How to set up Airtable Twitter Ads Integration? 8 Easy Steps

Shubhnoor Gill • Last Modified: December 29th, 2022

Feature Image Airtable to Twitter Ads

Twitter has an advertising audience of 353 million which is up 8% since Q3 2020, an increase of 27 million users. Managing Twitter Ads might be quite difficult. So, you would love to automate the process of posting and scheduling tweets. Hence, Airtable Twitter Ads Integration provides you with an ideal solution to support you to automate this process.

Airtable is a powerful all-in-one collaboration platform, with a simple user-friendly interface. It is software that allows you to create tables, lists, forms, and manage records and databases. These tables can be shared with other people too. Airtable also has many pre-built templates that users can use. You can connect Airtable with your favorite apps and services like Twitter which will help you automate the Airtable Twitter Ads Integration process.

This article will give you a step-by-step guide to setting up Airtable Twitter Ads Integration. It will also give you a brief introduction to both tools and highlight some limitations of the process. Read along to find out how you can set up Airtable Twitter Ads Integration for your organization easily.

Table of Contents

What is Airtable?

Airtable Twitter Integration - Airtable logo
Image Source: Twitter

Airtable is a modern, fast and flexible database created for everyone. You can use Airtable for a plethora of use cases like Project Planning, Marketing Campaign Tracking, User Research, Social Advertising, and much more. The main use of Airtable is to store and correlate data. This is because Airtable makes it extremely easy to input, edit and maintain rows in datasets in a format that can be used for a variety of purposes. You don’t need to have technical SQL scripting knowledge to use Airtable Integrations.

Moreover, Airtable provides your team with a sophisticated solution to modernize your workflows and deliver optimal business outcomes. Pre-defined templates covering almost every business aspect and powerful Airtable integrations like Slack, Excel, Twitter, Gmail helps streamline your workflow. It also has built-in support and a robust API for many applications.

To learn more about Airtable, click on this link.

What are Twitter Ads?

Airtable Twitter Integration - Twitters ads logo
Image Source: BusinessofApps

Twitter is a social networking platform that gives us a glimpse of what’s happening around the world in real-time. Twitter also allows us to share our ideas through the use of Tweets, follow hashtags to keep up with trends and join the global conversation. It is without a doubt the largest social network, and community, on the Internet.

Additionally, you might have also noticed different kinds of ads on Twitter, including Promoted Ads, Follower Ads, and Trend Takeover. These Twitter Ads are visible to you even if you are logged out and are marked with a “Promoted” icon. You can interact, follow, like, retweet most promoted content on Twitter but your followers may see your name associated with that content.

Twitter Ads help you to reach potential customers by promoting your Tweets and gaining more followers by quickly growing your community and driving word of mouth by promoting your account. Moreover, Twitter Ads help you track the growth of your follower base and see how people engage with your tweets. 

To learn more about Twitter Ads, click on this link.

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How to Set up Airtable Twitter Ads Integration?

Now that you have got a brief overview of both Airtable and Twitter Ads, this section gives you a step-by-step overview of setting up Airtable Twitter Ads Integration which is quite easy and flexible. So let’s begin.

Step 1: Set Up an Airtable Workplace

Airtable Twitter Integration - Airtable Workspace
Image Source: Twitter

The first step in Airtable Twitter Ads Integration is to set up Airtable workspace. If you don’t have an account on Airtable, then sign up here. You will also need a Twitter account. You will now have to create a new workplace and name it. This is the Airtable base where you will organize the posts that you’d like to tweet out.

Step 2: Set Up Tables and Fields

In your Airtable base, create a table named Tweets that will have all the posts that you would tweet. Following are the few columns that will be required in this table:

  • Long Text Field: This contains the text of each tweet.
  • Single Select Field: This contains the options to filter the status of each tweet like ‘Approved’ which signifies that the tweet is ready to be posted at the right time, ‘Ready to Publish’ which means that you would like to post when you want to and ‘Posted’ which states that the tweet has already been posted.
  • Attachment Field: This is the optional field, in which you can put the image files to be posted. Images come a lot in handy in Twitter Ads, as it helps in better engagement with the user.
  • Formula Field: This column keeps a check on the character length strictly followed by Twitter and alerts you if you have exceeded it.
Airtable Twitter Integration
Image Source: Airtable

Step 3: Select a Base and Create a New Automation

  1. Open the Airtable base you created above.
  2. Click the Automations button on the top right of the base as shown in the image below. 
Airtable Twitter Integration - Airtable New Automation
Image Source: Airtable
  1. An Automations side panel will open, click on the “Create an automation” button. Now, Create new automation using the “New Automation” button and name as you like.

Step 4: Set Up the Trigger and Test It

The most important step to set up Airtable Twitter Ads Integration is to set up a Trigger. A Trigger is an event that starts the automation. Follow the below steps to set up the Trigger.

  1. Click the “+ Choose a Trigger” button. 
  2. From the various potential Triggers, you can select one. We want that our Trigger will take action when we mark a tweet as being “Ready to Publish”
  3. Click on the “When record matches conditions” Trigger as shown by the below image.
Airtable Twitter Integration - Airtable Trigger
Image Source: Airtable
  1. Now specify the table, in this case, it is “Tweets” from where you want to want to select the condition.
  2. Click the “+ Add condition” button to add a new condition which needs to be in the “When [Status] [is] [Sechduled]” format. So here, Select “When Status is Ready to Publish”.
  3. Before moving to further steps, it is advised to test your configuration, so that everything is in order.
  4. Click the “Done” button when you are done with the testing as shown below.
Airtable Twitter Integration - Publish to Twitter image
Image Source: Airtable

Step 5: Set Up the Post-Tweet Action

An Action is a task that is performed after the Trigger fires. In our case, we would like to post the text written in one of the fields to be tweeted.

  1. Click the “+ Add action” button and select the “Twitter: Post tweet” option.
  2. Now, select the Twitter account from which you want to post. 

Step 6: Select Content to Publish to Twitter

We can select the content like only text or images or both to be included in the post. This can be done in the “Message” section. In our case, we just want the static text in the tweet and follow the steps below.

  1. Click the blue + button in the “Message” section. This allows you to insert the variables from the Trigger step.
  2. Now, select the “Record” and click the “Continue”
  3. Out of the list of various fields now visible, select the text field variable name in which you had entered the text for the post.
  4. Next, click the “Insert” button.
  5. Now, run a test to ensure that everything is perfect. 
  6. Click on “Done” when everything is good.

Step 7: Set Up an Update Record Action

After posting the tweet, we need to update the status of our tweet from “Ready to Publish” to “Posted”. So follow the below steps:

  1. Click on the “+ Add another action” under the Post tweet action.
  2. Select the “Airtable: Update record” action from the menu as shown below.
Airtable Twitter Integration - Airtable Update Record
Image Source: Airtable
  1. Select the table that contains the records you want to update.
  2. Next, click on the + blue button and select “Record”.
  3. Specify the “Record ID” of the record by clicking on “Insert”. The record ID is the unique value to identify the record.
  4. Now, click on the “+ Choose Field” and select the “Status” field.
  5. Type in “Posted” to Update the status.

Again, run a test to check if everything is good. Click “Done”, once you have finished the testing.

Step 8: Turn On the Airtable Twitter Integration

After testing, if everything seems good, you are ready to post the tweet on Twitter via Airtable. Just, toggle your new Airtable Twitter Integration “On” in the top right corner of the “Publish to Twitter” section as shown below.

Airtable Twitter Integration - Turn on Airtable
Image Source: Airtable

That’s it! You have successfully set up Airtable Twitter Ads Integration!

Benefits of Airtable Twitter Ads Integration

There are numerous benefits of integrating Airtable and Twitter. Some of these benefits include:

  • Central Storage: You can save your tweets on Airtable and later view them on your Twitter feed.
  • Easy Management: You can organize and manage your content easily. Airtable also allows you to filter and organize your content by topic, date, or any other category.
  • Simple Sharing: You can share your Airtable database with anyone by just sharing the link to the database.
  • Seamless Automation: Airtable archives new tweets from people you follow on Twitter and can even create a database of all the tweets you favorited.

Limitations of Airtable Twitter Ads Integration

In this section, we will see some of the Airtable Twitter Ads Integration limitations. Few are listed below:

  • The process of Airtable Twitter Integration may seem complicated and intimidating. 
  • Twitter Ads allows you to download the data in JSON format, which is not supported by Airtable. Hence, you have to manually download the data and change it to CSV format, to load data into Airtable.
  • Moreover, cleaning and transforming data is not automated in Airtable. You have to do it manually which might be very tiring.


In this article, you learned and gained a basic understanding of how to set up an Airtable Twitter Ads Integration. This article also gave a brief introduction to Airtable & Twitter Ads and highlights some benefits and limitations of the process. With the above steps, you can safely integrate Twitter Ads and Airtable. 

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Feel free to share your experience with Airtable Twitter Ads integration in the comments section below.

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