In the present times, Modern Businesses market their Products and Services digitally through a number of different Marketing Strategies. The most common ones involve the use of Branded Content, Content Marketing and Native Advertising.
Native Advertising differs from the other two in the sense that it tries to put Advertisements in places where the surrounding Content fits well with the Product being advertised. In Neil Patel’s own words, Native Advertising is “Advertising that is so tightly interwoven within the site that Customers can’t tell that it’s Advertising.” Using Taboola Ads Examples provided in this article, you will get a sense of how these Native Advertisements are intertwined with the Content to create a better chance of gathering attention from the Targeted Customer.
It is said that the best chance of getting a Customer to click upon something you want is by placing it just after something similar to what the Customer had requested. For example, if a Customer is searching for a Data Pipeline or reading about how something can be accomplished in the Extract, Transform, Load (ETL) System, and there is an Advertisement featuring Hevo’s Simple to Use No-code Data Pipeline, then there’s a high probability he/she will engage with it.
If you are looking to add Native Marketing to your Marketing Arsenal, Taboola is one of the first Services that you should check out. It provides essential tools that are needed to enter the world of Native Marketing that can help you optimize your Marketing Cost for a better Reach and Lead Conversion.
This post provides the best Taboola Ads examples of Native Marketing. Follow along to understand and know more.
Table of Contents
Introduction to Taboola
Taboola is one of the best Discovery & Native Advertising Platforms available in the market. It boasts of providing more than 500,000 Recommendations Per Minute by utilising its Tie-Ups with more than 9,000 Publishers and 13,000 Advertisers. Whether you are a Publisher or an Advertiser, these numbers should make you take notice of Taboola.
Taboola’s ace in the sleeve is its ability to place the Ads at positions that maximize the probability of getting clicked by the Target Audience. It has exclusive partnerships with top Publishers of the world like Bloomberg, MSN, etc. A reader who is already in the discovery mode sifting through the articles has the highest chance of clicking an Advertisement, especially if the Ad fits well with the Content that is being served. Taboola uses a robust Deep Learning-Based Recommendation Stack to process large volumes of Consumer Data and determine where your Advertisement should belong. This has resulted in a plethora of effective Taboola Ads Examples, which you can see later in this post.
Taboola allows Advertisers to select their Campaigns as per their Objectives – be it Driving Sales, Generating Leads, Increasing Traffic, or Creating Brand Awareness. It also allows Website Owners to analyze the Data Consumption of their Campaigns and derive Insights about their Customers.
Taboola’s Algorithms mainly consider two metrics to optimize Advertising Spend, Click-Through Rate (CTR) and Cost Per Click (CPC). CTR is the proportion of the number of Clicks among the total number of people who were exposed to the Advertisement. CPC on the other hand is the cost that the Advertiser is willing to pay for a single User Engagement.
Taboola’s Smart Bid System is modelled using the billions of Records of Data through Consumption and Conversion that have been accumulated. It helps Advertisers get the maximum value for their money by penalizing lower Conversion Rate Publishers and competitively bidding for Higher-rated Publishers.
Best Taboola Ads Examples
Now that we have understood how Taboola works, let us go through some of the successful Taboola Ads Examples.
Adidas and Mediacom
One of the biggest success stories from Taboola Ads Examples is what Adidas achieved for their “Boost technology”. The entire Campaign was handled by Mediacom, and Taboola handled the placement of these Advertisements.
The strategy was implemented using the Taboola Video Platform. In order to strategically place Advertisements, Mediacom and Taboola identified Hotspots in Adidas’ Information Videos and placed Content about their Boost technology at the places where the Viewer had the highest probability to click.
The Campaign eventually led to a 50% increase in Click-Through Rate (CTR). Taboola Video Platform supports Custom Overlays, End Slates, Creative Consulting, etc. You can find details of the full attempt here.
Vodafone Turkey’s Campaign
Vodafone, a pioneer in Telecommunication Offerings partnered with Taboola to create Strategic Creatives and to implement a Device-based Bidding Strategy.
A Device-based Bidding Strategy differentiates Mobile and Desktop Users. Based on the Device that is being used, it decides the best location to plant Advertisements about Telecommunication Offerings.
Taboola provided Vodafone with the ability to take a look at each of the Publisher’s Performances based on Platforms, Geographies, and other Divisions. This allowed Vodafone to create Strategic Text Creatives and eventually decrease their Cost Per Sale by 42 per cent.
Hevo Data, a No-code Data Pipeline helps to Load Data from any Data Source such as Taboola, Databases, SaaS applications, Cloud Storage, SDKs, Streaming Services and simplifies the ETL process. It supports 100+ Data Sources (including Taboola and other +30 free Sources) and is a 3-step process by just selecting the Data Source, providing valid Credentials, and choosing the Destination. Hevo loads the data onto the desired Data Warehouse like Redshift, Google BigQuery, Snowflake and Firebolt (Integration Coming Soon!), enriches the data, and transforms it into an analysis-ready form without writing a single line of code.
Its completely Automated Pipeline offers data to be delivered in real-time without any loss from Source to Destination. Its fault-tolerant and scalable architecture ensures that the data is handled in a secure, consistent manner with zero data loss. The solutions provided are consistent and work with different Business Intelligence (BI) tools as well.
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- Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
- Schema Management: Hevo takes away the tedious task of Schema management & automatically detects the schema of incoming data and maps it to the destination schema.
- Minimal Learning: Hevo, with its simple and interactive UI, is extremely simple for new Customers to work on and perform operations.
- Built To Scale: As the number of Sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
- Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
- Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through Chat, Email, and Support Calls.
- Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.
Renault Triber Marketing in India
Renault, a Global Automotive Manufacturer that is present in 134 countries launched its car model – Renault Triber in India by partnering with Taboola. It launched a Video Campaign using Taboola’s Premium Partners in India that included Automotive Websites and News Websites like NDTV.com, TimesNowNews.com etc.
A 10-second Video Campaign was broadcasted and when the Viewers clicked on the Video, it opened up Renault’s Website to get in touch with the Sales Team for an appointment. The Ad witnessed 1 million Impressions during the first wave of the Campaign with a View-Through Rate (VTR) of 33%. During the second wave, the Campaign generated 1.3 million Impressions in a month, including 550,000 completed Views and an average VTR of 40%.
With such enormous Conversions and Impressions, the Renault Triber Marketing Campaign is definitely the best of all Taboola Ads Examples from our list.
Velaska Handmade Men’s Footwear Campaign
Velaska is a pioneer in Italian fashion with a focus on Hand-Crafted Men’s Footwear. They embraced a Digital-first Strategy for their Marketing Campaigns and Taboola was their obvious choice as Advertising Network Partner.
Velaska wanted to increase its Brand Awareness and lower its Cost Per Acquisition (CPA). Velaska first implemented a Homepage that told an enticing story on their Product for a First-time Customer. In partnership with Taboola, it then created Sponsored Content and directed the Advertisement Viewers to the Homepage of its Website.
This Taboola Ads Example had straightaway witnessed a 25% growth in Generated Leads. Through this Campaign, Velaska was able to decrease their Cost Per Acquisition by 15 per cent.
American Comfort Campaign
American Comfort is an Israeli Premium-Furniture Manufacturing Company specializing in the highest quality and comfortable furniture.
When they wanted to launch a new Sofa in the Market, they partnered with Taboola to create a Video Campaign. The objective was to generate Leads to their Website. The Campaign created an In-Feed large-format Vertical Video that panned over the Product slowly and showcased the features of the Sofa.
This Taboola Ads Example extensively used Taboola Video Studio and managed to generate 130,000 Leads in a period of one month.
The above Taboola Ads Examples prove the effectiveness of Native Marketing in the modern Digital Advertising landscape. While the utilities and tools in the Digital Marketing landscape are endless, Taboola has a distinct identity among them because of its ability to create high-quality recommendations.
Whether you use Taboola or some other SaaS Tools as your Marketing Partner, one inescapable challenge you are going to face is with the accumulation of Customer and Consumption Data. This Data is highly valuable and can be a valuable asset for deciding future strategies. This is why most Organizations try to get this Data into their own On-premise or Cloud-based Data Warehouses for further analysis. For such an effort, having access to a completely Cloud-based Data Integrator like Hevo can be a great advantage.
Hevo Data, a No-code Data Pipeline helps you directly transfer data from Taboola (among 100+ sources) for free to Business Intelligence tools such as Power BI, Data Warehouses, or a destination of your choice in a completely hassle-free & automated manner. Hevo is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code.
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It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired Destination. It allows you to focus on Key Business Needs and perform Insightful Analysis using various BI tools such as Power BI, Tableau, etc.
You can try Hevo for free and Sign Up for a 14-day free trial. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.
Let us know more about some other popular Taboola Ads Examples, you’ve seen or been a part of in the comments below. We would love to hear from you!