Data Strategy

AWS Aurora Vs RDS: 5 Critical Factors

May 18th, 2021 By Nicholas Samuel in Data Strategy, Versus

Database-as-a-service (DBaaS) cloud services give users an opportunity to use databases without having to configure physical infrastructure and without installing any software. This brings a lot of convenience to many…

Amazon S3 vs RDS: 5 Critical Differences

May 17th, 2021 By Suraj Poddar in Data Strategy, Versus

Completely managed services allow organizations to have access to highly available and reliable software without having to spend money on designing and maintaining them. They are especially useful for small…

Domo Data Visualization Simplified: 5 Easy Steps

April 28th, 2021 By Pratik Dwivedi in Data Strategy

Data Analysis and Business Intelligence techniques are now implemented by most modern companies to drive business growth and profitability. A majority of all organizations now rely on data-driven decision-making for…

Understanding Business Intelligence Analytics: A Comprehensive Guide

April 22nd, 2021 By Pratik Dwivedi in Data Strategy, Marketing Analytics

Acquiring valuable information from data is the number one priority of any organization. To do this, companies use various Business Intelligence tools to extract data from multiple data sources, visualize…

Understanding Google Analytics 360 Simplified

March 22nd, 2021 By Vishal Agrawal in Data Strategy, Marketing Analytics

One of the most popular platforms that large enterprises use to track User Engagement is Google Analytics 360. Google Analytics 360 provides the tools and support that enterprises need to…

Building a Facebook Cohort Analysis Pipeline: 9 Easy Steps

March 17th, 2021 By Ofem Eteng in Data Strategy, Sales Operations

As of July 1, 2021, the standalone Facebook Analytics tool is no longer accessible. Instagram profiles and Facebook Pages' Insights sections are unaffected by this.In an effort to streamline business…

Setting up Churn Analysis in Excel Simplified 101

March 17th, 2021 By Ofem Eteng in Data Strategy, Sales Operations

This article aims at expanding your knowledge on why doing a Churn Analysis is important. It will help you understand the concept of churn, forms of churn, types of churn,…

Understanding Marketing Funnel Analysis Simplified

March 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

The reliance of businesses on Digital Marketing techniques/strategies to market their products or services has grown exponentially over the past few years. This is due to the fact that most…

Setting up Funnel Analysis in Amplitude: 9 Easy Steps

March 12th, 2021 By Ofem Eteng in Data Strategy, Marketing Analytics

Pulling resources from different sources into a single platform to get a coordinated approach on how to manage and improve your business, increases your online presence, provides resources to make…

Digital Marketing with Google Analytics: A Comprehensive Guide

March 8th, 2021 By Syeda Famita Amber in Data Strategy, Marketing Analytics

The use of electronic media and channels like social media platforms, search engines, smartphone applications, or email campaigns to advertise products is called Digital Marketing. Digital advertising platforms are booming…

Building Cohort Analysis Google Analytics: 6 Easy Steps

March 8th, 2021 By Pratik Dwivedi in Data Strategy, Sales Operations

Cohort Analysis is a type of Behavioral Analytics, in which the users are grouped and tracked on the basis of their shared traits to make sense of their actions. Cohort…

How to Create an Interactive Sales Dashboard in Excel: Step-by-Step Explanation

March 5th, 2021 By Easha Meher in Data Strategy, Sales Operations

Any organization primarily measures its growth in terms of Sales. An increment in Sales can be attributed to more customers, revenue, and more profits. Earlier the Sales data was tracked…

Setting up Cohort Analysis Excel: 6 Easy Steps

March 3rd, 2021 By Nicholas Samuel in Data Strategy, Sales Operations

The best way to understand customers is by analyzing customer data. This can give a business some insights that can spearhead its growth. Businesses can also use such insights to come up…

Understanding Event Streams: A Comprehensive Guide 101

February 17th, 2021 By Amit Phaujdar in Data Strategy

In a system that continuously generates data, each data point refers to an Event. Event Streams are defined as a continuous Stream of those data points or Events. Event Streams…

Choosing Analytics DB: 5 Critical Criteria

February 17th, 2021 By Aman Sharma in Data Strategy, Marketing Analytics

Analytics being important for all current-day businesses has taken a prominent stance in the way people deal with their data. While some businesses might deal with large chunks of raw data…

How to Maintain Data Integrity: 6 Best Practices

February 11th, 2021 By Ofem Eteng in Data Strategy

Business decisions in large enterprises and startups are increasingly being made based on data. Data is now being generated and collected across several layers of business operations. The data extracted…

ALCOA+ In Data Integrity: A Comprehensive Guide 101

February 10th, 2021 By Talha in Data Strategy

An organization's success or failure is always determined by how well it is using the data it has about its processes and customers to derive business insights. The analytics revolution…

Dimensional Data Modelling: Simplified with Step-by-Step Explanation

February 9th, 2021 By Vishal Agrawal in Data Strategy

In today’s world, data is a crucial part of any organization. Many companies transform the data through an ETL (Extract, Transform and Load) process and store this data in a…

9 Best Web Scraping Tools to Consider in 2025

February 6th, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Web scraping simply is the process of gathering information from the Internet. Through web scraping tools one can download structured data from the web to be used for analysis in…

Top 10 Data Cleansing Services for 2025

February 6th, 2021 By Nicholas Samuel in Data Strategy

Do you wish to understand what data cleaning is and how it works? Do you want an in-depth analysis of the best Data Cleaning Services? Today, most industries rely on…