Hootsuite vs HubSpot: Best Tool for 2023

Isola Saheed Ganiyu • Last Modified: January 9th, 2023

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With the rise of Online Marketing, more businesses are moving their brands to the internet. This means that so many brands have to compete for the attention of consumers online. To achieve online visibility for your business, you need a strong Marketing strategy and relevant data on how customers purchase products on the internet. Tools like HubSpot and Hootsuite can help you develop a useful method to reach your Marketing goals.

HubSpot is an Inbound Marketing tool that automates your CRM functions. Hootsuite, on the other hand, focuses on Social Media Marketing and Management. Nevertheless, HubSpot also provides Social Media Marketing resources. This is why many businesses run into the Hootsuite vs HubSpot dilemma. Some businesses use Hootsuite for their social Marketing functions and let HubSpot cover the remaining aspects of their Marketing strategies. Others perform all their Marketing functions with HubSpot while a few businesses use both HubSpot and Hootsuite to manage their Social Media. 

This article will introduce you to HubSpot and Hootsuite. Moreover, it will help you solve the Hootsuite vs HubSpot dilemma. After reading this article, you’ll be able to choose the tool that can help you achieve your Marketing goals. 

Table of Contents

Introduction to HubSpot

HubSpot Logo
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HubSpot is an Inbound Marketing service that helps businesses attract Leads to their Online Channels (Website and Social Media), and convert them into high-paying customers. There are many tools that help companies achieve their Sales, Marketing, and CRM goals easily. Some of these tools are CRM software, Live chat, and Marketing Plan Generator, etc. 

HubSpot is ideal for both small and large businesses. Thanks to the tools available on HubSpot, small business owners can manage all their Sales and Marketing functions from the platform, even without the help of specialists. Marketing and Sales Teams in large companies can also use the Inbound Marketing tools to update one other on their progress on inter-departmental projects. 

Another Marketing function that HubSpot offers is Social Media Marketing. HubSpot’s Social Inbox tool is an example of such Social Media Management resources available on HubSpot.

To learn more about HubSpot, visit here.

Introduction to Hootsuite

Hootsuite Logo
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Social Media Managers have many responsibilities like creating Social Media content, answering customer questions, monitoring Social Media trends, and finding new Leads. Sometimes, it gets tiring to manage all these duties. 

Hootsuite is an online tool that automates the duties of Social Media Managers so they can achieve their goals easily. Depending on the type of Hootsuite plan you subscribe to, you’ll enjoy access to some or all of Hootsuite’s Social Media Management tools.

To learn more about Hootsuite, visit here.

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Factors that Drive the Hootsuite vs HubSpot Decision

Below are different factors you should consider when making the Hootsuite vs HubSpot decision:

Hootsuite vs HubSpot Factor 1: Scheduling Posts

Hootsuite Streams
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Hootsuite allows you to organize posts on Social Media platforms such as Facebook and Instagram for publishing at a later date. Users who subscribe to the free plan can use the scheduling functions across five Social Media profiles while premium subscribers can schedule posts on all their Social Media accounts. In addition, Hootsuite offers a Chrome plugin that lets you share content across various Social Media Channels.

Just like Hootsuite, you can also schedule posts for future publishing on Social Media Channels using HubSpot. However, HubSpot is not restricted to Social Media. You can also schedule blog posts on other platform, unlike Hootsuite. You’ll also find a Chrome plugin that lets you share content you find on a platform to your account on another channel.

Hootsuite vs HubSpot Factor 2: Channel Streams

HubSpot Channels
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Once you subscribe to a Hootsuite plan, you can place tabs for your Social Media accounts on your Dashboard. These tabs will help you monitor engagement on your posts, customer queries, and content from your subscribers. That said, Hootsuite users can only create one tab per Social Media Channel. On HubSpot, however, you have to monitor all your Social Media accounts from a single tab. 

Hootsuite vs HubSpot Factor 3: RSS Feeds

Hootsuite Rss Feed
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Hootsuite’s RSS feeds let you promote your products to your influencers’ followers when the influencer publishes posts about your products. Setting up RSS feeds on HubSpot will activate a special ‘Follow Me’ module on the platform. The ‘Follow Me’ module pops up on your influencer’s posts when they create new content about your product. When their followers click the link, they will be directed to your Social Media account.

Hootsuite vs HubSpot Factor 4: Pricing

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Hootsuite offers a free plan where users can schedule 5 posts per week on two Social Media accounts. The Social Media Marketing tool also has paid monthly plans, costing from $49 – $599. In addition to scheduling posts, users who subscribe to paid plans also enjoy extra benefits like Social Reporting, Social Media Analytics, and live chat with your customers.

HubSpot’s free plan gives you access to tools like Email Marketing, Live Chat, Email Scheduling, and Form Creators. You can get paid HubSpot plans from $200 – $2400.

On HubSpot’s paid plans, you enjoy benefits like Social Reporting and blog creation. Although HubSpot offers features that extend beyond Social Media, it is more expensive than Hootsuite. For just $599, Hootsuite offers more of the Social Media Management functions than HubSpot provides. 

Hootsuite vs HubSpot Factor 5: Keyword Tracking

Hootsuite Keyword Tracking
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Hootsuite can track how your customers and competitors are using keywords that are related to your business. With keyword tracking, you can identify high-ranking keywords and discover the problems your customers are having with industry-relevant products. You cannot track keywords on HubSpot. HubSpot only lets you track Ad Campaigns on Social Media and other online platforms.

Hootsuite vs HubSpot: The Better Choice for Social Media Management

Hootsuite seems like the better option for Social Media Management. Unlike HubSpot, the service lets you focus on one Social Media Channel at a time. For instance, Hootsuite organizes its channel streams by placing each Social Media account on a separate tab. This helps you easily analyze how your followers are engaging in your posts. 

On the other hand, HubSpot piles all your Social Media accounts on a single tab. It is more difficult to understand the engagement on each channel when you cannot study each channel individually. 

Even if you run a large company, it’s better to place all your Social Media processes on one platform and put a Social Media Manager in charge than trying to fit all your CRM functions in one place. 

Nevertheless, small business owners who prefer to conduct all their Business Management from a single platform may use HubSpot for their Social Media Management needs.

Problems Encouterd by Hootsuite and HubSpot

Hootsuite and HubSpot provide great benefits to their users. However both of these tools face certain problems which are as follows:

Problems Encountered with Hootsuite

Hootsuite suffers from the following drawbacks:

  • Disconnected Twitter Account
  • Analytics Data fails to Load
  • Hootsuite Doesn’t Show LinkedIn Groups
  • Scheduled Posts fails to Publish

Problems Encountered with HubSpot

HubSpot has the following limitations:

  • Failure to Connect Facebook page to HubSpot
  • Disconnected LinkedIn page


The article introduced you to HubSpot and Hootsuite and discussed the major factors that you need to consider while deciding between these two tools. Furthermore, it also explained the efficiency of HubSpot and Hootsuite when used to manage Social Media accounts. Now that you understand the strengths of both tools, you can easily select the service that is most suitable for your Social Media needs. 

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Share your views on the Hootsuite vs HubSpot discussion in the comments below!

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