Mixpanel LinkedIn Ads Integration: 5 Easy Steps
Integrating Mixpanel and LinkedIn ads is a pretty straightforward process even for people with no coding experience. In this post, you will be taking a look at Mixpanel and LinkedIn ad integration using the Mixpanel dashboard itself.
Table of Contents
Please note that you will need to register on Mixpanel and LinkedIn to be able to carry out this integration. To start with, you need to sign up or log into any of these services. Then, you need to have your CSV file extracted from the LinkedIn Lead Gen form. The Lead Generation form you extract from your already active LinkedIn ad should have the necessary information you want to analyze.
In a matter of minutes and no line of programming code, Mixpanel will allow you to automatically analyze data from LinkedIn.
You will be guided through the process but beforehand, it is important to understand the basics of Mixpanel and why it’s an important analytic system for every business. Subsequently, you will look at LinkedIn and its features as well as its important factors before integrating the two services.
Table of Contents
- Introduction to Mixpanel
- Introduction to LinkedIn Ads
- Understanding the Steps to set up Mixpanel LinkedIn Ads Integration
- Challenges of Setting Up Mixpanel LinkedIn Ads Integration
- Conclusion
Introduction to Mixpanel
An analytic platform that can be employed for both web and mobile devices; Mixpanel adopts an eccentric analytic strategy by inspecting and analyzing activities taken by people who have entered a client’s application or framework.
Mixpanel assembles product data, including measurements like what features are being frequently utilized, the number of active users, and these users’ engagements rise or drop. Mixpanel likewise gathers information on all user activities and utilizes that information to give an assortment of helpful data, like automatic suggestions on how to improve the users’ experience and retention as well as lead acquisitions. And since usage data is gathered from the beginning, Mixpanel can likewise track recently defined metrics employing historical data.
Mixpanel was explicitly made to completely enable businesses – regardless of how large or little – to viably analyze and break down user behavior. Mixpanel offers clients the chance to dig into their information and get them to learn further about how clients use their products. The Mixpanel system accomplishes something beyond seeing the number of potential clients accessible. It allows clients to see users who have followed up on their order, those who stopped before purchasing, and several other information.
Key Features of Mixpanel
- A/B Testing
- Retention Features
- Versatile Data Visualization
- iOS & Android Compatibility
- Point and Click Analytics
- Visual Coding
- Customer Engagement
- Annotations
- Mobile Surveys
- Autotrack
- Bookmarks
- Notifications
Introduction to LinkedIn Ads
LinkedIn is a business-oriented social media platform that permits users to create profiles, meet new people of like minds, and offer important information that could add value to the lives of their connections. One of the greatest social communities, it is basically utilized for professional networking, web-based recruitment, and looking for work.
LinkedIn is home to the biggest worldwide community of experts, from senior-level influencers to private contributors. Likewise, individuals come to LinkedIn to contribute time, not waste it. They’re there to learn, advance their professions, and associate with peers. It’s a stage obviously appropriate for interfacing with a B2B crowd.
With LinkedIn Marketing Solutions (LMS) or better called LinkedIn Ads, you can connect with B2B audiences everywhere in the world in several ways. The system provides a distinctive and not easily accessible space to connect with users that are related to your services or products you are offering.
Since the first ads ran on LinkedIn in 2005, LMS — the division that empowers advertisers to connect with their crowds with focused messaging at scale — has gone through wonderful changes. LinkedIn Marketing Solution lets advertisers connect with the right audience through organic strategies, like the LinkedIn Pages, and is paid to publicize alternatives, like LinkedIn Sponsored Content.
Key Features of LinkedIn Ads
- Ads Boosting
- Ads Conversion Tracking
- Contact Targeting
- Retargeting
- LinkedIn Insight Tag
- Lead Generation
- Lead Gen Forms
- Website Demographics
- Account-Based Marketing
- Audience Network
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Understanding the Steps to set up Mixpanel LinkedIn Ads Integration
In this post, you will be working on establishing Mixpanel LinkedIn Ads Integration. You will be using an active LinkedIn Ad Lead Gen form CSV for this integration. The LinkedIn Lead Gen Forms enables advertisers to collect even more quality leads from their LinkedIn ads using seamless pre-filled forms. Here are the steps that you need to follow to integrate Mixpanel and LinkedIn:
- Mixpanel LinkedIn Ads Integration: Logging In
- Mixpanel LinkedIn Ads Integration: CSV File Extraction
- Mixpanel LinkedIn Ads Integration: Addition of a New Profile
- Mixpanel LinkedIn Ads Integration: Adding CSV File to Mixpanel
- Mixpanel LinkedIn Ads Integration: Viewing Your Data
Mixpanel LinkedIn Ads Integration: Logging In
- The first step is to log into your LinkedIn ad account and Mixpanel. You need the active LinkedIn ad account to extract a CSV file from the ad manager. This CSV file will then be uploaded to Mixpanel. After logging into your LinkedIn ad account, go to the campaign manager then select your ad account and you will export at the right-hand corner of the page.
Mixpanel LinkedIn Ads Integration: CSV File Extraction
- After extracting the CSV as mentioned above, it’s time to upload it to Mixpanel. Go ahead and open your Mixpanel account.
- On the dashboard, you will see users in the left-hand corner of the page. Click it as this will take you to the page where you uploaded the recently downloaded LinkedIn CSV file.
Mixpanel LinkedIn Ads Integration: Addition of a New Profile
- The next thing to do is click Add/Edit Profile. Check out the image below. This button will take you to where you need to upload the file.
- However, if you don’t want to extract the file and install it automatically, you can also input the data manually if you so like.
- The next thing is to click ‘Upload from a CSV file.’ With the file you extracted from the LinkedIn campaign manager, search for it on your computer and add it to the panel.
After identifying the file, go ahead and upload it.
Mixpanel LinkedIn Ads Integration: Adding CSV File to Mixpanel
- After uploading the file, you will be asked for an identifier name for your data. The first property to consider is $distinct_id. You can assign any value for $distinct_id such as username, email address, or an internal identifier you may have. The best practice is to use a value that’s available at login to your app or website (e.g. user id or the username from your backend).
- Since all values in Mixpanel are case-sensitive, you need to be careful with capital letters if you plan on using email as the distinct_id. Next, add a column in your CSV with the “$distinct_id” and the appropriate information in the header row for your project.
After inputting that, click the next column at the bottom of the page and proceed to the next slide.
On the next slide, input another identifier to the next column. The name you give to every column will be used as a property on Mixpanel to populate subsequent data on the same column.
Then click on the next column:
The next column shows you a review of the columns you just uploaded. Click ‘create or update profiles’ to continue.
A pop-up notification pops up with upload progress and asking you to view profiles when it gets to 100%. Make sure it is complete, then click view profiles to move on to the next step.
Mixpanel LinkedIn Ads Integration: Viewing Your Data
- After you have uploaded the CSV, you will see a list of the recently added data on the user page.
When you click each entry, you will see every property available for each entry and other information that was in your spreadsheet.
With this, you have successfully set up your LinkedIn Ads data to show up on your Mixpanel for analysis. At intervals when you get new entries on your campaign account, it is important to note that you should add that manually to your Mixpanel as Mixpanel doesn’t at the moment have automatic integration with LinkedIn. This is the reason you are doing it manually. More so, in case you need more explanation on this method, you may need to check out this Mixpanel help center page.
Challenges of Setting up Mixpanel LinkedIn Ads Integration
Setting Up Mixpanel LinkedIn Ads integration has its own fair share of challenges as well, some of which are listed as follows:
- When inputting the data into the CSV that you wish to upload as profiles, you may not have to include column headers (such as Email, Name, etc.). In its place, you’ll identify column headers while uploading the CSV in the Mixpanel UI.
- To make sure future actions by each user are recorded on the correct user profile, ensure the value you assign for $distinct_id or group identifier on import is the same value on which you’re identifying users when they log in.
- If you upload user profiles that have the same name or the same email address as existing user profiles, you will be uploading duplicates. This means that they will not be combined. Make sure that the users you’re uploading don’t already have a user profile before you import. If they do, make sure that the existing profile’s identifier matches the identifier column.
- Don’t forget to always update your CSV file to get my analysis on Mixpanel.
Conclusion
This blog talked about the steps required to set up Mixpanel LinkedIn Ads Integration. In this post, you got a glimpse of the easiest method to establish Mixpanel LinkedIn Ads Integration to get real-time data on your users or visitors.
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