Inbound Marketing using HubSpot Marketing: 3 Easy Steps

Nicholas Samuel • Last Modified: December 29th, 2022

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Marketing is the best way for any business to reach out to new markets, promote the awareness of its brand, and attract new customers. The good news is that there are different ways to market a brand, even on Social Media Platforms. However, Marketing is not just creating and running a Marketing Campaign. Instead, a well-defined strategy is needed for Brand Marketing to be successful.

Inbound Marketing is a Marketing Strategy that can help you to run successful Marketing Campaigns for the benefit of your brand. Inbound Marketing involves building meaningful and lasting relationships with prospects, consumers, and customers. HubSpot Marketing is a great tool for Inbound Marketing.

This article will introduce you to Inbound Marketing using HubSpot Marketing. It provides you a step-by-step guide to help you with setting up Inbound Marketing using HubSpot Marketing tools. It also provides the key strategies that can be used while setting up Inbound Marketing. These strategies will help you reach out to your target audience more effectively.

Table of Contents

Introduction to HubSpot

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HubSpot is a Customer Relationship Management system that you can use to interact with your Customers, Leads, and Evangelists. It helps businesses with Inbound Marketing and also provides the tools that they can use for Marketing, Sales, and Services. HubSpot Marketing also provides you tools that can be used in creating E-Mail sequences and blogs and managing their interactions with customers and Leads. You can also use HubSpot Marketing to analyze the success of your Marketing Campaigns and also track the behavior of the customers interacting with your Marketing Campaigns. 

Importance of HubSpot

  • HubSpot has a drag & drop feature that you can use to create websites. Not only it saves time but spares you with the trouble of recruiting a designer.
  • HubSpot provides a Website Builder that helps you personalize content for every web visitor. Not just that, it helps you publish mobile-friendly content. 
  • HubSpot provides you tools for Discovering, Tracking, and Organizing Keywords. This helps in organizing organic search results.
  • HubSpot helps you evaluate the metrics like Clicks, Impressions, and Return On Investment (ROI) from Digital Ad Campaigns.
  • With HubSpot, you can create, personalize and track the performance of E-Mail Marketing Campaigns.
  • HubSpot also helps in making informed business decisions as it generates useful business insights.

For more information on HubSpot, click here.

Introduction to Inbound Marketing using HubSpot Marketing

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Inbound Marketing is a business process that helps you create tailor-made content for your customers. This eventually helps you attract their attention and boost your Sales and Marketing. The opposite of Inbound Marketing is Outbound Marketing, which interrupts customers with content that they don’t always want to see. Inbound Marketing builds connections with customers by providing them with the content they want and by solving the problems that they have.

Inbound Marketing involves empowering consumers to reach their goals at any phase of their journey with your business. This helps you turn strangers into customers and promoters of their products.

For more information on Inbound Marketing, click here.

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Steps to Set Up Inbound Marketing using HubSpot Marketing

Inbound Marketing in HubSpot Marketing works based on the belief that when customers succeed, your business also succeeds. There are basically 3 steps to set up Inbound Marketing in HubSpot Marketing. Listed below are those steps:

Step 1: Attract your Target Audience

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This step involves attracting or drawing the right people using valuable content and conversations to establish yourself as a trusted advisor in the market to whom customers can engage.

Step 2: Engage your Target Audience

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In this stage, the marketer presents insights and solutions that align with the consumers’ pain points and goals to improve the chances of them buying from you.

Step 3: Convert your Leads into Customers

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This step involves providing help and support to the customers so that they can find success with their purchases. This helps you convert your Leads into Customers.

Once customers find success and share it with others, it will attract new customers to your business and create a self-sustaining loop. That is how your organization will build momentum, thus, the Inbound Marketing in HubSpot Marketing forms a strong foundation for your business.

Inbound Marketing Strategies in HubSpot Marketing

Now that you have a basic understanding of HubSpot Marketing and have gone through the steps to set up Inbound Marketing with HubSpot Marketing, it is time to learn about the Inbound Marketing Strategies in HubSpot Marketing. Below are some of the strategies that you can use in HubSpot Marketing for each of the 3 steps mentioned in the last section:

1) Attracting Strategies

Inbound Marketing Strategies help you attract the target audience. These are related to content creation and development. To reach your target audience, you should begin by creating and publishing content like Blog Articles, and Social Media Posts to provide value. You can also create guides on how to use your products, customer testimonials, information about how your products can solve customer challenges, and details about discounts or promotions.

If you need to attract your audience on a deeper level, optimize your content using a Search Engine Optimization (SEO) strategy. This will require you to use special keywords related to your products and services and the challenges that you help your customers to solve.

2) Engaging Strategies

When engaging your audience using Inbound Marketing Strategies, ensure that you deal with customers and Leads in a way that will make them want to build long-term relationships with you. During the engagements, state the value that your business will provide them with. 

Some of the specific engagement strategies include the way you handle and manage the Inbound Sales Calls. Be keen on how your customer support team handles calls from prospects and interested people. Also, focus on Solution Selling instead of Product Selling. This way, you will always reach mutual agreements with your customers, which means that means you offer value to the right-fit customers.

3) Delighting Strategies

The purpose of Delighting Inbound Strategies in HubSpot Marketing is to ensure that your customers are happy and satisfied and they receive support even after making a purchase. Your team should become experts and advisors to provide customers with assistance at any time.

You can implement well-timed chatbots and conduct surveys to offer support and request feedback from customers. This will bring great delight to the people. Ensure that the bots and surveys are only shared at specific points in the customers’ journey to ensure that they make sense. 

Social Media interactions can also provide you with a way of delighting your customers. Your Social Media followers can use one of your profiles to ask questions, provide feedback, and share the experience they have had when using your products or services. You should respond to such interactions with information that will support, help, and encourage your customers. This will act as a sign that you listen and care about your customers.


The article introduced you to Inbound Marketing using HubSpot Marketing. It provided a step-by-step guide that you can use to set up Inbound Marketing in HubSpot. It also provided 3 key strategies that are very important to considered while using Inbound Marketing for your business.

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Share your experience of understanding Inbound Marketing using HubSpot Marketing in the comments section below!

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