CRMs are tools to better the customer experience with any business. They are essential even for small businesses managing clients and leads contacts. HubSpot and ActiveCampaign are cloud-based software that provides CRM functionalities with different features alongside other functions. In the comparison of ActiveCampaign vs HubSpot, you might get confused on which one suits best for your need.
In this article on ActiveCampaign vs HubSpot, we would discuss some of the core functionalities of ActiveCampaign and HubSpot provide, their pricing plans, and other features that will help you in deciding between ActiveCampaign and HubSpot.
Table of contents
Introduction to ActiveCampaign as a CRM
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ActiveCampaign as a company offers customer experience automation ranging from email marketing, marketing automation, sales automation, and CRM functionalities. ActiveCampaign is a software that acts more than a CRM. The functionalities it provides in addition to the CRM makes it a major selling point.
ActiveCampaing claims to offer customer experience automation which includes email marketing automation, marketing automation, and sales automation. Compared to other CRM software, ActiveCampaign also provides landing page building feature all into one package.
Although in terms of integrations, ActiveCampaign is not as comprehensive as other CRM tools, it makes up for these other features.
Introduction to Hubspot as a CRM
Image Source: HubSpot
Hubspot is a cloud-based CRM built to meet business needs with less complexity. It is designed to help businesses achieve their sales goal more effectively. It is not targeted at a specific company size, it can handle any company’s business processes.
Hubspot is a generic platform for other Hubspot Softwares – Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. All of this software has free and paid plans of their types.
Depending on your current needs, you can decide whether to use one of the products under the hood of Hubspot or purchase the whole software.
Factors that Drive ActiveCampaign vs HubSpot Decision
Both HubSpot and ActiveCampaign are well-known CRM platforms in the market. There is no one-size-fits-all answer here, instead, you must choose based on your company’s needs, budget, and other factors to make ActiveCampaign vs HubSpot decision. The critical factor that influences the ActiveCampaign vs HubSpot comparison are as follows:
ActiveCampaign vs HubSpot: Pricing
Price is one of the most crucial factors in the battle of ActiveCampaign vs HubSpot.A detailed comparison of the price of both ActiveCampaign and HubSpot is given.
ActiveCampaign Pricing
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Starter plan – Lite: $9 per month
This pricing plan offers basic marketing automation functionality like sending newsletters, email marketing, and automation, chat and email support services. It also allows up to 3 users.
It doesn’t provide full CRM functionality at this point. It is more of a marketing automation tool.
Plus: $49 per month
This includes everything from the lite plan. It also adds CRM functionalities with sales automation and integrations. Other features include:
- Landing pages.
- SMS marketing.
- Facebook custom audience.
- Customer user permission
Up to 25 users can be on board with this plan.
Professional: $129 per month.
The professional plan takes it a step further in providing a more customized and personalized user experience. As with Plus, it contains everything from Plus and has 2 distinct features:
- Predictive sending with Machine Learning.
- Predictive content with Machine Learning.
These features enable a more personalized experience for customers as they leverage each customer’s data to derive insight. Other features include Split Automation, site messaging, Automation strategy consultation, and an in-depth onboard consultation. They also conduct 3 one-on-one training sessions per month.
Enterprise: $229 per month.
This plan allows unlimited users and is best for businesses needing support and one-on-one consultation.
- Contains everything in the professional plan.
- Provides free design services.
- Phone support.
- Custom domain & mailserver domain.
- Custom reporting(although this is still in the Beta stage).
HubSpot Pricing
Hubspot’s pricing plan comes in 2 packages – Bundled and product/plans.
1. Product and plans
Marketing Hub
Image Source: HubSpot
- Starter – $45 per month. ( Contains support for forms, email marketing, live chat, and landing pages for lead generation. The maximum number of contacts – 1000.)
- Professional – $800 per month. (Maximum number of contacts – 2000)
- Enterprise – $3200 per month. (Maximum number of contacts – 10000)
Sales Hub
Image Source: HubSpot
- Starter – $45 per month.
- Professional – $450 per month.
- Enterprise – $1200 per month
Customer service Hub
Image Source: HubSpot
- Starter – $45 per month.
- Professional – $360 per month.
- Enterprise – $1200 per month.
CMS Hub
Image Source: HubSpot
- Starter – $23 per month.
- Professional – $360 per month.
- Enterprise – $1200 per month.
Operations Hub
Image Source: HubSpot
- Starter – $45 per month.
- Professional – $720 per month.
2. Bundle
Image Source: HubSpot
- Starter – $45 per month.
- Professional – $1600 per month
- Enterprise – $4000 per month
Note: The prices here are yearly.
Hevo Data helps you directly transfer data from 100+ other data sources (including 30+ free sources) to Business Intelligence tools, Data Warehouses, or a destination of your choice in a completely hassle-free & automated manner. Hevo is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. It helps transfer data from HubSpot to a destination of your choice for free. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.
Hevo takes care of all your data preprocessing needs required to set up the integration and lets you focus on key business activities and draw a much powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination.
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Check out what makes Hevo amazing:
- Real-Time Data Transfer: Hevo with its strong Integration with 100+ Sources (including 30+ Free Sources), allows you to transfer data quickly & efficiently. This ensures efficient utilization of bandwidth on both ends.
- Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer.
- Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
- Tremendous Connector Availability: Hevo houses a large variety of connectors and lets you bring in data from numerous Marketing & SaaS applications, databases, etc. such as HubSpot, Marketo, MongoDB, Oracle, Salesforce, Redshift, etc. in an integrated and analysis-ready form.
- Simplicity: Using Hevo is easy and intuitive, ensuring that your data is exported in just a few clicks.
- Completely Managed Platform: Hevo is fully managed. You need not invest time and effort to maintain or monitor the infrastructure involved in executing codes.
- Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
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ActiveCampaign vs HubSpot: CRM integrations
The next most important factor in ActiveCampaign vs HubSpot is the CRM integrations. You can decide on which one to choose depending upon your utility and hence knowing about the integration facilities is essential.
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ActiveCampaign CRM integrations
ActiveCampaign provides integrations for lead generations, CRM, Analytics, and many more. It also connects to Salesforce and Salesforce essentials among others.
ActiveCampaign can also connect to project management tools like Jira and ClickUp for teams to complete and monitor projects effectively.
HubSpot CRM integrations
Of all the other over 1000 3rd party integration Hubspot provides, it had a cross-integration with Salesforce. It also has an API on which you can build dynamic custom applications that provide different on. These apps can be placed on its apps marketplace where businesses can find them and purchase them for usage.
Integration services provided by Hubspot span across Marketing, Sales, Customer service, Finance, etc.
ActiveCampaign vs HubSpot: Lead management
Lead management is one of the critical factors in choosing the right CRM. In the comparison of ActiveCampaign vs HubSpot, knowing about the facilities available for lead management is really important.
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ActiveCampaign Lead management
ActiveCampaign by default provides lead generation tools like landing page builders. This is because it focuses more on the customer’s experience with your business and how it can better it. If you have existing contacts, they can be imported into ActiveCampaign in CSV format. These contact can also be labeled with tags and mapped to custom fields if needed. These custom fields allow you to personalize the information you collect across all contact profiles.
ActiveCampaign segmentation feature helps you segment your leads. This is usually achieved by a proper marketing campaign getting the required. Segmentation is used to personalize and tailor messaging based on customer data – hobbies and interests, location, etc.
How about HubSpot? Usually, it appears that HubSpot can always swallow other CRMs but it is not the case. The market is big enough for any company to infuse a different feature in theirs to make it stand out.
HubSpot Lead management
Hubspot’s lead management service allows you to interact with your leads in real-time via the CRM contact record. The record is automatically updated as soon as another lead is acquired via call or email. This helps you keep track of every lead you get and their information for a follow-up.
Usually, Hubspot’s lead management service is integrated with Sales Hub which you can get started with for free.
Conclusion
From the comparison of ActiveCampaign vs HubSpot, we can conclude these insights. HubSpot has an entire CRM for sales and marketing. These CRMs have outstanding features that are just enough to help business own their strides in terms of pricing.
ActiveCampaign is fully focused on customer experience and marketing automation. The features it offers on each plan don’t deviate from that focus. The pricing is great for small to mid-size businesses looking for some automation tweaks in their email marketing campaigns.
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Businesses can use automated platforms like Hevo Data to set the integration and handle the ETL process. It helps you directly transfer data from a source of your choice to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you a hassle-free experience. It helps transfer data from HubSpot to a destination of your choice for free.
Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.
Share your experience of learning about ActiveCampaign vs HubSpot in the comments section below!