Setting up Mailchimp HubSpot Integration: A Comprehensive Guide

Nikhil Annadanam • Last Modified: December 29th, 2022

Mailchimp HubSpot Integration- Featured Image

This article will show you how you can set up Mailchimp HubSpot integration. You will also learn how to push your HubSpot contacts to Mailchimp by editing the pop-up and non-HubSpot forms. Here is a brief outline of the article:

Mailchimp Hubspot Integration: What is Mailchimp?

Mailchimp Email Marketing: Mailchimp HubSpot Integration
Image Source: Mailchimp

Email Marketing is a very popular way to communicate and reach out to your customer base. Companies can grow their revenue by targeting the right audience with email marketing.

Mailchimp is a marketing software that lets you create and manage your customer mailing list, product/organization newsletters, marketing campaigns, etc. Mailchimp lets you manage and control your end to end email marketing efforts using its email marketing tools. Mailchimp’s central dashboard helps you manage your marketing campaigns, craft emails, and campaigns using its out-of-the-box marketing tools.

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Introduction to HubSpot

HubSpot CRM Logo: Mailchimp HubSpot Integration
Image Source: HubSpot

HubSpot is a software tool that businesses use to communicate with their customers, leads, and evangelists. HubSpot has a variety of tools to manage sales, marketing, and customer service. HubSpot tools can be used to host your website and landing pages, create email sequences and blogs. You can easily manage your interaction with leads and customers. On top of that, you can gauge the success of your marketing campaigns and track user behavior.

HubSpot can help you to measure impressions, clicks, and ROI (Return On Investment) of your social media ad campaigns. Using HubSpot, you can create personalized email marketing campaigns and monitor their performance. These activities performed on HubSpot constantly generate a lot of data, which is a rich source of knowledge that can let you make sound decisions on your future ad campaigns. You can get a better understanding of your customers, find important clues to attract and retain customers, etc. This, in turn, will grow the business and generate more revenue.

Let us now check out the steps to set up Mailchimp HubSpot integration.

Steps to Set-up Mailchimp HubSpot Integration

Here are the steps to set up Mailchimp HubSpot integration:

Step 1: Log into your HubSpot account and click the gear icon in the top menu bar to get to Settings.

Settings: Mailchimp HubSpot Integration
Image Source: Self

Step 2: Under Settings, click Marketing and from the drop-down, select Email service provider.

Marketing > Email service provider: Mailchimp HubSpot Integration
Image Source: Self

Step 3: Click Connect email provider, and in the dialog box, click Mailchimp.

Step 4: You will be taken to a login screen, where you need to enter your Mailchimp account login credentials.

Step 5: Click  Allow to share Mailchimp data with HubSpot.

Authorize HubSpot: Mailchimp HubSpot Integration
Image via HubSpot

Step 6: You will be automatically directed back to the Email service provider section.

Editing Pop-up Forms

Now let us edit pop-up forms to push contacts to Mailchimp.

Step 1: In your HubSpot account, click Marketing in the top menu and select Forms under Lead Capture.

Marketing > Forms: Mailchimp HubSpot Integration
Image Source: Self

Step 2: In the forms, navigate to the form you want to push to Mailchimp and click on Actions. Then select Edit Form.

Step 3: Select Options in the pop-up form editor.

Step 4: Click Select lists in the Push new contacts to your email provider section.

Push new contacts to your email provider: Mailchimp HubSpot Integration
Image via HubSpot

Step 5: Select the Mailchimp list(s) and save. Click Next in the top right and update.

Editing Non-HubSpot Forms

Step 1: Again navigate to Marketing > Lead Capture > Forms.

Step 2: Hover over the desired form and click Actions. From the dropdown, select Edit Mailchimp lists. Select the Mailchimp list and click Save. The contacts will be pushed to this list.

Edit Mailchimp lists: Mailchimp HubSpot Integration
Image Source: Self

Sync Mailchimp Email Activities in a Contact Record

To sync and view Mailchimp email activities, you have to follow these steps.

Step 1: Click the gear icon in the top bar to move to Settings.

Step 2: On the left sidebar select Marketing and then click Email service provider.

Step 3: Turn on Show Mailchimp email activities on HubSpot contact records.

Once you do this, HubSpot will sync the given email activities from Mailchimp:

  • An email was sent to a contact
  • The contact opened the mail
  • The contact clicked a link in the mail
  • The email bounced.

Use Hevo Data

The above method is good enough to have a basic connection between HubSpot and Mailchimp. But in all likelihood, you must be using dozens of other apps that do not have direct integrations with HubSpot. Also, analyzing data in isolation paints a misleading picture.

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