5 Benefits of Marketing Analytics: A Comprehensive Guide February 6th, 2023 By Sharon Rithika in Uncategorized Marketing analytics is the process of measuring, managing, and analyzing data to improve marketing effectiveness and ROI. With marketing analytics, businesses can track the performance of their campaigns, determine which…
6 Must-know Advantages of Data Replication January 25th, 2023 By Preetipadma Khandavilli in Uncategorized In a data-driven economy, having higher availability and better accessibility to data can provide a competitive advantage. Therefore, organizations must understand the importance of data replication strategies to build a…
Benefits of ELT: A Comprehensive Guide 101 January 24th, 2023 By Sharon Rithika in Uncategorized The significance of ELT in an organization is closely linked to the organization's reliance on data warehousing. ELT tools gather, read, and transfer large amounts of raw data from various…
2 Data Extraction Techniques Every Business Needs to Know January 24th, 2023 By Maithili Saralaya in Uncategorized The value of data within businesses continues to grow at exponential rates. Data can provide valuable context and unlock business-critical insights. As W. Edwards Demings said, “In God we trust,…
Types of ETL Tools: The Complete Guide 101 January 23rd, 2023 By Manjiri Gaikwad in Uncategorized Organizations use ETL (Extract, Transform, and Load) to obtain quality data for expediting decision-making. But, the myriad of available ETL tools makes it challenging for organizations to evaluate and embrace…
Data Integration vs Data Migration: A Comparative Study December 20th, 2022 By Manisha Jena in Uncategorized It is common for people to get confused about the differences between data integration and data migration. While these processes are related, they serve different purposes and involve different approaches.…
Setting up a Near Real-Time Data Warehouse for Marketing Analytics December 15th, 2022 By Manisha Jena in Uncategorized The business impact of your marketing data stack is highly dependent on your marketing data warehouse. It's the engine or the brain of the stack that powers all the insights,…
Best Data-Driven Marketing Solutions to Boost Your ROI December 8th, 2022 By Sanchit Agarwal in Uncategorized Whether you’re optimizing your marketing campaigns or tracking the most popular touchpoint in your customer journey, utilizing marketing analytics techniques can help you make more data-driven decisions rather than relying…
Connect MySQL to Google Sheets: 2 Easy Methods March 9th, 2022 By Sageena P Kunju in Uncategorized One of the widely used Database Management Systems used by businesses globally is MySQL. It offers a scalable, reliable, and robust relational database solution. Another free-to-use tool is Google sheets…