6 Best HubSpot Alternatives in 2023

Najam Ahmed • Last Modified: January 16th, 2023

HubSpot Alternatives FI

HubSpot is one of the most comprehensive tools for Inbound Marketers. It was established in 2006 by Brian Halligan and Dharmesh Shah and started off by targeting small business owners and entrepreneurs. However, as the company began to grow, it gradually started moving upmarket.

They began targeting larger businesses by 2015, eventually growing their services and tools. Today, HubSpot offers one of the most comprehensive suites of tools that includes software for Social Media Marketing, Lead Generation, Customer Relationship Management, Content Management, E-Mail Automation, and a lot more. 

Their CRM platform is by far one of the most popular picks. However, HubSpot may seem a bit costly for smaller businesses, especially if you want to use access to more advanced features, like audience segmentation or creating full-serviced landing pages.  

This article will give you a comprehensive guide to the 6 best HubSpot alternatives. You will get to know about HubSpot and its key features. You’ll also be able to figure out which HubSpot alternatives are the best fit for your needs in the further sections. Let’s get started. 

Table of Contents

Introduction to HubSpot

HubSpot Logo
Image Source

HubSpot is an Inbound Marketing platform with a variety of tools and services. It enables businesses to establish long-term client relationships through unique content and other strategies. HubSpot can connect to other platforms, allowing you to keep track of all of your tasks in one spot. HubSpot is preferred by businesses because it constantly produces positive outcomes and increases Sales and Revenue. HubSpot can manage everything from landing pages to E-Mail Lists to Content Marketing.

HubSpot CRM, a powerful, easy-to-use application, has become a dominant force in Customer Management, with over 100,000 firms using it in over 120 countries.

Key Features of HubSpot

HubSpot provides a variety of tools and services to help you do your Marketing tasks efficiently. It has gained wide acceptance in the market. Some of the key features of HubSpot include:

  • All-in-One Application: To make customer interactions easier, HubSpot combines Marketing and Sales into one platform. It also includes tools like Sales Funnel Mapping, Performance Tracking, Workflow Automation, and many more.
  • Tracking Ads: It’s possible that you’re running multiple Ad Campaigns across multiple platforms, and keeping track of them becomes a burden. HubSpot lets you track the performance of Ads on LinkedIn, Facebook, Instagram, and other social media platforms all in one location.
  • Customer Segmentation: HubSpot users can segment their clients based on their age, occupation, hobbies, population, or preferences. With Customer Segmentation, you can give your customers a more quality experience based on their preferences.
  • Automated Workflows: HubSpot’s Workflow Automation solution automates your Marketing, Sales, and Service Operations, making your team more productive.
  • Free CRM: HubSpot’s free CRM enables small businesses to grow and thrive without spending money. It has capabilities for Selling, Marketing, and Customer Service, in addition to core CRM functionality.

To know more about HubSpot, visit this link.

Simplify Data Analysis Using Hevo’s No-code Data Pipeline

Hevo Data helps you directly transfer data from HubSpot for free, and 100+ other data sources (including 30+ free sources) to Business Intelligence tools, Data Warehouses, or a destination of your choice in a completely hassle-free & automated manner. Hevo is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.

Hevo takes care of all your data preprocessing needs required to set up the integration and lets you focus on key business activities and draw a much powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination.

Get Started with Hevo for Free

Check out what makes Hevo amazing:

  1. Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
  2. Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
  3. Minimal Learning: Hevo, with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.
  4. Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
  5. Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
  6. Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, E-Mail, and support calls.
  7. Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.
Sign up here for a 14-Day Free Trial!

6 Best HubSpot Alternatives

In this section, you will be looking into the 6 best HubSpot alternatives out there. Obviously, you can’t expect a direct one-to-one alternative to HubSpot (there isn’t any), but there are a few software solutions that are able to offer similar features at different price points. The top 6

HubSpot alternatives include:

1) Mailchimp

Mailchimp Logo
Image Source

Mailchimp is one of the best HubSpot alternatives in the market. Mailchimp was founded in 2001 as an E-Mail Marketing solution but has since developed into so much more. Over the passage of time, Mailchimp continued adding new features to its portfolio and has evolved from being a simple E-Mail Marketing tool to a comprehensive Marketing Automation platform.

Mailchimp has its own CRM and a pretty well-defined audience segmentation system with tags and categories. It also offers contact management solutions, with a focus on E-Mail Marketing and creating customer journeys. 

Just like HubSpot, Mailchimp also has a landing page builder, options for setting up behavior-based automation, and a host of integrations. For small business owners that are put off by the high pricing of HubSpot, Mailchimp is the next best thing. 

However, it’s important to understand that Mailchimp is designed primarily for E-Mail and Website Marketing, whereas HubSpot allows you to track Leads through direct Sales calls as well. If you use a Telesales model, Mailchimp might not be the best choice.

Mailchimp now offers an all-in-one business solution to digital agencies and e-commerce store owners. You can set up your website and integrate a bunch of Marketing tools directly via Mailchimp. This is one of the best no-code solutions for e-commerce store owners and Marketers who want to increase their brand reach. This can be one of your HubSpot alternatives.


The reason why Mailchimp has become such a popular HubSpot alternative is because of its pricing. They use a Freemium model, giving you access to basic services for free. The Essentials package costs $9.99/month, with Standard costing $14.99/month. Their most expensive offering, Premium, costs $299/month.

Mailchimp pricing
Image Source

2) Zoho CRM

Zoho CRM Logo
Image Source

If you need a comprehensive CRM solution, Zoho is one of the HubSpot alternatives. Zoho is more than just a CRM. It is an entire suite of cloud-based applications designed to run your business. From setting up a workplace for managing teams and communication to Marketing and HR tools, Zoho offers it all. 

The Zoho CRM is pretty intuitive and allows you to focus on Lead generation across multiple channels, such as telephone, mail, live chat, and social media acquisitions. You can get granular data about how customers engage with your business across multiple platforms. 

More importantly, the Zoho CRM also offers real-time insights and reports for Marketing and Sales. It uses AI to help you measure your business’ performance and evaluate it using multiple industry comparators. If your business already uses any of Zoho’s tools, then this CRM can be one of your HubSpot alternatives. 

There are also integrations available for other business apps like PayPal, Shopify, Slack, Zoom, and a host of others. 


This one also uses a Freemium model. The Zoho CRM starts from $14/mo for their standard package, going all the way to $52/month if you bill annually. This is a neat 34% in savings. 

Zoho CRM Pricing
Image Source

3) Sendinblue

Sendinblue Logo
Image Source

Sendinblue is one of the best HubSpot alternatives. It offers you an array of tools for Inbound Marketing, allowing you to generate Leads and track performance through multiple channels like Chat, E-Mail, as well as SMS Marketing. There are plenty of pretty excellent features in Sendinblue that makes it one of the viable HubSpot alternatives. 

Most e-commerce store owners use Sendinblue because of its E-Mail Marketing capabilities. It offers a host of templates to create custom E-Mail campaigns, or you can always create your own. However, the reason why it’s one of the top HubSpot alternatives is that it has a CRM tool built-in as well.

This is a fully cloud-based service. You just need to update the contact information, segment your contacts accordingly using tags, and then set up customer flows accordingly using either E-Mail, Live Chat, or SMS Marketing. If your business relies heavily on Transactional E-Mails, Sendinblue has a fairly competent Marketing Automation platform to help you nudge customers across the Sales Funnel. This is also one of the HubSpot alternatives that is gaining significant market share.


Like most others, Sendinblue is free to use for up to 300 E-Mails per day. However, as your requirements increase, you can purchase a paid package, starting from $25/month. The price increases depending upon your monthly E-Mail volume.

Sendinblue Pricing
Image Source

4) Freshworks

Freshworks Logo
Image Source

If you need comprehensive HubSpot alternatives that allow you to get an overview of your Sales Cycle and figure out bottlenecks and opportunities, you may want to consider Freshworks

Like HubSpot, Freshworks allows you to manage your Leads through multiple channels like Telephone, E-Mail, or your Website. It offers comprehensive Sales data and has one of the best Sales Pipeline Management solutions that you will find online.

With just a few clicks, you can get a pretty handy visualization of all your deals. This allows you to customize pipelines according to the way you see fit, track specific deals, and get an overview of your business’ health. 

Freshworks can be one of the best HubSpot alternatives for gauging team performance and identifying opportunities. If you need an ideal solution for managing both Sales and Marketing together, the Freshworks Suite might be a better pick. 

Freshworks is good if you need a Sales tracking solution, but it’s found severely wanting for its Marketing capabilities. Compared to the comprehensive insights that HubSpot offers and the range of advanced segmentation and progressive profiling feature that HubSpot has to offer, Freshworks has a long way to go and this can be one of the best HubSpot alternatives.


Freshworks allows you to access its basic features free of cost. Pricing starts from $15/mo when billed annually, with their most expensive package, Enterprise, costing $69/mo. Needless to say, it definitely wins in the pricing category from HubSpot. 

Freshworks Pricing
Image Source

5) ActiveCampaign

ActiveCampaign Logo
Image Source

ActiveCampaign has become incredibly popular and is widely touted as one of the best HubSpot alternatives. If you need a Marketing Automation platform that does almost everything that HubSpot does but costs less than half the price, then ActiveCampaign is the best HubSpot alternatives.

ActiveCampaign can help you create comprehensive automation maps and target Leads through nurturing campaigns using E-Mail or SMS Marketing. You can also use it for Social Media Marketing, as it allows you to set up custom audiences for Facebook as well.

ActiveCampaign is one of the best tools for handling E-Mail Marketing and segmentation, Marketing Automation via E-Mail and text, and customer relationships. It has a dedicated CRM that offers comprehensive analytics and features for optimizing your message based on different audiences. 

You can view Lead scores and win probabilities for different contacts and optimize your Sales Funnels through a centralized dashboard. ActiveCampaign also has a range of advanced reporting and analytical tools that you can use to understand your data in a much better manner. All these features make ActiveCampaign one of the best HubSpot alternatives.


ActiveCampaign offers four paid plans: Lite, Plus, Professional, and Enterprise. The prices are variable and will increase based on the number of contacts you have. They also have a handy tool on their website that you can use to determine your pricing based on the size of your contact list. 

ActiveCampaign Pricing
Image Source

6) EngageBay

Image Source

EngageBay is the best Hubspot alternative that provides complete marketing software for small and medium businesses at fraction of the price. It is an excellent one-in-all marketing suite got everything that HubSpot has to offer from email marketing to landing pages, marketing automation, ticketing, live chat, sales CRM, contact, and appointment management, and more.

With a 360-degree customer view, you can see everything that happens to your customer across marketing, sales, and support. So not only are you able to automate processes for all 3, but you’re able to see all of them for your customers in one place.

EngageBay is great for SMBs on a tight budget but looking for exactly what’s offered on HubSpot. You’ll get an all-in-one marketing and sales CRM suite on your budget.


Save up to 90% of costs by moving to EngageBay without losing features. EngageBay offers a Free plan you can access Email Marketing, Autoresponders, Email Broadcast, Sequences, Lead Grabbers, Landing Pages, CRM, Helpdesk, and Live Chat.

EngageBay CRM Basic plan starts from $10.79/mo, Growth plan $35.99/mo, Pro plan $57.59


This list is by no means exhaustive. There are plenty of other CRM solutions like Ontraport, Keap, and Drip. When selecting one of the suitable Hubspot alternatives, you need to first evaluate your own list of features. It is important for you to first evaluate your own business and Marketing requirements before you start looking at viable HubSpot alternatives. 

You need to make sure that you create a list of essential features that you would want from a CRM or Marketing Automation tool. Then, start by comparing different options, and eventually settle on the one best HubSpot alternatives that offer great value for your money. Of course, it’s also equally important that you keep your data safe.

Visit our Website to Explore Hevo

Businesses can use automated platforms like Hevo Data to set the integration and handle the ETL process. It helps you directly transfer data from HubSpot for free to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you a hassle-free experience.

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.

Share your experience of learning about HubSpot alternatives in the comments section below!

No-code Data Pipeline for your Data Warehouse