Organisations these days seek a multitude of ways of using available Technological Advancement to reach Customer Audiences, as never before, to offer Services, conduct Interviews, host Conferences, Presentations, make Sales, and also generate Leads. One of such Technologies which is commonly used in hosting Seminars online is referred to as Webinars. In this article, we will discuss how to merge GoTo Webinar, a Webinar Platform, with HubSpot a Marketing and Sales Platform to help your Business increase its productivity.
The essence of having Webinar Support in your Customer Relationship Management (CRM) Software, like GoToWebinar HubSpot Integration, can be helpful to reach out to Clients that are not used to your Services. You can convince and attract them to your universe though it is not just enough to create a single Webinar, it is rather advisable to leverage on multiple Webinars hosted on GoToWebinars to generate more Marketing Qualified Leads to enable you to close more Sales using HubSpot. This way your Business can achieve a Marketing Boost using GoToWebinar HubSpot Integration’s speciality.
There are various benefits this marriage offers as both Applications complement each other to help further your Business through beautiful Landing Pages used in the Registration of Participants, Sending of Reminders and Follow-up Emails to nurture Prospective Participants, and not having to export or import a CSV file of Webinar Leads as it will be integrated automatically with HubSpot.
Prerequisites for Setting Up GoToWebinar HubSpot Integration
To utilise the GoToWebinar HubSpot Integration functionality, Users are required to possess:
- A GoToWebinar Subscription (Starter, Pro or Plus Plan).
- An account on HubSpot (GoToWebinar HubSpot Integration works with every HubSpot Subscription Plan).
On the HubSpot Admin Dashboard, there aren’t any specific GoToWebinar Application Permissions required. Users can very easily and quickly perform GoToWebinar HubSpot Integration to sync Webinar Data between GoToWebinar and HubSpot.
Table of Contents
An Overview of GoToWebinar
Image Source: HubSpot Offers
As introduced earlier, a Webinar is an Online Seminar where Presentations and Conversations are carried out in real-time from anywhere around the world. It is an avenue where attendees can engage in Online Discussions, Training Events, Workshops, Conferences, Musical Concerts, and much more to share Videos, Documents, Slides, Reports, Ideas, etc. despite being in different locations.
GoToWebinar is a Webinar Software Platform where you can quickly create Live and Pre-recorded Events to engage your Audience. It gives you the ability to schedule your Webinar with its Flexible Scheduling and Interactive Features. You can select the session type you want, diversify and extend your reach, update your settings and do many more with GoToWebinar.
GoToWebinar is very easy to use, processes Payment Charges for Events on its Platform through Stripe which makes it safe, and its Privacy and Security features come with the standard GoToWebinar Platform Offering.
An Overview of HubSpot
Image Source: Wikimedia Commons
HubSpot is one of the best Sales, Marketing, and Customer Service Software available in the Industry today as it synchronizes your Sales and Marketing Processes seamlessly, therefore, acting as a One-Stop-Shop for your Company’s Sales, Marketing, and Service needs.
It is an All-in-One Marketing Automation Product that uses Inbound Marketing Services to help your Business grow. HubSpot’s CRM Platform has all the Tools and Integrations you need for your Marketing, Sales, Content Management, and Customer Services. It also provides Tools necessary to handle Social Media Marketing, Lead Generation, Web Analytics, Live Chat, Search Engine Optimization, and Customer Support.
Each Product on HubSpot is very powerful alone but can become even more efficient when you make use of them together. The Hubspot Suite includes Free CRM, Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub and its Solution Offerings are optimized for the User at an affordable price depending on the package you want to purchase. You can also get Inbound Methodology from HubSpot’s Customer Support Team and its Community, made up of thousands of Professionals.
For more information on HubSpot Free CRM, visit our informative article covering 5 critical aspects here.
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GoToWebinar HubSpot Integration: Key Features and Benefits
In GoToWebinar HubSpot Integration, you stand to gain the following benefits:
Delightful Registration Experience
You can build fully responsive and beautiful Landing Pages where Users are directed to, in HubSpot and you can sync them automatically with your GoToWebinar Event.
Create Registration Forms and Landing Pages In HubSpot
You can set up Forms and Landing Pages in HubSpot using Existing Templates and whenever the forms are submitted, the Registrant will be uploaded to the GoToWebinar Attendee List automatically.
Increase Signups and Improve Follow-Up Processes
You can send Invites and Reminders before an upcoming Webinar using HubSpot Email Tools and thereafter, send Targeted Follow-up Campaigns to the Participants after careful analysis from the combination of GoToWebinar information and your Customer Relationship Management (CRM) data.
Segmentation Based on GoToWebinar Information
Based on the Webinar Registration and Attendance, you can set Workflow Triggers, Update Scoring Criteria, etc, to reflect this upon your HubSpot Customer or Lead Lists.
Creation of Reports From Your Webinar ROI
With GoToWebinar HubSpot Integration, you enjoy the benefits of creating Revenue Reports, Funnel Reports, Attribution Reports, etc. to know how well each Webinar performs, right within your HubSpot Admin Dashboard.
Visibility of Webinar Registration on Your HubSpot Timelines
With the GoToWebinar HubSpot Integration in place, you can get full visibility of the Webinar Interactions to enable you to make Follow-ups more Target-oriented.
Guide For Setting Up GoToWebinar HubSpot Integration
The purpose of GoToWebinar HubSpot Integration is to increase efficiency in the Management of Webinars by Creating, Promoting, and Delivering Quality Webinars to the Participants, Organizations, Companies, and Other Entities. The GoToWebinar HubSpot Integration is built and maintained by HubSpot and you will be introduced to this in the following sections under the headings Installing The GoToWebinar Integration, Turning on and Syncing Your Webinar, Setting Up a Form For Your Webinar, Using a Form On a HubSpot Landing Page, and Segmenting and Follow Up of registrants and Attendees.
Note: You must have a GoToWebinar Subscription Account and a HubSpot Account to perform this integration.
Image Source: HubSpot Ecosystem
Installing The GoToWebinar HubSpot Integration on HubSpot
To install the GoToWebinar HubSpot Integration, do the following:
Step 1: In your HubSpot account, click on the Marketplace icon found in the navigation bar. Then proceed to Manage and select Connected apps.
Image Source: HubSpot Dashboard
Step 2: In the upper right of the page, select Visit App Marketplace.
Image Source: HubSpot Dashboard
Step 3: Look for the GoToWebinar integration from the list and select GoToWebinar. Click on Connect app in the top right.
Image Source: HubSpot Dashboard
Step 4: On the next page, enter your GoToWebinar credentials and click on Sign in.
Image Source: Eventzilla Support
When you log into GoToWebinar, your account will automatically be connected. Should for any reason you wish to disconnect your HubSpot and GoToWebinar accounts, simply do the following:
- In your HubSpot account, click on the Marketplace icon found in the navigation bar. Then proceed to Manage and select Connected apps.
- Click More found on the right of GoToWebinar, then select Uninstall to discontinue.
Turning on and Syncing Your Webinar
When the GoToWebinar HubSpot Integration process is completed, you are redirected back to the Connected apps page. Click on the GoToWebinar App so you can view your Dashboard. The Dashboard shows all upcoming Events and previous Webinars linked to the connected account.
By default, syncing is always turned off for Webinars created before you did GoToWebinar HubSpot Integration. But you can manually sync them and also enable Auto-Syncing so that every information linked to the account is at your fingertips.
To manually sync a Webinar, select the Checkbox in the Sync column and HubSpot will start the importation of data from the GoToWebinar.
Image Source: HubSpot Knowledge
For auto-syncing, select the Auto-sync data from future webinars checkbox, and subsequently created webinars will sync Contacts automatically to your HubSpot account. Syncing can take as low as 1 minute to as much as 2 hours depending on the volume of data. The Sync Status column will always reflect the status of each webinar.
Setting Up a Form For Your Webinar
With the GoToWebinar HubSpot Integration, you can use the Forms functionality in HubSpot to collect registration details to register Prospects for an upcoming Webinar.
To register a Contact successfully in the GoToWebinar HubSpot Integration, some fields are required and these fields are First Name, Last Name, and Email as this will enable a smooth registration of the Contact. This is to make sure that the existing Webinar Registrants will not have their Properties updated with new values while the new Registrant will have an account created as new Contacts.
Other fields that can also be synced between GoToWebinar and HubSpot include Street Address, City, State, Postal Code, Country, Phone Number, Industry, Company Name, and Job Title.
Using a Form On a HubSpot Landing Page
You can create Forms in HubSpot that will automatically register Contacts for a Webinar created on GoToWebinar upon submission. To register Contacts, you will need to create a Landing Page and link your Form with the associated Webinar as the Registration Form will store the User Information as a HubSpot Lead.
To use a Form as a Landing Page, carry out the following steps:
Step 1: In the HubSpot Landing Page Editor, click on the Form module.
Step 2: Scroll down to the GoToWebinar Registration section in your Form options and use the dropdown menu to select the Webinar that the Form will collect Registrants for. Only upcoming Events will be shown as options from the dropdown menu.
Step 3: Click Save and go to module list.
Whenever you are ready to go live in the future, click Publish so that when a Contact submits the Form on this page, they will be sent directly to GoToWebinar and appear as a Registrant in your Registrant list. Registrant Information is added in real-time to HubSpot while the Attendee information is added 15 minutes after the Webinar is over.
Segmenting and Follow Up of Registrants and Attendees
You can segment your Contacts registering for your Webinars based on their Webinar Activity in the List Tool using the GoToWebinar Webinar Status Criterion. Once the Segmentation is done, you can send Emails across based on their Engagement with your Webinar which may include a Reminder Email for an upcoming Webinar, a Thank you Email to show gratitude to those that attended the Webinar, a sorry we missed your presence Email for those who could not attend the Webinar, and so on.
You can also incorporate Webinar data into your HubSpot Criteria to make sure that your score is accurate and up to date.
GoToImage Source: HubSpot Knowledge
Conclusion
This article has shown the importance of having your Webinar Application linked with a CRM Tool to enable you to have a holistic approach on how to meet the demands of your Customers. It showed that you can generate Leads from your Webinars hosted on GoToWebinar and analyze them using HubSpot’s Powerful Management Tools to improve your company’s output.
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Share your experience of setting up GoToWebinar HubSpot Integration in the comments section below!