Mailchimp vs AWS SES: A Comprehensive Review 101

Nicholas Samuel • Last Modified: December 29th, 2022


Email marketing has become one of the best avenues through which companies reach new customers and grow their revenue. 

When marketing your brand through email marketing, you need a tool for running the campaigns and tracking the success of your marketing efforts. The tool should be able to tell you what is working as well as what is not working for you so that you can make the necessary improvements or adjustments. 

Mailchimp and AWS SES are the two main tools used by email marketers. With these tools, you can run and track your email marketing efforts with much ease. 

However, it’s easy for you to get stuck between the choice of these two tools. In this article, I will help you know the differences between Mailchimp vs AWS SES. 

You will then be able to choose the one that can help you achieve your email marketing goals easily, quickly, and cost-effectively. Here is a brief outline of this blog.

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Part 1: What is Mailchimp?

Mailchimp vs AWS SES: Mailchimp logo
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Mailchimp is software used for creating and managing mailing lists, automated campaigns, newsletters, etc. It gives its users an opportunity to exercise full control over their email marketing efforts from the beginning to the end. 

Mailchimp comes with pre-built and customizable email automation that make it easy for businesses to connect to the right people at the right time without having to re-do the work every time. 

Some of the features that you can use to delight your customers include welcome automation, order notifications, and happy birthday messages. 

Mailchimp lets you automate most of the tasks that are involved in email marketing. You can remind your customers about items they abandoned in their shopping carts, recommend items to customers that you’re sure they will love, notify customers that their orders have been received and that items are on their way, and remind customers to come back to purchase stuff they saw on your site. 

You can also do a product follow-up to get feedback or recommend new items to your customers, re-engage customers you haven’t heard from for a while, reward your loyal customers with special offers, sales, and promotions, and thank new customers after making their first purchase. 

With Mailchimp, you can create better multichannel campaigns to reach your audience where they are. Remember that you can do all this conveniently without ever leaving Mailchimp. Just create your email list and you will be ready to run your first campaign. No HTML or coding knowledge is needed to create a beautiful newsletter because Mailchimp will do it for you. 

You only need to choose one of its pre-built templates and use WYSIWYG builder to customize its content. You can then begin to send out your emails immediately or schedule them to be sent later. 

Part 2: What is AWS SES?

Mailchimp vs AWS SES: AWS SES logo
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Amazon SES (Simple Email Service) is a pay-per-use service that allows its users to build email functionality into an application that is running on AWS (Amazon Web Services). 

You can use it to send marketing messages, transactional emails, and other high-quality content to your customers. When using Amazon SES to receive an email, you can build software solutions like email unsubscribe systems, email autoresponders, and applications that generate customer support tickets from incoming emails. 

With the use of SMTP (Simple Mail Transfer Protocol) or a simple API call, AWS SES offers a high rate of email deliverability and immediate access to your email-sending statistics. 

It also has built-in notifications for successful and unsuccessful email deliveries and complaints. It can send complaints and bounce-back messages by email or through the Amazon Simple Notification service. 

Part 3: Mailchimp vs AWS SESUse

Mailchimp creates targeted email ad campaigns by connecting with Mailchimp, an email marketing software that makes sure that your emails reach the right audience at the right time. 

It targets customers based on their behavior, previous purchases, preferences, and it can send many emails in a series with just a single API request. With Mailchimp, you can reach a wider audience with its ad campaigns on Google, Facebook, and Instagram. 

Mailchimp also provides its users with advanced reporting features that allow them to access their sales, revenue, or any other report from any place, at any time. 

On the other hand, Amazon SES is a Cloud-Based Email sending service used for sending transactional emails. It is a secure platform used to send and receive notifications and messages to enhance marketing campaigns. 

Amazon SES has several methods of sending emails. 

Examples include the Amazon SES console, the Amazon SES API, and the Simple Mail Transfer Protocol (SMTP) interface.

Part 4: Mailchimp vs AWS SES- Features

The following table shows a comparison of features in Mailchimp and AWS SES

Feature MailchimpAmazon SES
A/B TestingYesNo
Abandoned Cart EmailYesNo
Automated IP WarmupNoYes
Click MapYesYes
Click-Through TrackingYesYes
Contact-List ImportYesNo
Custom MetadataNoNo
Custom Spam FilterNoYes
Drag and Drop EditorYesNo
Email PersonalizationNoYes
Email SchedulingYesNo
Spam CheckYesYes
Real-Time ReportingNoNo

Part 5: Mailchimp vs AWS SES- Technical Details

Here is a comparison between the technical details of Mailchimp to those of AWS SES:

Access MonitoringMailchimpAWS SES
24/7 (Live Support)YesNo
Business HoursYesNo
Online YesYes
DeploymentMailchimpAmazon SES

Part 6: Mailchimp vs AWS SES- Customers

Here is a comparison between the groups of customers supported by Mailchimp to those supported by Amazon SES:

CustomersMailchimpAmazon SES
Large EnterprisesYesYes
Medium BusinessesYesYes
Small BusinessYesYes

Part 7: Mailchimp vs AWS SES- Pricing Model

Here is a comparison between the pricing models offered by Mailchimp to the pricing models offered by Amazon SES:

Pricing ModelMailchimpAmazon SES
Free TrialNoNo
One-Time LicenseNoNo
Quotation BasedNoNo

Part 8: Limitations of Mailchimp

Here are the problems that you will encounter when using Mailchimp:

  1. Mailchimp has the right to suspend or cancel your account. If you receive too many spam complaints or unsubscribe notifications, Mailchimp can take the action of canceling your account without prior notification. 
  2. You may have to create your own templates. The reason is that their templates are too basic and not attractive to the readers. 
  3. Some users can find their interface awkward and clunky. Due to this, some users take a long time to design and organize a campaign. 

Part 9: Limitations of AWS SES

Here are the challenges that you will face when using AWS SES:

  1. You cannot use it to send emails to unregistered users. 
  2. Its reporting section is weak. 
  3. It takes a significant amount of time when send a lot of emails. 
  4. It’s a bit tricky to integrate it with other services. 

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This is what you’ve done in this article:

  • You’ve learned the similarities between Mailchimp and Amazon SES.
  • You got a comprehensive understanding on Mailchimp vs AWS SES. 
  • You have learned the cons of both Mailchimp and Amazon SES. 
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