Data Science For Data Analysts: Important Aspects

on Data Analytics, Data Driven Strategies, Data Science, Data Visualization, Machine Learning, Sales Analytics • July 20th, 2021 • Write for Hevo

Data Science For Data Analysts

Data is playing a vital role in the growth and progress of industries. Correct manipulations of data with accurate predictions have revolutionized the Growth Rates in industries — from sales to marketing and beyond. That said, using Data Science, Data Analysts in every industry try to manipulate information (data) in the best possible ways, assisting leaders to drive constructive change.

This article will give you a comprehensive understanding of the role of Data Science for Data Analysts. We will also explore various use cases and the importance of Data Science in the real world. Moreover, you will get to know about the responsibilities and techniques used by Data Analysts to better understand the principles of Data Science. Let’s begin.

Table of Contents

What is Data Science?

According to research and expert opinions, we are still not fully able to exploit the benefits of data. There are patterns of data we still need to discover and analyze. To fully exploit the potential of data, Data Analysts can discover a new discipline called “Data Science”.

Data Science is a combination of different data processing tools, algorithms, and Machine Learning principles to discover the undiscovered patterns from the raw data. These tools and algorithms together help to analyze huge volumes of data and derive meaningful predictions that would aid in the decision-making process. 

Importance of Data Science

The amount of data has never been this much huge as they are in today’s age. Similarly, the complexity of the data is also increasing with time. Today a Data Scientist is simultaneously dealing with a variety of data formats to derive predictions and reach conclusions. The increasing volume of data and growing complexities have given rise to the need to incorporate Data Science techniques, methods, or tools, helping Data Analysts to analyze data more efficiently.

To fulfill this need, the researchers discovered Data Science for Data Analysts. In short, a combination of complex Machine Learning techniques integrated with a variety of tools to help Data Analysts in decision making, finding new patterns, and discovering ways of Predictive Analysis.

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Use Cases of Data Science

The use cases of Data Science for Data Analysts are not limited to theory and research but it is already benefiting almost all the industries around the globe. Following are some of the examples of industries that are getting the advantages of Data Science Data Analyst techniques:

1) Airline Industry

Data Science for Data Analysts is aiding the Airline Industries to optimize their operations by providing algorithms, techniques, and predictions to plan routes of future flights based on previous data. Similarly, Data Science for Data Analysts techniques is also helping to prepare flight schedules, too. Data Science for Data Analysts has also provided the techniques to build prediction models based on primitive data to predict flight delays.

Data Science techniques also help while developing personalized promotional offers based on the booking patterns of customers.

2) E-Commerce Industry

E-commerce has also been a great beneficiary of Data Science and its techniques.  In today’s era, getting information is not an issue but having relevant information is the real task. Let’s take the example of E-commerce, where there are hundreds and thousands of E-commerce websites running on the internet selling different items.

But if we want to buy any particular item, we would never want to go through every website on the internet, instead, we would try to reach the website that is selling the product we are interested in.

Using Data Science for Data Analysts, Analysts discover patterns to get desired results, narrowing down the path of your search to help you reach the relevant website.

Data Science For Data Analysts

One of the most significant members of research teams in organizations and industries are Data Science for Data Analysts. They are mostly part of interdisciplinary teams that work to determine the organization’s goals and then plan, mine, manage, and clean data to accomplish those goals.

To convey and represent their findings, Data Science for Data Analysts techniques mostly include programming languages and tools including R, SAS (Statistical Analysis Systems), Power BI, and Tableau, and of course, Communication Skills to develop and represent their findings accordingly.

For Data Analysts, Data Science for Data Analysts techniques play a crucial role in a company’s decision-making process. It helps leaders to make better decisions through their analysis and predictions. The increased reliance of organizations on data has led to essential decision-making in the design and introduction of new products.

Moreover, adopting new dimensions has also become dependent on the analysis provided by incorporating Data Science. Data Science for Data Analysts also helps businesses identify shortcomings and inefficiencies so that they can overcome them, and perform better in the future.

Importance of Data Science for Data Analysts

From mining to manipulation, Data Science techniques and tools are there to help Data Science for Data Analysts at every stage. Along with data processing and manipulation, Data Science helps Analysts in problem-solving, by reaching its root cause. They have a set of right questions which would help them to reach the right answers.

Data Science for Data Analysts has also introduced the exploratory study of data that would help an Analyst discover the hidden potentials of data.  Some Data Science algorithms help Data Analysts to model the data and to analyze it more efficiently.  Data Science has also introduced the techniques to get the analysis results in the form of graphs and dashboards that would be very convenient to understand.

Data Science for Data Analysts: Importance | Hevo Data

Techniques to AnalyzeData in Data Science for Data Analysts

Data Analysts employ various Data Science techniques to achieve desired results while studying raw data to make predictions, detect trends, and find answers. Following are the major Data Science for Data Analysts techniques that they use to draw fruitful results:

1) Descriptive Analytics

Descriptive Analytics helps the Data Analysts to find the answers to the events that have happened or might happen. Most of the time, it answers questions including “What happened?”. Descriptive Analytics techniques help the Data Analysts to summarize huge datasets and present the outcomes to the Stakeholders.

These techniques can also help to track success and failure trends by developing Key Performance Indicators known as KPIs. These techniques are also used to measure one of the crucial indicators known as Return on Investment (ROI). Descriptive Analytics techniques provide a great insight into past performance but they don’t make predictions. These techniques are majorly focused on the summarization of data in a meaningful way.

2) Diagnostic Analytics

Diagnostic Analytics helps Data Analysts to trace why things happened. Descriptive Analytics utilizes the findings of Descriptive Analytics and goes deeper to find the cause of the event. After determining the root cause, Diagnostic Analytics techniques delve further into the indications to determine why they are increasing or decreasing.

3) Predictive Analytics

Predictive Analytics as the name suggests, are used to predict future trends. Predictive Analytics techniques help Data Analysts to determine future trends by using historical data. They also predict the possibility of recurrence of past events. Data Analytics tools use a variety of Machine Learning and Data Science techniques including Neural Networks, Decision Trees, and Regression.

4) Perspective Analytics

Perspective Analytics techniques help the Data Analysts to discover new perspectives about how things should have been done. These techniques use insights obtained from Predictive Analytics and then they take the data-driven decisions.

Perspective Analytics helps Data Analysts to make better, more informed decisions in uncertain times. They majorly rely on Machine Learning techniques that discover hidden patterns in large data sets. Perspective Analytics helps Data Analysts to predict the likelihood of different outcomes based on the analysis of past decisions and events.

Conclusion

Data Science no doubt has played a significant role in the field of Data Analysis. Data Science techniques have made the analysis more accurate and meaningful. Data Science tools have also relieved Data Analysts from a significant amount of processing work.

These tools and techniques have not only made the manipulation of data easier and more accurate but it has also helped them to discover the potential hidden data patterns to make better predictions, find new trends, and ultimately make successful decisions.

Data Science tools and techniques have revolutionized the Growth Rates in industries. These techniques are helping Data Analysts to track success and failure trends that would in return help the leaders make the right decisions. Moreover, these techniques can also be used by them to indicate loopholes and flaws in the previous projects and planning, hence helping the management to overcome these flaws in the future.

In short Data Science has made the job of Data Analysts far easier, faster, and more accurate. Data Science has not only saved them from processing overhead but also helped to ensure accuracy in their results.

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