (VTR) of 33%. During the second wave, the Campaign generated 1.3 million Impressions in a month, including 550,000 completed Views and an average VTR of 40%.
5. With such enormous Conversions and Impressions, the Renault Triber Marketing Campaign is definitely the best of all Taboola Ads Examples from our list.

4. Velaska Handmade Men’s Footwear Campaign

1. Velaska is a pioneer in Italian fashion with a focus on Hand-Crafted Men’s Footwear. They embraced a Digital-first Strategy for their Marketing Campaigns and Taboola was their obvious choice as Advertising Network Partner.
2. Velaska wanted to increase its Brand Awareness and lower its Cost Per Acquisition (CPA).
3. Velaska first implemented a Homepage that told an enticing story on their Product for a First-time Customer.
4. In partnership with Taboola, it then created Sponsored Content and directed the Advertisement Viewers to the Homepage of its Website.
5. This Taboola Ads Example had straightaway witnessed a 25% growth in Generated Leads. Through this Campaign, Velaska was able to decrease their Cost Per Acquisition by 15 per cent.

5. American Comfort Campaign

1. American Comfort is an Israeli Premium-Furniture Manufacturing Company specializing in the highest quality and comfortable furniture.
2. When they wanted to launch a new Sofa in the Market, they partnered with Taboola to create a Video Campaign. The objective was to generate Leads to their Website. The Campaign created an In-Feed large-format Vertical Video that panned over the Product slowly and showcased the features of the Sofa.
3. This Taboola Ads Example extensively used Taboola Video Studio and managed to generate 130,000 Leads in a period of one month.

Conclusion

1. The above Taboola Ads Examples prove the effectiveness of Native Marketing in the modern Digital Advertising landscape.
2. While the utilities and tools in the Digital Marketing landscape are endless, Taboola has a distinct identity among them because of its ability to create high-quality recommendations.
3. Whether you use Taboola or some other SaaS Tools as your Marketing Partner, one inescapable challenge you are going to face is with the accumulation of Customer and Consumption Data.
4. This Data is highly valuable and can be a valuable asset for deciding future strategies. This is why most Organizations try to get this Data into their own On-premise or Cloud-based Data Warehouses for further analysis.
5. For such an effort, having access to a completely Cloud-based Data Integrator like Hevo can be a great advantage.
6. It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired Destination. It allows you to focus on Key Business Needs and perform Insightful Analysis using various BI tools such as Power BI, Tableau, etc. 
7. Discover how syncing Taboola with Snowflake can streamline your data workflows. Find practical tips for seamless data migration and improved analysis.

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Vivek Sinha Director of Product Management, Hevo Data

Vivek Sinha is a seasoned product leader with over 10 years of expertise in revolutionizing real-time analytics and cloud-native technologies. He specializes in enhancing Apache Pinot, focusing on query processing and data mutability. Vivek is renowned for his strategic vision and ability to deliver cutting-edge solutions that empower businesses to harness the full potential of their data.