Integrating ActiveCampaign to Redshift: Boost Campaign Insights

ActiveCampaign is a prominent digital marketing platform that stores customer data and creates personalized ad campaigns to generate better engagement results. Integrating this data into a data warehousing service like Amazon Redshift can enable you to perform advanced analytics and generate valuable insights.

Redshift provides a unified platform to perform federated queries and break data silos. Its multidimensional data layouts (MDDL) feature allows a table-sorting mechanism to improve the performance of repetitive queries by sorting data automatically on the incoming query filters.

This article highlights two of the most widely used methods to integrate ActiveCampaign to Redshift.

Why Integrate ActiveCampaign to Redshift?

There are multiple reasons to connect your ActiveCampaign to Amazon Redshift.

• With this integration, you can utilize Amazon Redshift’s Query Editor to load, visualize, and analyze your data in a collaborative environment.
• Redshift ML enables the creation, training, and deployment of machine learning models from your ActiveCampaign marketing data, which can lead to better insight generation.
• The Multi-AZ feature of Amazon Redshift maximizes performance by delivering high availability without using any standby resources.

An Overview of ActiveCampaign

ActiveCampaign is an intelligent marketing automation platform that enhances customer experience. It boosts user engagement through SMS, emails, and digital campaigns catering to customer needs.

ActiveCampaign provides built-in integrations to platforms, such as Shopify, Salesforce, and more, enabling you to manage the growth and marketing of these platforms. Its sales engagement automation and CRM tools can help you prioritize tasks and manage time to focus on key performance indicators (KPIs).

An Overview of Amazon Redshift

Amazon Redshift is a fully managed, serverless, cloud-based data warehousing service that efficiently manages petabytes of data. Its AI-powered, massively parallel processing (MPP) architecture provides a cost-effective way to generate insights and drive business decisions.

Redshift enables real-time analytics with SQL queries and builds low-latency applications for fraud detection. It provides multiple pricing options that you can choose from according to your specific requirements.

Methods of Integrating Data from ActiveCampaign to Redshift

This section discusses how to load data from ActiveCampaign to Redshift.

Method 1: Export ActiveCampaign Data to Redshift Using Amazon S3 as a Mediator

This method uses Amazon S3 as a mediator, moving data from ActiveCampaign to Amazon S3 and finally loading it into Redshift.

To move data from ActiveCampaign to Redshift, follow the steps below. But before that, you must ensure you satisfy the prerequisites.

Prerequisites:

• You must transform the ActiveCampaign data to suit the Redshift table schema and manage the data types carefully. Since the data retrieved from ActiveCampaign will be in JSON format, you must go through the Redshift-supported data types.
• You must design a schema for Amazon Redshift and map the data from ActiveCampaign to it. For this, you can follow the best practices for designing tables in Amazon Redshift. Then, you can move the data to an Amazon S3 bucket, which Redshift can access.

Step 1: Exporting ActiveCampaign Data to Your Local Machine

• In the ActiveCampaign dashboard, you must navigate to Contact. You can enter the export’s name and the necessary fields and then click Export.

• Under the Actions column, click Downloads.

To know more about the steps involved, read exporting CSV data from ActiveCampaign.

Step 2: Importing Data from Your Local Machine to Amazon S3

• After exporting data from ActiveCampaign, you must create a bucket in Amazon S3 using SDKs. 
• Create a folder in the new bucket by selecting Create Folder inside the S3 bucket.
• Name the data folder and click Add files.
• Finally, you can search for the file on your local machine and select Upload.

To learn more, follow uploading files to Amazon S3.

Step 3: Moving Data from Amazon S3 to Redshift

• Now, there are two methods to load data into Amazon Redshift.
  • The COPY command loads data directly into Amazon Redshift. You can replace the placeholders in the syntax given below and run the command.

COPY table-name 
[ column-list ]
FROM data_source
authorization
[ [ FORMAT ] [ AS ] data_format ] 
[ parameter [ argument ] [, ... ] ]

• You can also run the INSERT command using a JDBC or ODBC connection. The COPY command is the most efficient way to move data into Amazon Redshift, as the INSERT command is not considered suitable for Amazon Redshift. Additionally, you can follow Amazon S3 to Redshift to load data using Hevo.

ActiveCampaign also provides an API key that extracts data using REST, HTTP, and JSON. You can access multiple resources through its API, including Users, Deals, Organizations, E-commerce Customers, E-commerce Orders, and more.

Limitations of Using Amazon S3 as a Mediator

• Lack of Automation: This method lacks automation, as it requires manual data transfer from ActiveCampaign to Amazon S3 and then eventually loading the data into Amazon Redshift. ActiveCampaign to Amazon Redshift Data Integration requires iterative repetition of steps, and the changes made at the source end would not reflect in the destination.
• Requirement of Technical Expertise: Moving data from ActiveCampaign to Redshift requires a certain level of technical expertise as it requires handling and converting the data types to suit the destination.

Method 2: Connect ActiveCampaign to Redshift – Integrate Your Data Using Hevo

Hevo is a no-code, real-time ELT data pipeline platform that cost-effectively automates data integration from a source to a destination without technical assistance. It provides 150+ data source connectors to integrate data that are flexible to your requirements. Hevo’s highly interactive user interface lets you integrate data between multiple locations in minutes.

Here are some key features of using Hevo:

• Data Transformation: It provides Python-based and drag-and-drop data transformation features, enabling the cleaning and transformation of data you load to the destination.

• Incremental Data Load: Hevo allows modified data transfer in real-time, ensuring efficient bandwidth utilization at both source and destination.

• Automated Schema Mapping: It automatically manages schema by detecting the format of incoming data and replicating it according to the destination schema. Hevo lets you choose between Full & Incremental Mappings according to your data replication requirements.

Step 1: Configure ActiveCampaign as Source

This section discusses the steps to configure ActiveCampaign as a source in Hevo. Before getting started, ensure you satisfy the following prerequisite conditions:

Prerequisites:

• You must have an active ActiveCampaign account.
• To allow Hevo access to your ActiveCampaign account, you must have the API key and your account name.
• The Admin role must be available to access data from your account.
• To create a pipeline, you must have the Team Administrator, Pipeline Administrator, or Team Collaborator role in Hevo.

After satisfying the prerequisites, follow the steps below:

• Select PIPELINES on the Navigation Bar and click + CREATE from the Pipelines List View.
• Select ActiveCampaign on the Select Source Type page.
• Specify the mandatory fields on the Configure your ActiveCampaign Source page.

• Finally, click on TEST CONNECTION and select TEST & CONTINUE.

To learn more about the steps involved in configuring ActiveCampaign as a source in Hevo, refer to ActiveCampaign Hevo Documentation.

Step 2: Configure Amazon Redshift as Destination

This section highlights the steps required to configure Amazon Redshift as a destination in Hevo. Here’s a diagram illustrating the steps to do so:

Before going through the steps, ensure that you satisfy the following prerequisites.

Prerequisites:

• You must ensure the Amazon Redshift instance is running.
• The Amazon Redshift database must be available within a cluster.
• You must have the port number and hostname of the Amazon Redshift instance.
• You must whitelist the Hevo IP address for your region.
• You must grant the required permissions to the database user and access the Team Collaborator or any administrative role except Billing Administrator in Hevo.

After meeting all the prerequisites, you can follow the steps below to set up Amazon Redshift as a destination in Hevo.

• Select DESTINATIONS from the Navigation Bar and click + CREATE from the Destinations List View.
• Select Amazon Redshift on the Add Destination page.
• Specify the necessary details on the Configure your Amazon Redshift Destination page.

• Finally, click on TEST CONNECTION and select SAVE & CONTINUE.

Follow the Hevo Amazon Redshift Documentation to learn the in-depth details of configuring Amazon Redshift as a destination in Hevo.

Use Cases of Integrating ActiveCampaign to Redshift

• Integrating data from ActiveCampaign to Redshift enables advanced analytics on marketing data, which can produce insights that can help create better campaigns.
• Moving data to Amazon Redshift for analysis can optimize costs, as it provides the best price-performance ratio for workloads.
• You can easily integrate BI tools, such as Amazon QuickSight, Tableau, PowerBI, and more, to generate reports and dashboards emphasizing patterns in your data.

Key Takeaways

ActiveCampaign to Redshift integration allows you to manage your marketing data efficiently in a serverless data warehousing environment. This article highlights two prominent ways to integrate ActiveCampaign to Redshift.

Both mentioned methods are efficient in transferring data, but there are some limitations with the second method. To overcome the limitations, you can use Hevo Data.

It provides 150+ data source connector options to connect your data and load it into a destination. Hevo’s fault-tolerant architecture effectively secures your data. You can sign up to Hevo to experience a 14-day free trial.

Frequently Asked Questions (FAQs)

Q. What is the main advantage of moving data from a marketing platform like ActiveCampaign to Amazon Redshift?

1. Here are the advantages of moving data from a marketing platform to Amazon Redshift:
   1. Redshift stores data in a columnar format, making it easy to query and analyze. This feature can help analyze trends and patterns in marketing data.
   2. Moving data from ActiveCampaign to Amazon Redshift can ease the data handling process. It eliminates the scalability concerns when moving data to another platform.
   3. Amazon Redshift provides a cost-effective way to manage data.

Interested in integrating data from some other marketing platform into Amazon Redshift? Here are some top picks for you:

• Appsflyer to Amazon Redshift
• Facebook Ads to Redshift
• Google Ads to Redshift