ActiveCampaign VS HubSpot

Teniola Fatunmbi • Last Modified: December 29th, 2022

ActiveCampaign VS HubSpot feature image

CRMs are tools to better the customer experience with any business. They are essential even for small businesses managing clients and leads contacts. HubSpot and ActiveCampaign are cloud-based software that provides CRM functionalities with different features alongside other functions. In the comparison of ActiveCampaign vs HubSpot, you might get confused on which one suits best for your need.

In this article on ActiveCampaign vs HubSpot, we would discuss some of the core functionalities of ActiveCampaign and HubSpot provide, their pricing plans, and other features that will help you in deciding between ActiveCampaign and HubSpot.

Table of contents

Introduction to ActiveCampaign as a CRM

ActiveCampaign vs HubSpot :ActiveCampaign logo
Image Source: ActiveCampaign

ActiveCampaign as a company offers customer experience automation ranging from email marketing, marketing automation, sales automation, and CRM functionalities. ActiveCampaign is a software that acts more than a CRM. The functionalities it provides in addition to the CRM makes it a major selling point.

ActiveCampaing claims to offer customer experience automation which includes email marketing automation, marketing automation, and sales automation. Compared to other CRM software, ActiveCampaign also provides landing page building feature all into one package.

Although in terms of integrations, ActiveCampaign is not as comprehensive as other CRM tools, it makes up for these other features.

Introduction to Hubspot as a CRM

ActiveCampaign vs HubSpot : HubSpot logo
Image Source: HubSpot

Hubspot is a cloud-based CRM built to meet business needs with less complexity. It is designed to help businesses achieve their sales goal more effectively. It is not targeted at a specific company size, it can handle any company’s business processes.

Hubspot is a generic platform for other Hubspot Softwares – Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. All of this software has free and paid plans of their types.

Depending on your current needs, you can decide whether to use one of the products under the hood of Hubspot or purchase the whole software.

Factors that Drive ActiveCampaign vs HubSpot Decision

Both HubSpot and ActiveCampaign are well-known CRM platforms in the market. There is no one-size-fits-all answer here, instead, you must choose based on your company’s needs, budget, and other factors to make ActiveCampaign vs HubSpot decision. The critical factor that influences the ActiveCampaign vs HubSpot comparison are as follows:

ActiveCampaign vs HubSpot: Pricing

Price is one of the most crucial factors in the battle of ActiveCampaign vs HubSpot.A detailed comparison of the price of both ActiveCampaign and HubSpot is given.

ActiveCampaign Pricing

ActiveCampaign vs HubSpot: ActiveCampaign price
Image Source:

Starter plan – Lite: $9 per month

This pricing plan offers basic marketing automation functionality like sending newsletters, email marketing, and automation, chat and email support services. It also allows up to 3 users.

It doesn’t provide full CRM functionality at this point. It is more of a marketing automation tool.

Plus: $49 per month

This includes everything from the lite plan. It also adds CRM functionalities with sales automation and integrations. Other features include:

  • Landing pages.
  •  SMS marketing.
  •  Facebook custom audience.
  •   Customer user permission

Up to 25 users can be on board with this plan.

Professional: $129 per month.

The professional plan takes it a step further in providing a more customized and personalized user experience. As with Plus, it contains everything from Plus and has 2 distinct features:

  • Predictive sending with Machine Learning.
  • Predictive content with Machine Learning.

These features enable a more personalized experience for customers as they leverage each customer’s data to derive insight. Other features include Split Automation, site messaging, Automation strategy consultation, and an in-depth onboard consultation. They also conduct 3 one-on-one training sessions per month.

Enterprise: $229 per month.

This plan allows unlimited users and is best for businesses needing support and one-on-one consultation.

  • Contains everything in the professional plan.
  • Provides free design services.
  • Phone support.
  • Custom domain & mailserver domain.
  • Custom reporting(although this is still in the Beta stage).

HubSpot Pricing

Hubspot’s pricing plan comes in 2 packages – Bundled and product/plans.

1. Product and plans

Marketing Hub

ActiveCampaign vs HubSpot: HubSpot marketing Hub price
Image Source: HubSpot
  • Starter – $45 per month. ( Contains support for forms, email marketing, live chat, and landing pages for lead generation. The maximum number of contacts – 1000.)
  • Professional – $800 per month. (Maximum number of contacts – 2000)
  • Enterprise – $3200 per month. (Maximum number of contacts – 10000)

Sales Hub

ActiveCampaign vs HubSpot: HubSpot Sales Hub price
Image Source: HubSpot
  • Starter – $45 per month.
  • Professional – $450 per month.
  •  Enterprise – $1200 per month

Customer service Hub

ActiveCampaign vs HubSpot: HubSpot Service Hub price
Image Source: HubSpot
  • Starter – $45 per month.
  • Professional – $360 per month.
  •  Enterprise – $1200 per month.


ActiveCampaign vs HubSpot: HubSpot CRM Hub price
Image Source: HubSpot
  • Starter – $23 per month.
  • Professional – $360 per month.
  •  Enterprise – $1200 per month.

Operations Hub

ActiveCampaign vs HubSpot: HubSpot Operations Hub price
Image Source: HubSpot
  • Starter – $45 per month.
  • Professional – $720 per month.

2. Bundle

ActiveCampaign vs HubSpot: HubSpot Bundle price
Image Source: HubSpot
  • Starter – $45 per month.
  • Professional – $1600 per month
  • Enterprise – $4000 per month

Note: The prices here are yearly.

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ActiveCampaign vs HubSpot: CRM integrations

The next most important factor in ActiveCampaign vs HubSpot is the CRM integrations. You can decide on which one to choose depending upon your utility and hence knowing about the integration facilities is essential.

ActiveCampaign vs HubSpot : CRM integrations
Image Source: axiomtech

ActiveCampaign CRM integrations

ActiveCampaign provides integrations for lead generations, CRM, Analytics, and many more. It also connects to Salesforce and Salesforce essentials among others.

ActiveCampaign can also connect to project management tools like Jira and ClickUp for teams to complete and monitor projects effectively.

HubSpot CRM integrations

Of all the other over 1000 3rd party integration Hubspot provides, it had a cross-integration with Salesforce. It also has an API on which you can build dynamic custom applications that provide different on. These apps can be placed on its apps marketplace where businesses can find them and purchase them for usage.

Integration services provided by Hubspot span across Marketing, Sales, Customer service, Finance, etc.

ActiveCampaign vs HubSpot: Lead management

Lead management is one of the critical factors in choosing the right CRM. In the comparison of ActiveCampaign vs HubSpot, knowing about the facilities available for lead management is really important.

ActiveCampaign vs HubSpot : Leads management
Image Source:

ActiveCampaign Lead management

ActiveCampaign by default provides lead generation tools like landing page builders. This is because it focuses more on the customer’s experience with your business and how it can better it. If you have existing contacts, they can be imported into ActiveCampaign in CSV format. These contact can also be labeled with tags and mapped to custom fields if needed. These custom fields allow you to personalize the information you collect across all contact profiles.

ActiveCampaign segmentation feature helps you segment your leads. This is usually achieved by a proper marketing campaign getting the required. Segmentation is used to personalize and tailor messaging based on customer data – hobbies and interests, location, etc.

How about HubSpot? Usually, it appears that HubSpot can always swallow other CRMs but it is not the case. The market is big enough for any company to infuse a different feature in theirs to make it stand out.

HubSpot Lead management

Hubspot’s lead management service allows you to interact with your leads in real-time via the CRM contact record. The record is automatically updated as soon as another lead is acquired via call or email. This helps you keep track of every lead you get and their information for a follow-up.

Usually, Hubspot’s lead management service is integrated with Sales Hub which you can get started with for free.


From the comparison of ActiveCampaign vs HubSpot, we can conclude these insights. HubSpot has an entire CRM for sales and marketing. These CRMs have outstanding features that are just enough to help business own their strides in terms of pricing.

ActiveCampaign is fully focused on customer experience and marketing automation. The features it offers on each plan don’t deviate from that focus. The pricing is great for small to mid-size businesses looking for some automation tweaks in their email marketing campaigns.

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