HubSpot Vs Mailchimp: 6 Critical Factors

on Email Analytics, Marketing Analytics, Marketing Automation • August 23rd, 2021 • Write for Hevo

Technology has evolved to the point where businesses can afford to automate several elements of their overall Marketing Strategy. Marketing Automation platforms like HubSpot and Mailchimp are incredibly popular, primarily because they offer analytical data to Marketers about the performance of their campaigns. 

Marketers generally have to tick off a range of different tasks from their list regularly to promote their goods and services. But, with tools like HubSpot and Mailchimp, a number of these can be automated. If you are not using a software solution to automate different tasks and optimize your Marketing Strategy, you are operating at a considerable disadvantage from your competitors. 

Many startups and businesses around the globe use Automation platforms like Mailchimp or HubSpot for tasks like Email Marketing, Creating Newsletters, Segmenting their Audiences, and Setting up Nurturing Campaigns. Both HubSpot and Mailchimp offer relatively similar services, but there’s a major difference between the two. 

Which one should you choose in 2021 for promoting your business? In this post, you will learn the main features of both Mailchimp and HubSpot, and get a deep understanding of HubSpot vs Mailchimp. 

Table of Contents

Introduction to HubSpot 

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HubSpot is one of the most popular developers of software that primarily focuses on Inbound Marketing. Many consider it to be an Email Automation platform, though HubSpot can do a lot more than automate your emails. The company was founded in 2006 and has since grown drastically, becoming one of the top Marketing Automation platforms in the world. 

Even though HubSpot mainly focuses on Inbound Marketing via Email Campaigns, other tools allow other tools to Identify Leads, Set up Sales Funnel, and Track Analytical Data to determine the performance of your campaigns. Think of HubSpot as an all-inclusive Digital Marketing solution designed to help businesses grow. 

The HubSpot Marketing Hub is ranked number 1 by G2 in the “Marketing Automation Platform” category, so there’s no shortage of social proof. HubSpot offers an entire suite of tools for larger businesses, making it a very popular choice for bigger companies. 

For further information on HubSpot, checkout the official website here.

Introduction to Mailchimp

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Mailchimp started in 2001 as a paid service. It eventually transitioned to a freemium model custom-coded and experienced dramatic growth in 2009. Today, Mailchimp offers a whole lot more than just Email Marketing solutions. It’s become the top pick for SMBs and solopreneurs, and the company has continued to add new features based on user demand and feedback.

Today, Mailchimp allows you to create a website or launch an Online Store, Build Landing Pages, Customize and Create Digital Ads, and get comprehensive analytics to track campaign performance. Essentially, when it comes to brand-building, Mailchimp is one of the best options available. 

For further information on Mailchimp, checkout the official website here.

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Features Comparison: HubSpot vs. Mailchimp

Both Mailchimp and HubSpot come with essential Marketing features. In the following paragraphs, you will have a decent overview of HubSpot vs. Mailchimp features.

1) HubSpot vs Mailchimp: Email Marketing

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When comparing HubSpot vs Mailchimp, Email Marketing would be the first word that would pop up in your mind. 

HubSpot has a fairly intuitive Email Marketing tool that offers a range of different templates which can be personalized according to your brand’s requirements. You can pay a bit more to get access to advanced features like A/B testing, smart send times, and other features. 

HubSpot’s Email Marketing tool works best when you combine it with their CRM, thus allowing you to create nurturing campaigns by leveraging data you’ve collected about customers in the CRM. 

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Mailchimp also offers an extensive array of templates. You can also choose from Themes, a range of collections with unique designs and elements. Both feature a drag and drop email editor and allow you to build custom-coded email templates. 

Emails can be personalized, and you can also create transactional emails quickly and efficiently. You will also get access to analytical data including open rates, clickthrough rates, heatmaps, and other details. You can also conduct split tests to determine which templates work better.

2) HubSpot vs Mailchimp: Contact Management

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As your business continues to grow, your list of contacts will also continue to increase. This factor plays an important role while choosing HubSpot vs Mailchimp. Marketers understand the importance of engaging their contacts to boost conversions. 

HubSpot builds all of its Marketing tools right on top of its CRM, allowing you to control everything in exceptional detail. You can get extensive data about how contacts interact with your website, how many emails they open, the results of a sales call, and the number of tickets they have opened with your support team. The HubSpot CRM allows you to create as many custom properties as you’d like to segment your contact list.

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Mailchimp has its Marketing CRM that uses tags and segments to help you manage your contacts in a better manner. You can tag contacts to create custom categories or groups. Mailchimp also offers a Customer Journey builder that allows you to automate and create customer journeys. 

This gives you excellent control over the way customers engage with your brand. You get unlimited segmentation features if you choose a premium plan. Free users can apply up to five conditions when building an audience segment.

3) HubSpot vs Mailchimp: Marketing Automation

Marketing Automation is one of the most significant functionalities to look for when comparing HubSpot vs Mailchimp. For any growing business, using a comprehensive Marketing Automation Platform is of the utmost importance. You will want to automate nurturing emails based on triggers and audience behaviors, thus creating a more personalized experience for your customers. 

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HubSpot has one of the best Automation Platforms in the business right now, and it isn’t just confined to email. Apart from simply triggering emails based on interactions, HubSpot’s CRM allows you to move leads around between sales staff, view granular data about their engagement and interactions, and even add conditional logic to optimize and automate workflows.

You can completely automate lead management and segmentation within the CRM as well as internal tasks and notifications with HubSpot, which is perhaps the greatest advantage that HubSpot has over Mailchimp. 

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Mailchimp offers Marketing Automation via email. Emails can be triggered based on actions taken by your users, including abandoned cart emails, birthday notifications, and a lot more. The introduction of their Customer Journey builder does bridge the gap between Mailchimp and HubSpot, but it still primarily focuses on targeting emails. 

Automating contact management, for instance, is still not properly defined. The Customer Journey builder allows you to map your customer’s entire journey and nudge them along the sales funnel with targeted emails. However, it doesn’t offer sales call tracking or recording options.

4) HubSpot vs Mailchimp: Forms and Landing Pages

Creating intuitive landing pages is essential to improving sales. Landing pages are designed to boost conversions and highlight different products or services’ main benefits and features. When selecting a marketing automation platform, you must choose one that offers a fleshed-out landing page builder that you can use to promote offers.

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HubSpot has a pretty comprehensive landing page builder that you can use to create landing pages. It has a conventional drag and drop builder, so you don’t need to worry about code at all. However, if you want to get more comprehensive insights about the performance of your landing page, HubSpot has one clear advantage over Mailchimp: the tracking code.

You can add the HubSpot tracking code to your website, and it will automatically pull data from your landing pages into the HubSpot CRM. Progressive profiling options are available to help you optimize the content for users. Other features, like custom form fields, are also available. 

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Like HubSpot, Mailchimp also has a fantastic landing page builder with several customizable templates. You don’t need any technical knowledge to design the pages, and you can always customize form fields to get more data from your audience. 

However, there are no progressive profiling options, and you can’t add dependent fields either. You can easily publish your website with Mailchimp and create as many landing pages as you want at no extra cost, whereas HubSpot charges $40 per month to remove limits. 

5) HubSpot vs Mailchimp: Ads and Social Media Performance

HubSpot allows you to organically post on social media. HubSpot also offers granular insights about the performance of your campaigns, so you can easily understand how your audience is interacting and engaging with your content.  

You can manage your presence on multiple platforms like Instagram, Facebook, Google, and Twitter, and reply directly through HubSpot. Of course, all of it is closely connected to the HubSpot CRM, which improves contact management dramatically and helps you better attribute revenue to the performance of different ad campaigns. 

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Similar to HubSpot, Mailchimp allows you to post directly to Facebook, Twitter, or Instagram. You can also configure ads across Google and social networks like Facebook, allowing you to reach newer audiences easily. 

Mailchimp offers basic ad management options to all of its users, and you can upgrade your plan to get access to more advanced features like ad tracking or scheduling posts.

6) HubSpot vs Mailchimp: Pricing

Pricing is one of the most crucial factors to look for when comparing HubSpot vs Mailchimp. Both HubSpot and Mailchimp operate on a freemium model. You’ll get access to basic features, but to access the advanced features discussed above, you’ll have to pay. 

HubSpot starts from $45/mo and goes all the way to $3,200/mo for Enterprise solutions. 

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Mailchimp’s paid plans start from $10/mo for their Essentials package, going all the way to $306/mo for their Premium offering.

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Conclusion

In this post, you have learned the main features of both Mailchimp and HubSpot and got a deep understanding of HubSpot vs Mailchimp. If you are a growing company still in its early stages, Mailchimp might be a better solution for you. Mailchimp is designed for small business owners, including digital agencies and E-Commerce store owners. It’s priced quite affordably as well. However, if you want access to a more robust CRM, you may want to choose the Starter plan from HubSpot. But, if you are heading the marketing arm of a larger corporation with multiple sales channels, HubSpot might be the better pick. You can use Hevo to pull B2B customer data into your data warehouse.

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