Performing an in-depth analysis of your marketing data to draw holistic insights about your marketing performance, requires having the ability to not only store or access data, but also to transform it into an analysis-ready form. Choosing the perfect reporting tool that matches your unique business needs by taking into consideration various factors such as price, interface, scalability, ease of use, and a lot more is hence a crucial decision. These pardot reporting tools allow marketers to draw pivotal business and customer-centric insights by identifying patterns, trends, and help them understand their customer better and refine their marketing strategies to achieve new heights of customer and marketing success.
This article aims at providing you with a comprehensive list of some of the best Pardot Reporting Tools available in the market today. It also provides you with in-depth knowledge about their intuitive functionalities and pricing models, along with some of the factors that you must take into consideration before selecting one of these Pardot Reporting Tools for your business!
Table of Contents
Introduction to Salesforce Pardot
Salesforce Pardot is a robust B2B marketing automation & lead nurturing platform that helps marketers set up automated email-based sales and marketing campaigns. With Pardot in place, marketers can keep track of the effectiveness and performance of their marketing campaigns & strategies across various channels by monitoring how a user interacts with their offerings such as ads, marketing emails, etc.
It houses an intuitive & easy to use UI and allows marketers to draw crucial insights about their customers/prospects by monitoring their entire journey taking into consideration numerous actions such as clicks, opens, emails views, forms, etc. Using Pardot, marketers can further segment customers based on their behaviour, preferences and a lot more and target them better with personalised, dynamic and interactive offerings such as offers, ads, emails, landing pages, etc.
Salesforce Pardot further provides robust integration support with a diverse set of analytics tools such as Google Analytics and various Salesforce offerings such as its CRM. It lets marketers integrate comprehensive customer-centric data from Pardot and CRM, allowing them to create impeccably informative business reports & provide a more personalised experience to existing customers and new prospects.
For further information on Salesforce Pardot, you can check the official website here.
Factors to consider before selecting a Pardot Reporting Tool
Choosing the perfect reporting tool that matches all your business requirements can be a challenging task, even for experienced professionals. Here are some of the factors that you must look into before selecting any of the Pardot Reporting Tools available in the market today:
- Scalable: One of the most crucial factors that you must take into consideration before making a choice is the tool’s scalability. Any reporting tool that you choose for your business should be able to grow along with your business. With an increase in your data demands, the platform that you have in place must scale along in a way that it delivers exceptional performance and reporting abilities even with high & more complex data loads.
- Interface: An important aspect that every marketer or a team or organisation must ensure is the ease of use or the learning curve of the platform. These tools must have a minimal learning curve with an easy-to-use interface that helps reduce the dependency on the technical department. Teams across an organisation must be able to produce informative and insightful business reports and dashboards using their self-service BI tool, that helps them identify patterns, draw insights and refine strategies.
- Integration Support: Before making a final tool choice, you must consider the fact that whether these tools support ingesting data from data sources that you’re currently using or might need in the future. Having a clear idea about this helps eradicate possible ingestion failures and also ensures a smooth reporting process.
- Reporting Capabilities: With each reporting tool having its unique set of features, the way each BI tool lets users create reports and dashboards varies immensely. While some only support using SQL queries to fetch data and report on it, others also house intuitive drag-drop functionalities that help users create complex workflows and reports without any code.
- Security: Organisations, whether small or big, must ensure that the tool they choose follows all the necessary security protocols. It must ensure enterprise-grade data security along with granular control over who all can access, create, share and publish reports based on their roles. It must house a threat control mechanism that ensures that there are no security breaches, especially when you’re using crucial and confidential business data from multiple sources.
- Customisation: With each business having their unique business use cases, data and reporting needs, these reporting tools must have robust customisation abilities, that allow users to create custom visualisations, reports and dashboards that match their business use case. It should also be able to support and mend with the ways you ingest your data from different sources. Having such a granular level control and customisation abilities, allow companies to fully integrate their reporting tools in their technical stack of tools.
- Price: A crucial factor is the amount of money one is ready to invest in their tools. There is a diverse set of options available in the market, each of which has a different pricing model. Companies must take into consideration the amount of money they want to invest and then choose a tool that provides maximum functionalities, meets their business requirements and yet stays within their budget.
These are some of the most crucial factors that you must take into consideration before selecting one of the Pardot Reporting Tools available in the market.
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Top 8 Pardot Reporting Tools
Choosing the ideal reporting tool that perfectly meets your business requirements can be a challenging task, especially when there’s a large variety of reporting tools available in the market. To simplify your search, here is a comprehensive list of 8 best Pardot Reporting Tools that you can choose from and start analysing your marketing data with ease:
1) Looker
Looker is one of the best in class reporting & analytics tools available in the market that allows marketers to bring in data from over 50+ data sources in a matter of minutes to analyse & visualise their marketing & customer data in real-time. Looker houses a comprehensive set of informative dashboard templates and visualisations that allow marketers to keep track of important KPIs such as their ROI, customer engagement, leads, etc.
Looker further houses an intuitive UI, that allows users having minimal to no SQL knowledge, to leverage its dashboarding & visualisation capabilities to create complex workflows and informative business reports that match their unique marketing use case. It also provides users with its LookML language that helps them build robust models and optimise their queries better to boost their SQL power.
With Looker in place, you can get a 360-degree holistic view of your marketing strategies, campaigns, & customer behaviour, allowing you to draw crucial customer-centric insights. Marketers can then refine their marketing plans and offerings to target the customer better and more effectively.
Pricing Model of Looker
Looker doesn’t have transparent pricing. It follows a quote-based pricing model that charges users based on various factors such as the deployment scale, number of users, etc. To get the exact tailored pricing for your business needs, you will have to get in touch with the Looker team. Looker further provides a free trial to the users.
For further information on what makes Looker, one of the best Pardot Reporting Tools available in the market, you can check the official website here.
2) Tableau
Tableau is one of the most popular and robust business intelligence tools available in the market today that allows marketers to transform raw data from a diverse set of sources into impeccably informative visualisations, allowing them to draw data-backed actionable insights. It supports robust integration with over 80+ data sources, including CSV, Excel, Text, JSON files, etc. With Tableau’s intuitive functionalities such as real-time analysis, smooth code-free integrations, data blending, etc., marketers can create informative business reports and dashboards that refresh automatically in real-time.
Tableau is not only available as a desktop application but also as an online service in the form of Tableau Server, that allows teams to create, share and view critical business reports on the go, by logging into Tableau using their mobile device. It further provides a hosted-analytics offering called Tableau Online that provides them with similar functionalities along with unlimited storage support.
Pricing Model of Tableau
Tableau provides users with three different use-case based subscription offerings, namely Individuals, Team & Organizations and Embedded Analytics, with the “Individuals plan” starting at $70/month per user.
For further information on what makes Tableau, one of the best Pardot Reporting Tools available in the market, you can check the official website here.
3) Salesforce Analytics Cloud
Salesforce Analytics Cloud is a powerful and secure cloud-based analytics platform that provides marketers with priceless insights about their customers & marketing performance. Salesforce Analytics Cloud (now known as Tableau CRM) supports robust integration with numerous Salesforce offerings such as its CRM, Pardot marketing automation and various other external data sources, allowing marketers to integrate and visualise comprehensive customer and marketing data. It works exceptionally well across numerous platforms such as desktops, mobiles and smartwatches & hence lets users create, share and analyse reports on the go.
Salesforce Analytics Cloud leverages Tableau & Einstein Analytics and, houses a diverse set of built-in dashboard templates and apps, allowing marketers to analyse and visualise their email marketing campaigns, customer data, etc. in a matter of minutes. With its robust AI engine in place, marketers can not only create flawless business dashboards but also make strategies by identifying various trends, making predictions and distinguishing perfect opportunities to target customers better.
With Salesforce Analytics Cloud, marketers can carry out an in-depth B2B marketing analytics and draw crucial and holistic insights about their customers by natively integrating with Salesforce CRM. With such customer and marketing-centric information in hand, marketers can optimise and refine their strategies and target customers more effectively.
Pricing Model of Salesforce Analytics Cloud
Salesforce provides users with three different subscription offerings, namely Einstein Predictions, Tableau CRM Growth and Tableau CRM Plus with the Einstein Predictions plan available at $75/month.
For further information on what makes Salesforce Analytics Cloud, one of the best Pardot Reporting Tools available in the market, you can check the official website here.
4) Klipfolio
Klipfolio is a robust reporting/business intelligence tool that provides seamless integration support for more than 100+ data sources, including CSV, Excel, XML file support. Available as a cloud app, it allows marketers to create impeccably informative business dashboards in real-time on any device such as a web browser, mobile device, etc. Marketers can then analyse their marketing and customer data to draw crucial insights about their marketing performance, customer behaviour, their likes & dislikes and how efficient their marketing emails, ads, etc. are in bringing in new leads.
Klipfolio simplifies Pardot reporting using its in-built connector, allowing marketers to bring in their Pardot data in a matter of minutes and leverage its large variety of built-in templates to create informative business reports. Marketers can either make use of the pre-defined data requests or write custom data requests to bring in data from Pardot to start visualising and reporting their data.
With Klipfolio’s intuitive customisation and visualisations abilities, marketers can keep track of various crucial metrics such as prospects, qualified leads, conversion rates, ROI and a lot more, allowing them to analyse their performance and optimise their marketing strategies.
Pricing Model of Klipfolio
Klipfolio follows a pricing model that charges users based on their usage type, namely Business, Agency and Enterprise. The Business plan further offers four different plan choices, Publish, Grow, Team & Team, with Publish plan starting at $49/month. The Agency and Enterprise plans start at $54/month and $499/month respectively. It also offers a 14-day free trial to users.
For further information on what makes Klipfolio, one of the best Pardot Reporting Tools available in the market, you can check the official website here.
5) Grow
Grow is one of the most capable reporting & business intelligence tools available in the market that provides marketers with strong customisation abilities, allowing them to create business reports and dashboards that match their unique business cases. It further supports robust integration with 50+ different sources such as CRMs, databases, accounting platforms, etc. It is available even for the mobile platforms and hence allows marketers to leverage the in-built templates, metrics, etc. to create compelling dashboards on the go.
Grow further houses intuitive functionalities such as Data Explorer, Data Sets, Smart Builder, etc. that allow analysts and marketers to set up custom business-centric metrics and perform data preparation. It also supports real-time reporting and further simplifies the entire process with its intuitive interface that houses an easy-to-use drag-and-drop functionality.
With its built-in Pardot connector support, marketers can access and integrate their Pardot data with numerous other marketing data sources in real-time. Marketers can then draw crucial insights about their customer and marketing success by monitoring all key metrics and the customer’s entire journey through its impeccable dashboarding support.
Pricing Model of Grow
Grow doesn’t have a transparent pricing model, and hence you will have to get in touch with the Grow team to know about the exact price for your business needs. It does provide a free trial to the users.
For further information on what makes Grow, one of the best Pardot Reporting Tools available in the market, you can check the official website here.
6) Power BI
Power BI is an intuitive and one of the most popular business intelligence & reporting tools by Microsoft that allows marketers to aggregate, analyse, visualise, and create & share compelling business reports across their teams. It provides robust integration support with a variety of sources such as Excel, cloud-based or on-premises data warehouses and many more, allowing teams to convert their marketing data into immersive and actionable insights.
Power BI is available across three different platforms, namely Power BI Desktop for Windows, Power BI Service, a SaaS application and as Power BI Mobile, an iOS and Android app. With the flexibility of accessing Power BI across various platforms, users can create informative use-case specific business reports on the go and monitor their marketing performance, customer success & behaviour in absolute depth.
Pricing Model of Power BI
Power BI provides users with two different subscription offerings, namely, Power BI Pro & Premium, with the “Pro subscription” starting at $9.99/month per user.
For further information on what makes Power BI, one of the best Pardot Reporting Tools available in the market, you can check the official website here.
7) Chartio
Chartio is a popular business intelligence/reporting tool that houses an impeccably easy-to-use interface, allowing users to make use of its intuitive drag-drop functionality to query data and build informative business reports and dashboards. It provides robust integration support for notable databases, data warehouses and applications such as PostgreSQL, MongoDB, Google Analytics, Salesforce Pardot and a lot more.
It allows marketers to integrate data from a diverse set of data sources and produce enlightening business dashboards & reports in real-time by making use of its built-in templates, filters, drag-drop features and strong query abilities. Chartio works on numerous platforms such as desktop & mobile operating systems and allows users such as marketers, teams, etc. to not only create their business reports on the go but also share & download them in a matter of minutes.
Chartio’s in-built Pardot connector simplifies integrating and loading data associated with email marketing campaigns, customer behaviours, conversion rates and a lot more from Pardot with ease, allowing marketers to carry out an in-depth analysis of their marketing data.
Pricing Model of Chartio
Chartio provides users with three different subscription offerings, namely Starter, Professional and Organization, with the Starter plan available at $40/month under the annual billing cycle. It also provides users with a 14-day free trial!
For further information on what makes Chartio, one of the best Pardot Reporting Tools available in the market, you can check the official website here.
8) Google Data Studio
Google Data Studio is a powerful reporting analytics tool made available to users by Google, free of cost. It supports robust integration with almost 200+ connectors and allows marketers to create informative dashboards and business reports with ease. With Google Data Studio in place, you can generate business reports based on a mix of crucial KPIs from diverse data sources without writing code. It also provides users with a built-in dashboards template library, thereby helping marketers always track the right set of metrics.
It allows marketers across an organisation to run an in-depth analysis of their data such as marketing campaigns, ads, email-based marketing, etc. using calculated fields, metrics and various other advanced formulas to create compelling & custom visualisations. It also supports easy collaboration and allows sharing reports customised for numerous departments such as executives, investors, etc. by exporting them as PDF/CSV.
Pricing Model of Google Data Studio
Google Data Studio is available completely free of cost as a part of the Google Cloud Platform. Any user who has a valid Google account can start using and leveraging all features of Google Data Studio.
For further information on what makes Google Data Studio, one of the best Pardot Reporting Tools available in the market, you can check the official website here.
Conclusion
This article introduced you to some of the best Pardot Reporting Tools available in the market that you can use to perform and refine your Pardot analytics. It also provides in-depth knowledge about their features, use cases and pricing.
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If you’re looking for an all-in-one solution, that will not only help you transfer data but also transform it into analysis-ready form, then Hevo Data is the right choice for you! It will take care of all your analytics needs in a completely automated manner, allowing you to focus on key business activities.
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You can now replicate your Pardot data to any Data Warehouse such as Redshift, BigQuery, Snowflake, or a destination of your choice without writing code in just a few minutes for free with Hevo.
Share your experience of working with Pardot Reporting Tools! Let us know in the comments section below.
Divij Chawla worked with Hevo in driving the Marketing Operations and Analytics team. He has a keen interest in data analysis, data, software architecture, and the creation of technical content related to the realm.