Collecting data from websites and sending emails to website visitors and subscribers is a time-consuming task. Mailchimp makes this process simpler by automating several tasks related to Email Marketing. Mailchimp, when connected with WordPress, assists businesses in automatically collecting subscriber data and sending emails to them. To help you integrate both platforms, you can leverage multiple plugins available in the market. However, the variety of options may confuse a lot of users in selecting the right plugin.
This article will provide a comprehensive understanding of WordPress, Mailchimp and their features. The article will also mention a list of the best Mailchimp WordPress Plugins for integrating these platforms!
Table of Contents
- Basic understanding of Platform Integration.
What is WordPress?
WordPress is a Content Management System that is used to create professional-looking websites. It is the world’s most popular CMS that can help you build, host, and manage websites for various use cases, including blogs, business websites, galleries, membership websites, forums, events websites, e-learning, online stores, and many more. A report points out that over 40% of the world’s total websites are hosted using WordPress.
WordPress provides multiple pre-built website templates that allow users with no prior knowledge of coding to use the platform to effortlessly create websites and publish content online. All the templates are highly customizable so that users can modify them according to their business needs and branding, making the software more versatile. Currently, WordPress is being used by businesses of all sizes that operate in numerous industries worldwide.
WordPress is written using PHP Scripting Language and primarily uses MySQL for data storage. However, if users want, they can also opt for other databases like SQLite. Users can also integrate WordPress with thousands of third-party plugins to increase customizability and enhance the platform’s capabilities. In addition, WordPress regularly pushes updates for the platform to improve security measures and provide new features to its users.
Key Features of WordPress
WordPress, being the most widely used Content Management System in the world, comes with various features that make website designing, management, and online content publishing simpler for users. Below mentioned are a few notable features provided by WordPress.
WordPress offers various customization options that can be used to change the appearance of both the front and backend of websites. The extent of customization varies for each pre-built WordPress website template. However, basic customization like changing the colour scheme or adding logos is possible for all themes. Users can view this feature from the appearance and customization section available in the WordPress side menu.
2) Easy Content Publishing
WordPress comes with an intuitive and easy-to-use interface that makes Online Content Publishing an effortless task. Users can seamlessly edit, publish, save drafts, and schedule posts in WordPress that increases the usability of the platform. WordPress is supported on any browser and operating system, which helps users to publish online content from multiple devices. It offers a smartphone application compatible with Android and iOS, allowing users to manage their websites and post content from any part of the world.
3) Search Engine Optimization
Effective Search Engine Optimization is critical for all websites to rank higher in search results. WordPress comes with out-of-the-box support for numerous SEO Plugins, both paid and free to help users better optimize their online content. Plugins like SEMRush, Google Search Console, Yoast SEO, Ahrefs, and many others allow users to refine their Search Engine Optimization.
What is Mailchimp?
Mailchimp is a robust Email Marketing platform that companies use to engage customers and execute Email Marketing campaigns. According to a report, Email Marketing provides a return on investment of over $30 for each $1 spent. Mailchimp can automate various tasks related to Email Marketing, including creating and sending emails to customers.
It is Web-based software that does not require users to download or install any processing-intensive software on their PCs. Effective Email Marketing can help companies grow in the long run by building better relationships with customers. Mailchimp provides numerous features and tools that let companies run successful Email Marketing campaigns. Along with several task automation, Mailchimp also provides Various Analytics tools that allow users to determine the performance of their Email Marketing campaigns and make necessary adjustments to boost its success.
United States-based software firm Mailchimp was founded by Ben Chestnut and Dan Kurzius in 2001. Since its launch, Mailchimp has gained immense popularity and has become one of the most widely used Email Service Providers (ESP) in the world. According to the company, millions of small to medium-sized businesses use Mailchimp to meet their Email Marketing needs. Earlier this year, Mailchimp was acquired by California-based financial management solutions company Intuit in a $12 billion deal.
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- Connectors: Hevo supports 100+ Integrations to SaaS platforms such as WordPress, Mailchimp, FTP/SFTP, Files, Databases, BI tools, and Native REST API & Webhooks Connectors. It supports various destinations including Google BigQuery, Amazon Redshift, Snowflake, Firebolt, Data Warehouses; Amazon S3 Data Lakes; Databricks; and MySQL, SQL Server, TokuDB, DynamoDB, PostgreSQL Databases to name a few.
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Top 6 Mailchimp Integration Plugins for WordPress
In order to use Mailchimp with WordPress, users need to opt for certain plugins to integrate both platforms. Currently, the market has multiple options, which might be confusing for many users. Below mentioned is a detailed list of the best available Mailchimp WordPress Plugins.
1) Mailchimp WordPress Plugins: MC4WP
MC4WP: Mailchimp for WordPress is one of the most popular plugins developed by ibericode that allows users to integrate Mailchimp with WordPress effortlessly. The plugin enables users to create impeccable opt-in forms or integrate existing forms into websites in a few minutes. MC4WP holds a reputable rating of 5 stars on the WordPress website and currently has over 2 million active users. The plugin comes with integration capabilities with other WordPress Plugins, including WP Forms, Ninja Forms, Gravity Forms, MemberPress, WordPress Comments Form, WordPress Registration Form, and many more.
It is a Free-to-install Plugin, which also provides a paid subscription plan that has additional features. The paid subscriptions start from $59 per year and go up to $159 per year.
2) Mailchimp WordPress Plugins: MailMunch
MailChimp Forms by MailMunch is a powerful WordPress Plugin that allows users to add an unlimited number of opt-in forms to their websites for maximum results. The plugin deeply integrates Mailchimp with WordPress accounts to let users sync all their subscribers to existing and new lists. MailChimp Forms by MailMunch comes with various features to maximize the chances of converting website visitors to email subscribers. Users can seamlessly connect their Mailchimp and WordPress accounts without the need for any API keys.
Some of the main features of the plugins include GDPR Compliance, Google ReCaptcha protection for forms, automatically redirecting users to other posts after submission of forms, analytics and reports generation, and many more.
Mailchimp Forms by MailMunch is an Open-source Plugin that is available for free download. Apart from the free plan, MailMunch also offers comprehensive plans starting from $13.99 that have features like abandoned cart emails, premium templates, analytics, and many more.
3) Mailchimp WordPress Plugins: MetForm
MetForm is an all-in-one WordPress Plugin that allows users to connect their Mailchimp accounts with WordPress through API Keys. Users can automate the process of sending email updates to subscribers, manage email lists, create email lists, and perform many other related tasks while using this plugin. Apart from Mailchimp, the plugin also provides support for integration with Slack, AWeber, Mailpet, and various other popular platforms. Users can effortlessly create multi-step forms to further refine the information provided by website visitors. MetForm allows users to add various payment methods in the forms to provide customers with a seamless payment experience.
The pricing of MetForms begins from $39 per year and goes up to $179 per year. However, you can also use the free version of this software, which comes with limited functionalities.
4) Mailchimp WordPress Plugins: MailOptin
MailOptin is a WordPress Plugin for Mailchimp that allows users to create stunning-looking popups, subscribe forms, registration forms, and also lets them send newsletters to subscribers. The forms created through MailOptin are GDPR Compliant, making it a reliable plugin for WordPress and Mailchimp Integration. Users can send customized newsletters to selected subscribers while using MailOptin. The plugin efficiently deals with spam by using a smart honeypot method that stops spam contact form submissions.
MailOptin is a Free-to-download Plugin, which also offers paid subscription options with added features and tools. The pricing of the paid subscriptions begins from $79 per year and goes up to $299 per year.
5) Mailchimp WordPress Plugins: Contact Form 7
It is a powerful WordPress plugin that not only integrates WordPress and Mailchimp accounts but also couples them with Contact Form 7. The plugin has been developed by Renzo Johnson and currently has over 90,000 active users across the globe. Users can automatically add Contact Form 7 submissions to their Mailchimp lists with the help of the Mailchimp API key. Contact Form 7 Extension for Mailchimp allows users to create unlimited contact forms and offer support for multiple contact fields.
The plugin is available for Free Download. However, Contact Form 7 Extension for Mailchimp also offers paid subscription plans starting from $99 per year that come with additional features like new Mailchimp email verification, multi-language support, unlimited Mailchimp tags, and many more.
6) Mailchimp WordPress Plugins: N-Media MailChimp Subscription
MailChimp Subscription Plugin developed by N-Media seamlessly integrated Mailchimp and WordPress accounts. Key features of this plugin include multilingual support, widget support, pre append text on widgets, visual form designer, unlimited forms support, and many more. Users can utilize the features and capabilities of the visual form designer to create visually appealing forms. The visual form designer allows users to customize forms according to their needs for providing a better experience to website visitors.
It is an Open-source Plugin that is free to install. However, the company offers a Pro version of the plugin that has more features. The paid version of the N-Media Mailchimp Subscription is priced at $35.
Integrating Mailchimp with WordPress allows users to add various types of forms to their websites and use the data collected from them to run Email Marketing campaigns or send emails to subscribers. The aforementioned Mailchimp WordPress Plugins are the best available options for users to choose from if they wish to connect their WordPress and Mailchimp accounts.
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