Data is a best friend to every marketer. With data, a market can know what is working well for their campaigns, diagnose the potential problems, and know the areas where they need to focus their efforts. However, it’s worth noting that some data is more valuable than others, and knowing the metrics to monitor can mark the difference between success and failure in marketing.
Today, you will find dozens of marketing analysis tools on the internet. Some are free with basic features, while others are subscription-based and offer advanced features. However, each of these tools claims to be the most comprehensive or the most intuitive way to help you contextualize your data. So, how do you choose the one to use? In this article, you will be learning about the different Ad Analytics tools that analyze your marketing ads data. You will then be able to choose the one that will help you achieve your marketing goals quickly.
Let’s see how this blog is structured for you:
- What is Ad Analytics Tools?
- Features of Ad Analytics Tools
- Best Ad Analytics Tools
- Limitations of Ad Analytics Tools
What is Ad Analytics Tools?
These tools are the tools that marketers use to get programmatic data from their ads. These tools provide marketers with a comprehensive service to help them understand the demographic, behaviour, and intent of shifting audiences so that they can optimize their advertising channels and strategies to spot new opportunities and maximize their ad revenue along digital channels.
With these tools, marketers can make their work more efficient and minimize the wastage of their advertising budget. Ad analytics tools can gather data from all marketing channels and report them together. They make it possible for marketers to create reports without relying on data scientists and perform competitive analysis and track campaign success.
Businesses use the dashboards provided by these tools to address the three major areas of marketing performance management, which are optimization, justification, and attribution.
Features of Ad Analytics Tools
Marketing analysis tools offer their users the following features and capabilities:
- Multi-channel tracking
- The with-in company, with-in campaign, and cross-channel campaign comparisons
- Optimization and predictive analytics
- Campaign ROI
- Customer analytics and segmentation
- Attribution modeling
- Competitive analysis
- Revenue funnel analysis
Hevo Data provides its users with a simple platform for integrating data for analysis. It is a No-code Data Pipeline that can help you combine data from 100+ data sources. It provides you with a consistent and reliable solution for managing data in real-time, ensuring that you always have analysis-ready data in your desired destination.
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Let’s discuss some unbeatable features of Hevo:
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- Completely Automated: Hevo platform can be set up in minutes and requires minimal maintenance.
- Real-Time Data Transfer: Hevo provides real-time data migration, so you can have analysis-ready data always.
- Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer.
- Fault-Tolerant: Hevo is capable of detecting anomalies in the incoming data and informs you instantly. All the affected rows are kept aside for correction so that it doesn’t hamper your workflow.
- Live Support: Hevo team is available round the clock to extend exceptional support to you through chat, email, and support calls.
- Schema Management: Hevo takes away the tedious task of schema management and automatically detects the schema of incoming data and maps it to the destination schema.
- Live Monitoring: Hevo allows you to monitor the data flow, so you can check where your data is at a particular point in time.
Best Ad Analytics Tools
Here is the list of the top Ad Analytics tools:
- Moat Analytics
- Google Analytics
- Impact Radius
- Analytics Canvas
Let’s discuss the best Ad Analytics tools in detail.
1. Moat Analytics
It is a cross-platform analytics software that analyses trillions of ad impressions and content views to measure and drive attention. Its users can quantify the audibility of their messages, measure the viewability of their ads, and visualize every touch in real-time. Users can also optimize their mobile viewability using exclusive mobile pre-bid data to drive attention and effectiveness. It also measures digital video ad impressions.
To use this tool, you can access it from here. You can then sign in to your account or sign up for one. It comes with three plans, and each plan offers a demo version.
2. Google Analytics
Google Analytics comes with many features and reports that can help its users to analyze and improve their online advertising efforts. You can use it to create remarketing audiences based on user behavior, interests, and demographic data.
If you become a member of Analytics 360, you will gain access to additional features, such as being able to see DoubleClick Campaign Manager data. With Google Analytics, you can visualize various metrics associated with digital ads. It will help you extract more insights from your ad data. You can access and use Google Analytics data from here. Google Analytics is a free tool, but you must pay to become a member of Analytics 360.
3. Impact Radius
It is a smarter way of managing digital marketing. It allows its users to automate their affiliate marketing and strategic partner programs. It puts all the user’s data together in a centralized hub. Impact Radius has a very accurate tracking technology with a flexible contracting and automated payment processing system for program growth and direct affiliate management.
This tool is subscription-based, but it offers its users a free trial period. You can access and use this tool from here.
This tool will allow you to tie the performance of your ad campaigns to business and revenue growth. It is the best tool for you to track the success of your social media ad campaigns. You can also compare the performance of many social channels to measure the performance of your ad campaigns. It has extensive graphs, and other visuals that display the numbers by the specific platform features like session lengths, audience, and impressions.
With HubSpot, you will know the marketing techniques that are working well for your business and know the ROI for your social media campaigns. If you need to keep your marketing functions in one place, HubSpot is the right tool for you. It comes with three pricing plans each plan offers different features to subscribers. You can access it from here.
Cyfe is an all-in-one, single dashboard tool for marketers and advertisers. It integrates with most social, CRM, and analytics platforms that are available in the market. By use of such integrations, Cyfe creates a dashboard that shows how changes in one activity affect results in another. You can track everything from social media to Google Ads to finance and sales. Custom dashboard management and report building make it possible for you to create different dashboards based on your goals. You can test its free version before committing yourself to purchase it.
Supermetrics aggregates data from multiple tools into a single comprehensive dashboard. However, instead of its platform, it relies on Google Data Studio to show data and metrics. It can compile data using SEO tools, PPC tools, social, and website analytics, doing all the heavy tasks for you. You can schedule for the reports to be collected and sent to your inbox in a CSV format.
You don’t have to spend time visiting the platform, but you can simply set and have the reports delivered to you without a struggle. The tool comes with template reports created by professional data analysts, saving you the time you could have spent creating your reports from scratch. Supermetrics comes with cross-platform reporting modules. You can compare users, traffic, and spend on your ad campaigns from a single platform. It has different pricing plans and a free trial.
7. Analytics Canvas
Analytics Canvas is a good tool for marketers with a strong analytical and technical background.
It allows you to create different “blocks” that instruct the program to pull data from specific sources. After pulling the data, it can be customized by type. For example, a user can pull information on reports from Analytics on particular landing pages together with PPC performance on Facebook. It also supports the export of data to Google Data Studio, and a combination of these two can give you a nice experience. It comes with three pricing plans along with a free trial.
Limitations of Ad Analytics Tools
The following are the challenges that you will encounter when using the marketing analysis tools:
- Cost: Most of these tools require you to pay a monthly subscription fee to use them. Although there are free Ad Analytics tools, they offer basic features which are not adequate to give you maximum insights from your ad campaign data.
- Complexity: Some of these tools have complex interfaces only good for individuals with a strong technical or analytical background.
In this article, you’ve learned why you should use Ad Analytics tools and what are the different marketing analysis tools that you can use to analyze your ad campaign data. But, if you are looking for an automated solution, then try Hevo.
Hevo Data is a No-code Data Pipeline. It supports pre-built integration from 100+ data sources (including 30+ free sources) at a reasonable price. It offers a reliable, consistent, and secure solution to you. You can integrate your Ads data from multiple sources to a data warehouse and then analyze it conveniently.
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Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You may also have a look at the amazing price, which will assist you in selecting the best plan for your requirements.
Share your experience of using different Ad Analytics tools in the comment section below.