Mixpanel LinkedIn Ads Integration: 5 Easy Steps

Samuel Salimon • Last Modified: December 29th, 2022

Setting Up Mixpanel LinkedIn Ads Integration

Integrating Mixpanel and LinkedIn ads is a pretty straightforward process even for people with no coding experience. In this post, you will be taking a look at Mixpanel and LinkedIn ad integration using the Mixpanel dashboard itself. 

Please note that you will need to register on Mixpanel and LinkedIn to be able to carry out this integration. To start with, you need to sign up or log into any of these services. Then, you need to have your CSV file extracted from the LinkedIn Lead Gen form. The Lead Generation form you extract from your already active LinkedIn ad should have the necessary information you want to analyze. 

In a matter of minutes and no line of programming code, Mixpanel will allow you to automatically analyze data from LinkedIn.

You will be guided through the process but beforehand, it is important to understand the basics of Mixpanel and why it’s an important analytic system for every business. Subsequently, you will look at LinkedIn and its features as well as its important factors before integrating the two services. 

Table of Contents

Introduction to Mixpanel

Mixpanel logo
Image Source

An analytic platform that can be employed for both web and mobile devices; Mixpanel adopts an eccentric analytic strategy by inspecting and analyzing activities taken by people who have entered a client’s application or framework. 

Mixpanel assembles product data, including measurements like what features are being frequently utilized, the number of active users, and these users’ engagements rise or drop. Mixpanel likewise gathers information on all user activities and utilizes that information to give an assortment of helpful data, like automatic suggestions on how to improve the users’ experience and retention as well as lead acquisitions. And since usage data is gathered from the beginning, Mixpanel can likewise track recently defined metrics employing historical data.

Mixpanel was explicitly made to completely enable businesses – regardless of how large or little – to viably analyze and break down user behavior. Mixpanel offers clients the chance to dig into their information and get them to learn further about how clients use their products. The Mixpanel system accomplishes something beyond seeing the number of potential clients accessible. It allows clients to see users who have followed up on their order, those who stopped before purchasing, and several other information.

Key Features of Mixpanel

  • A/B Testing
  • Retention Features
  • Versatile Data Visualization
  • iOS & Android Compatibility
  • Point and Click Analytics
  • Visual Coding
  • Customer Engagement
  • Annotations
  • Mobile Surveys
  • Autotrack
  • Bookmarks
  • Notifications

Introduction to LinkedIn Ads

LinkedIn Ads logo
Image Source

LinkedIn is a business-oriented social media platform that permits users to create profiles, meet new people of like minds, and offer important information that could add value to the lives of their connections. One of the greatest social communities, it is basically utilized for professional networking, web-based recruitment, and looking for work.

LinkedIn is home to the biggest worldwide community of experts, from senior-level influencers to private contributors. Likewise, individuals come to LinkedIn to contribute time, not waste it. They’re there to learn, advance their professions, and associate with peers. It’s a stage obviously appropriate for interfacing with a B2B crowd.

With LinkedIn Marketing Solutions (LMS) or better called LinkedIn Ads, you can connect with B2B audiences everywhere in the world in several ways. The system provides a distinctive and not easily accessible space to connect with users that are related to your services or products you are offering. 

Since the first ads ran on LinkedIn in 2005, LMS — the division that empowers advertisers to connect with their crowds with focused messaging at scale — has gone through wonderful changes. LinkedIn Marketing Solution lets advertisers connect with the right audience through organic strategies, like the LinkedIn Pages, and is paid to publicize alternatives, like LinkedIn Sponsored Content.

Key Features of LinkedIn Ads

  • Ads Boosting
  • Ads Conversion Tracking
  • Contact Targeting
  • Retargeting
  • LinkedIn Insight Tag
  • Lead Generation
  • Lead Gen Forms
  • Website Demographics
  • Account-Based Marketing
  • Audience Network

Simplify your Data Analysis with Hevo’s No-code Data Pipeline

A fully managed No-code Data Pipeline platform like Hevo helps you integrate data from 100+ data sources like Mixpanel and LinkedIn Ads (including 30+ Free Data Sources) to a destination of your choice in real-time in an effortless manner. Hevo with its minimal learning curve can be set up in just a few minutes allowing the users to load data without having to compromise performance. Its strong integration with umpteenth sources allows users to bring in data of different kinds in a smooth fashion without having to code a single line. 

Check out some of the cool features of Hevo:

  • Completely Automated: The Hevo platform can be set up in just a few minutes and requires minimal maintenance.
  • Transformations: Hevo provides preload transformations through Python code. It also allows you to run transformation code for each event in the pipelines you set up. You need to edit the properties of the event object received in the transform method as a parameter to carry out the transformation. Hevo also offers drag and drop transformations like Date and Control Functions, JSON, and Event Manipulation to name a few. These can be configured and tested before putting them to use.
  • Connectors: Hevo supports 100+ integrations to SaaS platforms, files, databases, analytics, and BI tools. It supports various destinations including Google BigQuery, Amazon Redshift, Snowflake Data Warehouses; Amazon S3 Data Lakes; and MySQL, MongoDB, TokuDB, DynamoDB, PostgreSQL databases to name a few.  
  • Real-Time Data Transfer: Hevo provides real-time data migration, so you can have analysis-ready data always.
  • 100% Complete & Accurate Data Transfer: Hevo’s robust infrastructure ensures reliable data transfer with zero data loss.
  • Scalable Infrastructure: Hevo has in-built integrations for 100+ sources that can help you scale your data infrastructure as required.
  • 24/7 Live Support: The Hevo team is available round the clock to extend exceptional support to you through chat, email, and support calls.
  • Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
  • Live Monitoring: Hevo allows you to monitor the data flow so you can check where your data is at a particular point in time.

You can try Hevo for free by signing up for a 14-day free trial.

Understanding the Steps to set up Mixpanel LinkedIn Ads Integration

In this post, you will be working on establishing Mixpanel LinkedIn Ads Integration. You will be using an active LinkedIn Ad Lead Gen form CSV for this integration. The LinkedIn Lead Gen Forms enables advertisers to collect even more quality leads from their LinkedIn ads using seamless pre-filled forms. Here are the steps that you need to follow to integrate Mixpanel and LinkedIn:

Mixpanel LinkedIn Ads Integration: Logging In

  • The first step is to log into your LinkedIn ad account and Mixpanel. You need the active LinkedIn ad account to extract a CSV file from the ad manager. This CSV file will then be uploaded to Mixpanel. After logging into your LinkedIn ad account, go to the campaign manager then select your ad account and you will export at the right-hand corner of the page. 
Mixpanel LinkedIn Ads Integration: Step 1
Image Source

Mixpanel LinkedIn Ads Integration: CSV File Extraction

  • After extracting the CSV as mentioned above, it’s time to upload it to Mixpanel. Go ahead and open your Mixpanel account. 
  • On the dashboard, you will see users in the left-hand corner of the page. Click it as this will take you to the page where you uploaded the recently downloaded LinkedIn CSV file. 
Mixpanel LinkedIn Ads Integration: Step 2
Image Source

Mixpanel LinkedIn Ads Integration: Addition of a New Profile

  • The next thing to do is click Add/Edit Profile. Check out the image below. This button will take you to where you need to upload the file. 
  • However, if you don’t want to extract the file and install it automatically, you can also input the data manually if you so like. 
Mixpanel LinkedIn Ads Integration: Step 3 Part 1
Image Source
  • The next thing is to click ‘Upload from a CSV file.’ With the file you extracted from the LinkedIn campaign manager, search for it on your computer and add it to the panel. 
Mixpanel LinkedIn Ads Integration: Step 3 Part 2
Image Source

After identifying the file, go ahead and upload it. 

Mixpanel LinkedIn Ads Integration: Step 3 Part 3
Image Source

Mixpanel LinkedIn Ads Integration: Adding CSV File to Mixpanel

  • After uploading the file, you will be asked for an identifier name for your data. The first property to consider is $distinct_id. You can assign any value for $distinct_id such as username, email address, or an internal identifier you may have. The best practice is to use a value that’s available at login to your app or website (e.g. user id or the username from your backend).  
  • Since all values in Mixpanel are case-sensitive, you need to be careful with capital letters if you plan on using email as the distinct_id. Next, add a column in your CSV with the “$distinct_id” and the appropriate information in the header row for your project. 
Mixpanel LinkedIn Ads Integration: Step 4 Part 1
Image Source

After inputting that, click the next column at the bottom of the page and proceed to the next slide. 

Mixpanel LinkedIn Ads Integration: Step 4 Part 2
Image Source

On the next slide, input another identifier to the next column. The name you give to every column will be used as a property on Mixpanel to populate subsequent data on the same column. 

Mixpanel LinkedIn Ads Integration: Step 4 Part 3
Image Source

Then click on the next column:

Mixpanel LinkedIn Ads Integration: Step 4 Part 4
Image Source

The next column shows you a review of the columns you just uploaded. Click ‘create or update profiles’ to continue. 

Mixpanel LinkedIn Ads Integration: Step 4 Part 5
Image Source

A pop-up notification pops up with upload progress and asking you to view profiles when it gets to 100%. Make sure it is complete, then click view profiles to move on to the next step. 

Mixpanel LinkedIn Ads Integration: Step 4 Part 6
Image Source

Mixpanel LinkedIn Ads Integration: Viewing Your Data

  • After you have uploaded the CSV, you will see a list of the recently added data on the user page. 
Mixpanel LinkedIn Ads Integration: Step 5
Image Source

When you click each entry, you will see every property available for each entry and other information that was in your spreadsheet. 

With this, you have successfully set up your LinkedIn Ads data to show up on your Mixpanel for analysis. At intervals when you get new entries on your campaign account, it is important to note that you should add that manually to your Mixpanel as Mixpanel doesn’t at the moment have automatic integration with LinkedIn. This is the reason you are doing it manually. More so, in case you need more explanation on this method, you may need to check out this Mixpanel help center page. 

Challenges of Setting up Mixpanel LinkedIn Ads Integration

Setting Up Mixpanel LinkedIn Ads integration has its own fair share of challenges as well, some of which are listed as follows:

  • When inputting the data into the CSV that you wish to upload as profiles, you may not have to include column headers (such as Email, Name, etc.). In its place, you’ll identify column headers while uploading the CSV in the Mixpanel UI.
  • To make sure future actions by each user are recorded on the correct user profile, ensure the value you assign for $distinct_id  or group identifier on import is the same value on which you’re identifying users when they log in.
  • If you upload user profiles that have the same name or the same email address as existing user profiles, you will be uploading duplicates. This means that they will not be combined. Make sure that the users you’re uploading don’t already have a user profile before you import. If they do, make sure that the existing profile’s identifier matches the identifier column.
  • Don’t forget to always update your CSV file to get my analysis on Mixpanel. 


This blog talked about the steps required to set up Mixpanel LinkedIn Ads Integration. In this post, you got a glimpse of the easiest method to establish Mixpanel LinkedIn Ads Integration to get real-time data on your users or visitors. 

Extracting complex data from a diverse set of data sources like Mixpanel and LinkedIn Ads to carry out an insightful analysis can be challenging, and this is where Hevo saves the day! Hevo offers a faster way to move data from Databases, SaaS applications like Mixpanel, Linkedin Ads, etc., into your Data Warehouse to be visualized in a BI tool. Hevo is fully automated and hence does not require you to code. You can try Hevo for free by signing up for a 14-day free trial. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.

No-code Data Pipeline For Your Data Warehouse