Getting more customers is the most important part of running a successful business. Most companies get Leads from different sources, but the most popular one is Lead Forms. It allows companies to gather data on new target audiences and their user information. YouTube Video Ads also feature Lead Form Ads that allow companies to get leads directly from YouTube Video Ads without redirecting to another website.

YouTube Lead Form use YouTube Webhooks to send the details of the contacts to the company’s CRM platform. It becomes essential for companies to send all the user information from YouTube Lead Forms to the CRM platforms so that companies can use the data for Marketing and Sales purposes. YouTube Webhooks automate the transferring of leads data to CRM platform in real-time. It also allows users to know if there any update occurs in the video, title, or description of any existing videos.

CRM platforms help companies manage all their workflow in one place and optimize it. YouTube Webhooks Integration is one of the efficient ways to communicate with CRM. In this article, you will learn the steps to set up YouTube Webhooks Integration for push notification and Lead Form events.

Introduction to YouTube 

YouTube Logo
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YouTube is an online video-sharing platform owned by Google that allows people across the globe to share their video content for free. It is the second most used website that has more than a billion monthly users. People can post videos for sharing knowledge, branding, Marketing, entertainment, and other business purposes. 

According to the latest updates, users can now post content types like stories, videos, and songs. Companies use YouTube to increase brand awareness through video content and publishing advertisements. YouTube features its paid version that is Ads free and charges for a few listed movies and songs.

Viewers can also like, dislike, comment, and share videos. Most companies use Lead Form ads on YouTube that allow them to get E-Mail list of interested audiences directly into their CRM (Customer Relational Management) platform. 

Key Features of YouTube 

YouTube is a widely used platform among companies and other content creators to connect to the community through videos. A few features of YouTube are listed below:

  • Creator Studio: YouTube helps content creators access and manage their channels easily via YouTube Studio. It features many tools and features to upload, manage and monitor the performance of videos.
  • Channel Analytics: YouTube allows channel managers to analyze the performance of their videos and channel in every aspect using its Analytics data.
  • Live Streams: YouTube allows content creators to connect with people or subscribers on live streams and earn money using super chats.

To learn more about YouTube, click here.

Introduction to Webhooks

Webhooks Logo
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Webhooks are one of the ways applications communicate with other apps or platforms. It is similar to how you receive a notification when any new message arrives. Webhook pushes information to the target when any specified event gets triggered. The automated messages are sent to the unique URL for every event triggered. 

Webhooks use HTTP GET requests to transfer data from one app to another. HTTP callbacks are triggered for every event, and target apps get all the information embedded in the URL. Webhooks are generally used to connect to different platforms, and it is a cost-effective solution. A user can connect its E-Commerce platform with Slack using webhooks for getting notifications on new orders, stock, etc.

Steps to Set Up YouTube Webhooks Integration

Now that you have understood about YouTube and Webhooks. In this section, you will earn about 2 YouTube Webhooks Integrations for push notifications and Lead Form events. The steps to YouTube Webhooks Integrations are listed below:

YouTube Webhooks Integration for Push Notifications

In this method, YouTube Data API will be used for YouTube Webhooks Integration. It supports push notifications via PubSubHubbub that is a server-to-server publish/subscribe protocol for accessing web resources. 

The YouTube Webhooks for push notification can use HTTP callback that receives Atom feed notifications when any of the listed below events happens:

  • A new video is uploaded.
  • Title of the video updated.
  • Description of the video updated.

The steps to set up YouTube Webhooks Integration for push notifications are listed below:

  • Firstly, you need to set up a callback server that can handle all the incoming Atom feed notifications, for example, CRM platform servers or application servers where the YouTube Webhooks callback will reach.
  • Now, go to the Google hub by clicking here to subscribe to receive push notifications, as shown in the image below.
YouTube Webhooks Integration - Google Hub Form
Image Source: Self
  • Here, set the mode to “subscribe” or “unsubscribe“.
  • Then, set the callback URL the same as you used while setting up a callback server.
  • Now, set the “topic URL” to ““, where the CHANNEL_ID in the last of the URL is the YouTube channel ID that you want to use for YouTube Webhooks Integration push notifications.

YouTube Webhooks Integration for Lead Form Events

Companies use YouTube Webhook Integration to connect their YouTube Lead Form to CRM platforms. It allows them to collect the list of contacts interested in their product or services advertised on YouTube. Companies can get the leads in real-time directly into their CRM systems after integrating the YouTube webhook. 

Firstly, you need to generate a YouTube Webhooks URL and Key. The YouTube Webhooks URL is the delivery path that will take all the lead information from the Lead Form placed in YouTube. Once the person submits the URL, the information will be sent to the connected CRM platform using HTTP GET requests, as shown in the image below. 

Flowchart Diagram for YouTube Webhooks Integration
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The Advertiser configures the ads in Google Ads and adds YouTube Webhooks to Google Ads, then publishes Ads on YouTube. Users fill the Lead Form on YouTube, and all the information is sent to CRM via YouTube Webhooks Integration. The steps to YouTube Webhooks Integration for Lead Form Events are listed below:

  • Log in to your Google Ads account here.
  • On the page, the menu navigates to Campaigns and then clicks on the “+” button.
  • Now, select the “New campaign” option, and in the “goal” option, click on the “Leads” option, as shown in the image below.
YouTube Webhooks Integration - Creating Campaign in Google Ads
Image Source: Self
  • Select the Campaign type and then click on the “Continue“.
  • Now, enter all the details on campaign settings.
  • From the “Ad Extensions” list, select the “Lead Form extension” option.
  • Now, click on the “Create Lead Form extension” option and fill in all the details about your Lead Form.
  • Now create or design your Lead Form.
  • Then under the “Webhook Integration” option enter your YouTube Webhook URL and Key.
  • Click on the “Send test data” and test CRM receives data.
  • Click on the “Save” button.

That’s it! You have completed YouTube Webhooks Integration.

Benefits of YouTube Webhooks Integration

YouTube Webhooks Integration allows companies and channel managers to seamlessly organize and automate the data flow between their CRM and YouTube. A few benefits of YouTube Webhooks Integration are listed below:

  • Companies can seamlessly send all their leads data from the Lead Form published on YouTube using YouTube Webhooks Integration.
  • YouTube Webhooks Integration allows users to get notifications in their applications or platforms for every update on video, title, or description.
  • It allows companies to nurture and educate audiences about the brand and get the contacts of the most interested customers.


In this article, you learnt the steps to set up YouTube Webhooks Integration for push notifications and Lead Form events. You also read about the benefits of using YouTube Webhooks Integration and how it helps companies gather more contacts. YouTube being the second most used website allows companies to gather potential customers with the help of Lead Form ads. YouTube Webhook automates the process of sending leads from YouTube Video Ads to CRM platforms.

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Aditya Jadon
Research Analyst, Hevo Data

Aditya Jadon is a data science enthusiast with a passion for decoding the complexities of data. He leverages his B. Tech degree, expertise in software architecture, and strong technical writing skills to craft informative and engaging content. Aditya has authored over 100 articles on data science, demonstrating his deep understanding of the field and his commitment to sharing knowledge with others.

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