Google Search Console WordPress Integration: 12 Easy Steps

on google search console, SEO, Website SEO Analysis, WordPress • October 4th, 2021 • Write for Hevo

Google Search Console WordPress Integration

Making sure Google sees your website and includes it in search results is the first step towards increasing traffic, conversions and expanding your business. SEO (Search Engine Optimization) is not always a simple task. There are numerous ranking factors to consider, and many things you do on your site can have an unintended impact on your results. If you want to avoid mistakes, combining Google Search Console and WordPress can give you more control over your SEO efforts. Adding your WordPress website to Google Search Console is one of the most important steps to optimizing it for SEO.

Upon a complete walkthrough of this article, you will gain a decent understanding of Google Search Console and WordPress along with the salient features that they offer. This article will also provide you with a step-by-step guide to set up Google Search Console WordPress Integration in a seamless manner. Read along to learn more about Google Search Console WordPress Integration!

Table of Contents

Prerequisites

  • An active Google Search Console account.
  • Basic understanding of SEO.

Introduction to Google Search Console

Google Search Console Logo
Image Source

Google Search Console is a free tool that allows users to measure Website Traffic, Monitor Keyword Performance, Troubleshoot Problems, and Receive Feedback from Google about their website. It provides information on how a website is performing in Organic Search as well as methods for making changes to the site in the Google Index. However, unlike Google Analytics, Search Console only provides information on Web Search Traffic and not other segments such as Direct Traffic, Traffic from Ads, or Traffic from Site Referrals.

In terms of Search Engine Optimization, Google Search Console is a useful tool for formulating SEO strategies. The data provided by Google Search Console can assist businesses in discovering new ranking opportunities, improving existing performance and understanding how people arrive at their websites. This makes it an essential tool for any company that relies on its website to provide a good user experience or to generate Leads through Organic Traffic.

Key Features of Google Search Console

Some of the key features of Google Search Console are as follows:

  • Keyword Analysis: The Performance Report is an important data component provided by Google Search Console. This report provides the keywords that your website and its pages rank for and refers to them as “Queries“.
  • Assess User Interaction: The Google Search Console Performance Report also displays Total Clicks, Total Impressions, Average CTR (Click-through Rate), and Average Position. These four metrics enable you to know more about the activities of visitors on your website.
  • Submit Pages for Indexing: You can submit pages that haven’t yet been indexed by Google using the URL Inspection Tool in Google Search Console.
  • Mobile-first Indexing: With the growing number of Google users on mobile devices, it is essential that your website is mobile-friendly. You can access Google Search Console by clicking on mobile usability. If parts of your website aren’t mobile-friendly, the utility will tell you the reason for it.

For further information on Google Search Console, click here to check out their official website.

Introduction to WordPress

WordPress Logo
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WordPress is a Free and Open-Source platform for Building, Publishing and Managing websites. It is a simple and easy-to-use solution that makes it easier for Bloggers and Publishers to publish their content online. It was designed to be a Blog Content Management System (CMS), therefore it contains a lot of capabilities specialized to that use case.

One of the most appealing aspects of WordPress is that it does not necessarily require any prior coding knowledge in order to create and maintain a website. It includes drag-and-drop tools for creating a website from the ground up, as well as a large selection of commercial and free themes covering almost every field. WordPress is Search Engine friendly, which means the users may develop content that appeals to both visitors and Search Engines. It can be used to create Blogging Websites, Corporate Portfolios, E-Commerce Websites, and much more.

Key Features of WordPress

Some of the key features of WordPress are as follows:

  • Efficient SEO Optimization: WordPress ensures that your content is SEO (Search Engine Optimization) optimized and automatically generates various SEO Signals for your content.
  • Ease of Use: You do not need any technical knowledge to create and maintain a WordPress website. The platform is easy to use and saves you the trouble of building a website from the ground up.
  • Multiple Staff Editors: You can add multiple editors to WordPress and grant them access to the website. In this manner, you can distribute responsibilities and allow different team members to produce content at the same time.
  • Themes: WordPress offers a wide range of useful themes using which you can give your website the perfect look and feel without knowing how to code.
  • Easy Integrations: Plugins help WordPress users integrate third-party tools and other administrative services into their websites quickly and effortlessly. Later in this article, you will learn about Google Search Console WordPress Integration.

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Steps to Set up Google Search Console WordPress Integration

Now that you have a basic understanding of what Google Search Console and WordPress are capable of, it’s time to get a little more hands-on by performing Google Search Console WordPress Integration. Follow the steps given below to set up Google Search Console WordPress Integration:

  • Step 1: Open Google Search Console and click on Start Now, to begin with, the Google Search Console WordPress Integration.
Google Search Console Landing Page
Source: Self
  • Step 2: Log in to Google Search Console using the appropriate credentials.
  • Step 3: Once you have logged in to Google Search Console, you will be presented with a welcome page prompting you to select one of the given options.
  • Step 4: Select the URL Prefix option present on the right side of the welcome page.
Welcome Page
Source: Self
  • Step 5: Enter the URL for your WordPress website that you wish to add to Google Search Console and click on Continue to set up Google Search Console WordPress Integration.
Adding URL Prefix
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  • Step 6: After you have clicked on the Continue button, it will redirect you to a new Verify Ownership window.
  • Step 7: There are several methods to verify your WordPress website with Google, with HTML Tag being the simplest one. 
  • Step 8: Click on the HTML Tag method from the list of available methods.
Verify Ownership Window
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  • Step 9: Once you have clicked on the HTML Tag option, a new window will open up with the Meta Tag that you need to copy to your WordPress website to complete the Google Search Console WordPress Integration.
  • Step 10: Click on the Copy button to copy the Meta Tag and then paste it into the code of your WordPress website’s home page.
Meta Tag to set up Google Search Console WordPress Integration
Image Source
  • Step 11: After adding the Meta Tag to your WordPress website’s home page, come back to your Google Search Console window and click on the Verify button.
  • Step 12: Google Search Console will now look for the HTML tag in the code of your WordPress website and display an Ownership verified message once the Google Search Console WordPress Integration is complete.
Ownership Verified Message
Image Source

Once you follow the above instructions in the correct sequence, you will be able to set up Google Search Console WordPress Integration in no time!

Conclusion

This article introduced you to Google Search Console and WordPress and discussed their key features. Moreover, this article provided a step-by-step explanation of the method using which you can easily set up your Google Search Console WordPress Integration. Now, website analysis often requires you to collect data from various sources and transfer it to a Data Warehouse. Integrating and analyzing your data from a diverse set of data sources can be challenging and this is where Hevo Data comes into the picture.

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Share your understanding of Google Search Console WordPress Integration in the comments section below!

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