In today’s era, most of the companies, whether large or small, have realized the potential of Online/Digital Marketing and are going online to maximize their business by reaching a vast customer base. Digital Marketing is very cheap as compared to door-to-door marketing and also increases your customer reach.
In today’s world, marketing is done in many ways, and Email Marketing is the Holy Grail of Marketing Communication. According to reports, for every Dollar (1$) a company invests in Email Marketing, they receive about 44$ in return. So, if you’re looking to make the most of your Marketing Budget, investing in the right Email Automation Tools is the best thing you can do for your business. In this blog post, you will be taken through Email Automation and the available Email Automation Tools to automate your Email Campaigns.
Table of Contents
What is Email Automation?
An Email Automation Campaign is a series of automated Emails that triggers automatically as a part of a marketing campaign by the actions of the customers. Email automation unlocks your ROI (Return Of Investment) when you are out of action, i.e. at your off time. Once you set up Email automation, there is no action needed from your end. Whenever a customer interacts with your products, automated Emails will be triggered to the customers with the predefined templates and information.
Email automation has comprehensive use cases, some of them are listed below:
- Automated Email about the offers, coupons, promotions to the existing customers.
- New sign-up Email that lists various product offerings.
- Automated Emails about order updates, delivery information, and many more, are sent.
- Transactional Emails, marketing Emails, and many more.
But here’s the thing, Email Marketing can be complex. You’ve to make sure you’re hitting your Email Open Rates, Click-Through Rates (CTRs), and Lead Conversion Rates. That’s where Email Automation tools come into the picture. You can have good control over your Email Marketing Campaigns and optimize your work by automating the process of Email Marketing. You can further use Analytics tools to refine your Marketing Strategy.
Email Automation Tools can efficiently handle tasks, like sending triggered Emails, and enable marketers to build complex automated campaigns and personalized audience segments.
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Why Email Automation is needed?
Before getting to know about the Email Automation tools, it is essential to understand the need for such Email Automation tools. Here are a few benefits of Email Automation tools.
- Email Automation tools nurture leads to make them more receptive.
- They increase brand awareness.
- Email Automation tools provide a better personalization for prospects.
- Email Automation tools basically reduce the overall costs.
- These Email Automation tools provide you with enhanced targeting and segmentation
- You can carefully plan your email strategy with Email Automation tools.
- Email Automation tools also help you to improve your Customer Retention Rate(CRR).
Top 15 Email Automation Tools
Optimum Email Automation Tools can help you to save a lot of effort and also maximize your growth. In this Digital world, when there are a large variety of tools available, it has become very challenging to identify an ideal tool that meets your business requirements. To help you with your search, here is a list of the 10 best Email Automation Tools that are available in the market that you can choose to improve your marketing performance.
- MailChimp
- HubSpot
- Customer.io
- AdRoll
- Marketo
- Constant Contact
- Oracle Eloqua
- ActiveCampaign
- Mailjet
- Sendloop
- Sendinblue
- Drip
- Infusionsoft
- Omnisend
- Wishpond
1. MailChimp
Mailchimp is one of the most powerful Email Marketing platforms used by companies to automate their Email Marketing efforts. MailChimp is an all-in-one marketing software that gives you the ability to create and manage your customer mailing list, marketing campaigns, product/organization newsletters, etc. MailChimp is also one of the most popular Email automation tools as it uses the customer Mailing list.
Mailchimp is basically an Email Autoresponder that lets you create Landing Pages to collect people’s Emails. It lets you have full control over the Newsletters, Automated Emails, Mailing Lists, etc helping you to enhance your business results. Mailchimp allows you to send Emails, Invitations, and Reminders to all of your clients. It lets you send “Emails” as “Campaigns”, yeah, that’s what Mailchimp calls them, and it is a great platform to send multiple Emails.
This web-based framework allows you to manage and control the end-to-end Email Marketing efforts with their excellent Email Automation tools. MailChimp has a central dashboard to manage the online marketing campaigns, and it also assists in crafting Emails and campaigns with the help of its out-of-the-box marketing tools.
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The reason Mailchimp is so popular is that you can have up to 2,000 Email Addresses or 2,000 Contacts for free. So, you have your Email List, you’re keeping a running list of people who have either subscribed or have purchased from you in the past, Mailchimp will keep track of all of that for you, and Mailchimp Analytics will give you the stats and analytic data on top of it. You can check out our detailed guide on Mailchimp Analytics here.
Email Marketing is a critical way to communicate about the campaigns to the customers and to reach out to a broader customer base. Companies can grow their revenue to a great extent by targeting a correct and broad audience with the help of Email Marketing. Digital Marketing, when done right, has enormous potential to make or break the business in this competitive world.
2. HubSpot
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Next up in the list of Best Email Automation Tools is HubSpot. HubSpot is integrated software that allows companies to manage and attract customers, generate leads, and provide services. HubSpot offers several tools to create and host web pages, blogs, Emails, and manage interaction with customers. HubSpot provides intuitive features, like drag and drops tiles that allow you to design, build and host the website. It also allows you to personalize the content of the website for each visitor with optimized content.
You can Collect Leads, Schedule Appointments or Tasks with your team and with your potential clients or customers, and make use of the Reporting Tools to understand valuable insights. You can also do Email Marketing through this automation platform. HubSpot lets you segment your customers using various set criteria. You can then go on to create a Customized Workflow for each segment.
What sets HubSpot apart from the rest of the Email Automation tools is HubSpot Analytics. You can further leverage HubSpot Analytics to get a better understanding of your customers, find important clues to attract and retain customers, etc. This, in turn, will grow the business and bring in more revenue.
HubSpot tools are divided into segments, known as Hubs. The Hub contains Email Marketing that allows you to automate your Email Marketing efforts. HubSpot is completely free with no time limitations. You can upgrade to paid plans to add extra features and tools to your Software. The base version starts with $40 per month for 100 contacts and tools like content creation, optimization, Email Marketing, and marketing dashboards are included in this pricing. You can get the details about pricing here.
3. Customer.io
Customer.io is a Marketing Platform that allows you to send targeted messages to your customer by setting up the triggers on their interaction with your business and automates the process. The targeted and automated messages include Emails, Push Notifications, and SMS texts to engage and retain an audience. Founded in 2012, Customer.io can be accessed via mobile app or websites, thereby providing you with the flexibility to manage your campaigns and set or trigger actions based on the predefined rules. Customer.io harnesses real-time behavioral data for advanced segmentation across the web and mobile channels.
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Customer.io gives Marketers the ability to send contextually relevant communication that creates a great customer experience leading to retention and conversion. It also includes testing, tracking, customer profiles and their interactions with your business. The base pricing for Customer.io starts at $150 per month that allows you to send unlimited Emails, send SMS, and also comes with technical support. For more detail about pricing, check here.
4. AdRoll
AdRoll is another Marketing platform that centralizes your marketing and advertising activities to help manage the customer journey. AdRoll allows you to grow your brand, increase your customer loyalty and maximize your ROI. It targets the customer through re-engagement on most popular social media like Facebook, Twitter and other selected mediums of Digital advertising.
Due to its cross-device and cross-platform capabilities, it can provide you with a customized experience that can efficiently improve your market value.
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Key Features of AdRoll includes re-targeting the customers, dynamic Liquid Ads, in-depth analytics, conversant reporting, optimization and flexible segmentation of customers based on age groups, geographical locations, interests, etc. The base plan starts free of cost, and it includes Ads, Emails, and some of the platform features. You can get the details about pricing here.
5. Marketo
Marketo, powered by Adobe, is a cloud-based SaaS marketing tool that provides lead management, Email marketing, customer marketing, and many more. Marketo is a marketing automation software to help B2B and B2C marketers to produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.
With its Email Automation Tools, you can get a 360-degree view of each customer across web, email, social, and mobile platforms. You can further create engaging and relevant conversations based on individual behaviors in real time to increase your ROI. You can very easily measure the impact of your Email Marketing Campaigns and ROI with its simple dashboards and in-depth reporting tools.
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Marketo tools come with a free trial. Their pricing is based on the database size required. You can get a complete list of pricing here.
You’re now halfway through the list of Best Email Automation Tools, let’s jump into the other half now.
6. Constant Contact
Constant Contact is an Email Marketing automation tool for small businesses and nonprofits. The company offers Page Promotions, Coupons, Deals, and Event Management. You can even create customized professional Email Newsletters in no time with its easy drag & drop feature.
Its Email Automation Tools help you to automate a lot of your Marketing Efforts. It includes your standard autoresponders like welcome messages and automatic Emails sent to users on special occasions. You also get additional features like the ability to manage your Email lists and track the Email deliverability and open rates. Constant Contacts can generate powerful reports to show you the performance of your Email Marketing Campaigns.
The niche features will come in handy for small businesses, and having all the tools in one place avoids needing to use multiple services. Other benefits of Constant Contact are its easy-to-use interface, fast Email builder, and quick chat support.
Image Source: www.constantcontact.com
Constant Contact is one of the more expensive Email Automation Tools in the market. Its pricing is based on the number of subscribers you have and there are only 2 plans to choose from. Its plan starts from $20 per month for Email and Email plus it goes to $45 per month. You can get complete pricing here.
7. Oracle Eloqua
Oracle has its own B2B cross-channel marketing solution known as Oracle Eloqua. It allows marketers to customize the campaign, and their marketing needs and then automating them to maximize the customer reach and increase ROI. With its Email Automation Tools, you can combine behavioral and firmographic data from multiple sources to build, filter, and segment audiences. This allows you to precisely target individuals with rich customer profiles based on specific behavior, interests, and geography.
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Oracle Eloqua can be accessed on cross-device like mobile, websites that allow you to control your marketing needs effectively. It provides a lead management tool and also segments your audience based on specific categories by which you can efficiently reach out to them as per their needs.
There are three pricing tiers for Oracle Eloqua: Basic, Standard, and Enterprise. The pricing details are not publicly available, you might need to contact the Oracle sales team, for a quote.
8. ActiveCampaign
ActiveCampaign is a leading Marketing Automation platform trusted by over 150,000 companies over the world. ActiveCampaign provides Marketing Automation and Email Marketing functionalities, along with a CRM, suitable for midsize & small-scale businesses.
ActiveCampaign, a Cloud-Based Marketing Automation platform, has been in the ranks of the best Customer Experience Automation software. The company offers you Email Marketing, Marketing Automation, and CRM tools you need to create incredible customer experiences.
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Staying organized in managing leads is never an easy task. ActiveCampaign CRM lets you focus on selling and building customer relationships by keeping you organized and informed about your customers and leads. ActiveCampaugn optimizes your Marketing Process by automating critical routine tasks, saving you time for building strong customer relationships.
It allows you to create drip emails that are based on subscriber interaction, behavior, history, interests, location, and more. This tool lets you improve customer experience by automating the entire life cycle of a subscriber or customer.
The ActiveCampaign CRM automatically generates new leads based on the completion of forms or responses to Emails. You can better organize your work by setting timelines and scheduling messages for different tasks. With ActiveCampaign one can find the right blend between customer intelligence and your business.
ActiveCampaign uses different techniques such as Site Tracking, App Integrations, and Artificial Intelligence to help you grow your business online. You can also get your hands on hundreds of pre-built templates to create efficient Email Marketing Campaigns. Its pricing is based annually and the plans start from $9 per month. You can get complete pricing here.
9. Mailjet
Mailjet is an Email Marketing Automation tool for fast-moving Marketing teams around the world. Mailjet’s intuitive editor allows you to easily create and send Emails. Its advanced Marketing functionalities strengthen your Email Conversion Rates. Its powerful infrastructure is compatible with your scaling business and it scales your Email sending seamlessly.
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Mailjet’s drag and drop editor provides a great Email Marketing experience to their users. Mailjet’s Email Automation tools improve your deliverability of Emails and the sending speed at affordable prices. You further have access to real-time actionable insights which you can use to increase your Return of Investment (ROI). It lets you organize your team with sub-accounts and role management features, enhancing team collaboration.
You also have access to pre-built Email templates to create efficient Email Marketing Campaigns. Plus, you also have the ability to save your templates, not only an entire Email but even parts of it. But it lacks an auto-saver. some people may find the setup a bit problematic in terms of certain DNS or domain hosts.
Mailjet offers cost-effective pricing for companies of all sizes and the plans start from $15 per month for 15,000 Emails. You can get complete pricing here.
10. Sendloop
Last in the list of Best Email Automation Tools is Sendloop. Sendloop is really one of the best marketing automation software on the market. It provides an easy-to-use Email Marketing service for SaaS and small businesses. One of the most fascinating aspects of Sendloop is that it doesn’t require any technical knowledge/skills. So, you can customize your Emails with its simple drag and drop Email Builder. You can also get your hands on 80 free pre-built Email templates to create efficient Email Marketing Campaigns.
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You have various effective built-in features for lead generation, such as Top and Bottom Bar Subscribe Forms, Center and Corner Overlay Pop-Up Forms, the ability to capture leads from Facebook and Twitter Lead Ads, etc. With its Marketing Automation functionalities, you can track Email opens and link clicks, set cart reminder Emails, and get real-time Email reports. It
lacks mobile-optimized Emails though.
Sendloop also enables you to track your customers’ movements on your website. By using this Email Automation tool, you can run highly-effective Email Marketing Campaigns.
Its pricing is based on the number of subscribers and the plans start from $9 per month for 500 subscribers and unlimited Emails. You can get complete pricing here.
11. Sendinblue
Sendinblue is a wholesome marketing automation platform. It consists of both email and SMS marketing services. Sendinblue has a mobile-friendly Email builder with high-quality templates. It also supports Behavioral Targeting, Segmentation, Remarketing Audience, and more.
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One of the best Email Automation Tools, Sendinblue has options to personalize your emails and can customize every aspect of the email. You have the liberty to fix up the right time to send your email through this email automation tool.
Sendinblue comes with powerful functionality for creating Email Newsletters, SMS Campaigns, Email Marketing Automation, Facebook Ads, Live Chat, Landing Pages, and more. They have a personalized Marketing Automation solution that allows you to send unlimited emails to your target audience based on user behavior.
Sendinblue has a free plan that supports a maximum of 300 emails per day and four other pricing plans whose costs vary based on the number of emails that you can send per month. For further details on the pricing plans of Sendinblue, visit here.
12. Drip
Drip is one of the Email Automation Tools used for the eCommerce Stores. It has Multichannel touchpoints for reaching customers by sending SMS text messages and emails. Drip helps you to store and manage users, depending on how they interact with your website. Its API Script makes it easy for you to collect user data and store it in Events, Tags, and Custom Fields.
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It comes with an Automation Workflow Builder to help you automate how you reach your customers at their most impact time when interacting with your brand. Drip has advanced personalization features that allow you to use clients’ data to create Custom Product Recommendations, Discount Codes, Price-drop Notifications, etc.
If your goal is to integrate your Email Marketing service with eCommerce solutions like BigCommerce, Shopify, or WooCommerce, then Drip might be the best option.
You can Try Drip for free for 14 days after which you will be required to pay a monthly subscription fee of $19. Apart from that, it also provides features to send SMS and MMS and is priced based on the number of sends. For further details on the pricing plans of Drip, visit here.
13. Infusionsoft
Infusionsoft or Keap is one of the Email Automation tools and marketing automation platforms. Infusionsoft can keep track of many things for you and eliminate repetitive tasks through automation.
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It offers an organized and centralized place for managing, marketing, sales, and payments. With Infusionsoft, you can automate the process of sending out follow-up emails, texts, calls, sending quotes, collecting invoices, marketing reporting, etc.
Infusionsoft is one of the Email Automation Tools with a Robust feature set. Infusionsoft is ideal for small businesses that need a centralized place where they can manage all their marketing and sales engagements. The price of Infusionsoft starts from $79 – $199 per month based on the contacts and features.
14. Omnisend
OmniSend supports the creation of automated omnichannel engagements across email, SMS, push notifications, Facebook Messenger, WhatsApp, and more within the same workflow. Omnisend integrates with most e-commerce platforms such as Bigcommerce, Magento, Shopify, WooCommerce, etc. Omnisend differs from other Email Automation tools with its features like Giftable and Wheel of Fortune.
Image Source: Omnisend
With advanced targeting, split automation, and an easy drag-and-drop builder, Omnisend is a marketing automation tool worth a look at. It is ideal for businesses that are looking to automate and monitor eCommerce mailing campaigns across email and SMS. Omnisend is one of the Email Automation Tools with a variety of segmentation options and user-friendly interfaces.
It includes a free plan for basic email marketing. Automation ranges from $16/month to $99 for a PRO plan. There is also custom Enterprise pricing based on features and number of contacts.
15. Wishpond
Wishpond is one of the Email Automation Tools that can be used to capture leads. This is also used to create landing pages and run social content, promotions.
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Wishpond has some exciting features that can be used to start campaigns, customize emails and perform real-time analytics and integration. You have an option to track each lead with a comprehensive overview. Wishpond provides excellent customer support. All the features of Wishpond are drag and drop.
The pricing of Wishpond is reasonable starting from $49/mo for 1,000 leads.
This brings us to the end of the Top 15 Email Automation Tools list.
Conclusion
These Email Marketing tools can prove to be a gamechanger for startups, individuals, and small to medium-sized businesses trying to leverage Email Marketing. With all the Automation, Customization, and Smart Features, these Email Automation tools are a must-have in the business for tracking and recording data.
This article introduced you to some of the best Email Automation tools available in the market that you can use to perform and refine your marketing campaigns. It also provides in-depth knowledge about their features, use cases, and pricing.
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