Business website owners know that it’s vital to maintain consistent and positive communication with your audience. While updating your site’s content is still important, it rarely cuts it. When it comes to converting more leads, you also need to foster relationships with both the current and potential clients, by zeroing in on their inbox to convey more personalized content. This is where Mailchimp WordPress integration comes in.
Mailchimp is an Email Marketing service that enables businesses to manage their customer-facing Email activities. They have built a $12 billion business out of powering emails for companies like Apple, Amazon.com, PayPal, TransferWise, and Walmart. You can use Mailchimp to build subscriber lists, create ongoing campaigns, and more. MailChimp can also be used alongside WordPress to streamline your Email Marketing campaigns.
In this post, you’ll learn about MailChimp’s benefits and what you need to get started with the Mailchimp WordPress integration. You’ll then learn about how to use MailChimp’s many Signup Form options on your site. Let’s get started!
Table of Contents
- What is Mailchimp?
- What is WordPress?
- Why You Should Build an Email List?
- Why Use MailChimp for Your WordPress Site?
- How to Integrate MailChimp with WordPress
What is Mailchimp?
Mailchimp is the all-in-one Digital Marketing platform designed for businesses to create and manage Email Marketing Campaigns. Mailchimp is basically an Email Autoresponder that lets you create Landing Pages to collect people’s emails. Mailchimp lets you have full control over the Newsletters, Automated Emails, Mailing Lists, etc helping you to enhance your business results.
Mailchimp allows you to send Emails, Invitations, and Reminders to all of your clients. It lets you send “Emails” as “Campaigns”, yeah, that’s what Mailchimp calls them. First things first, when you log in to Mailchimp, you’re going to notice that emails are called campaigns. Mailchimp is a great platform to send multiple emails. Mailchimp Analytics will give you the stats and analytic data on top of it.
What is WordPress?
WordPress is one of the world’s leaders when it comes to creating, publishing, and managing websites. It’s a free and Open-Source platform for Bloggers and Publishers to publish their content online. WordPress is the world’s most popular Content Management System (CMS) and more than one-third of all websites are powered by this Website Builder.
You can use WordPress to build and host websites, the template system allows you to customize your website to fit your Blog, Portfolio, Business, or Online Store. You have full control over how your website looks and you can customize it further with the WordPress Themes. Initially, WordPress was developed to be a blog-publishing system but it has evolved with time to support other web content types like Media Galleries, Traditional Mailing Lists and Forums, Online Stores, Learning Management Systems, and Membership Sites. You can leverage its easy-to-use drag-and-drop tools to create a website from scratch. Plus you also get access to a large selection of commercial and free themes covering almost every field.
Why You Should Build an Email List?
Building an Email list refers to the process of collecting a list of names and Email addresses from the visitors that land on your website. With the soaring costs of paid search and Social Media Marketing, Email lists have grown to become one of the most cost-effective forms of direct communication between your brand and your customers.
As you grow your subscriber database of prospective and existing clients, it’s imperative that you will likely get more potential buyers to view your marketing messages and subsequently convert them into sales.
This is because most people use Email daily and an Email list allows you to get into your subscribers’ inbox, where they are also receiving other important messages from their work, family, and friends.
In addition, establishing an Email list and a Newsletter is particularly crucial when it comes to reaching out to customers who are not avid Social Media users and keeping them up-to-date with your latest offers. In fact, according to a study by McKinsey, Email Marketing is 40 times more effective than both Facebook, and Twitter combined at customer acquisition.
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Why Use MailChimp for Your WordPress Site?
Of all the service providers, it is MailChimp that has become a leader in the Email Marketing industry, by providing one of the most complete and easy-to-use software for managing Mailing Lists, Newsletters, Social Media Marketing, Content Marketing, Automated Campaigns, and more.
Mailchimp WordPress integration allows you to generate and connect with leads from your site. You can get started with their free forever plan that allows you to send up to 10,000 Emails per month.
MailChimp’s Audience Segmentation feature allows you to create targeted and personalized messages that are more optimized to improve your Open, Clickthrough, and Conversion Rates.
Now that you’re aware of the benefits your organization can reap with Mailchimp WordPress integration, let’s discuss how to establish the integration.
How to Integrate MailChimp with WordPress
To configure your MailChimp WordPress integration, there are a few things that you first need to set up. After completing this first phase, you will have everything you need to connect MailChimp with WordPress. Follow the below-mentioned steps to establish Mailchimp WordPress integration.
- Step 1: Create a Mailchimp Account
- Step 2: Create an Audience/Email List
- Step 3: Install the Mailchimp for WordPress Plugin
- Step 4: Generate a MailChimp API Key
- Step 5: Add Mailchimp Forms to Your WordPress Site
Step 1: Create a Mailchimp Account
To establish Mailchimp WordPress integration, the first requirement is that you need to have a Mailchimp account.
To get started, follow these steps:
- Head over to the MailChimp Sign Up Page and set up an account. Click the “Sign Up” button to create the account.
- Next fill out the form by submitting your Email, Username, and Password, and click Sign Up.
- Next, you will receive an account activation Email from Mailchimp. Head over to your Email address inbox to activate your account and confirm your Sign Up.
- On the confirm human identity screen, click “I’m Not a Robot” to get started.
- After activating your account, you’ll be prompted to fill out some information about your company. This will help Mailchimp to create an optimized account fit for your business and industry.
Step 2: Create an Audience/Email List
The foundation of a great marketing campaign is a clean, up-to-date record of your contacts, also known as an Email list.
When you create a Mailchimp account, MailChimp will automatically generate your Email list for you and you immediately start adding contacts.
If you don’t have any contacts yet MailChimp will generate a Signup form which you can embed on your website or Facebook page, to help you in collecting contacts.
Step 3: Install the Mailchimp for WordPress Plugin
The MailChimp for WordPress plugin allows your visitors to subscribe to your Newsletter and it helps you grow your Email subscriber list.
To install the plugin:
- In your WordPress Admin Panel, go to Plugins > New Plugin, search for Mailchimp for WordPress and click “Install now“.
- Next, activate the plugin.
Step 4: Generate a MailChimp API Key
You need a MailChimp API Key, for your site to use and integrate with Mailchimp’s service. MailChimp uses the Key to track and control how their API is used by third-party applications.
To find and generate the API Key, follow the following steps:
- Log in to your MailChimp account.
- Once logged in, click your profile and go to Account > Extras > API Keys.
- Click on the “Extras” menu and select “API Keys“.
- You can choose to copy an existing API Key from a list of Keys or click the “Create A Key” button.
- In your WordPress Admin Panel, go to MC4WP > Mailchimp and paste your API Key in the input field, and hit “Save Changes“.
Now that you’ve got a Key, you’re all set to begin the MailChimp for WordPress plugin.
Step 5: Add Mailchimp Forms to Your WordPress Site
The last step to set up Mailchimp WordPress integration is embedding Mailchimp Signup Forms on your WordPress site so that you can grow your subscriber list. You can create and embed good-looking, user-friendly, and mobile optimized Signup Forms that send user data to MailChimp.
You can use either auto-generated forms or the Form Builder tool to design your Mailchimp signup forms and response Emails. After that, you’ll be able to embed your forms on your WordPress site and watch your audience grow.
To add an embedded form to your site:
- Head over to MailChimp and click the “Audience” icon.
- Click the “Audience” dashboard.
- Click the “Manage Audience” drop-down and select “Signup forms“.
- Next, choose “Embedded forms“.
- Select a form type. Here you can choose between Classic, Condensed, Horizontal, or Unstyled Forms.
- Copy the generated code to your clipboard.
- The next step is to head over to the WordPress Admin Panel and go to the Appearance > Widgets page.
- From the Widgets page, click on the “Custom HTML” widget.
- Click on the widget settings, and paste the code that you copied from Mailchimp’s website.
- Hit the “Update” button to save your widget settings.
You can now visit your WordPress site and see your Mailchimp Signup Form in action. That’s it, your Mailchimp WordPress integration is now up and running.
Email Marketing is a powerful tool when it comes to making money online. It can be used for rolling out Advertisements, soliciting Sales, and requesting Business.
But the challenge comes in developing campaign strategies and choosing the right tools for the job. Mailchimp is an excellent choice in this regard. This article took you through the 5 easy steps to establish Mailchimp WordPress integration.
To recap, here are the 5 easy steps:
- Create a MailChimp account.
- Create an Audience or Email list.
- Install the MailChimp for the WordPress plugin.
- Find and generate an API Key.
- Add MailChimp forms to your WordPress site.
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Share your experience of working with Mailchimp WordPress in the comments section below.