Recent Articles

What is a Marketing Data Lake? Key Insights & Benefits

December 20th, 2024 By Dipal Prajapati in Data Strategy, Marketing Analytics

In the data-driven age of decision-making, businesses rely on a vast volume of marketing data to understand customer behavior, optimize campaigns, and increase the growth. However, extracting insights from diverse…

OLTP vs OLAP: What are the Major Differences Between the Two?

December 20th, 2024 By Srujana Maddula in Data Strategy, Versus

Data is utilized in almost all domains today, from designing products/services to delivering top-notch customer services. There are two approaches to processing data for business operations: OLAP and OLTP. OLAP…

The Data Engineering Wrap-Up: 2024’s Biggest Trends

December 19th, 2024 By Sid Lasley in Data Engineering

With the year 2024 nearing its end, it is time to examine the significant trends and advancements that have impacted the field of data engineering. If you’re like me, you’ve…

Simplifying Business Data: The Power of Data Centralization 

December 15th, 2024 By Sarang Ravate in Data Engineering, Data Strategy

There is no denying the fact that in the modern business world, information reigns supreme because that is what is crucial in making decisions. The problem comes when this information…

What is Data Architecture? Types, Components and Benefits

December 15th, 2024 By Dipal Prajapati in Data Strategy

Introduction to Data Architecture Data architecture shows how data is managed, from collection to transformation to distribution and consumption. It tells about how data flows through the data storage systems.…

Databricks Overwrite: Are You Leveraging Its Full Potential?

December 15th, 2024 By Srishti in Data Engineering

Your organization's data requirements are quite special in nature. As the volume and complexity of the data rises, your organization persistently seeks ways to obtain insightful information from everyday updates…

Navigating Data Integration Problems: Challenges, Insights, and Practical Solutions

December 15th, 2024 By Muhammad Usman Ghani Khan in Data Integration

The rapid growth of data is changing industries globally. According to Statista, in 2024, the overall amount of data created equaled 149 zettabytes, while the estimated number by 2028 is…

Amazon S3 Tables: AWS Has Finally Entered the Open Table Format War

December 9th, 2024 By Suraj Poddar in AWS, Data Strategy

The explosion of data from devices, applications, and systems has driven the need for scalable, efficient storage and analytics solutions. Amazon S3, known for its durability and flexibility, evolves further…

Best Data Preparation Tools for 2025 [Ranked by Popularity]

December 6th, 2024 By Sherly Angel in Data Strategy

Data preparation tools are very important in the analytics process. They transform raw data into a clean and structured format ready for analysis. These tools simplify complex data-wrangling tasks like…

Marketing Data Warehouse: An Easy Guide and Everything You Need to Know

December 6th, 2024 By Rajashree Bhat in Data Warehousing

We know just how hard it is to run your marketing data. The variety of campaigns running through platforms, such as Google Ads, Facebook, and HubSpot, among others, gives the…

Matillion vs Airflow: Which one to choose in 2025?

December 6th, 2024 By Arjun Narayan in Data Integration, ETL

Matillion is a cloud-based ETL tool known for its user-friendly, low-code interface. It’s great for teams that want to get pipelines up and running quickly without heavy coding. It also…

Databricks DATEDIFF Function

November 29th, 2024 By Nidhi Bansal in Data Warehousing

Databricks is a well-known cloud-based data engineering, processing, and analytics platform. One of its key functions is DATEDIFF(date_diff()) used by data professionals widely. The DATEDIFF function in Databricks is very…

Data Analytics vs Data Analysis: How to Choose the Right Approach for Insight-Driven Decisions

November 29th, 2024 By Khawaja Abdul Ahad in Data Strategy

Data is everywhere. We make huge amounts of data every day from our social media interactions to the things we buy online. According to expert predictions, data will globally surpass…

Matillion vs Talend: Which ETL Tool Should you Choose? 

November 29th, 2024 By Kamlesh in Data Integration, ETL

An ETL tool, which has become the critical choice for any organization today, is tied directly to the ever-growing importance of data integration. However, both Matillion and Talend are among…

Airbyte vs Stitch: 5 Core Comparisons with Use Cases

November 29th, 2024 By Roopa Madhuri G in Data Integration, ETL

With so many data integration tools available these days, it can become very overwhelming to choose one that best suits your needs. Here in this blog post, I have broken…

Do You Really Need Hevo Alternatives? There Are None. Reasons Why The Best Data Engineers Love Hevo!

November 29th, 2024 By Kamlesh in Platform, Product

When searching for a reliable data integration platform, many options might cross your mind. However, Hevo Data stands out as a no-code, fully managed solution. Recognized in G2's Fall 2021…

BigQuery Partitioning vs Clustering: Make the Right Choice for Your Workloads

November 22nd, 2024 By Hafiz Umer Draz in BigQuery, Data Warehousing

In the modern field of data analytics, proper data management is the only way to maximize performance while minimizing costs. Google BigQuery, one of the leading cloud-based data warehouses, shows…

Understanding Databricks Architecture

November 22nd, 2024 By Gagandeep Kaur in Data Warehousing

Do you have a fascination with Databricks architecture but you get lost with all the terms being used out there? Let’s break it down simply! If you are just getting…

Building a Data Warehouse: A Step-by-Step Guide for Modern Businesses

November 21st, 2024 By Sarang Ravate in Data Warehousing

Today, information has become one of the most important resources of a company. Businesses are now creating more data in their systems such as customer sales, web traffic and activity,…

Choosing Between Star Schema and Snowflake Schema: A Comprehensive Guide

November 21st, 2024 By Neha Sharma in Data Strategy

In today’s data-driven world, choosing the right schema to store data is equally important as collecting it. Schema design plays a crucial role in the performance, scalability, and usability of…