HubSpot WordPress Integration: 2 Easy Steps

Nicholas Samuel • Last Modified: December 29th, 2022

HubSpot WordPress Integration

HubSpot is a popular Customer Relationship Management  (CRM) tool. It is good for managing sales and marketing activities within an organization. HubSpot also provides its users with a free version, which makes it easy for any business to get started. 

In this article, we will be discussing HubSpot WordPress integration. You can use HubSpot to optimize your WordPress website for lead generation and conversions. HubSpot helps site owners to improve lead capture, traffic generation, sales conversion, and automated nurturing. HubSpot has established itself in this space as a force to be reckoned with. Hubspot has its own content management system, but most marketers don’t realize that integration between HubSpot and WordPress can help them to continue using WordPress as their content management system and HubSpot to boost their inbound marketing efforts.

Table of Contents


This is what you need for this, article:

  • A HubSpot Account.
  • An Active WordPress site.

Introduction to HubSpot

HubSpot Logo
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Hubspot is a platform used by businesses to interact with their customers, leads, and evangelists. It comes with tools that businesses can use for sales, marketing, and services. These tools can also assist businesses in hosting their websites and landing pages, creating email sequences and blogs, and managing their interactions with customers and leads. Businesses can also use HubSpot to analyze the success of their marketing campaigns and track the behavior of their users. 

Why should enterprises use HubSpot?

  • Enterprises can use HubSpot’s drag and drop functionality to create their websites, which would save them from recruiting a designer or IT support team to look after the creating & functioning of their websites
  • HubSpot’s website builder helps enterprises to personalize content for every web visitor and publish mobile-friendly content. 
  • HubSpot helps enterprises to enhance organic search results by providing a tool for discovering, tracking, and organizing keywords
  • Clicks, impressions, and ROI (Return On Investment) for the enterprises from the digital ad campaigns can be measured using HubSpot 
  • Email marketing campaigns can be created and personalized using HubSpot and their performances can also be tracked 
  • The data generated while using HubSpot is a rich source of information, that businesses can use for decision-making

Introduction to WordPress

WordPress Logo
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WordPress is a content management system that you can use to build and host websites. It has a plugin architecture and a template system to allow you to customize your website to fit your blog, portfolio, business, or online store. The WordPress themes help you to customize how your WordPress site looks like while the WordPress plugins help you to add new features to your WordPress site. You can also create your own  WordPress templates and plugins to help you meet your specific needs. 

Initially, WordPress was developed to be a blog-publishing system but it has evolved to support other web content types like media galleries, traditional mailing lists and forums, online stores, learning management systems, and membership sites. It’s simple to use, which has made it one of the most popular content management systems globally. 

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Understanding the HubSpot WordPress Integration Setup

WordPress comes with a huge amount of flexibility. You can use thousands of its open-source plugins to do much. 

You can also use HubSpot’s inbound marketing framework to create a WordPress site that gets more traffic by attracting visitors, converting visitors into leads, turning leads into customers, and turning your customers into your brand promoters. 

After establishing HubSpot WordPress Integration, you will get:

  • Increased website traffic. 
  • Increased organic website traffic. 
  • Increased social media traffic. 
  • Increased referral website traffic. 
  • Increased view to lead rate. 
  • Increased landing page conversions. 

Here are the steps involved in setting up HubSpot WordPress Integration:

HubSpot WordPress Integration: Install the HubSpot WordPress Plugin

The following steps will help you to perform the integration:

Step 1: Install the HubSpot WordPress Plugin

Log into your WordPress dashboard and click “Plugins” on the left sidebar. This will open a new page. Click the “Add New” button located at the top of the page. 

Step 2: Type “HubSpot” into the search bar shown on the upper right, then choose the “HubSpot – CRM, Email Marketing, Live Chat, Forms and Analytics” plugin.  This should be the first result in your search results. 

HubSpot WordPress Integration: Install the HubSpot WordPress Plugin Step 2
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Step 3: The plugin page will be opened.  Click the “Install” button on the plugin page to install it. Once the installation is done, click the “Activate” button to activate the plugin. 

You will have installed and activated the HubSpot WordPress plugin. 

HubSpot WordPress Integration: Setup Your HubSpot Account

After activating your plugin, you will be taken to a page where you will be required to sign in to your HubSpot account. 

HubSpot WordPress Integration: Setup Your HubSpot Account
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If you don’t have a HubSpot account yet, enter your email address and password, or simply connect your Google account. You will receive an email with a link that you can click to confirm and activate your account. After clicking the link, you will be taken to a page where you will be required to set the password. 

Next, enter the domain of your company and your company name. 

HubSpot WordPress Integration: Setup Your HubSpot Account Part 2
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You will then be asked to provide more details about your business. For example:

  • The number of employees in your business.
  • Your field of work, which can be sales, marketing, admin, customer support, and more.
  • Your role description, which can be marketing manager, developer, content creator, and more. 

They will also ask you, “Which of these sounds most like you?”, and you will be provided with options like:

  • I have never used a CRM before.
  • I’m new to HubSpot, but I have used a CRM before.
  • I know my way around HubSpot pretty well.

You will then have completed the signup process. 

An interactive demo will also be provided. The demo can take you through a quick tour of the HubSpot CRM. You will see a popup asking you whether you need to take it, but you can also skip the demo and look at it later. 


You’ve learned more about the HubSpot CRM and the WordPress Content Management System in this article, along with the steps involved in setting up HubSpot WordPress Integration.

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