The use of cloud marketplaces has become a prominent consideration for every business. With time, the number of cloud marketplaces has increased rapidly, and choosing the best among the present marketplaces has become more daunting for companies.

AWS Marketplace and Azure Marketplace are two of the most widely used platforms. If you are wondering, “Which marketplace will suit my business the best?” you have come to the right place. This article delves into the AWS Marketplace vs Azure Marketplace difference and discusses the intricacies of choosing the correct fit for your business.

An Overview of AWS Marketplace

AWS Marketplace is an online software solution provider store that enables users to buy and immediately start using software on the AWS ecosystem. It brings Linux-based, open-source features alongside Windows EC2 and allows granular control over virtual machine instances, networks, and storage configurations.

With AWS Marketplace, users can have a wide range of options for DevOps technologies, including monitoring, security tools, and log analysis. It provides over 10000 solutions to choose from that can enable you to scale and manage your business. AWS provides many services; here are a few articles you can read to know more:

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An Overview of Azure Marketplace

Azure Marketplace is a go-to platform for enterprises seeking integration with Microsoft enterprise tools such as Active Directory, Office 365, and SharePoint. It facilitates a smooth transition from Windows to a cloud environment, which enables corporations to harness the scalability and flexibility of cloud computing.

Azure Marketplace allows you to accelerate innovation by increasing efficiency using AI solutions. This helps you to make informed purchasing decisions and invest wisely. It provides over 18000 solutions that are tuned to solve business problems and maintain customer satisfaction. Here are a few articles you can refer to know more about Azure’s data handling ecosystem:

AWS Marketplace vs Azure Marketplace: Key Differences

Here are a few key differences you can consider to gain clarity on which marketplace to choose for your business. The following section will outline the differences between the two major cloud marketplaces, enabling you to make an informed decision.

1. Services Provided

AWS Marketplace is one of the most inclusive cloud marketplaces. It provides an array of applications and services. With AWS Marketplace, you can construct and manage your cloud infrastructure efficiently with the necessary tools. It accommodates machine learning, big data management, application development, and security services in a single spot.

Microsoft Azure Marketplace presents a diverse set of services and applications across multiple domains. It includes artificial intelligence, data analytics, machine learning, security, and Internet of Things (IoT) solutions. It empowers users by providing multiple tools to expand their business according to their requirements.

You can use Azure Marketplace to leverage Microsoft’s vibrant ecosystem, which allows you to collaborate with various third-party applications. Alternatively, if you want to use specialized databases as a service, you can opt for AWS Marketplace.

2. Risk Management

AWS Marketplace offers multiple security features, including identity and access control, network security, web application firewall (WAF) & edge security, and many more security assets. With these capabilities, you can quickly identify vulnerabilities, secure endpoints, and safeguard sensitive data. To know more about the security measures provided by AWS Marketplace, you can refer to the official Cloud Security Software page.

On the other hand, Azure Marketplace promotes the integrity, confidentiality, and availability of customer data while being completely transparent and accountable. It provides users with security features such as Microsoft Sentinel, Microsoft Defender for Cloud, Azure Resource Manager, and many more for layered security architecture. To learn more about the security features provided by Azure Marketplace, you can visit the official Azure Security page.

3. User Experience

AWS Marketplace offers an easy-to-use user interface that enables you to find services without inconvenience. You can filter through the available features to narrow your search to your specific concern, saving you valuable time.

Azure Marketplace also provides a visually appealing user interface that allows you to find services that cater to your needs. With its simple interface, you can find, deploy, and manage your applications easily.

Both platforms provide an intuitive user interface, but some distinctions exist between them. The AWS Marketplace is better at filtering specific requirements, while the Azure Marketplace caters to better deployment opportunities, facilitating an efficient implementation process.

4. Cost Consideration

AWS Marketplace offers monthly and annual billing services with a pay-as-you-go option regarding data usage and bandwidth. It has many cost-saving options, such as saving plans and reserved instances. You can leverage the power of its cost management feature to track and optimize your spending on each service.

Azure Marketplace allows you to bring your own license and also has pay-as-you-go features through which you can pay for what you use. Like AWS Marketplace, it will enable you to monitor and control your spending. Some features on Azure Marketplace charge a monthly fee, while others have a combination of free and paid classes.

Finding the Best Fit for Your Organization

The best marketplace to work with depends on your unique requirements and budget. If you prefer to work on open-source Linux-based technologies, you must consider choosing AWS Marketplace over Azure Marketplace. If you want to connect Windows-based workloads to third-party applications, consider Azure Marketplace.

If you want specialized database solutions or customizable infrastructure configurations, consider working with AWS Marketplace. But if you want a unified billing platform across thousands of independent vendors, you can choose Azure Marketplace.

Azure simplifies comparing third-party options by enabling a standard reviews and ratings ecosystem. On the other hand, the AWS marketplace offers clear software categorization but lacks transparency measures regarding adoption metrics.

Seamless Data Integration with Hevo Data

Regardless of your final choice between Azure Marketplace vs AWS Marketplace, you must integrate your in-house data with data warehousing services. Analyzing this integrated data will produce informative insights to help grow your business. However, it’s important to note that the data integration process can get complicated, requiring technical expertise and consistent efforts.

This is where you can leverage Hevo Data to perform complex technical tasks, such as data ingestions from one platform to another, without any hassle.

Hevo Data is a no-code, real-time ELT platform that helps you create automated data pipelines that are cost-effective and flexible to your requirements. Some of the advantages provided by Hevo Data are instant data integration through different sources, data loading into warehouses, and data transformation for analytics purposes.

Hevo has over 150 sources that you can use to integrate data. Hevo has over 150 sources that you can use to integrate data. You can configure your source and destination on Hevo Data within a few minutes without writing code. Here are a few features provided by Hevo Data:

  • Data Transformation: You can use Hevo’s drag-and-drop and Python-based data transformation techniques to clean and transform your data for analysis.
  • Incremental Data Load: With Hevo, you can efficiently utilize bandwidth on both the source and destination by transferring modified data in real-time.
  • Automated Schema Mapping: Hevo automatically detects the incoming data and maps the destination schema to match the incoming data format. It lets you choose between Full and Incremental Mapping according to your needs.


This article provides a thorough insight into AWS Marketplace vs Azure Marketplace. There are certain benefits associated with both platforms. AWS Marketplace provides a better technical environment associated with diverse tech stacks. At the same time, Azure enables you to integrate enterprise solutions with the Microsoft ecosystem. Ultimately, you must assess your business requirements and budgets before choosing a marketplace. 

Frequently Asked Questions (FAQs)

Q. What are the benefits of choosing Azure over AWS?

  1. Here are some of the critical benefits of choosing Azure over AWS:
    1. Cost Benefits: Azure has an existing enterprise agreement with Microsoft, providing discounts on bulk licensing and favorable pricing benefits.
    2. Better Service Options: While Azure and AWS are similar in infrastructure as service providers, Azure excels as a service platform, providing superior tools, environment, and management options that foster flexibility and innovation.
    3. Compatibility with .NET: Azure supports the .NET programming language, which is crucial for migrating enterprise-level .NET-based applications from on-site to Azure.
Suraj Kumar Joshi
Freelance Technical Content Writer, Hevo Data

Suraj is a technical content writer specializing in AI and ML technologies, who enjoys creating machine learning models and writing about them.

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