When it comes to eCommerce marketing, the things that you need to focus on are your customers, email marketing, and SEO. eCommerce Marketing Automation Platforms ease the process of boosting sales by simplifying the manual and laborious tasks that marketers do and help businesses become more profitable.
This article focuses on eCommerce Marketing Automation Platforms and provides you with a comprehensive list of some of the best platforms you can use to refine your marketing analytics. It also introduces you to the various factors that you must consider before selecting a tool for your business.
Table of Contents
Understanding the need for eCommerce Marketing Automation Platforms
Reviews and feedbacks help increase eCommerce conversion rates. eCommerce Marketing Automation Platforms automate the feedback collection process through a review prompt after every purchase. These platforms even help get inactive customers back through an automated re-engagement campaign such as win-back emails that might contain relevant product recommendations along with some promotional coupons etc.
eCommerce Marketing Automation Platforms provide users with a central marketing database for all marketing information and interactions, allowing marketers to create personalized, segmented, and timely marketing experiences for prospects and customers. Such platforms automate various functionalities for marketing aspects such as social media, direct email, lead generation, digital advertising, etc.
One significant feature offered by eCommerce Marketing Automation Platforms is the analytics feature that helps marketers determine the success of their marketing campaigns across channels and segments. The analytics feature measures the impact of marketing campaigns using various KPIs (Key Performance Indicators), thereby providing marketers with some crucial insights on how they can customize their marketing campaigns for improved performance.
Hevo Data, a No-code Data Pipeline helps to integrate data from 100+ sources and load it in a data warehouse of your choice to visualize it in your desired BI tool. Hevo is fully-managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.
It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination. It allows you to focus on key business needs and perform insightful analysis using BI tools such as Tableau and many more.
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Check out what makes Hevo amazing:
- Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
- Schema Management: Hevo takes away the tedious task of schema management & automatically detects schema of incoming data and maps it to the destination schema.
- Minimal Learning: Hevo with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.
- Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
- Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
- Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
- Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.
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Top 6 eCommerce Marketing Automation Platforms
Choosing the ideal automation platform that perfectly meets your eCommerce business requirements can be a challenging task, especially when there’s a large variety of automation platforms available in the market. To simplify your search, here is a comprehensive list of 6 best eCommerce Marketing Automation Platforms that you can choose from and start automating your marketing activities:
1. MailChimp
MailChimp is one of the most powerful eCommerce Marketing Automation Platforms that lets users create intuitive email campaigns that suit their business requirements.
With MailChimp in place, you can send email-based reminders to customers, who decided to leave your website without making a purchase, with/without adding products to their cart.
MailChimp follows a pricing model that starts at $0/month for the Free plan and provides users with four different subscription plans to choose from, based on their business needs. It also allows users to subscribe to a pay-as-you-go plan, allowing them to pay only for the resources they’ve used.
For further information on MailChimp, you can check the official website here.
2. Sendgrid
Sendgrid, with its robust marketing and transactional email campaign functionality, allows eCommerce companies to improve their customer engagement by focusing on 1 to 1 communication through emails. It also allows users to send customer-centric SMS-based notifications in real-time, directly to customers’ mobiles using Twilio’s programmable SMS functionality.
Sendgrid provides users with two different subscription options to choose from, namely Email API and Marketing Campaigns based on their business needs. The Email API Plan starts free of cost (Basic Plan) and allows users to choose from four different options. The Marketing Campaigns Plan, on the other hand, allows users to choose from three different options.
For further information on Sendgrid, you can check the official website here.
3. HubSpot
HubSpot is a popular eCommerce Marketing Automation Platform that emphasises inbound marketing and focuses on content and search marketing activities. HubSpot offers a comprehensive set of tools such as Marketing, Sales, and Support Hubs, allowing teams to work collaboratively.
With HubSpot in place, you can enhance your eCommerce marketing strategies and provide users with personalized landing pages, ads, and recommendations. This not only provides customers with a better experience but also helps convert them into loyal customers and pushes them to make more purchases.
HubSpot provides you with a holistic view of the customers’ journey, allowing you to keep track of their likes and dislikes by monitoring their activity. It also helps generate & maintain their interest in your eCommerce business through its intuitive email and upsell campaigns, abandon-cart email functionality and a lot more. You can also keep track of how much revenue a channel is generating for your business.
HubSpot is an easy-to-use platform and supports both simple and complex workflows. HubSpot provides users with three subscription offerings, with the basic plan, known as the Starter plan, available at $40/month.
For further information on HubSpot, you can check the official website here.
4. Omnisend
Omnisend lets users add a large variety of marketing channels to a particular automation workflow, such as SMS, emails, push notifications, social media channels such as Facebook Messenger, etc. and interact with their eCommerce customers through a single platform.
Omnisend provides users with built-in templates that help automate their marketing activities and workflows such as welcoming new customers, sending them personalised product recommendations, abandoned cart or product notifications and a lot more. With intuitive features such as drag-and-drop builder, contact targeting and advanced split-automation functionality, make it one of the most comprehensive tools to set up marketing automation.
Omnisend’s real-time performance tracking functionality and robust integration support, make it one of the best eCommerce Marketing Automation Platforms available today.
Omnisend allows users to access its basic marketing functionalities, free of cost. It follows a competitive pricing model, with the basic plan starting at $16/month, which can then be personalized, based on the automation features that you want to use.
For further information on Omnisend, you can check the official website here.
5. Social Media Advertising Platforms
With more and more customers moving online, Social Media Platforms are a big attraction for many eCommerce businesses, and the ads run on a platform such as Facebook, Linkedin, Twitter, etc. help bring in a large number customers and boost revenues.
Socials Media Ads such as Facebook Ads, Twitter Ads, Instagram Ads, etc. not only help keep track of a customers likes and dislikes but also help make the purchasing process easier for them, through personalised product recommendations, offers and smooth communication.
By marketing their products using Facebook Ads, Twitter Ads, Instagram accounts, etc. eCommerce companies can leverage their diverse user base, having more than a billion users. eCommerce companies can target the right set of audience, based on regions, gender, devices, search patterns and a lot more, helping them bring in more customers and boost revenues. It also allows companies to remain relevant, establish positive relationships and build their reputation in the eCommerce market.
6. Zendesk
Zendesk is one of the most popularly used customer-service, available as a cloud-based Software as a Service (SaaS) application. With Zendesk’s all-in-one suite, which contains a ticketing system, analytics and reporting modules, a sales-based CRM, call-centre offerings and a lot more, you can easily track a customer’s entire journey in absolute depth.
It provides robust integration support with a variety of applications such as social media channels, business intelligence tools, etc. making it the ideal solution to facilitate communication between the customers and the organization through various means such as chat, phone, and emails.
With a competitive subscription-based pricing model that starts at just $5/agent, it allows users to subscribe either to a monthly or an annual plan, scalable as per data needs and team size. It is the go-to solution not only for startups but even for large organizations.
For further information on Zendesk, you can check the official website here.
Conclusion
This article introduced you to some of the best eCommerce Marketing Automation Platforms available in the market that you can use to perform and refine marketing analytics. It also provided in-depth knowledge about their features, use cases and pricing.
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If you’re looking for an all-in-one solution, that will not only help you transfer data but also transform it into an analysis-ready form, then Hevo Data is the right choice for you! It will take care of all your analytics needs in a completely automated manner, allowing you to focus on key business activities.
Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. Check out the pricing details to get a better understanding of which plan suits you the most.
Share your experience of learning about various eCommerce Marketing Automation Platforms! Let us know in the comments section below.
Talha is a seasoned Software Developer, currently driving advancements in data integration at Hevo Data, where he have been instrumental in shaping a cutting-edge data integration platform for the past four years. With a significant tenure at Flipkart prior to their current role, he brought innovative solutions to the space of data connectivity and software development.