Integrate Google Ads and Shopify Data: 2 Easy Methods

Aman Sharma • Last Modified: December 29th, 2022


Google Ads have revolutionized the ad space in the digital era. With Shopify in the e-commerce sector, a similar chain reaction has been seen. In this scenario, it is not unusual to think about how the two could work together for commercial advertising and management at the next level. This article discusses some key features of both Google Ads and Shopify while also discussing how they integrate. You can also integrate some options to have an automated synchronization between the two platforms. 

Table of Contents

Introduction to Google Ads

Google Ads functions on an auction-based system, wherein the highest bidder is allocated a popularly searched keyword. The bidding, however, isn’t in terms of how much you are ready to pay. It makes the functioning of AdWords quite interesting. To hold certain keywords, to be able to see your ad for it under the auction, an optimized quality score is seen along with the bid amount. 

The Google Ad Words dashboard can be seen below.

Google Ads and Shopify: Using the new Google AdWords dashboard - Search Engine Watch
Images source:

Introduction to Shopify 

Shopify is an eCommerce platform that allows users to set up online stores and put their products upon sale. Owing to its accommodation of business of all kinds and sizes is one of the reasons why it has been popular in use today. A small business owner can also set up a store whether or not they have a physical shop. Along with being a platform for business, Shopify also presents a range of features for data extraction, business data analysis, and much more. Shopify data can be integrated with a variety of platforms to introduce their robust functionalities. 

Google Ads and Shopify: Shopify Data Integration
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2 Methods to Integrate Google Ads and Shopify Data

You can integrate your Google Ads and Shopify data using any of the following methods:

Let’s discuss these methods in detail.

Significance of Integrating Google Ads and Shopify Data

The primary question that arises here is regarding the significance of being able to access Shopify data with Google Ads. There are many benefits of such integration. For businesses, automated update of data and metadata can take place, which can also be used for analysis and other purposes. Primarily, the convenience of building entire ad campaigns form Shopify ads can be a great starting point. Using Shopify, you can populate ads embedded with the right product images, titles and product descriptions. It is a huge convenience when dealing with a large number of products or for stores who cater to products that change frequently.

Google Ads and Shopify: Issues with Shopify's Google Ads Integration / Shopping App
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Methods to Integrate Google Ads and Shopify Data 

You can use different methods to initiate an integration between Google Ads and Shopify data. While all these methods are beneficial in different ways, you need to consider the one that suits your business data. You can choose any of the following methods to integrate Google Ads and Shopify:

Method 1: Use a Script/Manual Integration

While you run a script to convert your data files for use with Google Ads, a manual integration can also be carried out using a conversion code. You can achieve it using the following steps:

  1. Create a conversion in Google Ads, and set up the different variables – name, categories, and other attributions. 
  2. Pick out the correct attribution model and click “Page Load”.
  3. Configure the Conversion-Code, as shown below.
<!-- Event snippet for Sales conversion page -->
  gtag('event', 'conversion', {
    'send_to': 'AW-880346044/44BbCP7Vz3AQvIfkowM',
    'value': ,
    'currency': 'AUD',
    'transaction_id': ''

Add the following attributes 

'value': {{ checkout.total_price | money_without_currency | remove: ',' }},

'transaction_id': '{{ order.order_number  }}'

'currency': '{{ shop.currency }}',

{% if first_time_accessed %}...{% endif %}

4. Add the Google Ads Conversion Code to Shopify and click “Save”. The code for Google Ads Conversion Code to Shopify is shown below:

{% if first_time_accessed %}
<!-- Global site tag (gtag.js) - Google Ads: 880123456-->
<script async src=""></script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'AW-880123456');

<!-- Event snippet for Sales conversion page -->
  gtag('event', 'conversion', {
    'send_to': 'AW-880123456/44BbCP7Vz3AQvIfdafM',
    'value': {{ checkout.total_price | money_without_currency | remove: ',' }},
    'currency': '{{ shop.currency }}',
    'transaction_id': '{{ order.order_number  }}'
{% endif %}

5. Click “Import and Continue” to establish the integration.

The clear demerits of this method are the sheer amount of time involved and the requirement of technical skills to carry it out.

Method 2: Use Hevo Data

To avoid dealing with running codes or updating each iteration, use Hevo Data. Hevo is a No-Code platform that can be easily used by those with little to no coding knowledge to generate an integration between Google Ads and Shopify (one of the free sources of Hevo) data. Following a simple setup procedure from both platform ends, the system remains automated and fully managed with any manual management required. 

It is a great option for those looking at stores with frequent updates and those who often tend to alter their ad setting for optimized performances. You can also use Hevo for other data management activities, including real-time updates, data transfer, replication, and much more.

Get Started with Hevo for free

Let’s discuss some unbeatable features of Hevo:

  1. Fully Automated: Hevo can be set up in a few minutes and requires zero maintenance and management.
  2. Scalability: Hevo is built to handle millions of records per minute without any latency.
  3. Secure: Hevo offers two-factor authentication and end-to-end encryption so that your data is safe and secure.
  4. Fault-Tolerant: Hevo is capable of detecting anomalies in the incoming data and informs you instantly. All the affected rows are kept aside for correction so that it doesn’t hamper your workflow.
  5. Real-Time: Hevo provides real-time data migration. So, your data is always ready for analysis.
  6. 100+ Pre-Built Integrations: Hevo supports pre-built integration with 100+ data sources (free sources like Shopify, Shopify Webhook, etc & paid sources).
  7. Live Support: Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
Sign up here for a 14-day Free Trial!


In conclusion, you can employ an efficient integration with your Shopify store data, in whichever method seems suitable to you. Such integration can be helpful not only to keep a tab on new additions but also to make sure that data remains consistent on all ad platforms. You can further focus on optimizing your quality score, rather than spending resources on updating data constantly.

Visit our Website to Explore Hevo

Hevo Data, a No-code Data Pipeline, helps you transfer data from a source of your choice in a fully automated and secure manner without having to write the code repeatedly. Hevo with its strong integration with 100+ sources (free sources like Shopify, Shopify Webhook, Salesforce Marketing Cloud, Pardot, etc & other paid sources like Salesforce) & BI tools, allows you to not only export & load data but also transform & enrich your data & make it analysis-ready in a jiffy.

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand.

Share your experience of integrating Google Ads and Shopify data in the comment section below.

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