Shopify Google Analytics 4 Integration: 4 Easy Steps


Feature Image Shopify Google Analytics 4 Integration

Google Analytics is used by millions of businesses, both large and small, to better understand their customers’ preferences and deliver better customer experiences. Information from Digital Analytics solutions is becoming increasingly important as more businesses are moving online and hence there is an increasing pressure to maximize every marketing strategy.

Shopify is one of the most prominent eCommerce systems that allows businesses and users to sell their products/services online. It covers more than 20% of the market. From start-ups to well-established businesses, Shopify’s affordability makes it accessible for everyone. To reach your target audiences, it is therefore vital to assess your Shopify data. Therefore, businesses use Shopify Google Analytics 4 Integration to gain valuable insights and analyze all their strategies in one place.

This article introduces you to Shopify and Google Analytics 4. You will understand the steps to set up Shopify Google Analytics 4 Integration. You will also explore the various benefits of Shopify Google Analytics 4 Integration. Read along to gain more insights and learn about Shopify Google Analytics 4 Integration.

Table of Contents


To successfully set up Shopify Google Analytics 4 Integration you should have the following:

  • A Shopify Account.
  • A Google Analytics 4 Account.

Introduction to Shopify

Shopify Logo
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Shopify is an eCommerce platform for online storefronts and retail Point-Of-Sale (POS) systems. Canadian multinational e-commerce business Shopify Inc. designed this platform. With Shopify’s interactive interface, you can also study key customer trends and analytics to gain valuable information about your consumers.

Shopify allows you to sell a variety of products and services, including:

  • Physical Products: Door-to-door delivery is possible with Shopify for things you’ve made that can be delivered to a consumer. These include printed mugs and t-shirts, jewelry, and gifts, among other things.
  • Digital Products: These include e-books, audio, course materials, and more.
  • Services and Consultation: Services like home-cooked meals, event planning, or anything else may be offered on Shopify.
  • Memberships: Various memberships such as yoga-classes membership, event membership, etc. can be sold to the customers.
  • Experiences: Tickets for activities and hands-on workshops, such as sports and travel adventures, mountain trekking events can also be sold through Shopify.
  • Rentals: Shopify allows you to post ads and interact with customers if you provide rental services such as apartment rentals, rental taxis, or gadget rentals.

Key Features of Shopify

Shopify includes several critical features that make it so popular. Some of the features are:

  • Easy and Quick Set-Up: Stores can be swiftly launched with Shopify, which eliminates the need to worry about infrastructure and development expenditures. The admin interface is sleek and user-friendly as all features are properly organized. 
  • SEO & Marketing Tools: You can optimize your pages for search engines and increase your sales using Shopify’s SEO services and plugins. The Shopify App store allows you access to a wide variety of Marketing Tools, including Social Network Integration, Product Reviews, and Email Marketing.
  • 24/7 Customer Support: Shopify places a high value on client service. They are available 24 hours a day, 7 days a week. Alternatively, you can reach Shopify’s Customer Support via phone, email, or webchat. A multitude of Community Forums, substantial Documentation in the Shopify Help Centre, as well as sophisticated Shopify Guides are also available.
  • Mobile-Friendly: All of Shopify’s themes are mobile responsive, and the platform provides a free built-in mobile commerce shopping cart, so your store will look fantastic on all devices and your customers will be able to shop wherever they are.

For further information on Shopify, you can check the official website here.

Introduction to Google Analytics 4

Google Analytics 4 logo
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In October 2020, Google released Google Analytics 4, abbreviated GA4. Google Analytics 4 (previously known as “App + Web”) is a new type of property with distinct features than Universal Analytics Properties. You can use Google Analytics 4 for a website, an app, or both whereas only websites are supported by the Universal Analytics Properties. Google appears to be attempting to integrate GA4 and its free users into their bigger cloud offering with this latest move.

Key Features of Google Analytics 4

Some of the distinguishing features of Google Analytics 4 are:

  • GA4 has built-in integration with Google’s BigQuery, a functionality previously available only with GA 360 for enterprises.
  • The new “Insights” function, which is powered by artificial intelligence, is designed to automatically highlight facts that marketers will find useful.
  • Google Analytics 4 replaces views and segments with “Data Streams”.
  • Google Analytics 4 claims to offer a modification, tracking, and fine-tuning of events within the UI, as opposed to the customized Analytics code or gtag.js script necessary in old Analytics. This includes clicks, page scrolls, and other interactions.
  • It is possible to import data from non-website sources (such as apps) into a single property.

For further information on Google Analytics 4, you can check the official website here.

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Steps to Set Up Shopify Google Analytics 4 Integration

Shopify Google Analytics 4 Integration
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Now, that you have a brief understanding of Shopify and Google Analytics 4, let us discuss the steps to set up Shopify Google Analytics 4 Integration. Follow the below steps to set up this integration:

Step 1: Log in to Google Analytics 4 Account

If you have a Google Analytics 4 Account, you can simply log in and move to Step 2. Otherwise, you need to upgrade to Google Analytics 4 account. 

Refer to this Official Documentation to upgrade your Google Analytics account to GA4.

Step 2: Get the Google Analytics 4 Global Tag 

For GA4 to interact with Shopify, you need to set the Global Site Tag in Shopify. Follow the below steps to get the Global Tag:

  • Navigate to the Admin section.
  • In the Account column, select the relevant account from the selection.
  • Pick a Property from the Property column and then select Tracking Code under the Tracking Info option or you can select the Tracking Instructions.
  • As seen below, locate the Global Site Tag and copy the entire code for it.
Global Site Tag
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Step 3: Insert the Global Tag into Shopify 

In this step, Shopify’s primary theme file, theme.liquid must be edited to include the Global Site Tag. So, follow the steps below to edit the code:

  • Navigate to your Shopify account and click on Online Store under Sales Channels on the left.
  • Then, select Themes, then Actions, and finally Edit Code, as shown in the screenshot below.
Edit Code Option
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  • Find theme.liquid under Layout on the left side and paste the Global Site Tag code copied in Step 2 as shown below.
Insert Global Tag
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  • Save the code edited by clicking the Save button in the upper right corner of the page.

Step 4: Test the Shopify Google Analytics 4 Integration

Check your Google Analytics account to see if the Shopify Google Analytics 4 Integration was set up correctly before continuing. Verify that the pages you’ve visited on your website appear in your Real-Time Reporting section as shown below.

Test Shopify Google Analytics 4 Integration
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Hurray! You have successfully set up the Shopify Google Analytics 4 Integration.

Benefits of Shopify Google Analytics 4 Integration

Benefits of Shopify Google Analytics 4 Integration
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In this section, you will understand the various benefits of Shopify Google Analytics 4 Integration. Some of the benefits are listed below:

  • Detailed Analysis and Tracking of Customers: Shopify’s Google Analytics 4 integration allows you to track and analyze detailed information about your best-performing products. You may also track how many clients visit your site, what they look for, and which features are most popular.
  • All Strategies at One Place: You can keep track of your Marketing Efforts, Sales, and SEO performance using Shopify Google Analytics 4 integration. It’s possible to combine Google Analytics with most of your social media networks which helps you to better track the effectiveness of your content strategies. 
  • Funnel Visualisation for Sales: After gathering data for a while, you’ll be able to create funnel reports fast and efficiently with Shopify Google Analytics 4 integration. You can easily track and customize the funnel by modifying steps with only a couple of clicks. You can, for example, track how many visitors visited a given portion of your store, browsed a product, put it in their cart, and then purchased it.


In this article, you learned about Shopify and Google Analytics 4. In addition, you understood the steps to set up Shopify Google Analytics 4 Integration. You also explored the various benefits of Shopify Google Analytics 4 Integration.


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Share your experience of understanding the Shopify Google Analytics 4 Integration in the comments section below!

Former Research Analyst, Hevo Data

Shubnoor is a Data Analyst with extensive expertise in market research, and crafting marketing strategies for data industry. At Hevo, she specialized in developing connector integrations and product requirement documentation for multiple SaaS sources.

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