Google Ads and Shopify: A Comprehensive Guide 101

Last Modified: December 29th, 2022

Google Ads and Shopify FI

To sell things from your Shopify store, you need to get your products in front of as many people as possible. Shopify is a leading E-Commerce Platform that caters to a large number of sellers, from Small businesses in the field to medium-sized organizations. It allows sellers to sell products in various ways like online shopping, offline shopping, and selling through the point of sale through a car boot or garage. Since it offers high-level functionality it has gathered a large number of users.

When looking for something on the internet, people surf Google. You can get in front of people who are looking for the things you sell by using Google Ads. Google Ads is one of the most pervasive Advertising Platforms being used today. Developed by Google, and a subsidiary of Alphabet Inc., Google Ads allows businesses, large, small, and enterprise-level, to pay to have advertisements, product listings, or service offerings displayed to web users via the Google Ad Network.

This article will show you how to use Google Ads and Shopify together to increase your customer numbers.

Table of Contents

What is Google Ads 

Google Ads and Shopify - Google Ads logo
Image Source

Google Ads is currently one of the most widely utilized Advertising Platforms. Google Ads, a Google subsidiary, allows large, small, and enterprise-level businesses to pay to have adverts, product listings, or service offerings displayed to web visitors through the Google Ad Network.

Businesses can have their text ads displayed on non-search websites, mobile apps, and videos via the Google Ad Network, while businesses that prefer to display more visual advertising can have their ads displayed on non-search websites, mobile apps, and videos via the Google Display Network. The price structure of Google Ads also allows businesses to bid on the cost-per-click (CPC) and/or cost-per-impression (CPM) rates, making it one of the most cost-effective marketing alternatives for businesses of all sizes.

The fact is that Google generates millions of search queries in a day. It means it has comprehensive resources and can drive more traffic. Using Google Ads for advertising has multiple benefits. Advertisers make a minimum of 8 USD a day, spending only 1 USD on Ads. Thus, with Google Ads, you can increase ROI with optimized Marketing Campaigns.

What is Shopify 

Google Ads and Shopify - Shopify logo
Image Source

Shopify is an e-commerce platform that allows businesses to establish and sell online stores. Merchants can also sell their products in person using their online retail point of sale system (Shopify POS). It is suitable for all types of companies, regardless of their size. Users may effortlessly develop their businesses with Shopify’s tools and services, which include payment gateways, shipping, marketing, and customer involvement.

Customers’ data can be analyzed using Shopify’s built-in features. Businesses and organizations, on the other hand, must retain this information in a database since it helps them to acquire deeper insights by merging other organizational data with Shopify. This allows businesses to take advantage of the power of a full-fledged database (or, in some cases, a data warehouse) to get beyond Shopify’s analytics limitations.

Shopify allows you to run an eCommerce business. To run an eCommerce Store, you should open a storefront, showcase your products, accept payments, engage with your customers, and more. There are different Shopify Tools that you can use to help you manage these activities.

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Google Ads Terminology

For working with Google Ads and Shopify together you should be familiar with some terms. When it comes to working with Google Ads, there’s a lot of terms to learn, so you will go over it all first.

  • Google Ads: It is a paid advertising platform that allows you to promote your Shopify store, products, and content online. There are five different sorts of Google Ads, with Search and Shopping being the most crucial for you.
  • Search Ads: A text-based Ad that appears at the top of Google search results is known as a Search Ad.
  • Shopping Ads: It is a product-based Ad with an image and price that appears at the top of Google search results.
  • Campaign: A campaign is a collection of ad groups with similar parameters, such as budget.
  • Ad Group: A collection of commercials with similar targets.
  • Keyword: A keyword is a word or phrase that affects when and where your advertisement will appear.
  • Negative Keyword: A word or phrase that tells you when and where your ad won’t show up.
  • Budget:  the monthly amount you want to spend on an average daily basis.
  • Bid: The most you’re willing to spend for a click on your ad is your bid.
  • Impression: The frequency with which your ad is presented is known as an impression.
  • CPC: The average amount charged for someone clicking on your ad is known as the CPC (cost per click).
  • CTR:  CTR (click-through rate) is the percentage of people who click on your Ad after seeing it.

Setting up a Google Ads Account

The first thing in using Google Ads and Shopify together is to create a Google Ads account. To begin, you must first create a Google Ads account. Sign up for a Google Ads account using your company’s email address and website, then fill out the relevant details.

Google Ads and Shopify - set up
Source: Self

Setting up your first Google Ads Campaign 

The main point towards Google Ads and Shopify is to attract an audience via Campaigns.It’s now time to set up your first Google Ads Campaign. The following are the three primary steps that Google Ads will lead you through:

1) Naming and Budget

Google Ads and Shopify together can give effective results when a good budget is set. Give your campaign a name that is self-explanatory so that you can quickly recognize it. Divide your monthly advertising budget by 30.4 to determine how much you’re willing to spend per day on this campaign (the average number of days in a month). Don’t worry if you don’t have a monthly advertising budget; these numbers can be changed later, so start small as you understand Google advertisements.

2) Selecting Target Audience and Bidding

The most crucial factor for the success of Google Ads and Shopify is selecting the right Target Audience. Determine who will see your adverts by understanding the following parameters.

  • Location: Customize your campaign to your target audience’s geographical location. For example, you may want your ad to appear just in the states where you ship, or you may want to run a highly focused campaign in a single town.
  • Network: You can choose to have your advertising display on the Google Display Network, which includes other similar websites, applications, and videos.
  • Keywords: Search terms or phrases that you want your Ad to appear for in the search results. Enter a list of keywords relevant to your Google Ads and Shopify store, using the following tips to help. 
    • Use the terms and phrases that your customers use in real life
    • Be as specific as you can to target long-tail keywords
    • Think of related keywords and phrases that potential customers might also be searching for.

Set the highest price you’re willing to pay for a customer clicking your Ad through to your Google Ads and Shopify store. Calculating your bid requires balancing the ROI you’ve likely to receive (how much are these customers likely to spend?) against the cost of outbidding your competition.

3) Writing Ad and Analysis

It’s now your turn to shine. Write an Ad that grabs your audience’s attention and motivates them to visit your Shopify store’s landing page.

  • Make a clear and powerful call to action.
  • Incorporate your key phrases and keywords.
  • Match your ad to your landing page (don’t talk about flasks; instead, refer them to your phone case collection).
  • Include a differentiator, such as 2-day delivery.

Finally, double-check your billing information (don’t forget to include your coupon), go over your settings, start your campaign, then sit back and wait for the clicks to come in. But it’s not quite over. 

Check your campaign’s stats on a regular basis to see how it’s doing, alter your budget, change your messaging, and compare overall outcomes.

Different Campaign Types

So you’ve got your first campaign put up. You’ll need numerous campaigns going at the same time to truly master Google Ads and Shopify.

Here is a list of 5 campaign types for bringing new traffic to your E-Commerce website as inspiration.

1) Personalized Search

Those who are actively searching for your brand by name are captured by Branded Search Marketing. These campaigns can protect you from competitors bidding on your name because the CPC is often low and the CTR is high.

2) Competitor Analysis

Competitor search advertisements achieve the polar opposite: they capture those who are actively looking for your competitors by name. CPC is, once again, low, but so is CTR.

3) Perform Generic Search

A Generic Search Campaign is one that focuses on generic terms and phrases that are related to your items. Lipstick pencils, skincare travel kits, and eyeliner pencils are just a few examples.

CPC might be costly, and CTR can be competitive, depending on how general your keywords are.

4) Look for Similar Products

A Related Product Campaign aims to cross-sell and target buyers with similar interests by targeting keywords that are connected to your items. If you sell contemporary wall clocks, for example, you may use the long-tail keyword “modern office design ideas.”

The lower your CPC, the more specialized the key you target; yet, CTR can be poor.

5) Google Shopping 

Google Shopping Ads link specific product searches with products available for purchase on your Google Ads and Shopify website. These campaigns, which display the product image, price, and star rating, are incredibly effective, but they might be costly depending on the search phrase.


As organizations expand their businesses, managing large volumes of data becomes crucial for achieving the desired efficiency. Working with Google Ads and Shopify together power stakeholders and management to collaborate their workflow and build a quality product, meeting the requirements with ease. In case you want to export data from a source of your choices such as Google Ads and Shopify into your desired Database/destination then Hevo Data is the right choice for you! 

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Hevo Data provides its users with a simpler platform for integrating data from 100+ sources for Analysis. It is a No-code Data Pipeline that can help you combine data from multiple sources like Google Ads and Shopify. It helps you transfer data from Google Ads and Shopify for free. You can use it to transfer data from multiple data sources into your Data Warehouses, Database, or a destination of your choice. It provides you with a consistent and reliable solution to managing data in real-time, ensuring that you always have Analysis-ready data in your desired destination.

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Share your experience of learning about Google Ads and Shopify! Let us know in the comments section below!

Former Research Analyst, Hevo Data

Harsh comes with experience in performing research analysis who has a passion for data, software architecture, and writing technical content. He has written more than 100 articles on data integration and infrastructure.

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